Pei Qian nodded: "Okay, Mr. He, let's start then."
He An's expression turned slightly: "Well, this is the attitude a scholar should have."
"What I'm going to talk about today is actually part of the basic concepts of game design theory."
"This basic concept is 'cooperation'!"
"The so-called cooperation is to choose different design ideas and types for different game groups, and choose different publicity methods."
"In short, all aspects of the game must match."
"Once any link is misplaced, it may result in a violent death of the game. It is not allowed to be careless."
Pei Qian: "?"
Any misalignment in any link may lead to sudden death
So why am I all blown away
Does that mean I've avoided all the correct answers perfectly
Pei Qian's mouth twitched slightly, and he always felt that Teacher He was flogging himself.
He An did not notice any abnormality in "Ma Yang"'s expression at all, and continued: "In this regard, several of Tenda's games can be said to be textbook cases!"
""The Lonely Desert Road", as a low-cost game, is promoted by the main spit on the up;"
""Game Producer" is a 'meta game' that breaks the dimensional wall, and is promoted in the form of large-scale performance art;"
""be quiet" is a game with complex rules and requires patience. It uses a large-scale, multi-player arg game to promote, and at the same time, it achieves the function of screening players and maintaining the game environment..."
The teaching materials prepared by He An are very rich in content.
While explaining these games, he also explained in detail according to the content of the teaching materials, analyzed the characteristics of the game itself in detail, and explained how such a publicity method formed a communication node step by step, and finally caused a warm response in the whole network. .
Pei Qian was forced to recall the failure once again.
Salt the wound...
No way, this is a real one-on-one teaching. If you are in a lecture, no one will pay attention to you when you doze off or play with your mobile phone, but now that the two of you are face to face, you can always see it if you walk a little.
What should I do when Mr. He gets angry and leaves
Pei Qian could only listen carefully to these details, as if he had read the question book wrong.
After talking about several cases for nearly two hours, He An made a comprehensive analysis of Pei Qian's "failure cases" from the aspects of game type, target audience, gameplay characteristics, and publicity methods. A full range of corpses was carried out.
Seeing that Mr. He stopped to drink coffee, this content seemed to come to an end, and Pei Qian hurriedly took the time to ask his questions.
"Mr. He, if I follow the content just now, can I think that as long as there is a 'dislocation' in the publicity, the project will definitely fail?"
He An put down the coffee and nodded: "Everything can't be said to be dead, but at least, the probability of failure will be very high!"
"This is equivalent to the fact that many falsely advertised products are spurned by others. It is the same reason."
"However, because my country's game market is still immature, for some shoddy krypton games that sell hatred, it is more important to find a way to trick players in first, so they falsely promote the game, but improve the game. Because even if only a small number of people who cheated in stay, as long as their recharge ability is strong, it is cost-effective."
"However, for single-player games that win by quality, false propaganda is a minefield. If you encounter it, you will die or be disabled."
Pei Qian's eyes lit up.
Dead or alive
He is always a person who uses very strict words. He uses these four words to describe the serious consequences of doing so!
Pei Qian couldn't help but chuckle in his heart.
Still got something!
Now that "Struggle" is being developed, if I can make good use of the knowledge I learned in this class, can I fulfill the long-cherished wish of the game department to lose money
…
Five p.m.
He An put away the textbook: "Okay, that's it for today's class, and I've finished what I want to talk about."
"Keep this textbook for yourself. Go back and review these successful cases by yourself. Over time, your level will naturally improve."
"It's called 'reviewing the old and learning the new'."
Pei Qian: "..."
Do you still have to review and evoke the memory of when you were backstabbed
Isn't that cruel!
Forget it, it's as if the teacher left a homework of "regularly reading the wrong question book".
Seeing that He An was packing up and leaving, Pei Qian hurriedly asked, "Mr. He, there is one more question."
"You talked about several Tenda game cases in this class, so in the next class, there should be no more..."
He An's face sank: "Mr. Ma, your learning attitude is very good, but this kind of pick-and-choose mentality is very unacceptable! You have to believe that I will choose the most suitable teaching method according to your characteristics and level, As for what to teach, you will naturally know when the time comes, so don’t ask too much.”
Pei Qian: "...Okay."
After sending He An away, Pei Qian couldn't help feeling melancholy.
Shouldn't all future courses be based on Tenda cases to explain the basic principles and knowledge of those game design
That's too hard!
Although it is possible to reverse according to the content of the textbook and absorb some experience, it is still an extra step!
Why not learn about failures from the start
Pei Qian wanted to hear He An talk about his failure experiences, but He An thought that these experiences were harmful to him, so he resolutely refused to talk about them.
How is this.
Pei Qian thought about it, and it seemed that there were hundreds of thousands of money left.
Anyway, you have to spend it, why don't you... invite another teacher to tell yourself about failure cases
Learn from failure and learn from success.
Two-way learning, the effect should be better, right
The system has suggested that although the money is too much, it is recommended to only study one course, otherwise, you will not be able to chew more than one course, and most of the results of learning many courses will not pass the system test.
However, it didn't say that you can't have two teachers for the same class, right
The more Pei Qian thought about it, the more reliable he felt, so he hurriedly called Assistant Xin and talked about his new needs.
In short, it is still the same operation as before, but this time I am no longer looking for a designer who has made a name for itself, but a designer with a certain reputation and ability, but there are many failed projects.
If there is that kind of project that loses everything, it will be even better.
On the other side of the phone, Assistant Xin still didn't ask any more questions, but said that this kind of designer should be more difficult to find than a famous designer like He An, and it may take about two days.
After all, there are only a few qualified, famous and successful designers like He An in the game industry, just ask them one by one.
However, it is relatively difficult to find designers who have done failed projects and have a certain reputation and can be found.
Pei Qian is not in a hurry, two days are completely acceptable.
Just as I was packing up to go home, the phone rang.
Zhang Yuan called.
Pei Qian thought about it for a while, most of the things that happened in the dge e-sports club were in the spotlight, so he came to report to himself.
Zhang Yuan's voice came from the phone: "Mr. Pei, let me report to you that the location of the club has been decided, a group of players have been recruited, and all the computers purchased from the rof installation are in place, and the configuration is very good. Gao, Ma is always satisfied…”
Pei Qian is not very interested in this, it is all things that have been determined before, and there is nothing to report.
If you can't hear the specific situation on the phone, you still have to take the time to go there in person, and step on the spot to make sure you are at ease.
Pei Qian asked casually, "So, where is the address of the club?"
"Oh, Mr. Pei, when it comes to this place, we are all very familiar with it, and we used to go there often."
Because he was on the phone, Pei Qian couldn't see Zhang Yuan's expression, but judging from his tone, he seemed to be smiling: "Just at Mingyun Villa."
Pei Qian: "?"
Mingyun Villa
When he heard the familiar place name, Pei Qian instinctively panicked.
There are so many villa areas in Jingzhou, why did you choose this one
Zhang Yuan reported with a little pride: "Mr. Pei, I did everything according to your requirements! You said, don't save on the venue, you must be generous, it's better to rent a villa directly."
"So I inspected the villa area in Jingzhou, and after searching around, I found that the land in Mingyun Villa is the most expensive!"
"Hey, I think that when you took your fancy to Mingyun Villa, no one cared about this place. Now... It's not the same."
"Moreover, Mingyun Villa will definitely become a new business district in Jingzhou in the future, and it is becoming more and more prosperous now."
"I thought about it. The location of the club should not be too close to the city center, noisy and not suitable for concentrated training; but it should not be too remote, with imperfect supporting facilities and various inconveniences."
"And I have been at Moyu Internet Cafe Mingyun Villa for a while before, and I am familiar with the situation in this area."
"Considering it all, Mingyun Villa is the most suitable place!"
"What's more, there is a Moyu Internet Cafe here to deliver meals."
Pei Qian: "..."
You're right, I can't argue with that.
According to Zhang Yuan, Mingyun Villa seems to be a good location.
Although this place has a little connection with Mingyun Private Kitchen, but e-sports clubs and high-end private chefs can't do joint backstabs, right? It doesn't fit at all!
Moreover, after the popularity of Mingyun Private Kitchen, the entire Mingyun Villa has become the so-called "place where celebrities gather in Jingzhou". The house price has been rising, and it must be quite expensive to rent a house here.
It doesn't seem like a bad thing to be able to spend a little more.
Pei Qian nodded: "Well, that's fine. Although the villas here are a little more expensive than other places, I believe it's definitely worth the money!"
Zhang Yuan coughed twice, his tone full of pride: "Mr. Pei, the best part is that the price is not only not as expensive as other places, but even cheaper!"
Pei Qian was stunned: "Ah? Why?"
Zhang Yuan continued to say proudly: "After I took a fancy to Mingyun Villa, I went there in person and met Manager Lin Canrong and Manager Cui."
"Then I started talking, Mr. Pei, you want to rent a villa here to open an e-sports club."
"Manager Cui is very happy, saying that since it is President Pei's business, it must be strongly supported! Although the e-sports club has little value to Mingyun Villa, they will always remember your kindness!"
"However, the houses in Mingyun Villa have basically been sold out, so Manager Cui has to help us contact the owners who have bought multiple houses to see if they are willing to rent them out."
"As a result, President Pei, guess what?"
Pei Qian wants to say, I don't want to guess!
But in the end, the corners of his mouth twitched slightly and he said, "Could it be that someone happens to know me and wants to rent it out at a low price?"
"You guessed it right!" Zhang Yuan's tone was very excited, "President Li of Fuhui Capital, do you remember? He was the one who fought with you when he opened Moyu Internet Cafe and was convinced by your wisdom. place?"
Pei Qian: "..."
Can't you remember, this stuff still sticks to me like a dog skin plaster!
Zhang Yuan continued: "Mr. Li invested in the neighborhood a long time ago, even before Mingyun Private Kitchen became popular, and opened businesses such as bars and cafes. Later, he foresaw Mingyun Private Kitchen. There is a tendency to explode, so I bought three villas in one go!"
"One of the well-decorated villas has been sitting idle. As soon as I heard that Mr. Pei wanted to use it, Mr. Li contributed it without saying a word, even if he didn't want the rent."
Pei Qian blurted out: "How about that!"
Zhang Yuan hurriedly said: "Yes, Boss Pei, I said the same thing, I know you never take advantage of this kind of petty gain. But Boss Li is very insistent, I tried my best, and in the end... the deal can only be made at a friendly price. "
"Manager Cui said that since it's your property, Mr. Pei, the club will be given the same preferential treatment as Mingyun's private chef, the property fee and cleaning fee will be permanently exempted, the water and electricity fee will also be permanently 50% off, and there will be parking spaces and special personnel to trim. back yard… "
"I felt it was difficult to be kind, so I had to agree."
Pei Qian was silent.
After a long time, he opened his mouth and said, "Send me the address, and I'll go there tomorrow."