The h4 club and the dge club had a three-day training match before, so many people left each other's contact information. Team leader Su thought Huang Wang was a very interesting player, so he also added a friend.
Later, the dge club went to other clubs.
As a result, today, Huang Wang posted a status to celebrate!
Although there are no pictures, just the words "booking a restaurant in an unnamed restaurant" are enough to make people feel out of balance.
After the previous incident of food bloggers, the national review website gave a wave of promotion to the nameless restaurant, so that the nameless restaurant was already famous, and the team leader Su also heard about it.
And it's still a private dining room
This is a treatment that only Tengda's internal employees have!
As for why the celebration banquet was held, does it even need to be asked
The dge club has beaten all the bigger gog clubs in the country. It's literally beaten the invincible players all over the country, kicking the clubs one by one. This kind of record really needs a celebration banquet.
But in the eyes of these clubs that were hanged, this state has other meanings.
Leader Su felt that he was being provoked, and the memory of being hanged and beaten resurfaced.
"The game is going to be played soon, increase the training intensity!"
"The tactics we learned from the dge club before, give me a good practice again!"
"We must not be embarrassed by our h4 club when it comes to the weekend game!"
Leader Su was simply furious.
On the other hand, the members of the ioi club were training in single row while forcibly suppressing the smiles on their faces.
The two team members whispered.
"Leader Su seems to be furious again, what happened to the gog branch?"
"I don't know, it's probably because of being hanged and beaten by that emerging club before. I heard that the abuse was terrible during that time."
"It can only be said that those people in the gog branch are too bad and shame on our club."
"Forget it, don't say a word. Let's get hot, and we'll have a training match with other clubs in a while."
"It's okay, we are not the kind of rookies in the gog branch. We are bound to win the ioi competition held by Tengda this time!"
…
…
Thursday, July 21.
Cafe near Handong University.
It's time for monthly teaching again.
He An took a sip of coffee and began to explain today's teaching content.
"The successful experience I want to talk about today is the theory of supply and demand, which is not only suitable for the game field, but also for other fields."
"The content of today's class is a summary and generalization of the previous content. Before that, Mr. Ma, I will test you first. Do you still remember the content of the previous three classes?"
Pei Qian thought for two minutes and replied, "Choose a marketing method for game content, choose a game type with a high market share, and appropriately include private goods in the game."
He An was very happy: "Well, not bad! Remember it clearly!"
Pei Qian said in his heart, hehe, can you remember clearly? Most of it has to do with my bloody lessons...
He An continued: "The previous three lessons went from easy to difficult, and they were all about the production process of a game."
"First choose the correct game type according to the market demand, then correctly express your thoughts in the process of making the game, and finally choose the corresponding marketing method according to the specific situation of the game."
"And what we're going to talk about today is a bit more difficult: how to analyze market demand."
"The content of today's class is the premise of the content of the previous three classes, and it is also the most basic step."
"Mr. Ma, you must remember that every step in the process of making a game is very important, and the first step is to correctly analyze the market demand and choose the right direction, the most important!"
Pei Qian nodded and listened carefully.
It must be admitted that although many of the cases taught by Mr. He are Tengda's cases, the content of the lectures is indeed full of dry goods. It is equivalent to telling all the key content of the game from conception to production.
This kind of systematic knowledge cannot necessarily be bought with money.
Pei Qian felt that it was still very rewarding. Of course, it would be better if Teacher He didn't always use Tenda's games as an example...
He An continued: "A good producer must learn to analyze the needs of players and make corresponding games to sell to them."
"But the point here is that sometimes players don't even know what their needs are."
"They think they want a, but what they really need is b. At this time, if you give them a, they will feel that what you do is not the real a in their minds, and they still won't buy it."
"So 'I'll give what the player wants', the concept itself is not wrong, but if you really follow this concept honestly, you will still fail miserably!"
Pei Qian was silent for a moment: "What if 'I won't give what the player wants'?"
He An was at a loss for words, and after a moment of silence, he said, "Then I can only say that you are great."
Pei Qian asked, "Mr. He, I'm serious. Is it true that 'I won't give what the player wants' and will definitely fail?"
He An thought carefully and shook his head: "There is a very small possibility that what you think the player doesn't want is exactly what the player says he doesn't want but his heart desires very much. In this case, not only will it not fail, Instead, it will be a great success!”
"It's just that this kind of situation... is too rare, it can be encountered but not asked for!"
Pei Qian: "..."
too rare
Available but not available
So how can I run into every game
He An continued: "If you want to understand this problem in depth, you must understand the three levels of satisfying needs."
"The first level is to interpret the needs."
"The second level is to dig deep into the demand."
"The third level, creating demand."
"Most producers can't even reach the first stage, and they are still stuck in the stage of 'repetition demand'."
"The so-called 'repetition demand' is that what the player wants, he will provide what, but this kind of producer often fails. Because sometimes the player himself does not know what he wants."
"What they think they want is often misaligned with their real needs. Moreover, each different player has different positions, different tastes, different preferences, and naturally different demands."
"If you just 'repeat' the demands made by the players, then you lose control over the entire project, which is the bottom line."
"As a simple example, some players saw the existence of epic weapons in other games, and felt that this thing was very expensive and sold well, so I made a suggestion to you, hoping to have epic weapons in your game. "
"At this time, if you just 'reread' the player's needs and feel that the player needs this thing, and this thing happens to be able to make money, then do it, and the end is often failure."
"Have you ever considered, is it just a small number of players who want epic weapons, and most players hate them?"
"Maybe, what this player wants is not an epic weapon, but a good-looking appearance, or a privilege that is different from other players?"
"Maybe you made an epic weapon, but you didn't make a look that satisfied him, so he wouldn't buy it?"
"Obviously, if you don't think about these issues, you're bound to fail."
"You must first distinguish which players' needs are available and which are unavailable. If you can't even do this step, you will never be able to make progress."
"So, the first level is to interpret the needs. From the many needs of players, interpret their real demands, subdivide and disassemble a general desire, and carefully analyze whether these demands are related to the game itself or the big game. Most players have conflicting demands."
"You can only do it after you have carefully demonstrated its safety."
"And one level up is to dig deeper into the demand."
"Sometimes, players can't even express what they want, or even realize what they want."
"For example, through data analysis, we may find that there are particularly many players lost on the third day, but we did a questionnaire survey, but we did not collect useful opinions at all."
"At this time, we have to analyze, why are there so many players lost on the third day? What are they dissatisfied with? What do they need?"
"Through various clues, dig out the hidden needs in players' hearts that they may not be aware of. This is the second layer."
"If you can achieve this level, you are already a successful game producer in the general sense. This means that your direction will not be wrong, and you have the ability to make a game better and better."
"As for the third floor..."
"Creating needs that players don't have in the first place is the pinnacle of excellence!"
"As for this, I won't start talking about it. It's too deep and complicated, and the cases are often not replicable."
"Because the new demand created is widely accepted by players, it is no longer a new demand."
"As for this, I'm only a first glimpse of the door myself, and I talk a lot, but it's easy to mislead you, and make you think of taking a shortcut to the sky."
"Mr. Ma, as long as you learn now, don't repeat the requirements, but carefully interpret and dig deep into the requirements, it is enough."
Pei Qian was silent for a moment, then tentatively asked: "Then... Mr. He, can you tell me, has anyone achieved the level of creating demand?"
He An: "President Pei of Tenda Games."
"To make something that most people don't like, make it look like most people like it. President Pei's skills are unique among domestic game producers!"
"Mr. Ma, you are Mr. Pei's good friend. If it's convenient, you can ask a little about your experience in this area. But again, don't rush to learn, it's very dangerous."
Pei Qian: "..."
I didn't know what to say for a while.