Sunday, May 29.
It's that time again for the once-a-month learning failure experience.
In fact, relatively speaking, Pei Qian's expectation for Qiu Hong's course is stronger than that for He An's course.
After all, the latter has to turn a corner and perform a reverse operation before it can be used, and no one knows whether the reverse operation will work or not; while the former can be directly based on the failure experience.
However, in the last class, Pei Qian didn't feel any gains, but was cited by Qiu Hong as a confidant.
This sucks.
Qiu Hong talked about the failure caused by the project management problem for a long time, and he was very right, but Pei Qian couldn't use it at all!
I can only look forward to talking about some really useful failure experiences today.
Qiu Hong came to the cafe on time and shook hands with "Ma Yang" cordially.
"Mr. Ma! How is it, has the company's project management improved this month?"
Pei Qian: "..."
Still progressing
If I make any further progress, I'll be gone!
Pei Qian coughed lightly: "The last class benefited me a lot, but the time is limited. Let's hurry up and get to the point."
Qiu Hong nodded: "Yes, yes, hurry up and get to the point."
The two took their seats and the waiter served coffee.
Qiu Hong took a sip of coffee and said, "Mr. Ma, what I'm going to talk about today is also a very critical failure factor. Among all game startups, there are definitely not a few teams that fail because of this factor!"
As soon as Pei Qian heard it, he was instantly refreshed.
Such a universal failure experience
Then I have to listen carefully!
Qiu Hong deliberately sold out, and after a pause, he said, "This failure factor is... the random interference of the boss or other external forces!"
Pei Qian: "?"
Qiu Hong didn't notice "Ma Yang"'s dazed expression. He had completely fallen into the state of uttering his heart and lungs before: "This one, it's all tears."
"Most of the people in the game industry have a relatively simple dream before entering the industry, which is to make something fun for players. Even if it is a krypton game for the big dog? As long as he is happy, we It's not in vain."
"But this society is not so simple, because the game is not something that can be made by one person. If you want to work, you have to face various office politics, you have to stand in line, and you have to have a good relationship with other people, otherwise you will not be able to get resources. , even the best projects can’t be done.”
"When doing executive planning, you have to listen to the functional planning, right? When doing functional planning, you have to listen to the master planning, right? When you finally become the master planning, you have to listen to the producer, right? You yourself After you have become a producer, you still have to listen to the investors, right?"
"If you really become an investor, you have to listen to the market and the money, because you are not willing to let your money go to waste!"
"Look, you do have ideas, but you can't guarantee that the people who can command you will have the same ideas as you!"
"This thing is external intervention. Think about it, a good idea, go to the producer to change it for you, the boss to change it for you, and finally go to the investor to change it for you, and it will be released soon. The channel dealer asked you to change it again... This is changed over and over, and you don't even recognize what it is."
Pei Qian listened silently, with a blank expression.
Sounds like a very good prospect.
I really want someone to give me some pointers and make the project dirty...
However, there was no one above Mr. Pei to point fingers, and he had the final say.
Even President Pei often points fingers at his subordinates.
But the problem is, I have been pointing fingers for a long time, and this game is not yellow
On the contrary, the more you point out, the more successful you are. Where are you going to reason!
Could it be that I'm pointing fingers in the wrong way
Pei Qian coughed twice: "Well, I have a question. Mr. Qiu, you said this, 'the boss's finger-pointing led to the failure of the project', can you tell me exactly how the finger-pointing is done?"
Qiu Hong looked surprised: "Mr. Ma, do you need to explain this? You can think of it if you just scatter your thoughts!"
"For example, if you know what games are popular now, the boss insists on doing the opposite; you clearly know the tastes of the players, but the boss insists on confronting the players; there is no design scheme on the market, and the boss insists on you with a slap on the forehead. one comes… "
Pei Qian fell silent again.
Sounds like, isn't that what I've been doing
So my idea of losing money seems to be okay
How come the results are completely different
No, this is useless, it is the method I have already tried, I have to stop Qiu Hong immediately and stop talking about it.
Pei Qian felt that he could no longer waste precious time on this topic, and hurriedly said: "Well, I completely understand. This one is indeed very easy to lead to failure! But this experience is not very useful to me, can we another?"
Qiu Hong was stunned for a moment: "It's not very useful? Mr. Ma, you should mean that you won't encounter this kind of problem, right?"
"Well, indeed, Mr. Ma, your immediate boss is Mr. Pei, and Mr. Pei himself is a top game producer. There is no possibility that you will fail under the guidance of your boss."
"It's okay, Mr. Ma, I have already considered this, so this is an appetizer, and I have prepared other content later."
Pei Qian was very happy.
Great, I almost thought this class was blind again!
Qiu Hong continued: "Then, the next very critical failure factor is that you can't find the talents you want! President Ma, you should be able to use this, right?"
Pei Qian agreed: "Well, I'm really worried about this!"
Qiu Hong smiled slightly and continued to say: "A boss, you must not do all the work, you will be tired like a dog, and you will not be able to do it well. At this time, you need to be responsible for your own work. Find a person in charge of this business.”
"This is different from project management. How project management uses talents, and now we are talking about how to discover talents! Relatively speaking, it is more high-end to discover talents."
"Many failed projects failed because the leaders were not good at seeing people. They were deceived by some rhetorical liars and entrusted him with heavy responsibilities. As a result, he had no practical ability at all."
Pei Qian nodded fiercely: "So, where are all these liars?"
Qiu Hong didn't know how to answer for a while: "Uh... Hidden in the vast sea of people."
Pei Qian asked: "Theoretically speaking, the base of liars should not be small, right?"
Qiu Hong thought for a while: "Then who knows, no one has done any data surveys in this area. But I think it should be okay. Most people will encounter one or two scammers when they start a business, right?"
Pei Qian was silent.
Does that mean I'm out of luck
It still doesn't work, it still doesn't seem to work. After all, I really don't have any talent in identifying liars. Zhang Li is the best case.
Pei Qian coughed twice: "That, President Qiu, this doesn't seem to help me..."
Qiu Hong was stunned for a moment: "Uh... It doesn't matter, Mr. Ma, I'll change another one."
"I don't have much successful experience, but I have some failures!"
Pei Qian: "..."
What's the matter with the inexplicable feeling of sympathy
Qiu Hong thought for a while: "Then let me talk about the concept of 'common sense bias'!"
Pei Qian nodded, feeling that this theory seemed to be very grand, and it should be helpful to him!
Qiu Hong explained: "In game companies, we often hear things like: 'The boss is an SB, he doesn't understand anything, so he quit', or, 'The newly recruited plan is too stupid, and I have already fired it. 'some type of."
"This kind of conversation is happening in many game companies, and even the tone is very similar. So, why do people in the game circle always think each other doesn't understand anything?"
"An experienced master planner and a producer who can attract investment should both be insiders. They both say that the other 'doesn't understand anything', so who doesn't understand?"
"This is 'common sense bias', which means that everyone's common sense is different. I'm thinking about the same thing as you, but what I think is common sense and what you think are common sense are not the same thing at all, so we both I feel that the other party doesn’t understand at all.”
"For example, the 'copycat game' is a proven and successful experience for capital or bosses, why not do it? For most practitioners, others have already done bad things. What's the future?"
"Of course, this is just a very simple example. In actual work, this 'common sense bias' will be more serious, and it will have an impact on the process of making the game and in all aspects of the company's operations, and ultimately allow the project to develop completely. out of the original expectation."
Pei Qian blinked blankly.
Isn't this what I'm going through!
confidant!
Pei Qian grabbed Qiu Hong's hand: "Yes, yes, yes, that's how I feel! I'm very distressed about this!"
"So, how exactly should this 'common sense bias' be addressed?"
Qiu Hong smiled: "Well, it's easy to say, but difficult to do. It's to establish good communication with each other."
"The root cause of 'common sense bias' is that they cannot understand each other. As long as they can communicate well, let the other party understand their true thoughts, and form a joint force in the same direction in thought, then the 'common sense bias' can be solved to a certain extent. 'The problem."
Pei Qian: "..."
Enthusiasm was extinguished again.
How is it another solution that I can't do at all!
Communicate well and let the other party understand their true thoughts? I also think, the problem is that the system does not allow it!
I can't let others know that I'm losing money on purpose!
To make matters worse, my employees seem to form some kind of synergy, just in the opposite direction of me...
Pei Qian was instantly discouraged. He learned three failure experiences today, which can be said to be very rewarding.
However... still none of them work!
Qiu Hong looked at his watch, it was almost time for today's class, and he let out a sigh of relief.
Huh, Mr. Ma's requirements are really high.
If I hadn't been well prepared before I came, and I had a lot of failure experience, I might not be able to go on this course today.
What's with this sad feeling...
Fortunately, the course is successfully completed!
Seeing the way Mr. Ma lowered his head and meditated, he must be very inspired, right
Pei Qian raised his head: "Mr. Qiu, I have one last question. If, I mean, if these three questions are no longer a problem, what will happen?"
Qiu Hong was stunned for a moment, then smiled: "Of course, congratulations to President Ma, you can make money lying down!"
"Do whatever you want, you don't have to be blindly directed by anyone; all talents are selected, and each of them can take charge of their own role; employees do not have common sense deviations, they think in one place, and work hard in one place..."
"If you don't succeed, who succeeds?"
Pei Qian: "..."
It's so sad to say that.
Obviously I came to learn from the experience of failure, but when I finished learning, I became even more desperate!