"President Pei!"
Zhu Xiaoce hurried over to say hello.
The rest of the crew, including Lu Zhiyao, Zhang Zuting, etc., also noticed Pei Qian and stepped forward to greet him.
Pei Qian smiled and waved his hand: "It's okay, I'll just walk around, you don't need to worry about me, let's continue."
After chatting a few words with a few old friends, Pei Qian picked up a prop cup next to him with great interest and played with it.
Zhang Zuting whispered to Zhu Xiaoce, "Director Zhu, why do you feel that President Pei seems to be in a good mood today?"
Zhu Xiaoce nodded: "Indeed."
"I think... maybe it's because of gratification."
Zhang Zuting was a little puzzled: "Relaxed?"
"Yes, I'm glad." Zhu Xiaoce looked at the leisurely President Pei. "When President Pei came last time, although he was very relaxed, he was more or less concerned about things on the set."
"After seeing the tendency of Lu Zhiyao's acting to be too powerful, President Pei immediately stood up and corrected him."
"But this time, President Pei watched from the side and didn't say a word."
"This shows that the actor's acting skills have been recognized by President Pei."
"Mr. Pei finally felt relieved after seeing that everyone's acting skills were completely fine, and he felt relieved, so that he could hang out on the set with such a leisurely attitude."
Zhang Zuting was stunned and nodded: "Well, indeed."
"Today, the performances of the male and female protagonists are considered super-level performances. It is not easy to obtain the approval of President Pei."
"It seems that although President Pei doesn't come often, he still attaches great importance to this movie."
Zhu Xiaoce smiled: "Of course. To be precise, President Pei attaches great importance to all projects, otherwise he will not have the current success..."
"Exactly, while President Pei is here, I'll give you the advertising first."
Zhu Xiaoce came to Pei Qian, who was hanging out, and planned to take advantage of the gap between the on-site preparations to finalize a very critical issue.
"President Pei."
"I will take a few minutes to report to you about the current bidding advertisement for this movie, okay?"
Pei Qian was stunned for a moment, then nodded: "Of course, let's hear it."
Obviously, the word "advertising" hurt his sensitive nerves.
Zhu Xiaoce and Pei Qian walked around the studio while reporting.
"Mr. Pei, isn't our movie full of advertisements?"
"As set, the future world in the movie is such a world full of advertisements, just like when the male protagonist lives in a capsule, there is a lot of time surrounded by advertisements."
"We've been thinking about what these ads are going to do for a long time."
"My idea is to find some companies to cooperate and engage in advertising placement!"
"There are three advantages to this approach:"
"First, these companies shoot their own advertisements, and the cost of advertising placement for us is very affordable from an economic point of view. Moreover, the quality of the advertisements they shoot will also be guaranteed."
"Second, after the film is released, it is easy to cause hot topics, which may help the spread of the film."
"Thirdly, traditional film placement advertisements tend to be obtrusive and blunt, which can easily arouse the audience's disgust. However, in our movies, there is almost no such problem, and the negative impact is very small."
"So, we also contacted some manufacturers and enterprises to ask them if they have any intention to cooperate..."
Pei Qian instantly became nervous: "How is the situation?"
Zhu Xiaoce's expression was a little embarrassed: "Uh... The big companies we contacted basically ignored us. However, a few not-so-famous small companies took the initiative to approach us, but because their advertisements were too high It's dirty, it doesn't look like an advertisement for the future world, so we also rejected it."
To put it bluntly, there is no progress yet...
Pei Qian let out a long sigh of relief and said, "That's great!"
Zhu Xiaoce was stunned: "Huh?"
Pei Qian secretly rejoiced that if he really got an advertisement, how much would he have to spend less
At that time, if there are several big companies that don't open their eyes, each of them spends hundreds of thousands or millions of advertising fees, won't President Pei vomit blood
So, definitely can't do that!
Fortunately, Feihuang Studio is not very well-known in the film industry, and this time it is looking for some big companies, so it has been closed many times.
But this problem cannot be taken lightly, and the signs must be stopped in time.
In case Zhu Xiaoce persistently pulls sponsorships and impresses those big rich companies, the movie will recoup a large part of the cost by advertising before it is released...
How can that be done!
Thinking of this, Pei Qian's face became serious.
"The first two points you said are correct, but the third point, there are some problems."
"Anyway, putting brand advertisements that exist in reality will make the audience feel very dramatic."
"Even if the subject matter of our movie is special, it will still affect the audience's viewing experience."
"Also, our films have a strong sense of irony, and these businesses bought our ads and were more or less ironic."
"This may not necessarily have a great effect on their brand image. Therefore, they may not be happy to do this kind of advertising placement."
"In short, this kind of behavior is not desirable."
Zhu Xiaoce thought about it carefully, and nodded quickly: "Yes, President Pei, I understand!"
Looking at President Pei's solemn expression, Zhu Xiaoce couldn't help but feel a little scared.
Almost screwed things up!
Thinking about it carefully, Mr. Pei is indeed right. No matter how whitewashed the implanted ads are, they will still be implanted ads. The audience has already bought tickets when they enter the cinema, and it is a bit unreasonable to let them watch the implanted ads.
If this is not done well, it will definitely be scolded to death!
At that time, although I made money, but the word of mouth collapsed, I am afraid this does not meet President Pei's expectations.
Zhu Xiaoce couldn't help but reflect on himself.
The placement of advertisements is obviously against the spirit of Tenda.
This lesson must be remembered in the future!
The current plan was rejected by President Pei, so there must be an alternative.
Zhu Xiaoce hesitated for a moment and said, "Mr. Pei, if we can't use other companies' plans, then we can only do it ourselves."
Pei Qian nodded: "Well, of course we have to shoot it ourselves!"
How can such a good thing that costs more money be missed
Pei Qian thought for a while and continued, "In my opinion, this advertisement is very important."
"It must be high-end and atmospheric, low-key luxury with connotation."
"I think... uh, first tell me how you want to shoot."
Pei Qian had already thought about the general direction, but suddenly stopped.
He thought of his glorious deeds of "turning stone into gold" many times, and decided not to interfere with Zhu Xiaoce's thoughts and let him play freely.
Maybe there is a better idea than Pei Qian himself
If Zhu Xiaoce's idea has a high probability of making money, then President Pei can only go out in person.
Zhu Xiaoce thought for a while: "Mr. Pei, that's what I think."
"Brainwashing commercials!"
"It's the kind of repeating a simple, rhyming advertisement three or four times or even more, so that people will never forget it after hearing it once."
"You can also add some simpler melodies to make the advertisement more brainwashed."
"This kind of advertising has appeared a lot in the past few years. Although the number has decreased recently, it still exists."
"We also shoot such commercials, so that we can well arouse the disgust of the audience, make them feel the experience of the hero, and deepen the irony of the film!"
After listening to Zhu Xiaoce's thoughts, Pei Qian fell into a brief silence.
No, if you follow Zhu Xiaoce's method, it seems like it's still very easy to get into trouble!
Pei Qian has experienced the power of brainwashing advertisements.
This kind of advertisement is characterized by wide opening and closing, giving people a feeling of bragging rights. As long as the advertisement is well played, a brand can block an entire category, so that consumers will have a kind of "this brand is the first in this category". illusion.
In short, the reason why this kind of advertising is very popular and very brainwashed is precisely because its effect is outstanding.
If the whole movie is filled with a lot of brainwashing advertisements, it may also trigger a heated discussion among the audience, thus gaining some inexplicable and unnecessary popularity...
Pei Qian sighed silently.
No, these subordinates of my own are too utilitarian to count on!
Pointing at Zhu Xiaoce to come up with an idea that would lead to huge losses? Disaster!
Still have to go out in person.
Pei Qian thought for a while and said, "Brainwashing advertisements are a bit inappropriate."
"First of all, technology is developing and the times are advancing."
"Although the effect of brainwashing advertising is obvious, it has also aroused the disgust of many people, and it has become less and less now."
"The setting in the movie is the future world, and the advertising industry should develop more and move in a more elusive direction."
"Let the audience watch brainwashing advertisements, and they will definitely think that this is the advertisement of the future world?"
"It's like looking at ads from decades ago, and it's very strange and out of tune with the whole environment."
Zhu Xiaoce nodded, feeling as if that was the case.
Pei Qian continued: "Secondly, this kind of advertisement is suspected of taking over."
"The audience pays too much attention to the advertisement, and they have no time to see the acting skills of the actors and the deep meaning of the plot in the film."
"So, my suggestion is to shoot some big scenes, cool scenes, and inexplicable commercials!"
"This kind of advertisement is played repeatedly, and the audience keeps watching, but they feel confused and can't understand it at all."
"This is in line with the development trend of future advertising."
"As for the brand in the ad... it's a complete fiction."
"When you shoot commercials, you must have high standards and a sense of quality, understand?"
Anyway, the advertisement must be shot, but Pei Qian can't tell exactly what it will look like.
It can only point to the wrong direction as much as possible, after that, we can only watch Zhu Xiaoce and the others play.
After listening to Pei Qian's words, Zhu Xiaoce was silent for a long time, and then said, "Mr. Pei, this is a rather arduous task."
"But, I have confidence!"