Meanwhile, otto tech.
Chang You, Lin Wan and a group of key members of the company gathered in the company's conference room to discuss the general research and development direction of this mobile phone.
Lin Wan just came from Shangyang Games.
The research and development of "be quiet" is currently underway. Ye Zhizhou, Wang Xiaobin and several other designers are already producing design drafts, and basic work such as art requirements is also in progress.
Lin Wan didn't need to be in charge of this kind of work at first, so today I just took time to come to otto Technology to hear about the new mobile phone.
The other employees of the company sat upright, with serious expressions, and looked very serious.
From Hongcheng Technology to Otto Technology, although they are still working people and making mobile phones, everyone's mentality has undergone subtle changes.
At Hongcheng Technology, although Chang You was a vice president, he did not have a strong voice.
There are several vice presidents at the same level as Chang You, not to mention a CEO above.
High-level ideas are different, and friction and wrangling are inevitable.
Chang You is a vice president and is so unfree, not to mention the brothers under him.
But now, Changyou is trusted by President Pei, and can completely decide the research and development direction of this product by himself, and his autonomy is greatly improved.
Naturally, his brothers were no longer as aggrieved as before.
Moreover, the company originally went bankrupt and everyone found a way out. Now they are reunited again. Most of them feel a little bit dark and bright, which also makes them all have a grateful state of mind.
Chang You hung up the phone and said to the crowd, "President Pei said that if he still has something to do, he won't come here. Let us make up our own minds about everything."
"Then let's get started."
"Director Lin, as the representative of Tengda, if you have any comments, you can put them forward at any time."
Lin Wan nodded: "Okay."
She felt that she might not have any problems, after all, everyone else in the room was more professional than her.
But since the position is the director, the attitude should still be there.
Changyou began to hold meetings according to the established procedure.
"The template of this mobile phone is based on the flagship phone solution developed at Hongcheng Technology. It just so happens that everyone should have some plans that were forced to be suspended, and they have also discussed procurement in detail with some suppliers. Schemes, those without legal risk can be used.”
"Our company's first mobile phone must still only use the odm mode. There should be no doubts about this."
"At present, we have two main tasks. The first is to develop a system that is unique to our own mobile phone brand, and the second is to determine the general direction of this product and better communicate with the foundry."
"The importance of the system is self-evident..."
Lin Wan listened silently by the side, recording it in the notebook from time to time.
Although she did not deliberately understand some of the inside information of the mobile phone industry, some basic concepts are still very clear under the immersion of her eyes and ears.
In the mobile phone industry, OEM and ODM are two common business models.
For a technology company to make mobile phones, it does not necessarily need to take care of all aspects of design, production, branding, and sales, but it only needs to entrust the corresponding work to the corresponding professional manufacturers.
OEM is the company's design and outsourced production, that is, "OEM", such as pineapple mobile phones.
On the other hand, ODM is the manufacturer's specification and requirements for the manufacturer, and the manufacturer designs and produces it, which is commonly known as "OEM".
Of course, mobile phone manufacturers can also put forward some customized requirements for odm manufacturers, as long as the money is enough, it is easy to discuss.
Otto Technology has just been established, and it is impossible to fully independently undertake all the technologies required to develop a mobile phone, so it is a better choice to take the ODM route.
"OEM" does not lead to poor quality, nor is it shameful. A large number of mobile phones at home and abroad are in the odm mode, including Shenhua, and many models are completed with odm.
Many odm manufacturers conduct mobile phone design and foundry all year round, and have good solutions from product design to hardware combination, rich experience, mature quality control and supply chain, and reliable quality.
There was once a mobile phone manufacturer that the quality of low-end phones produced by ODM OEM was better than that of high-end phones designed by itself. This is also a phenomenon that confuses consumers.
Of course, if the company can develop to the size and level of Shenhua and Pineapple, and completely independently design and manufacture flagship machines by OEM, it is obviously a better choice for maintaining high-end brand value.
But for the current otto technology, this step is still a little far away.
ODM is OEM, but it can also be customized. Of course, according to the degree of customization, the cost is also different.
What everyone is discussing at the moment is the general plan of this mobile phone, that is, how to integrate various plans.
The crowd began to speak freely.
"The chip must be of the latest generation."
"You have to use the best screen too, right?"
"The camera must not be bad. It seems that many flagship phones have been using dual-camera solutions recently. Let's make one too?"
"The battery should be as big as possible. The flagship chip and the good screen consume power very quickly."
"The memory must be bigger too."
"Wait a minute, we purchased so little, can we buy flagship chips and good screens?"
"If you can't, just add money. Such an expensive mobile phone doesn't need a flagship chip, and you can't be scolded to death? You have to buy it!"
Everyone, you say something, I can't wait for the latest good things to be arranged on this mobile phone.
The prototype of this mobile phone is Hongcheng Technology's flagship m9, which was originally a model that Hongcheng Technology tried to use to hit the high-end.
However, the price of m9 is only nearly 4,000 yuan.
Now to mention eight thousand gears…
How much good stuff does this have to add
Before making mobile phones, it was all about digging, and we had to try our best to keep costs down. Many good solutions looked greedy, but they were too expensive to use.
It can only save costs secretly in places such as vibration motors, charging ports, nfc, etc.
But now what? Good things are pushed up hard, but the results are not enough!
Moreover, mobile phones are expensive, and it does not mean that all the latest and best solutions can be thrown up.
For example, the full-screen technology that no one uses at present can make the frame on the top of the mobile phone very narrow, but the problem caused by this is that the positions of the earpiece and some other components have to be rearranged, which is bound to exist in other aspects. Many compromises.
Although similar mobile phones will be more gimmicky, the sacrifice is too great, and the practicality may not be very good.
We also discussed a lot of these issues, but Chang You finally decided to give up these beautiful plans and use mature, stable and expensive technologies as much as possible, and honestly stack materials.
On the hardware side, it's pretty much discussed soon.
Lin Wan could understand part of it, and felt that the hardware configuration of this phone was similar to Shenhua's flagship phone, but the system, customized originals, and unique selling points were definitely not comparable to Shenhua.
The disparity in brands is worlds apart.
Although this mobile phone also adopts some new technologies in the supply chain, some of which seem to be good gimmicks, but it is impossible to surpass the flagship phones of other big brand mobile phones just because of this small gimmick.
And Shenhua's flagship machine sells for less than 6,000 yuan.
At present, it is difficult to sell this mobile phone at a price of about 5,500 yuan. How can it be sold for 8,000 yuan
Chang You said: "Let's think of other ways, President Pei gave a death order, this phone must be sold for 8,000 yuan."
"When I was chatting with President Pei before, President Pei had already given me some ideas. For example, if the phone is only to be replaced, not repaired, if the phone is broken, send a new one directly to the door, transfer the data on the spot, and then initialize the old phone."
"Anyway... Find a way to add some extras to this phone to make it worthy of the price."
Changyou opened his mouth, and the others began to discuss again.
"How about a bigger trade-in effort? As long as we release a new phone, users who want to buy a new phone can trade in their old phone for a new one. On the basis of the valuation of the old phone, we will increase the standard of 500 yuan, which is beneficial to Bind users to our brand.”
"I think the packaging box can also be made a little more beautiful, and the original film, mobile phone case and other accessories are the best, and the value can be slightly increased."
"Or we negotiate cooperation with some app manufacturers, such as video websites. The mobile phone is pre-installed with an app, and you can watch videos on your mobile phone and enjoy membership services directly."
Everyone discussed at length, thinking of a lot of ways, some who spent more money and some who spent less.
But even if all of these are added, it is still difficult to raise the price of the mobile phone to 8,000 yuan.
After all, what President Pei said is that the comprehensive net profit margin of mobile phones is not higher than 5%. If the value of the mobile phone is too poor in the end, it is difficult to explain to President Pei.
Thinking of the end, everyone fell into silence, and some were at a loss.
This is also normal, because the mobile phone industry is an industry with a very high threshold. The flagship mobile phones of those big manufacturers are basically bucket models, and they are not bad in all aspects.
Even if Changyou's team has some new technologies to use at Hongcheng Technology, the research and development capabilities of this team are far inferior to that of an international company like Shenhua.
Therefore, just from the product point of view, no matter how hard everyone works, the price of mobile phones can be raised to 6,000. With all kinds of small benefits, it can barely be raised to 7,000, but it still cannot reach the grade of 8,000.
Changyou looked around the crowd and said, "Let's think about it, is there any other way. If it still doesn't reach 8,000, then we'll have to buy some expensive custom components."
If you use these very expensive custom components, you can raise the price, but the cost performance is too low. For a small factory like Otto Technology, there will be a feeling of being taken advantage of.
Seeing that everyone was at a loss, Lin Wan spoke up.
"If you are going to discuss cooperation with other video websites and software apps, at most you need a member, and it is difficult to talk about deeper cooperation."
"I can talk to other business departments of Tenda, and I should be able to get better benefits, and the value will definitely be higher."
"E.g… "
"Before every new movie filmed by Feihuang Studio is released, it will give this station two movie tickets for the screening."
"At Moyu Internet Cafe, you can enjoy lifetime membership, discounts on Internet fees, and a free drink every day."
"After binding the game account, you can get a new Tenda game every year."
"As a lifetime member of Endpoint, there are discounts for subscriptions, additional referral tickets, and monthly passes."
"Automatically become a VIP customer of Headwind Logistics, and enjoy the right to receive and dispatch express delivery first."
"Become a VIP of Mingyun Private Kitchen, you can get a dish for free when your consumption reaches a certain amount."
"That's all for now. If there are any other benefits that can be added in the future, they can be added."
Someone next to him raised his hand hesitantly: "So many benefits, Director Lin, can you get them?"
Lin Wan nodded as a matter of course: "Of course, I am familiar with the heads of these businesses. I will talk to them, maybe they will have better ideas."
Chang You felt his eyes light up: "Of course it's the best! Then this will trouble Director Lin!"
Lin Wan waved his hand: "Don't thank me."
"President Pei once told me that as a director, I am indispensable in otto technology, don't treat yourself as an outsider."
"I think President Pei should have hinted to me that, as an old employee of Tengda, I should assume the role of a bridge between Otto Technology and other departments of Tengda Group."
"It's up to me to work with other departments!"