Tuesday, April 19.
Outu Technology.
In the conference room, Chang You was excitedly telling the key employees of Outu Technology about the fruitful results achieved after the release of the otto e1 mobile phone.
Pei Qian was also present, but his face was not particularly good-looking.
Because he always felt as if he was being whipped...
Since the launch of the otto mobile phone, the brand has become a very strange brand.
"Wonderful" here is a neutral word.
The shortcomings of this phone are obvious.
It is too heavy, and basically there is no independent technology. All are supply chain technology and manufacturer OEM. In terms of various parameters, it can only be said to be relatively balanced and relatively buckets, and there is no black technology that makes people shine.
The system, including the mobile phone, is closer to the ecology of the native Eldraine. It is clean and refreshing for some people, but it is too simple and inconvenient for others.
However, the highlights of this phone are also very prominent, enough to make people unforgettable after seeing it once.
Its brand recognition is very high. The cool logo on the back has appeared on "Better Tomorrow". As long as you take it out, many people will recognize that this is the mobile phone that sold more than 8,000.
At the same time, Changyou's performance at the press conference added a lot of color to this mobile phone. Coupled with the various benefits and added value contained in the mobile phone, it seems to have become a unique existence in this gear.
For many wealthy people who live in Jingzhou or rely heavily on other Tengda industries, this mobile phone is not necessarily affordable, but it is definitely an irreplaceable choice.
So far, the sales of otto mobile phones have reached 160,000, which has ended the previous out-of-stock state and completed the stock supply. The sales volume is still growing slowly, but there will be no more explosive sales like the previous situation.
This achievement is undoubtedly still in the category of others in the domestic market. The sales volume of Hongcheng Technology's new mobile phone of Changyou's previous company is almost the same.
In the domestic market share, probably less than 0.5%.
But the magic thing is that Hongcheng Technology's mobile phone sold so much that it quickly went bankrupt; but Outu Technology's mobile phone sold these sales and lived very well.
The same profit margins aren't great, but the more expensive the phone itself is, the more money you'll make.
If selling 1,000 yuan machines still maintains a 5% profit, selling one unit will only earn 30 or 40 yuan, and selling 100,000 units will earn 3 or 4 million. This amount of money is not enough for the supply chain.
However, there is still a 5% profit on the sale of 8,000 yuan. If you sell one unit, you will earn 400 yuan, and if you sell 100,000 units, you will earn 40 million.
Therefore, even if Outu Technology returns all the profits of other industries, and only retains 5% of its own profits, it still makes a lot of money!
In this way, a virtuous circle is formed.
Pei Qian never imagined that this high price would in turn betray him.
Of course, calm down, this sales volume is not completely unacceptable to Pei Qian.
After all, the mobile phone market is now a red ocean. The market share of those big brand manufacturers will only get higher and higher, and the life of manufacturers ranked third or fourth will not be easy, let alone Outu Technology, which ranks outside the top ten manufacturers. .
To be able to sell these hundreds of thousands of units is already a miracle.
The most amazing thing is that although it is an "others" mobile phone, the otto e1 is an Internet celebrity machine, which is quite well-known on the Internet, although most people will not pay for it.
Changyou speaks very proudly.
After all, as a new brand, Outu Technology has already taken the first step of success, and due to the small demand, the supply problem has been solved, and there will definitely be people buying it in the future, which can make long-term profits.
Pei Qian was a little depressed, and coughed twice: "Is there no problem with Outu's mobile phone now?"
Chang You immediately smiled and said, "Don't worry, President Pei, talk about it right away!"
For this, Changyou has long been prepared.
He knew very well that Pei was always someone who didn't like to listen to grades and only liked to ask questions, so he had already made arrangements when preparing for this meeting. After introducing the grades, he would analyze the problems and determine the future development direction.
Pei Qian originally thought that his question could pour cold water on Chang You, but Chang You was already prepared.
This made Pei Qian a little speechless, feeling that his employees seemed to be more and more resistant, and it was getting harder and harder to subdue them...
After introducing the results, Chang You began to talk about the shortcomings of the mobile phone.
"A big problem with our mobile phones is stocking."
"Stocking is a difficult problem for small manufacturers to solve. In the final analysis, it is because of money. To stock up in large quantities, you must give the supply chain enough money, and at the same time hold a lot of goods in the warehouse."
"It is a very dangerous thing to sell a mobile phone. If you sell a mobile phone for 2,000 yuan and earn 100 yuan, it means that you have to sell 20 mobile phones to make a profit. This is a terrible number."
"However, the lack of stock will also bring a problem, that is, consumers' consumption impulses cannot be satisfied in the first place. After they calm down because of the lack of stock, they may go to buy other brands of mobile phones."
"This is a very difficult problem for a company of our size."
"Furthermore, our phones are far from polished in the details, which are essential for a premium phone..."
"… In short, our goal in the next stage should be to play steadily, take advantage of the established reputation and popularity, better integrate the supply chain, and strive to launch the improved e1 mobile phone upgrade in the second half of this year, and it will be on sale. At the beginning, we worked hard to ensure the stock supply and took it to a higher level!"
Pei Qian was silent.
He seems to have discovered a paradox.
In many cases, as soon as you guide yourself, some inexplicable changes will occur, and the project will eventually be profitable;
But if you don't guide and let it go, the project will still be profitable.
Take this time as an example, Chang You has set a steady and steady route for otto mobile phone, so does Pei Qian care or not
After Chang You finished speaking, he subconsciously observed President Pei's reaction.
However, President Pei frowned slightly and fell into deep thought.
Changyou couldn't help but feel a little nervous.
What is Mr. Pei thinking
Feeling that there is a problem with my plan and thinking of a better plan
No, Mr. Pei should be far-sighted, and there is a better plan already, so he won't start thinking about it until now.
In other words, Pei always thought of something again, and decided to overturn the plan he had already thought of and take it to the next level
What President Pei is thinking now is something two levels higher than me
What could it be
Forget it, I can't think about it, this is not a level that I can reach, so I'd better wait patiently for President Pei to figure it out.
Changyou waited patiently.
Everyone else waited patiently.
Pei Qian struggled for two minutes, and found that the scene was quiet. He raised his head and looked around, only to find that everyone was looking at him with expectant eyes.
Pei Qian realized why the scene was so quiet and everyone was waiting for him to speak...
It's embarrassing now, I have to say it.
You can't keep everyone waiting for a long time, and you end up saying "I have no opinion"
That would probably lead to a deeper brain for everyone.
President Pei thought about it for so long, why did he say "no opinion"? Is there a better solution but didn't say it? What kind of plan is that? What is the reason for not saying it
Pei Qian thought about it, and everyone's brain supplements seemed to be more terrifying.
It's better to point them the wrong way. Even if the final result is still profitable, it's okay to make less money!
Thinking of this, Pei Qian said: "Don't make new mobile phones, just sell the existing stock, and don't continue marketing."
Chang You nodded: "Well, good President Pei. Then what?"
Pei Qian: "..."
What do you mean, aren't you surprised at all now
Anyway, showing a surprised expression convinced me that my plan was unreliable!
However, looking at the other people in the conference room, they all had serious expressions on their faces, earnestly waiting for Pei Qian's next words.
Pei Qian sighed silently in his heart, and had to continue talking.
"The next time the target is stretched, stretched to 10 months to a year."
"Set up a software laboratory, make some useful apps, improve the mobile phone system, optimize the image algorithm and so on."
"We promised our customers before that we would launch two versions of the mobile phone system that support one-key switching. Now there is only a streamlined version and no feature-rich version."
"The promise must be fulfilled."
Chang You reminded in a low voice: "Mr. Pei, the feature-rich version is planned to be developed simultaneously with the new mobile phone, as I said before."
Pei Qian was taken aback.
Did you talk about it
Oh, it does seem to have been said.
But Pei Qian still looked serious: "R&D resources are limited, and we must concentrate on doing big things. The same is R&D, the investment is different, and the results of R&D are naturally different."
"Don't think it's enough to just develop a feature-rich version of otto os to fool consumers. It must be perfect, understand?"
Changyou was a little ashamed, and nodded quickly: "Yes, President Pei."
What Pei Qian considers is that after entering this cycle, another project can be delayed until the settlement of the next cycle.
At present, Outu Technology seems to be a good choice.
For Pei Qian, delayed projects must have three characteristics at the same time: first, the current harm is huge; second, the project itself must be able to invest a lot of resources, which can play the role of surprise spending; third, it can be used in the next cycle. Timely completion, or production of products.
And Outu mobile phones are all in line.
What Pei Qian emphasized is that a software laboratory must be established, not a hardware laboratory.
Although the hardware lab seems to burn more money, it is also easy to burn for a long time without results.
Because the hardware thing is not easy to fool, what is made is OK, and it is not OK, and there are no ambiguous options.
If nothing useful is produced before settlement, wouldn't it be a dead end
The software laboratory can also burn a lot of money, and it is relatively easy to produce results, and the possibility of card settlement is unlikely.
Even if you just optimized a version of the system, launched a good app, or optimized the imaging system algorithm of the mobile phone, this is still an achievement. If you find a way to make a profit, you should be able to fool the system.
Chang You took President Pei's request seriously and did not ask any questions.
From market positioning to brand marketing, otto e1 mobile phone is all handled by President Pei, which has completely convinced Changyou.
Now Changyou's principle is to fully fulfill President Pei's requirements when Boss Pei asks, and then decide the direction by himself when Boss Pei does not ask.
Chang You really thinks that President Pei's goal is a little too small. In 10 months to a year, he will optimize the mobile phone system, develop a few apps, and then study the imaging algorithm
Kill a chicken with a bull's knife.
But since Boss Pei requested this, he didn't dare to take it lightly. After all, Boss Pei's request has always been perfection.
Seeing that everyone was taking notes seriously, Pei Qian suddenly felt that life was a little lonely as snow.
I don't know how people will understand what I said.
Alas, being misinterpreted is the fate of the expressor!