He An continued: "Of course, including what I want to say, there are also private goods. I hope you can understand Mr. Ma."
"Because there is no absolutely objective and fair expression, after any kind of artistic processing, it will be influenced by the subconscious of the 'processor'."
"It's just that the private goods I'm going to carry next are my personal vision for the development of the domestic game industry. Mr. Ma, you agree with nature is the best, and it doesn't matter if you disagree."
Seeing that He An's expression was obviously serious, Pei Qian also temporarily put the pain in the egg behind and listened carefully.
"What I'm going to talk about today can be divided into two parts."
"In the first part, I will talk about my successful experience in making "The Landlord Game", and demonstrate how to maintain restraint while carrying the correct 'private goods'."
"In the second part, I will briefly talk about my views on the current development prospects of the game industry, or an initiative."
Pei Qian nodded.
He could clearly feel that today's He An seemed to be different from the previous two classes.
He An from the first two classes is a pure "observer". As an industry insider, he carefully analyzes successful cases and interprets the elements of success.
But today's He An seems to bring a kind of light of preaching and karma, reminiscent of those old gentlemen who worry about the country and the people.
I don't know if this is an illusion.
He An sorted out his thoughts and said, "First of all, let me talk about the "Landlord Game"."
"Actually, the gameplay of this game is not my original creation. It comes from a board game in my enlightenment period. The earliest origin can be traced back to an American political economist named Henry..."
For this story, Pei Qian has a very vague impression, but it is not systematic at all, and his understanding is not deep. After He An's narration, it gradually became clear.
The political economist named Henry was born in poverty, worked as a sailor, gold prospector and printer, and came into contact with countless poorer people at the bottom.
In the mid-19th century, the United States rose rapidly at a speed visible to the naked eye, but this also led to an unprecedented intensification of the gap between the rich and the poor in society. Henry realized that the accumulation of countless wealth did not bring prosperity to the poor, but made the difference between them and the rich. The gap is widening, and the income of the top 1% of the rich exceeds the total income of the other 50% of the common people.
As a result, Henry began to think about what caused this huge inequality, and finally completed a theoretical book "Progress and Poverty", revealing that the root of all this was the land privatization system in the United States.
At the beginning of the 20th century, a female reporter named Elizabeth inherited Henry's idea and decided to make a board game to test George's theory. After a long period of development, the rules of board games were gradually improved.
And this is the prototype of "Landlord Game" produced by He An.
He An took a sip of coffee and continued: "In the process of making the computer game "Landlord Game", I added a lot of interesting gameplay to make the game more interesting. For example, adding a variety of props and cards, adding special events, Established a complete stock system, character voice system, lottery drawing mechanism, etc., and added different maps, carefully polished in the style of painting... ”
"And these designs are all to make the game interesting enough and to be loved by players."
"Obviously, this game contains private goods, which is my recognition of Henry's thoughts."
"Many people have interpreted this game, looking for elements that have been proven in reality, such as: the poor are poorer and the rich are richer; buying land emphasizes the first-mover advantage, the sooner the richer; the location is king; stocks should pay attention to internal information; pay attention to unexpected events in the investment process; the essence of war is the redistribution of resources; those who do not have starting capital are not eligible to enter…”
"Most of these interpretations are what I have thought of at the beginning of designing the game; a small part is what I have vaguely understood when designing the game; only a very small part is that I have no clear awareness, but in the process of making the game It is naturally formed with the continuous improvement of the rules of the game.”
"Obviously, I brought a lot of private goods in this game, but this game did not arouse the players' disgust, but agreed with it very much. This is a successful case."
"In a nutshell, the entrainment of private goods should follow three principles:"
"First, convey positive values."
"Second, guarantee the fun."
"Third, the burial is moderately deep."
"Whether it is a game or other cultural products, the quality of the game itself must be achieved. In layman's terms, the game must be 'fun', otherwise it will not be a qualified game and will not be welcomed by players. It is impossible for the goods to affect others.”
"Buried in a proper depth so as not to cause resentment."
"Some players will stop at it, just have a very preliminary and superficial understanding of what you want to express, and the main fun lies in the gameplay itself."
"Some players have better comprehension and will associate with these game contents on their own."
"There are also some players who will dig deep into the details of the game, fully understand the private goods you are carrying, and even in rare cases will over-interpret your thoughts..."
"The depth of the burial is moderate, so that these three different players can play comfortably."
"Of course, what I'm talking about is theoretical. In practice, you need to make a decision based on the actual situation. Don't feel useless. The game industry, including the vast majority of cultural industries, does not have a quantifiable success. standard."
"If there were such quantifiable success criteria, a quick way to do it, everyone would be able to make a successful game."
"It's these theories that are really valuable, and understanding them is tantamount to finding the right direction, which is the first step to success."
Pei Qian nodded, and could see that these contents were all dry goods in He An's theoretical reserve.
Although it doesn't seem to have much operability for Pei Qian, the theory itself is valuable.
Just like many instrumental disciplines, it cannot simply and directly change your life, but it can increase wisdom and subtly change your life.
He An took a sip of coffee and continued with some emotion: "The next thing is my opinion on the current game industry."
"This only represents my own family's words. Mr. Ma, you are arrogant to listen to it. It doesn't matter if you don't agree with it."
"I think that although the domestic game market is becoming more and more prosperous, it is becoming more and more empty. The krypton gold game that sells hatred can indeed bring players a feeling of pleasure and hatred, but does it convey any positive value? No."
"Of course, I'm not saying that all games have to be educational, that's a wrong idea. Games are entertainment products, and their first goal is entertainment, that's fine."
"However, this does not mean that the game itself should be empty and meaningless. A game that sells hatred, plays with probability, and plays edge ball may achieve commercial success, but it will never become a classic game and spread to the world. , can't win the real respect of the players."
"We emphasize that the goal of the game is to entertain, and that's true, but we shouldn't laugh at the producers who express something to the players through the game, they are also essential."
"Unfortunately, in the current market environment, there are fewer and fewer such game producers."
"Everyone likes to fight, like big scenes, like beautiful faces and hot bodies. The competition of game vendors is like more and more seasoning dishes, and constantly improve the taste threshold of players and diners. Let the chefs who stick to the original taste have nowhere to go.”
"So, I also considered retirement, because I know very well that in this market environment, even if I make another "Landlord Game", it will not be successful."
"That's why I have always admired Tenda Games so much. Pei from Tenda Games is a rare producer in China, who is brave and good at bringing private goods into the game, and these games are always thought-provoking."
"Mr. Ma, if you can also become an excellent game producer in the future, I also hope that you are someone who knows how to properly and restraintly carry the correct private goods in the game."
"Of course, don't forget to carefully package this kind of private goods with a beautiful and easy-to-accept casing. It is absolutely impossible to spread the naked truth directly in front of the players."
Pei Qian listened silently, feeling complicated.
From He An's remarks, one could hear the sadness of the hero's twilight. I can feel how high-spirited and rich he was when he was working on the successful games such as "Landlord Game". Now facing such a market environment, choosing to retire seems free and easy, but it is also mixed with some helplessness.
But the good news is that Pei Qian feels that he must be able to lose money this time!
Are there any private goods in "Struggle"
Anyway, regardless of whether it is entrained or not, Qiao Laoshi can definitely interpret the private goods.
And this game is exactly what He An said, spreading the naked truth directly in front of the players, this is a taboo!
According to He An's theory, private goods should be buried in a moderate depth, and the more you dig, the more you dig. If you bury a lot of dry goods in the shallow layer, most of the passers-by players who just want to taste it will be discouraged. This is a game The reason for failure!
He An looked at the time: "Okay, that's it for today's class."
"Hopefully today's class was helpful to you."
"Also, remember, don't spread the naked truth directly in front of the players, it will only be counterproductive."
He Ansheng was afraid of "Ma Yang" knowingly committing a crime, and finally emphasized it again.
Pei Qian nodded: "Okay, Mr. He, borrow your blessings!"