Sunday, May 1.
Pei Qian came to the cafe near the school again. Today he wants to meet a new game producer.
The 1.8 million quota allowed by the system to pay tuition is currently only 1 million, and the remaining 800,000 has not been spent.
Therefore, Pei Qian asked Assistant Xin to find a designer who had done some failed projects and had a certain reputation, and wanted to learn some successful experience.
As for what it means to have a certain reputation while failing, this is because Pei Qian wants to eliminate the interference of personal ability factors as much as possible.
If a producer is a failure and useless, on the one hand, the system does not allow him to charge him so much tuition, and on the other hand, his failure factors are not prominent enough, and it is difficult to learn.
If a person is full of failure factors, which one should Pei Qian learn? If what is learned is an insignificant factor, isn't it a waste of time
You have to find designers who are capable and have successful experience. Their failure factors will be very obvious, as if they are directly "highlighted", which is easy to learn.
He An mainly talked about the reasons for the success of the Tengda project. For Pei Qian, it was a book of wrong questions and a large-scale error correction exercise;
Today, the boss mainly talks about his own failure experience, which is a standard exercise book for Pei Qian.
Combining what He An said with what the producer said today, wouldn't that make it work
In addition, I invited two big guys to give lectures to myself, successfully digested 1.8 million, and also learned the professional knowledge of game production.
If you can pass the system assessment during settlement, you can make money-losing games based on what you have learned in the future...
Don't you make money
Compared with He An's form of "speaking the wrong question", today the boss will "speak the standard answer" directly. For Pei Qian, the knowledge of losing money will be easier to absorb.
Therefore, Pei Qian is looking forward to this meeting!
Not long after arriving at the cafe, the game producer arrived.
"Hello, Mr. Ma! I'm Qiu Hong." A man with fluttering long hair who looked to be in his thirties shook hands with Pei Qian cordially.
Before coming, Pei Qian had already checked Qiu Hong's resume.
Different from the glorious resume of the ancient giants like He An, Qiu Hong's game production career can be said to be quite bumpy and ill-fated.
His resume can be regarded as a template for the prime-age generation in the current domestic game market.
He entered the industry around 2001. After entering the industry, he entered a large domestic game company as a numerical planner, and successfully developed a successful Xianxia theme terminal game. Of course, it is a krypton gold game.
Two years later, with his successful project resume, he jumped to another game company as the main planner to develop a certain western fantasy background game.
After that, he changed to another game company and continued to serve as the main planner to produce a krypton game with a national war theme.
This national war game can be regarded as an evergreen tree. Although the revenue declined after half a year, it still maintained operation for three years, and it also accumulated a good reputation for Qiu Hong.
With the prestige accumulated by this project, Qiu Hong decided to establish his own business, found investment and established a game company, developed a krypton gold mobile game, and hit the streets again.
At present, because his game project has failed, Qiu Hong is a little disheartened, and he is in a state of doing nothing to relax, so when he heard that someone spent 100,000 yuan to listen to his lecture, he readily agreed. Came to Jingzhou.
Pei Qian was very satisfied with Qiu Hong's resume.
In a nutshell: stand high enough, fall hard enough!
This person is obviously focused on the domestic krypton gold game field, and he has achieved monthly turnover of over 100 million as the main planner five or six years ago, which is very proud.
Moreover, Qiu Hongzhi's two failures did not seem to have failed because of money.
The first time he failed, the company he went to had a lot of money, and he was going to spend a lot of money to create a masterpiece that looked like it at that time. There was no shortage of money at all;
The second time he failed, he also got enough funds from investors to start his business, and he was also not short of money.
But even so, Qiu Hong, who has a successful game experience and a rich accumulation in the game industry, still failed to start his own business.
The investment was huge, the losses were heavy, and tens of millions of funds were directly lost, which was very much in line with Pei Qian's expectations!
Pei Qian firmly believes that in Qiu Hong's experience, there must be something worth learning and learning from!
The waiter served coffee, and the two chatted while drinking.
Qiu Hong briefly introduced his resume. From the perspective of attitude, the difference between him and He An is very obvious.
He An is obviously the kind of giant and successful person in the industry. He has crushed 99% of the designers in the industry in terms of qualifications. Lectures are all based on interest, and the old man has a kind of arrogance.
Even if "Ma Yang" asks him to teach at the price of 200,000 per class, He An will resolutely tell what he wants to teach. If you like it or not, I will leave if you don't.
Qiu Hong is completely different. Although he has had a successful experience, he knows that he is not a top game producer in the game industry, so he is very polite. What the "President Ma" on the opposite side wants to hear, he will What would you like to say.
After all, Qiu Hong is a numerical planner, and only makes domestic krypton gold games. Most of the designers of this type have a distinctive feature, that is, they will not get along with money.
Qiu Hong felt that since this "President Ma" paid a price of 100,000 yuan for a class to attend the class, and also included round-trip air tickets and other expenses, it would be the same as the relationship between krypton gold local tyrant players and themselves, absolute food and clothing. parents.
Must do everything possible to meet the needs of "Mr. Ma".
Therefore, Qiu Hong was not angry when he heard "Mr. Ma" saying that he wanted to hear about his own failures. He just confirmed it and agreed.
"Alright, since Ma always wants to hear it, then I'll talk about it."
"But there is one thing I want to state in advance."
"If I talk about successful experiences, I will definitely take a little time to prepare. After all, every successful case is a combination of countless success factors. It is necessary to clarify every success factor in order to restore the whole picture of this successful game."
“But it’s a lot easier to talk about failures, and I don’t need to spend time preparing.”
"As the saying goes, 'the dyke of a thousand miles collapses in the ant's nest'. Many times you make 99 choices right, but only one wrong choice will still lead to failure."
"Analyze the reasons for failure, as long as you find the most critical failure factor in the failed project, that's it."
While drinking coffee, Qiu Hong explained his teaching ideas to "Mr. Ma", his attitude was very clear, that is, to get the "Mr. Ma"'s consent as much as possible.
Pei Qian was very happy: "That's great, I just want to learn the lesson of 'collapse in the ant's nest', please be sure to talk about it!"
Qiu Hong nodded: "Okay, in each of the following courses, I will talk about a key factor that will lead to the failure of the project. I believe that Mr. Ma's ingenuity will be able to avoid it well, or come up with a solution. Program."
Pei Qian smiled: "That's for sure."
Qiu Hong took a sip of coffee and sorted out his thoughts a little: "Then for today's first lesson, I want to start from a relatively basic but most easily overlooked aspect."
"project management."
"Compared to games, movies, animation and other industries, the biggest difference compared to We Media, etc. is that they are industries that require close division of labor and cooperation."
"In other words, no matter how good you are alone, it's useless. If your colleagues are a group of people who are fishing and messing around, you can't come up with good ideas."
"Even a talented game maker needs a strong production team to turn his design into a successful game project."
"And people are lazy. Many employees in game projects just regard their positions as a job that earns dead wages and supports their families, and do not regard it as a career they strive for. Sometimes, their enthusiasm for work is suppressed by themselves."
"At this time, the means of project management has become the top priority."
"One of the big reasons why I have made successful projects but failed to start my own business is that I lack the ability to manage projects."
"The consequence of this is that the development plan I made in my original company can always be successfully completed, with a maximum delay of one week; while in my own company, the development plan I made is always delayed again and again, even if it is delayed many times, do The game that came out still didn’t meet my own expectations.”
“There are always various reasons for each department to put the blame on each other. It seems that everyone has completed their share of work, but on closer inspection, it seems that none of them seem to be pushing the whole project forward. Everyone delays a little bit. In a little while, the development progress of the project completely collapsed…”
Pei Qian listened silently, with a fascinated expression on his face.
Good... so envious!
Look at other people's employees, the boss doesn't need to say anything, he will fish for himself!
And what about Tenda employees? The boss is here desperately encouraging everyone to paddle and fish, but they try to work overtime one by one!
Except for envy, Pei Qian did not learn any practical methods from this precious failure experience.
According to Qiu Hong, failed project management will turn the company into a mess, and no one will cooperate with the best design, and it will not be able to do it at all.
But at this time Pei Qian had doubts.
I've never done any project management at all
So why did my employees not only become a piece of sand, but become a monolith
The needle can't get in, the water can't get in, I can't find a breakthrough!
Pei Qian was very fascinated by what Qiu Hong said, but after listening to it, he still didn't know what to do.
According to Qiu Hong, his failure lies in not doing enough, not making good use of project management to motivate employees, or in other words, not effectively supervising lazy employees.
But Pei Qian pondered, Qiu Hong just didn't do enough, and he didn't do anything!
Not only did I not supervise the employees in the positive direction, but I also supervised in the reverse direction, and drove all those overtime dogs home!
It stands to reason that I have overcompleted the task, so why does it have the opposite effect
Am I at fault, or is my employee at fault
It's really bald...