When he first heard the words "garbage sorting", Pei Qian didn't notice any danger.
After all, garbage sorting is a major trend, and all countries in the world are doing it. Although it is only 2011, it seems a little early to start garbage sorting in China, but there will be some phenomena of advanced development in this world. Pei Qian has already Been through many times.
Moreover, garbage sorting is nothing more than cultivating everyone's awareness of environmental protection and making everyone's daily life a little more troublesome, and it will not have much impact on everyone's life.
Therefore, Pei Qian did not immediately realize what "garbage sorting" meant to him.
But after being stunned for a while, Pei Qian suddenly reacted.
Garbage sorting has nothing to do with me, but it has a lot to do with Moyu Takeaway!
At present, all Moyu takeaways follow a unified process: the white porcelain bowls are packed and delivered to the door. After the customer finishes eating, the leftovers are left in the tableware for recycling. Dishwasher, dishes are cleaned and sanitized, and reused.
Bad things are bad things in this "unified disposal of leftovers" above!
In fact, Pei Qian didn't think about this layer at all when he first started. He just thought that recycling the tableware would allow the delivery boy to make more trips and spend more money, and at the same time, he could pay more if the tableware was lost.
But once the garbage classification is implemented, the situation is completely different!
For customers, compared with other takeaways, Moyu Takeaway does not have to worry about the problem of leftovers, nor the problem of disposable lunch boxes and tableware.
After the other takeaways are finished, the lunch boxes, tableware and leftovers should be thrown away separately, but if you don’t need to take out the fish, you can just put the whole set of tableware at the door and wait for recycling as usual, which saves a lot of money Trouble!
Originally, the premium of Moyu Takeaway was high, and other takeaways could compete with Moyu Takeaway by virtue of the advantages of "cheap and convenient", but now...
The more he thought about it, the more panicked Pei Qian became. He set off immediately and went to Moyu Takeaway No. 1 to see the disaster!
…
Moyu Takeaway No. 1 Store, Food Lab.
Rui Yuchen is worried about the prospect of Moyu takeout.
After reporting to President Pei before, President Pei ignored the data at all, but made a reverse operation with unclear meaning.
Moyu Takeaway obviously performed better in super first-tier cities and first-tier cities, and performed better in cities with fewer stores outside of Handong Province, but President Pei did the opposite and asked Rui Yuchen to spread all new branches in Jingzhou and other cities in Handong Province.
At present, Moyu takeaway stores in the entire Handong Province are obviously saturated, especially in Jingzhou, where there is a situation where Moyu takeaway stores compete with each other for business and customers.
Of course, the so-called "saturation" is a relative concept. It does not mean that Jingzhou is fully covered, but that the number of Moyu Takeaway stores has exceeded the actual number of users of Moyu Takeaway. demand.
There's no way this can be done. Rui Yuchen was already trying to avoid overlapping the coverage of the two stores before opening the store, but there are already too many Moyu takeaways in Jingzhou!
In the end, it was like seeing a needle and inserting a needle. Obviously, there is a certain overlap with other stores, and it can only be like this.
In short, at present, most cities in Handong Province, especially in Jingzhou, are in a state of oversupply.
In addition, Rui Yuchen is still having a headache with the brand.
Judging from the pilot situation, Shihe has a good reputation, but it is only open to Tenda's loyal users. It requires customers to reach a certain credit rating, and its own number of customers is small.
Although there is a certain premium for food and food itself, but customizing food boxes, purchasing ingredients, chef training, cleaning tableware, etc. requires a lot of money to sell a few copies of food and food, there is no way to cover it. current spending.
Rui Yuchen's original idea was to make Shihehe a high-end brand, just like many car manufacturers make extra high-end luxury cars, mainly not to make money, but to show off their muscles and form a dimensionality reduction attack on other brands, thereby enhancing the main brand's reputation. Premium value.
According to this line of thinking, Shi He He should be a small and beautiful high-end service only provided in certain big cities and major stores. It should not expect to meet the needs of everyone, but more to show muscles and show high-end services. meals.
However, President Pei's thinking is still unpredictable.
President Pei demanded that the brand Shihe be immediately promoted to all Moyu Takeaway stores, even those in third-tier cities.
Including all Moyu Internet Cafes that already have Moyu takeaway business, they are also updated completely synchronously.
In this way, each store has to re-invest a lot of money to purchase food boxes, train chefs and buy ingredients, which has greatly increased the losses of all stores at once!
Rui Yuchen, who originally saw a little bit of profit, was instantly stunned by President Pei's combination of punches, and Moyu Takeout became a bottomless pit of loss.
What does Mr. Pei mean
Rui Yuchen was really puzzled.
He also discussed these issues with Lin Canrong from the nameless restaurant, but Lin Canrong couldn't say why, but he just said he couldn't figure it out and waited patiently. President Pei must have other arrangements.
Therefore, Rui Yuchen is busy opening stores and promoting food and harmony these days, while trying to figure out President Pei's true meaning 24 hours a day.
Still nothing.
After Moyu Takeaway No. 1 store let several customers try the new products of Moyu Takeaway, Rui Yuchen found a vacant seat in the store and sat down, and continued to think about the deep meaning of President Pei's move.
However, at this time, frequent voice prompts for new orders sounded in the store.
"Ding, new order."
"Ding, new order."
"Ding, new, ding, ding, new order."
At the beginning, Rui Yuchen didn't care, because he looked at the time, it was already past 5 pm, and it was almost dinner time, so it was normal to have new orders.
However, after a while, Rui Yuchen suddenly realized that something was wrong.
This new order is too frequent, this has never happened before!
In particular, the voice prompts for many new orders are linked together, which is only the case when several people place orders at the same time.
Rui Yuchen hurriedly checked the backstage and found that the number of orders in the No. 1 restaurant of Moyu Takeaway was growing rapidly. Compared with the dinner time yesterday and the day before yesterday, it had increased by nearly 40%!
Rui Yuchen was surprised: "Business is good today!"
But at the same time, I am also very puzzled. What happened to everyone today? Why did you suddenly remember to order Moyu takeout
In fact, many people in Jingzhou have ordered Moyu takeout, but they do not eat it every day. They only order it once to adjust the taste when they think of it, and usually order other takeaways.
Although there are many types of meals at Moyu Takeaway, you will definitely get tired of eating them all the time.
Therefore, there are already many users of Moyu Takeaway in Jingzhou, and its popularity is also good, but people don’t order it frequently enough, so it is still difficult to return the money.
But looking at the situation now...
Rui Yuchen couldn't help but be pleasantly surprised: "If you have this amount of orders every day, you will be able to earn money!"
"Forget it, what are you thinking about, how is it possible to have this amount of orders every day."
"No, today is not a special holiday. Why do so many people think of taking out some fish?"
The more Rui Yuchen thought about it, the more wrong it became, so she hurriedly went to the group of store managers of Moyu Takeaway to check.
After a look, I found that this group has been swiped by the news!
"Look at this news!"
"[Link] Handong Province's 'strictest garbage classification' is fully implemented!"
“[Link] It is imperative to cultivate awareness of garbage classification”
"[Link] Guide garbage sorting into a new fashion and new habit!"
"Has it started?"
"Yeah, the period of soliciting opinions has ended. Now it is fully implemented in Handong Province, and Jingzhou is a key demonstration city."
"There are already some communities checking garbage classification today, and garbage can no longer be thrown around."
"So fast? No wonder I'm wondering why the order has exploded today!"
"My order has also exploded! An ordinary store in a small third-tier town has not many customers all year round. Today, a dozen orders came out at once, and I was shocked!"
"Don't say it, I have to hurry up to urge the back chef."
Rui Yuchen hurriedly clicked on the link in the group to read the news, and then realized why the orders were soaring.
Handong Province is about to sort garbage!
Regarding garbage classification, each city has its own regulations, but it is clear that this garbage classification policy in Handong Province is the strictest in history. It is divided into four categories: kitchen waste, recyclable waste, hazardous waste and other wastes. category.
Kitchen waste and recyclable waste cannot be mixed together!
Most of the plastic lunch boxes and plastic bags used in take-out packaging are all recyclable garbage and must be thrown into the blue trash can, while kitchen waste must be "broken" and then thrown into the green trash can.
This means ordering an ordinary take-out, and the leftovers in the take-out have to be thrown away from the take-out lunch box and plastic bag!
Rui Yuchen couldn't help but patted the table and suddenly realized: "I understand!"
"It turns out that Pei always means this!"
"If you consider the policy of garbage classification, then this series of measures by President Pei is the best solution!"
"Moyu takeaway stores are mainly opened in Handong Province, especially in Jingzhou City, to maximize the satisfaction of consumers' demands under the condition of garbage classification."
"If I open the store to other cities in the country according to my original idea, then the local demand for guarantees due to garbage classification in Handong Province will definitely not be satisfied!"
"As for the opening of the Shihe brand in all stores, it is even more important, and it can have two key effects:"
"In addition to showing the high-end brands of Moyu Takeaway to all diners, you can also divert demand. Those who want a more high-end experience will order food and food, and those who don't care much about these will order ordinary Moyu. takeout."
"so perfect!"
"Could it be that President Pei heard the wind long ago, or predicted the trend?"