Tuesday, July 12.
It has been four days since the official opening of Fright Hostel, and the weekend of the peak traffic period has passed.
And, so far, Pei Qian hasn't summoned up the courage to take a look, and can only grasp the trend over there through the report of the management of compensation.
The biggest bad news during the opening period was that Qiao Liang went to clear the "Ultimate Horror" despite the dissuasion, but Pei Qian could do nothing about this.
After all, buying a murderer is not okay.
At this time, I can only comfort myself. Qiao Liang is just an up-master of the game area. Even if there is a video recommending the Horror Hostel, there shouldn't be too many people watching... right
Pei Qian was drinking coffee in Moyu Internet Cafe while checking the three-day tourist experience report of the Horror Hostel.
Although it is only three days of data, some clues can still be seen.
Overall, it seems... ok
The flow of people was slightly higher than Pei Qian's estimate, but it was still within the acceptable range, because the actual income basically met Pei Qian's expectations compared with the estimate.
In short, it still pays a lot.
Most of the flow of people is in the first project "Desperate Escape", and the carrying capacity of this project is limited. It can receive so many people in one day. If there are more people, they can only queue up.
"Haunted House Nightmare" and "Ultimate Horror" so far have not been experienced by an order of magnitude compared to "Desperate Escape".
The reason is simple, these two projects are so intimidating!
And "Haunted House Nightmare" directly wiped out 90% of the people who wanted to kill, and gave up after trying it, and couldn't get the admission certificate for "Ultimate Terror" at all.
According to Pei Qian's original design, "escape from desperation" is the price of cabbage, and it won't make much money if it runs at full capacity;
"Haunted House Nightmare" has a moderate fee, but the rookie will be scared to pee once it enters, and will not go again, and the master will also not go again after clearing the customs;
Not to mention "Ultimate Horror", the rookie will not be eligible for admission at all, and the master will also receive partial refunds based on data such as difficulty and the number of archives.
That is to say, the Horror Hotel is indeed profitable as the system requires, but it must be that the traffic of "Haunted House Nightmare" and "Ultimate Horror" is large enough.
If these two projects are also full, plus 50% of the income of all goods in the Golden Maze, the Horror Hostel project can make a lot of money, but from the current data, it is obviously not realistic.
The golden maze is a bit embarrassing. This maze does not seem to have the effect of persuading players, but there are not many products sold, especially the various items in the golden area, because no one has experienced the "Ultimate Horror". Therefore, it does not have added value for most tourists, so it does not sell well.
What's more, even if it is profitable, it is still early to recover the cost.
In short, the current situation is completely acceptable!
Pei Qian couldn't help but feel better.
For various reasons, the start of the Horror Hostel, which almost collapsed in terms of publicity, has developed well so far
Well, this is clearly due to my far-sighted judgment!
Pei Qian couldn't help but feel a little proud.
While watching the report, the phone on the table vibrated twice and received a message.
Pei Qian picked up the phone and saw that it was from Rui Yuchen.
"Mr. Pei, Moyu Takeaway's new high-end brand 'Shi He' is ready to be officially launched. Could you please try it at noon today and give your opinion?"
Um
The action is pretty fast!
For this high-end brand of fish take-out, Pei Qian has been watching its every move. From the very beginning, when Rui Yuchen and Lin Canrong started to secretly connect and develop secretly, Pei Qian had already grasped their movements and kept a close eye on them. Observed.
And the result of observation is... It seems that the success rate of this method is very low
Therefore, Pei Qian never interfered too much, but silently watched, waiting for this new high-end brand to go online.
Pei Qian replied: "Okay, send it to Moyu Internet Cafe here at Handong University."
Because it has just been launched, the high-end brand "Shi He" is only available in the No. 1 restaurant of Moyu Takeaway, which is the Food Lab.
It is necessary to test the water a little, see the feedback of most consumers, and then decide whether to promote it to other Moyu takeout.
Because the recipes of "Shi He" are different from regular Moyu Internet Cafe meals, and the delivery methods are also different, if it is to be promoted, it means that every Moyu takeaway chef must be retrained, prepare some additional ingredients, Purchase food boxes and other food delivery supplies in bulk.
In short, Rui Yuchen did not dare to rashly promote it, even if it cost a lot of money.
Pei Qian's idea is just the opposite. Try it today. If you think there is no possibility of making a profit, then you must hurry up to promote it and spread it to all the current Moyu takeaway stores!
Near noon, the delivery boy arrived.
He wears the same uniform as the other Moyu take-out guys, but instead of carrying that kind of incubator behind his back, he is carrying an elegant and low-key food box.
"Mr. Pei, take it slow."
The takeaway brother put the food box in front of President Pei and turned to leave.
It is a little strange to eat Moyu takeaway at Moyu Internet Cafe. After all, Moyu Internet Cafe itself serves all the meals of Moyu Takeaway.
But Pei Qian didn't care about this either. After a brief study, he opened the food box and saw the food inside.
This food box is obviously specially customized. Its principle is a heat preservation lunch box, but it is not the kind of shiny stainless steel in appearance, but is covered with a special skin-friendly material.
The appearance of the food box looks a bit like a traditional wooden food box from the color at first glance, and it is also decorated with some traditional and classical patterns, but it feels completely different and very comfortable.
Obviously, a lot of effort has been made in the customization of the food box.
Although the stainless steel heat preservation barrel has a good heat preservation effect, its appearance will give people a sense of cheapness, and there is no way to express the concept of the "food and harmony" brand; but if a traditional wooden food box is used, there is no way to solve the heat preservation effect. , the dining experience cannot be guaranteed.
Therefore, Moyu Takeaway has made comprehensive considerations in this regard. The function should be kept warm, the appearance should be differentiated, and the cost should be controlled as much as possible.
If a food box like this is mass-customized, the cost can be reduced to 20 or 30 yuan, but the price is still ten times higher than the original porcelain bowl used by Moyu Internet Cafe.
In other words, if the porcelain bowl is lost, Moyu Takeaway can bear the loss, but if the food box is lost, it cannot afford it.
This thing is like a shared bicycle. If you lose it, you will not be held accountable, and many people will definitely hide it for private use.
Pei Qian didn't mind losing a few more, but the system would definitely not agree.
Therefore, the specific operation method of the brand "Food·He" must be different from Moyu Internet Cafe in details.
Pei Qian opened the food box. There were several layers inside, which could be taken out and placed on the table.
The food in the food box sells well, and it can be seen that it has not been shaken violently. Obviously, it has imposed stricter requirements on the delivery personnel of "Shi He".
Higher-end brands naturally have better service and higher added value.
The meals here include a platter of appetizers and candied fruit, Longjing shrimp, double dishes in soup, vegetarian assorted fried rice, and Matsutake mountain delicacy soup.
Each layer in the food box has different shapes and functions. For example, the layer of the platter is divided into fan-shaped compartments, while the layer with soup has a lid to prevent spills.
The amount of these dishes is not large, and all of them together are an ordinary serving for one person, but there are more patterns, and strive to achieve a balanced nutrition.
These meals are basically from the menu of Mingyun Private Kitchen, but the production methods are definitely different.
It is impossible to make "food and harmony" according to the recipes of Mingyun Private Kitchen. It is not allowed in terms of time, investment or price. It can only selectively remove some steps that take a long time and have little improvement. While ensuring that the taste exceeds the average meal, a balance is made in terms of comprehensive experience and price.
Pei Qian took out the matching tableware from the food box, and quickly ate all the dishes.
After eating it, I sipped the taste, but it was still good.
It is definitely incomparable with the original meals from Mingyun Private Kitchen, but compared to the regular fish takeout, the taste and experience are definitely improved.
Pei Qian thought about it and felt that this thing can't be said to have no possibility of making money. The key is to look at the price and specific marketing strategies.
Thinking of this, Pei Qian called Rui Yuchen.
"Mr. Pei? Have you tried it? How does it taste?" Rui Yuchen's voice seemed a little nervous and a little expectant.
After all, this is a new brand and new model that he and Lin Canrong have researched. President Pei's approval is very important.
Pei Qian pondered for a moment: "How much is this portion?"
Rui Yuchen replied: "Currently it's... RMB, and the exact price depends on the different meals."
His voice subconsciously lowered a little, obviously he was not confident about the price.
Compared with the previous Moyu takeaway, the price has doubled to three times.
Pei Qian was overjoyed, but not so obvious, and continued to ask, "What if the food box is lost?"
"Also, I think the meal size of these meals is basically about one-third of the regular amount, that is, one dish needs to be divided into three parts for sale? How to ensure the time and taste?"
In order to balance the nutrition, the whole set is made up of several dishes, and each dish is not large. It is impossible for the chef to turn on the fire for each small dish. He can only fry one plate at a time and distribute it to three customers.
However, the ordering time of customers is different. Even if there is heat preservation, the taste will definitely deteriorate if it is kept in the heat preservation bucket for too long.
Rui Yuchen said: "For food boxes, we need customers to pay a deposit first to prevent the food box from being lost or used privately. Of course, the deposit can be refunded at any time."
"As for the time issue, the solution we are currently considering is to unify the delivery time, but there is a problem that some customers may wait for a long time..."
Pei Qian: "How can I make customers wait for a long time? This is definitely not suitable!"
"Let's see it this way. Just like Mingyun Private Kitchen, let's make reservations. We only accept reservations two hours in advance. We will cook, pack, and deliver according to everyone's order."
Rui Yuchen was stunned for a moment: "You can only make an appointment in advance? Mr. Pei, isn't this too unfriendly to new users. If you want to order a meal, you must not only pay the deposit first, but also make an appointment two hours in advance?"
Pei Qian chuckled: "What we want is long-term old customers. If we are persuaded to quit because of this setback, it means that we have no relationship with this brand."
"Moreover, paying a deposit is not appropriate. Our meal is only open to the old users of Moyu Takeaway and Tenda, and it must have good credit. If the lunch box is lost, it will either lose money or deduct the credit value."
"Since it's a high-end brand, it might as well be a little more high-end."
On the other end of the phone, Rui Yuchen fell silent.
It seems that no matter how radical he proposes, Mr. Pei can always come up with more radical plans...
Only the old users with high credit value can taste the brand of "Shi He", and they must make an appointment 2 hours in advance.
Although Rui Yuchen's initial goal was to become a higher-end take-out brand, it still makes him feel that this step is a bit big.
Accidentally pulling eggs.
But since President Pei has already pointed it out, it is definitely not appropriate not to listen.
Rui Yuchen said: "Okay, Mr. Pei, then do as you said. I will do a pilot test at several major fish takeaways, and I will report to you after a week to see the situation..."
Pei Qian nodded with a smile: "Well, let's go. I'll decide next week whether to extend the 'Food Harmony' model to all other Moyu takeaway stores."