Such a peculiar question, I stopped Guo Licheng at the time.
Pei Qian continued: "What is your current basic salary?"
Guo Licheng answered truthfully: "1500."
Pei Qian asked again, "How is the commission calculated?"
Guo Licheng: "The commissions for coaches at different levels are different. The average is about 30%, and there are 200 private lessons."
The price of private lessons was the same as Pei Qian remembered, and the price of private lessons for his employees was also the same.
Of course, from the perspective of ten years later, it is indeed quite cheap, and it can even be said to be the price of cabbage.
Pei Qian did a quick calculation: "If there are three private lessons a day on average, with no breaks for a month, the commission is 5,400 yuan, plus the basic salary of 1,500 yuan, the total is 6,900 yuan."
In the current Jingzhou, the income is not bad.
Guo Licheng hesitated for a moment and said, "Actually, there are not so many. Because many of the private lessons I take are transferred to me by other coaches, and the commission will be distributed to them. The actual money I get every month is about Five to six thousand."
Pei Qian nodded, thinking that this eldest brother is indeed as his name suggests, very real, and said everything.
For private teachers, selling courses is the core competitiveness. The more courses you sell, the higher the commission. Many private teachers in big cities can earn 30,000 to 40,000 yuan a month just by selling courses, but this kind of marketing genius can be said to be rare. .
A coach like Guo Licheng, who is relatively dull, does not like to talk, and can tell the truth when he speaks, naturally cannot fool so many students into buying private lessons.
And those coaches who can fool too many students to buy private lessons, but they can't teach themselves, will transfer to coaches like Guo Licheng who have more time.
But unless the two people have a very good relationship, it will definitely not be in vain.
Pei Qian nodded: "I'll offer you a basic salary of 8,000. There is no commission, but there are benefits such as meal allowances, housing allowances, and regular medical examinations."
Guo Licheng was stunned for a moment: "Uh, President Pei, I'm not talking about salary, I'm leaving this industry mainly because..."
Pei Qian: "Then the basic salary is 10,000 yuan, plus various benefits, and there is no commission."
Guo Licheng: "..."
heartbroken.
A basic salary of 10,000 yuan, even if you leave the fitness industry, where can you get a basic salary of 10,000 yuan
What's more, Guo Licheng likes the fitness industry very much, and he wants to leave just because he is disappointed with the status quo of this industry.
Now, the basic salary of 10,000 is ridiculously high, and the words "no commission" surprised him even more.
This sincerity moved him.
But it also made Guo Licheng worry about President Pei.
He didn't want such a sincere President Pei to be taken advantage of, and he would lose everything after taking over the gym.
Guo Licheng hesitated for a moment and asked, "Mr. Pei, have you not had a deep understanding of the fitness industry before?"
Pei Qian said the truth: "No."
Guo Licheng showed an expression of "as expected": "To tell you the truth, you are thinking a little too simplistically."
"While the condition is attractive to me, 'no commission' is a good thing. But it's bad for the gym!"
"With the commission, the coaches will work hard to sell cards and classes, and the gym will have enough profit to open. If there is no commission, and the coaches don't actively promote it, who will buy the class?"
Pei Qian smiled: "No need to buy a class. In the future, there will be no private lessons in our gym."
Guo Licheng: "Huh?"
Looking at Guo Licheng's blank expression, Pei Qian felt very interesting, and briefly explained the rules of "managed fitness".
Guo Licheng's expression ranged from bewilderment, to shock, to hesitation, to confusion, and finally to compassion.
After Pei Qian finished briefly, Guo Licheng sighed softly: "Mr. Pei, I'm sure now, you really don't know much about the fitness industry! Let's be honest, in this industry, a conscientious gym is open. not long."
"If you open the law like this, it will be unflattering on both sides."
"I'm afraid it won't earn both word of mouth and money."
Oh
Pei Qian was overjoyed, it seems that his plan has been recognized by senior gym industry insiders!
This is a good sign.
But he still buried this joy in his heart and asked, "How?"
Guo Licheng coughed twice, glanced at Manager Wei who was negotiating the contract with Assistant Xin, and said in a low voice, "To be honest, President Pei, the current fitness industry is actually a gamble."
"People who work out bet they'll go every day after they get a card, and the gym bet they won't."
"It often turns out that the gym wins."
"But even so, domestic gyms are still closing down and running away in batches. Some people haven't gone to the gym for a few months after getting a card, and found that the gym has been empty. This phenomenon is not uncommon."
"So, this is an industry where bad money drives out good money. It's similar in nature to some other industries that are keen to apply for cards and run away."
"You can make money with a dark heart, and there are very few people who rely on conscience and long-term goals to survive."
The more Guo Licheng spoke, the more serious Pei Qian became, the more he listened.
If that's what you mean, the situation is even more optimistic than I imagined
Pei Qian said silently, I just love listening to this!
"Tell me in detail." Pei Qian remained calm.
It seems that Guo Licheng also has a strong desire to complain about this, so he lowered his voice and said, "Mr. Pei, you set this 50 yuan a day, to be honest, it's just unflattering."
"Most consumers will spend nearly 10,000 yuan a year when they come four times a week, which is five times more expensive than the average gym annual card! They must think it is very expensive."
"But in fact, the gyms that sold 2,000 cards over the years are relying on a large number of discarded cards and private lessons to support their profits."
"That is to say, with your pricing method, consumers think it is expensive, and then you may not be able to make any money. In my opinion, this is simply conscience, and especially for those unmotivated rookies. , but the little whites themselves don't think so."
"They all think that they can practice every day with an annual card, and they definitely think it's not worth it for you."
"That's why I say that bad money drives out good money. It's because there are too many idiots like this. It's not easy to earn money from conscience, but it's easy to earn money from black heart."
"The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. At first glance, the two-year card must be cost-effective. The gym is betting that you will not come often, so the longer the membership, the cheaper it will be. On the surface, the gym seems to be losing money, but As for the gym, they only need to visit now! Let's talk about it in two years, and earn the 3,000 yuan first."
"As a result, one gym did this, and other gyms had to bite the bullet, otherwise all the customers would be snatched away by him."
"These gyms sell annual cards and three-year cards hard, and after earning money in advance, they work hard to distribute flyers, attract people, and sell private education classes, completely ignoring the actual carrying capacity of the gym, but they do put other gyms on the momentum. It's overwhelmed."
"Overdrawn the nearby customer sources, making other gyms unable to do it."
"If you open a conscience gym and don't make this quick money, you will be crushed by the propaganda of these gyms after a long time. How can there be a future?"
"These gyms that made quick money disrupted the market and overdrafted their future consumption potential. Seeing that the situation was not good, they quickly patted their butts and ran away, leaving behind a lot of chicken feathers."
"The other key point is that fitness is a relatively painful thing for beginners. Consumers in our country generally do not have the correct concept of fitness, the fitness threshold is too high, the consumption experience is too poor, and there are too many white people, so This is how gyms are now.”
"If you want to make money with conscience, you have to be prepared to lose money for several years at least. You have to invest far more resources and manpower than you can imagine. You have to not only make good products, but also cultivate the market and change people's living habits. This is too difficult. !"
"So, if you want to make a fortune and run away, then treat me as if I didn't say anything."
"But I know that Tengda is a conscientious company, so I hope you will think carefully, and don't come to this muddy water because of impulsiveness."
After listening to Guo Licheng's words, Pei Qian fell into silence.
Overjoyed!
Listen, listen, my program is approved by the professionals!
And it's still highly recognized!
So if you say so, it's easier for me to lose money
Seeing that President Pei fell into silence, Guo Licheng hurriedly said: "President Pei, it seems that the contract has not been signed yet, and it is too late to go back on it now."
Pei Qian chuckled: "Repent? No, no, no, this is something I have thought about."
"Since you say that this industry is an industry in which bad money drives out good money, you have to be prepared to lose money for many years if you want to make good money... Then let me change this industry!"
"From now on, you are the store manager of the 'Managed Fitness' Handong University store, and you have three tasks in the next few days."
"First, recruiting a team of coaches with a base salary of 7,000, with benefits and no commissions. All coaches have to follow your template, just look for those who are autistic and those who like to play tricks."
"Coaches take a break, two days a week, and two shifts in the morning and evening. In normal times, make sure that there are enough coaches in the venue to guide the students."
"You can decide how many coaches you need to hire. Try to recruit as many coaches as possible. I think there are about 20 people. In case someone has a cold and gets sick and needs to ask for leave, they must be able to adjust the shift in time. Under no circumstances are unreasonable overtime allowed. Case."
"Second, find a construction team to re-decorate and paint the storefront and keep it low-key."
"Third, buy fitness equipment directly according to the highest specifications, not afraid of expensive, understand?"
Guo Licheng felt a little confused, co-authoring what he said just now, all in vain
"But President Pei..."
Pei Qian patted his thick shoulder: "No but, let's prepare."
On the other hand, Assistant Xin has also finished talking with Manager Wei.
"Mr. Pei, it has been negotiated. The gym area is 1,800 square meters. The original investment in this store was about 1.7 million. The main expenses: the equipment here are all low-end and some second-hand, with a total price of 500,000; other supplies It is about 50,000 to 80,000 yuan, including various equipment and instruments for private education, computers, office desks and chairs, etc.; the decoration cost is about 900,000 yuan, in addition to staff wages and advertising and marketing expenses."
"If we take over the whole package, the transfer fee will be around 500,000 to 600,000, but we only need to decorate the venue and do not need fitness equipment, etc., so the final transfer fee is negotiated at 300,000."
"Manager Wei will transport all the equipment away, we will repurchase all the fitness equipment, recruit coaches, and at the same time pay the rent of the venue..."
"Considering that the fitness equipment we prepare must adopt high standards, and the salary of personnel is also higher than the average level in the industry, the initial investment in equipment, transfer fees and some odds and ends is about 1.5 million, and the annual expenses, including rent, water, electricity, personnel, etc. The salary and so on are close to 3 million... The average is about 250,000 per month.”
Pei Qian nodded, thinking in his heart that this investment doesn't seem to be a lot.
The initial investment is 1.5 million, and the monthly expenses are only about 250,000. Even if there are no customers, it seems that it will not lose much money.
But on second thought, this is just a store after all.
If you open ten stores, wouldn't you be comfortably losing tens of millions a year
Open the store first to see the situation, and if no one cares, open a few more.
Anyway, as long as you drive more, you will definitely lose more and more!