Losing Money to Be a Tycoon

Chapter 59: Doesn't this game seem to be advertised at all?

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Monday, noon.

The team building activity on Friday last week made most people excited. After two days off on Saturday and Sunday, they completely relaxed.

Except for Bao Xu who still came to the company on Sunday, no one else came to work overtime and enjoyed the weekend well.

After all, the game has already been developed, and there is no reason to work overtime!

Although there will be overtime pay for overtime, relatively speaking, it is still more attractive for a leisurely and comfortable vacation.

On Monday, many were still basking in that joy.

And Huang Sibo was not blindly optimistic, his expression was a little serious.

"Have you also noticed the data of "Fortress at Sea"?" Huang Sibo came to Bao Xu's workstation and found that Bao Xu was also paying attention to the background data of "Fortress at Sea".

In short, miserable!

This game was reviewed on Friday and passed the review on Saturday night. As a result, the number of downloads was only a few hundred after one day on Sunday.

Too little too little!

FS game is different from other games, it can be regarded as a competitive online game, and it can be played with enough people.

The basic gameplay of FS games is player versus player. As a result, the total number of downloads is only a few hundred, and there are only a few dozen active players. Is this still a woolen battle? Not to mention matching evenly matched opponents, it is hard to say whether it can match a living person!

Can't let the players all go to the computer? That doesn't make sense.

Of course, what makes "Sea Fortress" different from other FS games such as "Bullet Scar" is that it has a story mode and can be played as a stand-alone game.

However, after all, the story mode cannot support long enough game time, and players will soon get tired of it.

What's more, most of the players who like to play "Counter-Terrorism Plan" prefer the battle mode and are not very interested in the plot mode.

All in all, the situation is rather bleak!

These hundreds of downloads were achieved on the premise that "Fortress at Sea" is free to download. If "Fortress at Sea" is priced according to the standard of stand-alone games, at least 30 or 50 yuan, then the download amount It is expected to continue to plummet.

As for why "Fortress at Sea" is set to be a free game...

It's because Pei Qian learned the lessons of "Ghost General".

Due to its very conscientious characteristics, "Ghost General" has caused a rapid expansion of the user group, with hundreds of thousands of new active players every month!

And each new active player brought Pei Qian 10 yuan in income, which caught Pei Qian by surprise...

Originally, the price of 10 yuan was just a threshold, to block those free players, but I didn't expect to be self-inflicted, but instead achieved the effect of small profits but quick turnover...

Therefore, Pei Qian thought through the pain and finally reversed the pricing strategy of "Fortress at Sea".

The game is completely free, so even if there are some accidents and the game has a certain amount of downloads, Pei Qian will not be able to get a penny from these ordinary players!

And 888's epic weapon threshold is high enough. On the one hand, it attracts scolding, destroys the reputation of "Fortress at Sea", and discourages ordinary players. On the other hand, it makes most players unaffordable.

As for why not make it completely free...

Doesn't Pei Qian want to

The key is that the system does not allow it!

If the game itself is free, and there is no in-app purchase service or advertising business in the game, this is unreasonable in itself. It means that Pei Qian paid money to produce a product, but it was all given away for nothing.

This kind of behavior that is obviously exploiting loopholes and malicious losses is expressly prohibited by the system.

Otherwise, it would be too simple for Pei Qian to lose money. As long as he buys a batch of goods at the original price and sells them at a low price, he can lose as much as he wants.

The system would not leave such an obvious loophole for Pei Qian to exploit.

Therefore, Pei Qian must design a profit model for the game. Whether it is selling sales by shares or adding in-app purchases to the game, he must ensure that there are profit points so that he will not be warned by the system.

In short, so far, the status of "Fortress at Sea" is still under Pei Qian's grasp.

Pei Qian set up three lines of defense for "Fortress at Sea".

First, there is no pre-promotion, and no one cares about the game.

Second, the game pricing strategy failed, and 888's epic weapons ruined the popularity of the passers-by, causing the word-of-mouth collapse of "Fortress at Sea".

Third, there is the excellent competitive game "Bullet Scar" that comprehensively suppresses "Fortress at Sea".

Now, the first line of defense comes into play.

And Huang Sibo and Bao Xu are also worrying about this.

These two people are also paying attention to the performance of "Fortress at Sea". After all, this is the hard work they have been working on for a long time, and this game also relies on President Pei's heavy trust.

If the game is smashed, wouldn't that betray President Pei's trust

Absolutely not!

Huang Sibo hesitated, as if he didn't know whether to say the next words or not.

However, after hesitating again and again, he still spoke.

"Brother Bao, you said, Pei always didn't promote "Fortress at Sea" at all, no matter what, this download data shouldn't be so bad, right?"

Although it is a little disrespectful to President Pei, from all aspects, this is the case...

This year, the success of domestic games has a big factor in marketing and channels.

Many junk games have also tricked in a large number of players by virtue of brainwashing marketing.

Of course, whether the players who cheated in can keep them is another matter.

But at least, as long as the game is rubbish, as long as it is properly promoted and willing to spend money to promote it, no one will care about it.

Only a few hundred downloads have been online for a day, which is simply unreasonable!

Bao Xu looked at Huang Sibo: "Brother Huang, don't question Mr. Pei. Mr. Pei, who can come up with the idea of using Weibo to promote "Ghost General", is a master in this field. How could he not know the importance of publicity?"

Huang Sibo scratched his head.

The truth is that's right.

But the current half-dead urine of "Fortress at Sea" obviously has no promotion...

Huang Sibo also deliberately searched, and "Fortress at Sea" was not on any other game platforms at all, nor was it advertised, nor was it promoted in any other way.

Can't Mr. Pei be silently holding back his big move

Seemingly seeing Huang Sibo's doubts, Bao Xu said: "I think it's good to trust Boss Pei completely. Boss Pei didn't explain that we worry about publicity, so let's not worry about it."

"Well, you're right." Huang Sibo thought about it, and the same thing happened.

What kind of genius is Mr. Pei, is it my turn to worry

So, Huang Sibo turned and left.

However, ten minutes later, Huang Sibo came back.

"This time it's not about promoting the game." Huang Sibo explained, "it's a matter of revision in subsequent versions."

"Oh? Brother Huang, you said." Bao Xu nodded.

Huang Sibo paused for a while: "That's it. The official version of "Fortress at Sea" has been developed, and according to the general research and development process, we should now prepare the development plan for the next version."

"Hmm, so?" Bao Xu seemed to understand.

At present, he is still in a state of half understanding of the game development process. Anyway, he will cooperate with Huang Sibo as he arranges it.