"The biggest highlight of "be quiet" is that it is a multiplayer online horror game. There has not been a similar game type on the market, so I think the early publicity should highlight this to the greatest extent."
"Propaganda is still based on traditional methods, such as buying video and web advertisements, and letting video authors help with publicity, etc."
"I've already talked with Qiao Lao Shi, he will play our game as soon as possible, and then make a video to help promote it."
"At the same time, we will cut out a more cool promotional video to stir up the heat in advance..."
Lin Wan explained in detail the propaganda strategy he had thought of before.
After speaking, she looked at Pei Qian nervously.
Although it took her several days to finalize these publicity strategies, and they are also very stable and definitely effective publicity methods, there will still be some apprehension when they say it in front of President Pei.
After all, Mr. Pei's skills in promoting games have already reached the realm of transformation. This kind of small-scale publicity may not be able to enter Mr. Pei's eyes at all.
After listening to Lin Wan's propaganda, Pei Qian sighed silently.
Especially when I heard the three words "Qiao Lao Shi", my body couldn't help shaking, and some stress responses similar to ptsd occurred.
The employees under his command seem to be growing rapidly, and President Pei can hardly control them...
Lin Wan was still a rookie when he first started, and the project team has been working silently all the time. As a result, after some experience, he has become more and more department leaders.
Take this publicity plan as an example, it is just one word, steady!
Pei Qian is very sure that if Lin Wan's set of propaganda is really carried out, there must be many people who buy "be quiet" without thinking, and the sales will not be low from the beginning.
So definitely can't do that!
But how to do it...
Pei Qian was a little melancholy.
He knows in his heart that Tenda has too many successful games in his hands now, has a large number of fans across the country, and is also the focus of attention on the official platform.
Several games such as "Game Producer", "Back to the Shore" and "Blood War Song" all have a sense of presence on the official side. "Be Quiet" is on the official platform. After a little publicity, many people have to buy it.
The good thing that used to be that you don't have to worry about being famous without publicity is gone now.
Therefore, the current publicity, just spending money to waste water is not enough, it has to have the opposite effect!
It sounds difficult, but after careful consideration, Pei Qian has prepared for it.
The ultimate goal is to persuade players to quit before paying!
In the past, Pei Qian mainly persuaded players to quit the game by extending the refund time and increasing the difficulty of the game.
But it turns out that the effect is not very obvious.
There is no way, it can only be said that the current players are too rebellious. After buying the game, the more you ask him to refund, the less he will refund.
Now Pei Qian has a better idea, that is, to persuade players to quit before buying the game!
Do you want to buy games
Sorry, I don't sell it to you at all!
Who stipulated that all games are free to buy
What is customary is not necessarily reasonable!
The game "be quiet" can only be purchased after working hard to prove yourself.
Normal people don't deserve to play this game!
Anyone who has an opinion, send him the six-character mantra directly.
Pei Qian decided to deal with a lot of problems in the early stage of publicity. Only players who have passed many tests can be eligible to buy the game!
In this way, ordinary players can't buy even if they have money, they have to qualify first.
Obtaining qualifications is not so simple, and it has to pass many tests.
People are lazy. If players find that they have to go through 9981 difficulties to buy a game, most of them may give up.
Also, as long as the puzzles are made more complicated, it will take everyone a month to solve the puzzle successfully, and there will be no revenue during this settlement cycle.
In the worst case, deferring the income to the next cycle is better than making money in this cycle!
This is Tenda's publicity strategy in the new era: persuasion-style publicity!
Of course, this must not be said to Lin Wan, it must be changed to a more deceiving statement.
Pei Qian tapped on the table lightly, and said solemnly, "Your propaganda plan is not a big problem, it's just too conservative."
Lin Wan's eyes lit up.
Sure enough, Pei always has a better plan!
She hurriedly listened carefully.
Pei Qian continued: "I will do this promotion in person, and none of you should interfere. Advertising is still the same, but it is up to me to decide what advertising to do."
"We're going to play a simple arg game with all the players of be quiet."
Lin Wan was stunned for a moment: "Huh?"
She was ready to write down President Pei's suggestion, and then earnestly implement it.
As a result, President Pei planned to go there himself this time, and he didn't seem to tell her his plan.
But on the bright side, this also means that President Pei's publicity this time must be a big deal!
Lin Wan was very happy instead: "Okay President Pei, then I'll wait and see!"
…
After sending Lin Wan away, Pei Qian saw that it was still a while before he got off work, and immediately started to arrange the persuasion-style promotion of "be quiet".
Pei Qian didn't reveal any information to Lin Wan at all, because this event was a puzzle-solving event and had to be kept as secret as possible.
Pei Qian recruited the programmer who was in charge of the Tenda Spiritual Fit Test on the tpdb website and asked him to be responsible for all the program work.
Tengda's spiritual fit test has not leaked questions so far. It can be seen that this programmer is very reliable, so Pei Qian also gave him this task.
The amount of tasks is not large, just changing some small details in the website and the game.
"Well... it seems that this invitation letter still lacks the signature of the inviter."
"It seems a little too late to have someone repaint a logo now."
"Use what's already available."
Pei Qian rummaged through the computer and turned over the logo of the Horror Hostel that had been done before.
…
…
On Thursday, March 3rd, "be quiet" is officially on sale!
Qiao Liang was already in front of the computer early in the morning, and even had snacks and drinks ready, just waited for the game to be released, and then started the game, and then released the video as soon as possible!
This time, he was not invited by President Pei like "Back to the Shore".
But it doesn't matter, Mr. Pei didn't invite him, and Mr. Lin's invitation was the same!
Before the game started to promote, Lin Wan had already found Qiao Laoshi and asked him to help make a video promotion after the new game was launched.
As President Pei's confidant, Qiao Liang is of course bound to!
Although "be quiet" is produced by Shangyang Games, the tpdb website clearly states that Shangyang Games is now a subsidiary of Tenda Games.
Considering that the mobile game "Blood War Song" is also a conscience mobile game and has been recommended by the official platform, Qiao Liang has reason to believe that the games released by Shangyang Games should also be completed under the supervision of President Pei. The quality and creativity Absolutely not bad.
In a word, it is worth playing!
There are obviously not a few players who hold the same idea as Qiao Laoshui, which can be seen from the situation in his fan base.
Everyone is talking about this game, waiting to buy it for the first time.
At 2 pm, the game is officially open for purchase!
Qiao Liang clicked directly with the speed of being single for more than 20 years!
However, the imagined deduction interface did not appear.
Qiao Liang was taken aback.
"What's the matter, the game has a bug just after it was released?"
"No, how could Tenda make such a low-level mistake?"
Qiao Liang was very confused. He found that after he clicked on it, the buy button was immediately grayed out.
On the game's details page, it was originally a slightly scary original game painting. Under the click button, a line of small words appeared below.
"The invitation letter was left on the previous journey."
There is also a bloody handprint on the back, and a red logo.
The upper part of the red sign is an obtuse triangle spire, and below it are two English words: palpitationhotel, which seems to be the sign of a hotel.
It's just that the lower part of these words has a blood dripping effect, which looks a little hairy.
Qiao Liang was a little confused.
Which one is this out
He carefully observed the original painting and felt that this should be a scene in "be quiet", which seemed to be a country hotel.
Under the dark night, the dilapidated hotel was completely hidden in the darkness, as if a demon with a bloody mouth was waiting impatiently for the prey that fell into the net.
After looking carefully for a long time, I found that there doesn't seem to be much useful information on this original painting.
The line of small print, "The invitation was left on a previous journey", looked more like a real clue.
Of course, it is not ruled out that after downloading the picture and opening it in txt or other formats, special information may be hidden.
Qiao Liang glanced at his fan base. Obviously, his situation is not an exception, and everyone else has encountered this problem.
Games that have already been released can't be bought!
After a short period of confusion, Qiao Liang instantly became excited.
This game needs to be solved before buying it!
"Boss Pei, Boss Pei, why do you always come up with so many new tricks? It's really surprising!"
Although he was looking forward to playing the new game and couldn't play it, Qiao Liang was not angry, but found it very interesting.
And the group is already discussing what is going on.
"What do you mean, does this picture hide a mystery?"
"I don't know, there is no response when I click it!"
"I also saw this picture on a web ad, it should be a puzzle!"
"The pictures on the webpage can be downloaded. I changed the format a lot, but I didn't find any useful clues."
"I think you all think too much, the clue should be this sentence."
"Does the 'invitation letter' refer to the qualification to purchase the game? What is the 'former journey'?"
"Is it somewhere in reality? Is there anyone in the group in Jingzhou? Go out and look for it?"
"Once Upon a Journey" is an independent game on the official platform, maybe it's a linkage?"
"Don't make trouble, when did you see Tenda's game linked with other games? It's definitely a coincidence!"
Qiao Liang's fan base originally had a lot of people, and now the news is so crazy that it's impossible to read it at all.
Not only that, Qiao Liang looked at several other player groups, and it seemed that many people were discussing this matter.
Just flipping through the discussions of these people, Qiao Liang felt that they obviously didn't understand President Pei at all.
To solve the mystery, the key is to see me, President Pei's confidant!
Qiao Liang feels that this puzzle is not that complicated at all. For a game producer, isn't the journey you have developed before
Qiao Liang thought about it, and first opened "Back to the Shore" to find clues.
After finding this one, the next one is "Fortress at Sea".
Because in his opinion, since President Pei wants to link with the game, he must also link with his own game, and "Back to the Shore" and "Fortress at Sea" are two relatively successful games at present.
If it is linked with these two games, it can further enhance the brand value of Tenda games, and by the way, it can also increase the sales of these two games, why not do it