"Better Tomorrow" filming location.
"Card!"
"Okay, this one is over."
"Everyone has worked hard, take a rest, and we will officially start shooting commercials later."
As soon as Director Zhu Xiaoce finished speaking, the scene immediately burst into applause and cheers, and many people were relieved.
So far, the main part of the film has been fully filmed.
Although there were a few small problems in the early stage of shooting, under the guidance of President Pei and the joint efforts of all the staff on the set, these problems were quickly overcome.
In particular, the cooperation of several leading actors such as Lu Zhiyao became more and more tacit. Zhu Xiaoce felt that it was a little difficult to make a choice.
If it is difficult to make a choice, do not make a choice first, and then make a choice after editing.
So, the regular shooting tasks have all been completed.
Many staff members are relieved, after all, there are only commercials left.
And advertising, to put it bluntly, is just a background board in a movie. Most people instinctively feel that this thing doesn't need to be as serious as making a feature film, and it's over if you just do it.
But Zhu Xiaoce obviously doesn't think so.
He was holding a thick stack of advertising planning books in his hand, and was explaining it to the actors who were in charge of the commercial shooting.
The group of people who filmed the commercials were also re-cast.
Originally, it was uncertain how to shoot the advertisement. Zhu Xiaoce also had the idea of letting major brands place advertisements and provide advertisements by himself.
It's just that this idea was rejected by President Pei, so it was finally finalized: the advertisement was shot by himself, and it could not involve any company, trademark or product that existed in reality.
After it was finalized, Zhu Xiaoce began to arrange for people to choose roles.
Because these advertisements will be played in the film as the background, the leading actors who have appeared in the film will definitely not be able to participate in the film.
Many of the characters in the film are poor, and in the background of the film, they are not qualified to make such commercials.
Only the judge played by Zhang Zuting and the male protagonist played by Lu Zhiyao (after the fire became popular) can shoot a few commercials.
And the young woman who was finally pushed up by the judges to replace the male protagonist can also shoot a few commercials.
Apart from these exceptions, all other commercials have to feature new people, new faces that have never been seen in the movie.
In the process of planning the advertisement, director Zhu Xiaoce also spent a lot of effort, so he came up with such a thick advertising plan.
"First of all, I would like to emphasize to everyone that although we are shooting commercials and can only be used as a background in the movie, we must not take it lightly. It is as important as the movie itself, and in a sense, even more important!"
"First of all, advertising plays a role of suggestion and connection."
"A part of the storyline will be linked with commercials in the movie."
"For example, before the hero and heroine participated in the talent show, he often saw the judges' endorsements and advertisements when watching TV shows, which allowed the audience to see the role of judges in advance, and implied that the judges were very rich and influential. Powerful successful people.”
"After the male protagonist becomes popular, some commercials shot by the male protagonist will be played, and it can be a variety of different products to imply his overnight popularity."
"And after the male protagonist fell into disrepute, he was lying on the bed, and an advertisement for the girl who replaced him was playing on the TV. It also implied that after he was plotted, the judges immediately pushed a new person to the top, starting a kind of cycle."
"Secondly, advertising can be used to insinuate that people are more concerned about big data and security breaches."
"We will shoot many types of advertisements, and these advertisements will be directly related to the experience of the hero."
"For example, if the male protagonist has just had a can of beer, an ad for fried chicken or an ad for red wine will be pushed to him on the screen."
"The male protagonist has just lost a lot of money watching a TV show, and the advertisement will push the loan business for him."
"And when the male protagonist makes a lot of money, he will push various financial products, insurance, luxury goods and so on for him."
"We spread these categories throughout the film, and as the hero's life changes, so does the advertisements he sees."
"On the one hand, it can set off the atmosphere, and on the other hand, it can also metaphorically and satirize the problem of big data and data leakage."
"Finally, advertising can reinforce the elements of science fiction, which is a kind of conjecture about the cultural life of the future world."
"As Mr. Pei said, we need to make the advertisements stream-of-consciousness and cool enough, and use some future elements to confuse the audience, so that the audience can be constantly reminded that this is the future world. ."
"These advertisements can make them feel the characteristics of the future world very well, and it is more conducive for them to immerse themselves in this world view."
Zhu Xiaoce looked around the crowd, then turned to one of the actors:
"Okay, it seems that everyone has understood that the next advertisement is a takeaway advertisement, and the content of the advertisement is very simple: a drone flying over the city with a takeaway."
"It's just that this drone is on fire, and it flies through the night sky of the city like a big fireball. Then you open the door, reach out to take the takeaway, open the beautiful lunch box inside, and find that the exquisite steak inside is like a It was just baked and still steaming…”
"Then the next one is a linked advertisement for takeout and mobile phones."
"The drone came to pick up the takeaway, but the display of the drone indicated that the distance was too far, and the power was insufficient to deliver. At this time, I gave a close-up of the map, and it flashed by. This takeaway has to cross the desert and cross the ocean. to another city."
"At this time, the owner of the takeaway restaurant took off his mobile phone, connected the drone with a cable to power it, and then the drone flew away."
"The next thing is this drone traverses the desert, traverses the ocean, and experiences big sandstorms, storms, and all kinds of bad weather."
"Finally, you open the door. At this time, the drone starts to return. After flying back, the restaurant owner took off the phone and found that there was 30% of the battery left on it..."
Zhu Xiaoce explained the content of the advertisement to the actors.
When setting the content of the advertisement, he lost a lot of brain cells.
Some stream-of-consciousness advertisements are easy to handle. Anyway, just let the actors pose a few times in futuristic costumes, shoot a few inexplicable shots, and add some special effects.
However, advertising with stream-of-consciousness alone is not enough, right
No matter how the world develops in the future, advertising should maintain a certain diversity.
Therefore, Zhu Xiaoce just thought of a few other styles of advertisements as adjustments.
At the same time, Zhu Xiaoce also felt very headache about which products to advertise.
Because at least we have to make logos and slogans for these advertisements, right
If the logo is not done carelessly, it is easy for the audience to complain and cause a drama. In that case, wouldn’t it be meaningful to shoot commercials by yourself
So, the logo has to be done well enough, just like a real commercial.
But with so many advertisements, it's all up to Zhu Xiaoce to think about it alone. It's impossible to die from exhaustion
So many logos are all designed from scratch, which is too difficult.
Therefore, Zhu Xiaoce and Huang Sibo once discussed, let's turn to the brother department for help!
Let Moyu Takeaway create a takeaway logo, use the Moyu Takeaway logo to magically change it, and then let otto technology create a mobile phone logo that is not used. Don't let the audience have a sense of sight.
In short, with the concerted efforts of many departments, these logos finally look like that.
Although they were all magic-modified brands, Zhu Xiaoce still warned each department to claim their own magic-modified brands and register them in advance.
It's not that I expect this movie to have any promotional effect, mainly because I am afraid that someone will register these trademarks and come to touch the porcelain.
Registering in advance can save these troubles.
Zhu Xiaoce estimated that although the number of these advertisements is quite large, most of them are short-lived. In about two weeks, they will be almost finished.
That's when the real soul was injected into the movie.
…
…
Tenda Gaming Division.
Ruan Guangjian let out a long sigh: "Okay, then the conceptual design and original paintings of the first batch of heroes have been completed."
Li Yada clapped his hands: "The boss has worked hard!"
During this time, Ruan Guangjian has been doing various conceptual designs and original paintings for gog's heroes, often running back and forth between Jingzhou and Modu.
However, game development and original art design are two parallel jobs that do not affect each other.
Ruan Guangjian's job is to reshape these IP characters bought by Tenda's game department, or to create some unique original characters, such as "Justice Guardian Modester".
In general, this is not a very heavy work. After all, it is not all original, and most of it is modified according to the existing image.
As long as you fully understand the characteristics of this character and make some changes on the basis of the classic image, it is much easier than creating an original from scratch.
Therefore, the design work of the original painting is actually much faster than the development progress of the game. The game is still a long way from the official launch or even the public test, but the original painting has been completed.
Li Yada asked, "What's your plan next, boss? Would you like to tell President Pei to celebrate the completion of the original painting?"
Ruan Guangjian hurriedly shook his head: "No, no, no, no. President Pei is busy with work, so don't disturb him with such trivial matters."
"Besides, I have played all the amusement parks in Jingzhou, and there are no other exciting projects."
"I'm going to take a break for a few days, take a walk in Jingzhou, and maybe find something new to do."
Li Yada thought for a while and said, "By the way, Tenda has another game department called Shangyang Games, which is the project of "Blood War Song", you know?"
Ruan Guangjian nodded: "Yes, but I don't feel much about the art style of "Blood War Song"."
Li Yada: "That's why you need to improve the art level of this company! Don't worry, we are all under President Pei, and we are all short of money."
Ruan Guangjian hesitated: "Two projects may be a bit lacking for me..."
Li Yada waved his hand: "It doesn't matter, their art resources have already come out a lot, you can just go and have a look and give some advice, the main thing is to give guidance, you don't need to get started yourself."
Ruan Guangjian thought for a while, then nodded: "Alright, then I can go take a look at it and make some comments."