Pei Qian was speechless.
The sponsorship fee of 2 million is not too much. After all, the sponsorship fee of President Pei to foreign clubs is 1 million dollars.
But the key is that the dge club is not one of those old clubs that have been in operation for a long time. They can't play games and have little exposure. Who is this who is full of food and wants to sponsor
Can you get the money back
Pei Qian calmed down a little, clicked on the picture sent by Zhang Yuan and glanced at the picture again, and found the key word above: crooked live broadcast.
"Why should the live broadcast platform sponsor the dge club?"
"Could it be that… "
Pei Qian suddenly realized that the situation was not good.
It's true that the dge club can't play the official game, but it didn't say that it can't live broadcast on the platform!
The live broadcast platform has its own exposure!
This is a very dangerous signal and must be intervened!
Pei Qian is very clear that in a few months to a year, all kinds of domestic capital will enter the market, and live broadcast platforms will spring up like mushrooms after a rain, and start a crazy money-burning war.
The status of many anchors will rise at this stage, and there are even many sky-high contracts!
What if there is such a live broadcast genius in the dge club
Pei Qian was a little fortunate, but fortunately Zhang Yuan was exposed early, there seems to be room for recovery.
Hurry up and drive to the dge club.
…
After coming to the dge club, Pei Qian read the contract carefully.
Zhang Yuan stood aside, feeling that President Pei was taking it very seriously, and he couldn't help but think about it.
"It seems that President Pei attaches great importance to the profit of the dge club. He rushed over as soon as he heard the news!"
"And I read the contract very seriously. I'm worried about any traps in the contract, so do you want to confirm it again?"
"I didn't take a cut for the club from Huang Wang's live broadcast contract. I don't know that President Pei does not support my approach."
After a long time, Pei Qian put down the contract.
Zhang Yuan hurriedly said tentatively: "President Pei, I didn't take a cut from Huang Wang's live broadcast contract, mainly because..."
Pei Qian raised his hand: "Well, you did this right!"
"Other players, do you still want to sign a live broadcast contract?"
Zhang Yuan shook his head: "No, Waiwai Live signed a contract with Huang Wang mainly because he saw his potential as an anchor: strength, talk, good figure and image. Most of our other players do not have the second Point, the game is not very good at tidying up, so it does not seem to have such great commercial value on the live broadcast platform, even if it can be signed, it will not be as much as 2 million."
Pei Qian breathed a sigh of relief.
fine!
Zhang Yuan's understanding of Tengda's spirit is still somewhat useful.
The 2 million contract signed by Huang Wang has nothing to do with him since the club does not take a cut.
With this precedent, even if other players also sign contracts with the live broadcast platform, it will not have an impact on the club, not to mention that other players will definitely not be able to sign such a large contract.
But there is still a hidden threat, that is, during the live broadcast, what if Huang Wang's live broadcast effect is very good, accumulates a large number of fans, and indirectly gains a lot of attention for the dge club
So, this man is a hidden danger!
Pei Qian silently wrote down that such excellent employees and confidants had serious troubles, so he still had to find an opportunity to make arrangements.
Not now, there is no opportunity, and the situation is not so urgent, you can take a long-term plan.
What is more pressing now is the sponsorship fee of the dge club!
Waiwai live broadcast sponsorship, it must be that sponsoring the dge club is profitable, and most of it is the "Tengda's son" of the dge club.
For sponsors, if there is a first one, there will be a second one. One of the essences of human beings is a repeater.
Two million is not much, but what if there are several two million
That would be embarrassing.
Pei Qian started the dge club to burn money. If he really relied on sponsorship to offset all the expenses, wouldn't it be a waste of time
Of course, Pei Qian can also choose to give money to the dge club like a bottomless pit. After all, there are many places where he can spend money, but he must realize that the bottomless pit-style throwing money will also greatly increase the attention of the outside world. The outside world provides an error signal.
At that time, everyone will wildly raise prices and sponsor without brains, so what should we do
Not that there is no such possibility.
Therefore, sponsoring this matter must be strangled to death.
It doesn't make sense not to accept sponsorships, but control the numbers, okay
Pei Qian thought about it and said, "The dge club can only accept up to three sponsors at the same time."
"On the uniforms, there are only three places where the sponsor's logo can be printed: the right chest and the upper arms of the left and right arms."
"The logos of all sponsored trademarks must be small, and the length and width should not be greater than 15cm."
Pei Qian thought about it again, and added: "Also, only one sponsorship from the same industry can be accepted."
The last one is mainly for the live broadcast industry.
Pei Qian is very worried. Now that Waiwai Live has sponsored the dge club, will Zzz Live also come in and take a step in the future? It's not exclusive after all.
When the live broadcast platform starts a money-burning war, if it has to advertise on the dge club, wouldn't it be a pain in the ass
Therefore, Pei Qian enforced that only one sponsor of the same industry can be accepted, and he directly passed all future live broadcast platforms. Even if other live broadcast platforms want to bid, it will be a year later.
As for other sponsorships, it is not to say that there is no such thing at present, such as keyboards, mice, other peripherals, motherboards, etc., but they are often not as generous as live broadcast platforms.
Moreover, only three sponsorships are accepted at most, as long as the number does not increase, it should not make much money.
What's more, the sponsor's logo is still so small, it can be considered disgusting for sponsors, and it should also dampen the enthusiasm of some sponsors.
Zhang Yuan briefly thought about it and nodded, "Okay, Mr. Pei."
"I understand that you are afraid that the dge club will be contaminated with too much commercial atmosphere and affect the mentality and training of the players."
"I will take over sponsorships in the future, I will consider it carefully, and I will definitely keep improving!"
Pei Qian: "?"
It doesn't make you strive for perfection, it makes you take less!
But there is no way to explain it.
Pei Qian's original intention was that you would accept hundreds of thousands of sponsorships, and if the three sponsorship slots were full, you would be pulled down.
But Zhang Yuan obviously didn't understand it that way. Since there are three sponsorships in total, and now there are only two left, these two must be carefully considered and sold for a big price.
Pei Qian couldn't say it clearly, he could only pray that there would be no more unsightly sponsors to do things.
It would be best if Zhang Yuan asked for a lot of money and the sponsors were not willing to take advantage of them. That would be the best.
…
…
Tuesday, August 9th.
In the morning, Ye Zhizhou came to Tenda Games and met Li Yada, Bao Xu and Min Jingchao.
This is from the scriptures.
Yesterday, Mr. Pei spent a lot of money, and directly helped the people in Shangyang Games to arrange a budget of more than 40 million dollars, but in the end, there were more than 20 million dollars left, leaving a small puzzle for everyone.
President Pei said that there is still a big loophole in the current promotion strategy, let everyone find out and make up for it.
The people at Shangyang Games thought about it for a whole day and had no clue.
Most of the mainstream promotion methods have been arranged by President Pei.
On the contrary, I also thought of some other promotion methods, such as asking celebrities to endorse and so on, but after thinking about it, in fact, there is no essential difference between asking foreign anchors to have a meal and sponsoring clubs.
These other promotion methods are not unique enough. If more than 20 million knives are spent like this, the cost performance will be very poor, and it is definitely impossible to meet the requirements of President Pei.
Therefore, today Shengyang Games sent Ye Zhizhou to run over to ask everyone from Tenda Games for advice.
After all, these people from Tengda are the original team who developed gog. They have rich experience in the process of promoting gog national clothes. Maybe they can think of something.
If time permits, everyone in Shangyang Games would like to complete their homework independently, but now time does not allow it.
The propaganda plan must be a unified whole. No matter where the more than 20 million dollars are spent, it will definitely have an impact on other propaganda plans.
For example, if 20 million dollars is used to find a few celebrities, then the endorsements of these celebrities must be put on Times Square, online advertisements and subway buses.
The whereabouts of the 20 million knives is not finalized, and the materials for other publicity programs must not be finalized, and must be completed at the same time.
Therefore, Ye Zhizhou can only hope that there are more people and more power.
In the reception room, the four of them brainstormed together.
After knowing President Pei's specific promotion strategy, Min Jingchao and others also fell into contemplation.
Several plans that overlapped with the current promotion strategy were proposed, which were quickly killed.
Min Jingchao thought about it again and said, "I think this should be considered from two general directions."
"First, this destination must be enough to spend most of the money, and it cannot overlap with the existing promotion strategy."
"Second, it should be different from the publicity methods that gog has already adopted."
"Otherwise, President Pei would not leave this puzzle on purpose."
Ye Zhizhou frowned and said: "From this point of view, it seems that it is suitable to invite big-name foreign stars, but the price/performance ratio may be very poor."
Li Yada shook his head: "I think it's almost meaningless."
"The overlap between big-name celebrities and our target audience is not high enough, and we are not selling luxury goods or daily necessities. How many players can we attract with big-name celebrities? The conversion rate will definitely not look good."
Bao Xu thought about it and said, "I don't think it has anything to do with the promotion strategy of the national service."
"The characteristics of gog at the beginning of its birth represent President Pei's original idea, and this approach seems to match the current situation of gog's international server."
"I mean... ip role."
The other three all lit up: "IP role?"
Bao Xu nodded: "Yes. President Pei set a policy at the beginning of gog's establishment: we will buy a large number of ip characters as gog's hero reserve."