December 31.
Zhang Yuan came to the Handong University store of Moyu Internet Cafe early in the morning, ordered a cup of coffee, and drank leisurely while browsing the post bar, wanting to see if there were any interesting new posts by sand sculpture netizens recently.
Yesterday, he had arranged for his employees to return and repair all the faulty accessories, and used all the remaining funds in the account to buy accessories with a high failure rate, especially memory sticks.
Although there is a certain dedication to hoarding goods in this way, Zhang Yuan is more concerned about the reputation of the brand rof.
At the beginning of the brand's birth, Mr. Pei posted so much money for the 1024 digital festival, and finally he made a reputation.
If this reputation is ruined because of the quality problem of the assembled machine, wouldn't it make President Pei's efforts all in vain
Therefore, the quality must be guaranteed!
Efforts are made to ensure that every assembled computer does not fail, to provide customers with the best after-sales service, and to ensure sufficient stocking. Customers in Jingzhou can place an order at any time and can be delivered to the door on the same day.
After all this was done, Zhang Yuan could finally relax for a while.
Tomorrow is the New Year's Day holiday in 2011. New Year's Day has three days off, so I should be able to rest well.
Zhang Yuan drank coffee slowly and browsed the post bar.
Suddenly, a post on Tieba caught his attention.
"Msc's factory is on fire again? ? ? 》
"Grass! Is the price of memory going to go up again?"
"Trickster!"
"Damn, it seems that the price has gone up!"
"I also said that there will be any activities on the shopping website during the New Year's Day, and I will install it at that time! It's good now, blood loss!!!"
"It's over, the profiteers have already heard the wind!"
"What the hell do you mean? Why are there fires at both ends in three days? I can't wait to burn from last year's Double Eleven to this year's 618?"
"Is it really a fire, everyone knows it, most of the fires are lit by the manufacturers themselves."
"Indeed, these manufacturers are on fire, and not only fires, but also floods and power outages... In short, wouldn't you just say that you need to reduce production and increase prices?!"
"The fire this time seems to be quite serious, and the wafer production capacity has been greatly affected. I am afraid that not only memory, but also flash memory will also increase..."
Seeing the discussion among netizens, Zhang Yuan was stunned at first, and then fell into a kind of unexpected joy.
He hurriedly opened the shopping website and checked the price of the memory stick he had purchased before, which had risen by more than 30!
Moreover, this is mostly just the beginning, and in the coming week, I am afraid it will continue to rise...
After all, Zhang Yuan has been in the post bar all the year round. He is very clear about this kind of routine. Anyway, every time the price of memory sticks is at a low point, these manufacturers will suddenly catch fire or lose power, and then news reports say that these manufacturers have lost more than one billion yuan. , and then various profiteers began to follow the wind and started frantically frying memory sticks...
But that being said, no one knows when such an accident will happen.
If you know, you can make a lot of money by stocking up a batch of memory sticks in advance.
This news was originally bad news for Zhang Yuan.
Because rof's installed machine business is similar to the pricing strategy of those brand machines, according to President Pei's guidelines, the pricing has fully taken into account the brand premium and after-sales value from the beginning, and the price cannot be changed frequently.
If you want to increase the price, you must update the configuration; you can't do more activities for price reduction promotions.
This strategy is mainly to eliminate the worries of customers, so that all consumers have the impression that "this brand is very conscientious, very reliable, and very valuable".
As soon as the price of memory increases, the price of the whole machine also increases, which makes people feel a bit like a profiteer, which is not good for the rof brand.
Therefore, the original memory price increase must be bad news for Zhang Yuan. The increase in the purchase price and the unchanged price of the whole machine will greatly reduce profits.
But it's different now.
Zhang Yuan had already purchased a batch of accessories before, especially the memory. According to the standard of four plugs in each of the high-end models of more than 10,000, he stocked up a lot!
In this way, these high-end models are cost-effective for consumers, and they are much cheaper than their own!
For Zhang Yuan, the current inventories continue to be sold at the original price, and they can still make huge profits.
Of course, he can also consider raising the price.
However, the price increase is obviously not in line with the spirit of Tenda, and it is not conducive to further market development.
Therefore, after considering it, Zhang Yuan decided that this batch of inventory should still be sold at the previous price!
Taking into account factors such as the increase in memory prices, the next batch of computer configurations can be considered to make certain adjustments, increase the configuration, increase the price, and re-set the price according to the new cost price.
Of course, that's something to consider after a while.
Because this time the stockpile is really a lot...
Thinking of this, Zhang Yuan couldn't sit still.
He immediately called his staff and asked them to customize a batch of brand-new posters to display at the door of each Moyu Internet Cafe. At the same time, the promotion page of the online store was also updated.
The content of the promotion is also very simple, there are no discounts, but no price increases!
…
2011, Saturday, January 1st.
The three-day holiday on New Year's Day is from the 1st to the 3rd, and Pei Qian is also happy to give himself a vacation and have a good rest.
Pei Qian felt a bit of a headache when he thought that Li Yada, Lin Wan and others on the 4th were about to return from the United States.
How did the week go by so quickly
Alas, happy times are always short-lived.
Pei Qian walked out, preparing to go to Moyu Internet Cafe Handong University to sit, drink a cup of coffee, play games, and relax.
As a result, as soon as I walked to the door of the Internet cafe, I suddenly realized that something was wrong.
Why so many people? !
There was a long queue at the entrance of the Internet cafe, all the way to the curb!
Of course, there is a clear gap with the long queues at the sales offices and train stations, and it seems that there are only a dozen people in line.
But this phenomenon is very rare in Moyu Internet Cafe!
Because Moyu Internet Cafe itself has a lot of space, although there are not many seats in Moyu Internet Cafe 1.0, everyone can rest in the coffee area, movie viewing area or book area while waiting to be seated, so as not to line up on the street.
Moreover, it stands to reason that the number of people who often come to the Internet has been fixed. Even if today is the New Year's Day holiday, so many people will not come to the Internet to surf the Internet, right
Pei Qian looked further in, and keenly discovered that the problem seemed to be more serious than he thought!
The coffee area in Moyu Internet Cafe is not full, and there are vacancies in the Internet area.
And this long line is just lined up from the counter to the outside, and a certain space is deliberately set aside so that other customers can come and go freely.
The first few people in the queue just filled out a form at the counter, paid the bill, turned around and left without going online at all!
The more Pei Qian looked, the more puzzled he became, what's the situation
At this time, a waiter said loudly while maintaining order: "Don't worry, line up in an orderly manner, placing an order in our online store is also valid! The online store address is on the poster outside the door!"
Pei Qian glanced at the poster outside and was a little confused.
There is indeed the address of the rof installation online store, as well as the installation configuration list of various price points.
But the question is, is this the regular price
The configuration has not changed, and the price has not changed.
Then why are these people running over in the morning to fill in the form and buy the rof host
Pei Qian vaguely felt that this matter was not good, I am afraid there are some hidden secrets that he did not know!
The waiter said loudly again: "Remind everyone to pay attention again, the rof host provides on-site warranty service, and also provides on-site update configuration service, and the charges are written on the flyer."
"But please pay special attention to the special terms on the flyer. If you want to change the host configuration, you must keep the original accessories, and do not resell these accessories, otherwise you will no longer be able to enjoy the after-sales service we provide..."
Pei Qian felt even more confused. Why should he be reminded of this
He came to Moyu Internet Cafe suspiciously, and happened to see Zhang Yuan who was drinking coffee with pride written all over his face.
"What's the situation?" Pei Qian was confused.
Zhang Yuan smiled and said, "Mr. Pei, msc's factory is on fire, and the price of memory has risen!"
"Ah?" Pei Qian was stunned for a moment, unable to fully understand the meaning behind this matter.
Zhang Yuan said: "The original price of a memory stick of more than 200 yuan has now risen to more than 300 yuan!"
"In the future, I'm afraid it will continue to rise!"
"Our high-end mainframe was originally filled with four memory sticks, and now each memory stick has increased by more than 100 yuan. In addition, the price of hard drives has also fluctuated. The price of pure accessories for each mainframe has at least increased. More than five hundred!"
"This time, not only for those who install the machine, our whole machine is very valuable, but even those who can install the machine themselves feel that it is very valuable!"
"Combined with the rof brand advantage that you have been working so hard to build, our computers are selling like crazy!"
"Mr. Pei, don't worry, I always keep your request in mind, and I will never raise prices like those profiteers!"
"Yesterday, after I released the news that the price of the whole rof machine will remain unchanged, many people have come to order computers from all over Jingzhou today, and dozens of them have been sold on the online store!"
"Conservatively, it is no problem to sell thousands of units during the New Year's Day!"
Pei Qian's face turned pale in an instant. He was thinking about countermeasures subconsciously, but he couldn't think of anything.
Price hike
No, I just said before that I want to keep the price stable. Isn't the price increase a slap in the face? Moreover, even if the price of the whole machine increases, some people will still buy it. After the price increase, the profit of each computer has become higher!
Price cut
Worse still, now everyone is crazy about buying, and if the price is cut again, even if the profit drops, but the reputation of rof is even greater, what can we do in the future
Pei Qian was dizzy, and he found that he was helpless at this time. This problem was completely unsolvable!
Zhang Yuan looked fortunate: "In the final analysis, this is still a blessing in disguise!"
"Mr. Pei, you asked us to rent a warehouse and stock up a lot before, and now it comes in handy!"
"If you don't have enough stock, maybe it will be sold out in one day today. If you buy accessories at that time, the price will rise, and the profit will be greatly reduced!"
"Moreover, there happened to be a batch of defective hardware yesterday, and now all of them have been returned or repaired. I was worried that there would be problems with the remaining accessories, so I pre-purchased another batch, especially the memory sticks, and bought a lot."
"According to the current situation, the memory sticks in our inventory can last for a long time. The next goal is to make the rof host brand completely complete the desktop market in Jingzhou!"
"We can now start grabbing those DIY and branded hosting customers!"
Pei Qian sat on a chair in the coffee area and felt a little lack of oxygen.
"Not quite right, is there something wrong..."
Pei Qian began to doubt life.
Today is January 1st, 2011 has just begun!
He never imagined that the first heavy blow of the new year would come so quickly!