Li Shi returned to the conference room with some melancholy.
However, when he entered the conference room and saw the investors, a stunned expression appeared on his face.
All the other investors arrived one after another, including Chen Kangtuo and Hao Qiong.
According to the current progress estimate, the Fright Hostel can officially start business at the beginning of next month, so the publicity plan for the Fright Hostel must also be finalized earlier.
After all, a lot of preparation work is needed before the publicity work is officially launched, and the production of various publicity materials also takes a certain amount of time.
The top seat of the conference table was empty, but Li Shi did not sit, but sat in the first vacant seat to the left of the top seat.
Obviously, that position was originally intended for President Pei.
Li Shi looked around the crowd and said, "Everyone, there is good news and bad news."
Everyone: "?"
Li Shi explained: "The good news is that Mr. Pei was wandering around the Fright Hostel just now, just avoiding us on purpose, which is enough to show that he still attaches great importance to this project."
"The bad news is... he's excused that he doesn't want to participate in our discussions about propaganda work."
Everyone: "??"
Obviously, most of the investors were also stunned by Mr. Pei's trick.
Mr. Pei, you won't come if you don't come. I didn't expect you to come, but you have already come, but you didn't come to the meeting for two steps. What does this mean
Seeing everyone's dazed reaction, Li Shi tapped on the table.
"You haven't figured out President Pei's attitude yet?"
"What a clear attitude!"
"Mr. Pei came to the Fright Hostel to check the progress, which shows that he still attaches great importance to this project, but he just doesn't want to be too obvious."
"Not coming to this meeting is obviously to see what sincerity we can show in our publicity work!"
"If we are full of sincerity, President Pei will definitely show something when he sees it!"
Other investors thought about it carefully, and they all showed their expressions of surprise.
It seems to be the case!
Boss Pei had always acted casually before, but everyone took the initiative to propose to raise funds to build a shopping mall and distribute half of the profits to Boss Pei. Boss Pei immediately became serious and created a golden maze.
It seems that most of the propaganda is the same. President Pei is waiting for our performance!
Thinking of this, President Pei's behavior became understandable.
After unifying his thoughts, Li Shi said: "Okay, everyone has any propaganda methods, let's show it openly and honestly, don't hide it."
Investors were quick to speak in turn.
"I'm thinking about buying some advertisements on the buses and platforms in Jingzhou, and by the way, I'll charter a car to take a special line from a nearby bus station to the Jingshu Hotel."
"I can go to major shopping malls and university campuses in Jingzhou, and organize people to distribute flyers. Young people should be more interested."
"I'm considering... advertising online? However, I have to think about how to advertise it, otherwise the effect may not be guaranteed."
"Don't Mr. Li know Mr. Wang from Quanmin Dianping? It should be possible to have a discounted ticket purchase event on Quanmin Dianping?"
Everyone, you said what I said, and soon, the propaganda plan had been spread to every corner of Jingzhou.
Everyone is used to this way of working.
After all, when they were first determined to be in charge of supporting industries, there was a wrangling, which was forcibly twisted into a rope by President Li.
Now everyone is a grasshopper on the same rope, and each has invested a lot of money. If this project is yellow, there will be a sudden death on the spot and a queue on the rooftop, but it will definitely be bleeding.
Li Shi nodded: "I'll go to President Wang about the national comment."
"The problem now... It seems that all the propaganda is concentrated in Jingzhou, and at most it is spread to Handong Province."
"Well, there's nothing you can do about it. It's still a bit too big to promote it nationwide now."
Everyone knows in their hearts that the main passenger flow of the Thriller Hostel in the early stage still came from the local area of Jingzhou, and at most it radiated to Handong Province.
It is unrealistic to want tourists from all over the country to come to Jingzhou on purpose, just to be frightened at the Fright Hostel.
What's more, how much does it cost to spread the ad across the country
Either go to some large variety shows or advertise on TV stations that are watched all over the country, or spend a lot of money to promote it in various cities. No matter how you think about it, the cost performance is very low.
So, for now, that's all there is to it.
We can only wait for the Horror Hostel to become an instant hit, become very popular, and the fame slowly spreads, and then go to the country to promote it.
Li Shi looked at Chen Kangtuo: "Brother Chen, Mr. Pei's side..."
Chen Kangtuo was a little helpless: "Mr. Li, you also know what kind of character Pei always has. It's impossible for me to affect President Pei's plan."
Li Shi nodded: "Yes, I understand, it's just that everyone does their best."
Chen Kangtuo: "That's for sure."
Li Shi looked at the set publicity plan, but still felt a little insecure.
But with the current strength, it can only do so much.
…
A motion capture studio in Jingzhou.
Zhang Zuting is speaking to a group of motion capture actors in English.
Because these actors are all good actors in "Better Tomorrow", and they all know Zhang Zuting, so they all listened very seriously.
Zhang Zuting is not entangled in the details of each scene, but is talking about the overall performance idea.
"From what I know about President Pei, since he has decided to make the characters face-masked, he definitely hopes that everyone will use more exaggerated acting skills. That is to magnify every subtle expression as much as possible, and the performance is more inclined to drama and stage play. ."
"On the stage of a drama, because the audience is far away, they can't see some subtle expressions. In order to enhance the performance of the stage, the performance must be exaggerated."
"This game can be regarded as an interactive movie, which is similar in a sense. The use of masked characters and exaggerated performances can well strip players' sense of substitution, although it will appear less real, but It will also strengthen the symbolism of the characters and the story, and cause players to think...”
"I sent everyone a page before, which wrote the facial features of the characters. Everyone should try to figure out these features and express them in an exaggerated way as much as possible..."
The actors listened carefully, nodding from time to time.
Before Zhang Zuting came, they didn't know exactly how to play the roles. Everyone had their own ideas. The final performance would obviously be messy and could not meet Hu Xianbin's requirements.
But after Zhang Zuting's analysis and explanation, everyone has a deeper understanding of their roles, and their performances are unified.
Hu Xianbin was overjoyed when he saw this, and hurriedly said: "Okay, let's work harder, let's retake the scenes that we were not satisfied with before!"
"It must meet President Pei's expectations!"
…
"Ah!"
Pei Qian was lying on the sofa basking in the sun, and suddenly sneezed for no reason.
"This Mr. Li is talking bad about me behind my back..."
…
…
Thursday, June 23.
In the cafe near Handong University, He An's third lecture to "Ma Yang" officially started.
It seems that the publicity campaign for the Fright Hostel has already started. On the way to the cafe, Pei Qian saw the billboard of the Fright Hostel at a bus stop.
It's just that Pei Qian doesn't have a very good way now, he can only let it go, and at the same time pray that these publicity activities will not have a good publicity effect.
He An gave today's textbook to "Ma Yang", and at the same time took a sip of coffee and prepared to give a lecture.
Pei Qian still had a humble and studious smile on his face, but his slightly trembling fingers had betrayed him mercilessly.
Today, it seems that the case of Tenda will not be mentioned again!
At least that's what it looks like from the textbook.
The title of the textbook is: "Successful Cases Explain Lesson 3: Restraining Private Goods and Expressive Desires".
Just in case, Pei Qian flipped through the specific content of the textbook and found that the case in it was He An's own successful game a long time ago, called "Landlord Game".
If Pei Qian saw this name before, he might think of the three-player card game of "Twenty-seven cards, you can beat me", but after all, he has done his homework and studied the successful games He An once developed. .
For Pei Qian, "Landlord Game" can find another familiar name in his memory: "Monopoly".
Although the name is different and the packaging is different, the gameplay is still the same.
Pei Qian couldn't help but look forward to this course a little bit.
He An said: "The main content of this course will not talk about the case of Tengda."
"Because on this issue, Tengda's case has no learning value."
Pei Qian was a little surprised: "Huh? Teacher He, how do you say this?"
He An smiled: "What I'm going to talk about today is the restraint on private goods and expressive desires. Whether it's a movie or a game, the reason why every exporter of content becomes an exporter is because they have a very strong express desire."
"And what they express, strictly speaking, is 'private goods', because these contents are derived from his own knowledge reserves and are not necessarily recognized by everyone."
"When most people agree, we say: His expression evoked empathy, revealed truth, contained philosophy, and was thought-provoking."
"And when most people don't agree, we will say: His expression contains private goods and produces a wrong inducement, and his heart can be punished."
"However, if the creator does not 'entrain private goods', then he is not a qualified creator, because the content he outputs will be thoughtless and empty."
"So, if a creator wants to be successful, he must exercise restraint, and he can't bring too much or too little private goods; it can't be too extreme, and it can't be too vulgar."
"As for why Tenda's case has no reference value..."
"Because Tenda's games and movies have surpassed this stage, no matter how much private goods are entrained, everyone will accept it. So don't learn."
Pei Qian: "..."
For a while, I didn't know whether to be happy or painful.