Regarding the current situation of the managed gym, Pei Qian has only four words.
unacceptable!
Obviously, all the regulations have been posted on the door, and these fitness coaches have clearly been banned from pulling customers. Obviously, they have set such an unreasonable price and are bundled with Moyu Takeaway...
Even the customers of the original gym have been transferred to other gyms.
Why are there so many customers, why!
Pei Qian was very dissatisfied, and he wanted to ask Guo Licheng what happened.
Guo Licheng had just finished teaching a student, and when he saw President Pei entering the door, he hurried over to greet him.
"President Pei!" Guo Licheng was full of smiles.
Can't you smile? In the past, the gym was empty and no one cared. Guo Licheng could only sit in the rest area except for his own practice, which was very boring.
now what? There is work done!
For the first time, Guo Licheng felt that he had work to do, and it turned out to be a happy thing.
When working at other gyms, his daily classes were almost full, but it didn't make him feel full, but tired.
This fatigue mainly comes from three aspects:
First of all, the main role of personal training in the training process is to supervise and accompany the students. After customizing the training plan for the students, focus on how many bench presses or how many sets of fixed movements the students must do. Private teaching is just staring at the side, it is purely physical work rather than technical work, and there is not much sense of achievement.
Secondly, private teachers must always bear the mental pressure of selling classes in the process of work.
In the end, because the schedule is very full, the coach himself has no time to exercise. He can only wait for more than an hour after the gym closes get off work in the evening. The diet may not be guaranteed well, and over time, you will feel fatigued.
But now, the feeling of fatigue that Guo Licheng once had is completely swept away!
This model of managed gyms does not completely ignore customers, but provides flexible teaching, helping newbies to correct their movements when they are getting started.
In this way, the time saved by the coach can be used to coach others, or to practice a little and take a break by yourself.
At the same time, there is no need to think about how to sell the course, and there is no excessive interest relationship with the students. The coach can guide the customer without any psychological burden, and the customer does not need to beware that the coach is there for promotion. The relationship between the two will be much harmonious. .
In addition, Moyu Takeaway provides fitness meals, and the managed gym does not allow overtime. All these coaches have received sufficient rest, and their work is no longer shared by people. They can better enjoy the happiness that fitness brings to themselves at work.
Therefore, Guo Licheng and the coaches are all full of energy and motivation.
After I finished my practice, I had nothing to do, so I naturally thought about how to provide better service for customers, and enthusiastically gave guidance to those newcomers.
Of course, Pei Qian couldn't see this information for the time being.
He could only vaguely feel that Guo Licheng's complexion seemed to be better, and his mental state had also improved.
Pei Qian is now obviously more concerned about the profitability of the gym.
"Why are there so many people in the gym? Didn't you say you weren't allowed to do marketing to attract people? Where did these customers come from? You can't come by yourself, right?" Pei Qian's expression was full of vigilance.
Guo Licheng was a little dazed: "Mr. Pei, we really didn't do anything, they really came to the door by themselves."
"Isn't this something you expected?"
Pei Qian looked blank: "?"
Guo Licheng explained: "It's mainly because of the sign you put up!"
"What's wrong with the sign?" Pei Qian instantly felt bad.
Guo Licheng explained excitedly: "Your signboard stands up, you are too particular!"
"We thought that this sign would have the effect of persuading customers to quit, but we didn't expect the opposite. Not only did we not persuade them to quit, but it attracted a group of people!"
"Some students from Handong University passed by the door of our store. Although they were persuaded by the price, they found it very interesting to see the content on the notice board, so they took pictures and sent them to their classmates."
"The rules of our gym caught these people's attention, so it quickly caught the attention of a group of young people!"
"Of course, most people are out of a onlooker mentality and do not intend to consume, but there will always be some customers who are not sensitive to prices who will come to experience it, which is the current customers!"
Pei Qian froze.
Only then did he realize that he seemed to have made an empirical mistake!
Before, Moyu Internet Cafe put up a sign at the door, and it did have an immediate effect. For a long time, everyone saw the price and left, and Moyu Internet Cafe was uninterested.
Later, Moyu Internet Cafe became popular mainly because of Chen Lei, and Chen Lei was attracted to be a resident singer mainly because of Zhang Yuan, which had nothing to do with the sign.
Therefore, Pei Qian always felt that placing the sign at the door was a good way to persuade customers to turn away.
But now he suddenly realizes that Moyu Internet Cafe is different from the notice board in the gym!
The notice board of Moyu Internet Cafe shows the price, including the price of the Internet and the price of drinks. After seeing it, customers will only have a feeling that it is expensive, and they will not feel novel, and there is no sharing or dissemination** at all.
However, the billboard for hosting fitness is written on the charging model. It is not only expensive, but also includes bundled sales of fitness meals and mandatory fitness plans.
After customers see it, the first reaction is not that the price is very expensive, but that this model is very interesting!
Because other gyms don't do that.
Such a maverick rule will certainly spark discussion, and some curious people will naturally take a look.
In other words, there is no problem with the sign at the door of Moyu Internet Cafe, but there is a problem with the sign at the entrance of the hosting fitness, and the problem is very big!
Realizing his mistake, Pei Qian's face turned pale, and he said after a moment of silence, "Remove the sign."
Guo Licheng thought for a while: "Mr. Pei, do you mean that the news has already spread, and the purpose of attracting nearby customers has been achieved. Remove the billboard to attract more customers?"
Pei Qian: "..."
It doesn't work either, and it doesn't work either, so what the hell is going on!
Pei Qian decided not to worry about this issue anymore, and said with a bit of melancholy: "So... you shouldn't tell me that the gym is going to turn losses into profits, right?"
Guo Licheng was stunned for a moment, then shook his head: "Turn losses into profits? Mr. Pei, you are too optimistic. Where is this going?"
"I mean, the current situation of managed fitness is good, and it has improved from the beginning, but it is too early to say that it has turned losses into profits."
"You seem to see a lot of people now, but don't forget, it's Sunday."
"Sundays are already the peak traffic at the gym, and if it's the daytime on a weekday, the gym will become very deserted."
Hearing this, Pei Qian let out a sigh of relief, feeling that there is no way out.
It's alright, scare me!
It made me think that I was going to make a profit. Really, it was a false alarm.
Pei Qian wanted to drink something, but there was no tea and coffee in the gym, only pure water, so he had to take a glass of water and drink it casually.
Thinking about it carefully, it seems to be acceptable if it is just a little more crowded on Sundays and usually still deserted.
After all, the gym itself is fully equipped and the coaches are responsible. Even if the price is unreasonable, there will always be individual customers who are not sensitive to the price.
As long as there are few such customers and the profit cannot support the expenses, it will be fine.
Pei Qian relaxed a little.
But then he became wary again.
Although it is still far from making a profit, it is not a problem for so many people in the gym on weekends, it is easy to create an illusion that "the gym is very popular".
Absolutely not!
Pei Qian felt that the current persuasion model of the gym is not perfect, and he should work harder to get multiple insurances so that he can feel at ease.
But how to do it specifically... Pei Qian himself has no good ideas.
He decided to ask Guo Licheng.
"Is there any way to reduce the number of people who come to the gym on weekends?"
Guo Licheng was stunned for a moment: "Mr. Pei, do you mean to optimize passenger flow according to the gym's carrying capacity, so that resources can be more fully utilized and provide customers with a better experience?"
Pei Qian was silent for two seconds: "... Almost."
Guo Licheng showed a surprised expression: "I wanted to report this to you before, but I didn't expect you to take the initiative to ask."
"It seems that you also have a deep understanding of the operation model of the gym!"
"In fact, this problem is also common in other gyms."
Pei Qian asked curiously, "Oh? Then how did they solve it?"
Guo Licheng said, "They didn't solve it. That's why I was hesitating whether I should report this matter to you."
"Other gyms just ignore the customers after they have signed up for the card, and they don't care about the actual number of people in the gym. Sometimes in the peak period, such as weekends, the entire gym is completely overcrowded. Queuing, even taking a shower."
"At this time, it is completely dependent on customers' 'spontaneous adjustment', actively waiting in line, or picking a time when there are fewer people. But even so, most customers have no choice and can only come on weekends."
"Some customers don't want to come to the gym because there are too many people, and they are even more interested in it. Anyway, the money for the annual card has been paid, and the gym can't wait for you to come."
"So, it's a general problem."
Pei Qian nodded: "Then how do you think this problem can be solved?"
Guo Licheng hesitated for a moment and said, "To be honest, I have thought of a solution, that is, the cost is a bit high, and customers may not be able to accept it..."
Pei Qian's eyes lit up, there is such a good way, why didn't you say it earlier
"Come on!" Pei Qian tried hard to maintain a calm expression.
Guo Licheng paused and said, "The number of people a gym can carry is limited, and this cannot be changed. Therefore, in order to ensure the fitness experience of customers, the number of people can only be limited."
"I think it is possible to develop an app that allows customers to make reservations according to their own time every day. When the number of reservations for the current period is full, there will be a certain limit on the number of people."
"This method does not work for other gyms, because everyone is an annual card, and customers are not allowed to come. Customers will feel that their own interests have been lost, and they will definitely not agree."
"But our gym charges by the day, and will specify a detailed fitness plan for customers, so when formulating a fitness plan, customers can be divided into different time periods roughly according to their free time."
"If the weekend is full, then we can only accept customers who come to work out at other times."
"However, app development should cost money, and outsourced apps are not necessarily reliable. If a bunch of bugs are made and it is difficult to use, it will be troublesome. Moreover, customers may not necessarily understand our policy. Maybe they will scold us instead."
"In addition, we must have a special person responsible for coordinating and planning the fitness time of all students, and arrange it reasonably, otherwise it will definitely lead to customer dissatisfaction..."
Pei Qian raised his hand: "Okay, stop talking."
Guo Licheng thought that President Pei thought this plan was not feasible, so he hurriedly shut up.
However, President Pei's eyes flashed: "Do it, do it immediately!"
"Isn't it just an app? I'll arrange it!"
This method that Guo Licheng said made Pei Qian very satisfied.
Making an app can cost more money, forcing consumers to use the app bundled to go to the gym to make an appointment and dissuade a group of people, and also have a special person responsible for planning the fitness time, arranging the students’ fitness plan, and paying an extra salary.
After doing so much work, the final result is only to divert the crowd during the peak period a little, so that the customers who come during the peak period save a little time and improve the experience a little bit.
This price-performance ratio is simply an explosion!
Pei Qian looked at Guo Licheng with a three-point appreciation.
This is definitely a buildable material!
I knew that you were not the wrong person to be the manager of the gym!