After listening to Assistant Xin's explanation, Pei Qian was even happier.
Sure enough, I knew that entering the fitness industry was a promising decision!
With the successful experience of so many failed gyms, all of them are combined, so why not make a big deal
Pei Qian nodded: "Well, I'll think about it again."
"By the way, is there any newly opened gym nearby? Or a ready-made venue that can be put into use directly after buying some equipment? Go look for it, add some money to get it, and save time for decoration."
What Pei Qian considered was to open the first gym as soon as possible to see the situation.
If all goes well, hurry up and open a few more, and you can lose some money during this cycle.
If you accidentally make money, you can stop your losses in time and think of other ways.
Assistant Xin thought for a moment: "There are high-end gyms nearby... I know a few, but I'm not necessarily willing to transfer them. I'll ask someone to ask."
After Assistant Xin left, Pei Qian began to think about his specific plan for this gym.
According to the content of this investigation report, the "gym failure experience" summed up by Assistant Xin is integrated, digested and absorbed as much as possible, and the characteristics of all failed gyms are integrated into one!
Pei Qian is very clear that the scale of Tenda Group is getting bigger and bigger now, with abundant funds, and his purpose is to lose money, so no matter which industry he enters, he will definitely invest a lot.
The large initial investment, although increasing the pressure on revenue, also makes it easier to attract customers, especially some high-quality customers with high assets.
It's getting harder and harder to lose money.
Therefore, if you want to lose money, you must have a correct attitude, and you can't just let it go!
You can't think "others can lose by doing this, so I can lose too." If you really think this way, you're probably making a dogmatic mistake.
According to the analysis of the report, the fundamental reason why many gyms do not make money is that the gym itself has a relatively large investment, whether it is venue, equipment, labor or other expenses, it is not a small amount.
If it is in some developed countries, people generally have fitness habits, then selling membership cards alone can also get good benefits, which has entered a virtuous circle.
However, in China, due to the level of economic development and public perception, most people do not have the habit of fitness, and they are not willing to spend more money. It is difficult to make money by selling members alone, so they must sell private lessons.
This idea is just like the domestic krypton gold online game, first use low prices to pull people into the gym as much as possible, and then pick those fatter leeks.
To put it bluntly, there are three types of people in the gym:
Xiaobai, who had a fever for a while and got a fitness card, stopped coming after three minutes of heat;
People who are not poor in money want to have a good body, but they are afraid that they will be hot for three minutes, so they hold private lessons and let private teachers supervise themselves;
A big man who can persevere on his own.
The first two kinds of people are liked by the gym, but it is the third kind of people who can really be avoided by the gym.
It's just that there are too few third people.
The gym mainly earns the membership card money of the first kind of people and the private education class money of the second kind of people, and the poor and the rich go together.
So Pei Qian thought about it and decided to do the opposite.
It is still the same as the previous idea, open up the flow and reduce the source, on the one hand, increase the daily expenditure as much as possible, on the other hand, reduce the target user group as much as possible, and make less money.
First of all, Xiaobai doesn't earn much money!
Other gyms sell semi-annual and annual cards, and the longer they go, the more discounts they get. They take advantage of Xiaobai's hotheadedness and use discounts to urge them to apply for longer membership cards.
And these little whites are often unable to persevere. The longer they do it, the more they lose.
Pei Qian decided to make the price accurate to the sky!
Other gyms sell memberships for half a year or a year. Whether you come or not, you will count. But for the gym that Pei Qian wants to open, the fee will be deducted if you come today, and the fee will not be deducted if you don't come.
It is absolutely impossible for other gyms to return the card, and they can only find a picker to transfer the card, and it is very troublesome, and the gym that Pei Qian wants to open can refund the balance on the account at any time.
In this way, even if Xiaobai is impulsive, he can't give more money to the gym!
Secondly, the local tyrants don't earn much money!
Other gyms are selling private lessons crazily, providing better services and greater profits for high-asset users.
And Pei Qian decided not to sell any private lessons at all.
All coaches have the same benefits and salary, no commission.
The coaches are on call at any time just like the network administrator. If the customer has a question, they will go up to answer it. If they see a wrong practice, they will remind them. They will never talk too much, let alone sell any courses.
Looking for a private tutor? Want to pay for private lessons
Sorry, we don't have that kind of one-on-one service.
The more Pei Qian thought about it, the more satisfied he became.
This plan keeps most customers' money out of the door.
Xiaobai was first persuaded to quit by this high price. Even if he applied for a card on a whim, the balance could be refunded at will;
Those who are rich and want to find private tutors for one-on-one tutoring will not provide services here;
The big guys who really understand fitness, as long as they have equipment, they can practice, and they will definitely choose those cheaper gyms. There is no need to add a lot of extra money to come here.
The only people who are interested in this model are those who are a little richer, want to exercise, but don't want to be pitted by private education.
However, because the current level of economic development in my country has not yet reached, and Jingzhou is a second-tier city that is not so developed, the number of this group of people is very small, and it is unlikely that the gym will be profitable.
In this way, the gym is in a state of pure loss, and the more you open, the more you lose!
Of course, the system is not so easy to fool.
The requirement of the system is that there must be a theoretical possibility of profit in the industry. If a lot of word of mouth can be earned, the profit requirement can be reduced to a certain extent.
Pei Qian provided a better fitness environment, and naturally he had to set a higher price.
After thinking about it, Pei Qian decided to set the price a lot higher than the minimum price allowed by the system.
Because pricing according to the lowest price allowed by the system is likely to leave a conscience impression on players, resulting in small profits but quick turnover.
And if you continue to increase the price to a level that is unbearable for most ordinary people, you can persuade the target group directly from the price!
At present, the annual gym card in Jingzhou is about 2,000 yuan, and Tenda employees are all running it.
And this is a relatively high-end gym, cheaper, even less than a thousand yuan.
According to the mid-to-high-end standard of 2,000 yuan for the annual card, it is slightly converted, which is about five yuan per day.
But it's obviously impossible to go to the gym every day, and most people go to the gym twice a week is fine.
According to this frequency, the real price per day is about 20 yuan per day.
The more you go, the more you earn.
Since Pei Qian decided to use better equipment, create a better environment, hire better coaches, and use the price to further persuade consumers, the daily price is set at 40 yuan!
Considering that other gyms have to spend money to enjoy personal coaching, you can also enjoy it for free here, and you have to add money.
Of course, private lessons in other places are all one-to-one tutoring, but this gym’s private tutoring is one-to-many. If you see anyone who doesn’t understand, you can teach anyone, and the price must not be so high.
Pei Qian thought about it, then raised the price to 50 yuan each time!
At this price, it should be able to dissuade most people, right
In this way, if you come to the gym twice a week, it will cost 400 yuan a month and 4800 yuan a year.
If you go to the extreme and go to the gym four times a week, the price will be doubled to 9,600 yuan a year.
For the local consumption level in Jingzhou in 2011, this is already very outrageous.
Compared to other gym prices, this should be a pretty unaffordable figure.
"Well... it seems that it is still not enough."
"Is that all I can do to lose money?"
"Think again."
Pei Qian felt that with the current setting alone, it is indeed the opposite of those gyms that make money, and there is a certain chance of failure, but it is still unstable.
What if some people feel that this gym has a good conscience, and for the purpose of experience, they have made a membership card and used it as a "secondary card"
Or there are fitness bigwigs who come to Jingzhou temporarily and don't want to apply for a long-term fitness card. What should I do if they come to apply for a short-term card
If enough people come here once in a while, and the daily flow of people is guaranteed, it seems that they will still make money…
Therefore, we have to find a way to persuade these people who experience the experience as much as possible to quit!
Mandatory long-term cards will definitely not work, because it is contrary to the previous rules, and other methods have to be found.
Pei Qian thought about it and decided to implement the "punch-in system" and use a special method to achieve the effect of persuading him to quit!
When registering as a member, different training programs are formulated according to each person's physical fitness, work and living conditions.
For example, it is required that you must come to practice three or more times a week, and you must eat and drink according to the regulations. You can only eat healthy meals from Moyu Takeaway, and it is mandatory.
As a result, consumers are not only paying for gym use, but also for healthy meals, and it's mandatory!
Fewer people are willing to spend so much money!
If you fail to complete the punch-in goal, you will be punished. You will be warned first, then refunded, and you will not be able to sign up again for a period of time.
In this way, those "experience parties" who thought about coming to practice once in a while were also brushed out, and a large chunk of their income was reduced.
Mmm, perfect!
After much consideration, Pei Qian finally finalized the specific rules of the gym:
After you become a member, you can recharge as much as you want without any discount.
The first time to conduct a physical test and formulate a training plan, including how many times a week to go to the gym, what items to train, and what to eat. All the contents are formulated after consultation with customers. Once formulated, it becomes mandatory and must be followed.
To sum up, the cost of each visit to the gym is 50 yuan. The healthy meals of Moyu Takeaway are compulsory, and the price is calculated separately. The takeaway order system and the gym’s app data are exchanged.
Of course, Moyu takeaway still has to lose money. Healthy meals will only be set at cost, but this kind of forced purchase is very persuasive for consumers.
Losing money and adding barriers to customers, the best of both worlds.
If you don't eat healthy meals, or don't come to the gym enough times a week, you will be interviewed, the first two warnings, the third direct refund, and no longer receive within a month.
Of course, if you correct it immediately after the first warning, you can eliminate the warning after two weeks.
Pei Qian thought about it and decided to name this gym "Managed Fitness".
On the surface it means, just host your body here!
The actual meaning is that after the trusteeship, the mentally retarded AI will play four 2s with two kings!
Like this kind of crazy gym, at most local tyrants are willing to come
However, there are not many local tyrants in Jingzhou, and it is the same for real local tyrants to go to the gym to find a personal trainer. Managed fitness does not seem to have obvious competitiveness.
At that time, there will be many stores that no one cares about, and they can all be used for employee benefits, which is simply wonderful!
Of course, Pei Qian also thought of some other methods, such as discounts for successful weight loss, but after careful consideration, he still gave no.
Although these operations may seem to lose money on the surface, they also seem to make users full of motivation and spontaneous publicity, which can easily have the opposite effect.
Therefore, after careful consideration, Pei Qian decided to give up these beautiful operations and be safe.
After all, the matter of losing money is also about the long-term flow of water.
Then, Pei Qian briefly considered the equipment in the gym.
All fitness equipment must be of the highest quality.
Every aerobic equipment, including treadmills, ellipticals, etc., is equipped with a small TV in front of it, so you can adjust it yourself.
Showers, changing rooms, lounges, etc. are all done according to the highest specifications. Anyway, you can spend a lot of money. All kinds of high-end shampoos, shower gels, hair dryers, etc., are all fixed.
Moreover, a wristband must be prepared in the gym. When entering the gym, wear the wristband. After coming out, take off the wristband and upload the exercise data. The check-in is completed when the amount of exercise reaches the standard.
…
After everything was finalized, Pei Qian looked at the plan and nodded with satisfaction.
Try to make this gym the exclusive gym for Tenda employees, so that no one else is interested in it!
The gym loses money every day, and it also loses money when giving benefits to employees, which is double the happiness.
At that time, we will develop a fitness plan for all Tenda employees, so that they are tired of exercising and have no intention of working. At the same time, President Pei happily loses money, the best of both worlds!
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