Bao Xu continued: "Although we have increased our efforts in self-research after that, we have never let go of purchasing IP. In the gog creative community, we have a special area, which is to release various purchased IPs. character and solicit its game mechanics from the player.”
"And the current gog world server seems to be very lacking in this!"
Min Jingchao suddenly realized: "Yes, it is really lacking!"
"The IP characters we currently buy basically have a little influence in China, but when they go abroad, they basically have no influence. These characters are insensitive to foreign players."
"Compared with ioi, gog's hero library is undoubtedly the upper hand in China, but it is a disadvantage abroad. Overseas players may be more accepting of ioi's heroes."
"This is a very important point, we have to solve it!"
Ye Zhizhou thought for a while: "What if we also launch gog's creative community overseas?"
Min Jingchao shook his head: "No. The gog creative community requires a sufficient number of players. Only with a large number of players and a high degree of participation can good works emerge."
"But now gog doesn't have many players overseas. Now that it is engaged in creative solicitation, it will definitely not be able to solicit good works. The money is either not spent, or the things bought after spending are dissatisfied, which is completely meaningless."
"Should go directly to buy some successful foreign IPs!"
"In this way, the publicity effect is the same as that of big-name stars, or even better, because the target audience is relatively clear."
"We can directly put these successful IPs into the game, which is much better than asking a celebrity endorsement dryly!"
Ye Zhizhou's expression became excited: "Understood! Sure enough, this should be the standard answer to President Pei's thoughts!"
The crowd argued again and again, and became more convinced that the practice of "buying an IP" was the best solution to Mr. Pei's puzzle, and it should have been considered by Mr. Pei long ago.
After all, the policy of "buying an IP" is a basic principle set from the gog research and development period. Now to promote the world server, an IP that is widely accepted by overseas players is even more needed.
Li Yada reminded in a timely manner: "Don't be in a hurry to be happy, we haven't finished the problem of President Pei."
"I decided to buy an IP, but how exactly? Which one to buy?"
"If you buy those particularly famous superhero images, 20 million dollars is not necessarily enough. After all, many rich overseas game manufacturers are also staring at these IPs. After the film and television, the copyright of these images will be early. It's all gone up to the sky."
Ye Zhizhou thought for a while: "Buying a very expensive big IP may not meet President Pei's original intention. After all, when President Pei bought IPs in China, he never bought big IPs."
Min Jingchao reminded: "Don't be dogmatic. The situation at home and abroad is different. In order to better cooperate with the propaganda offensive and make a final call, we must have a loud enough IP image overseas."
The crowd was once again confused.
In the end, Li Yada suggested: "So now there are only two ways, the first is to concentrate funds to buy one or two successful IP images with high reputation; the second is to buy a lot of well-known, but in line with the recognition of overseas players. ip image."
"Since you are not sure, then hand it in as two answers, and let President Pei make the final decision."
Ye Zhizhou nodded and stood up: "Understood, thank you everyone!"
"I'll go back and do a simple investigation, and let President Pei make the final decision!"
…
…
Wednesday, August 10.
Not long after Pei Qian got up, he received a call from Ye Zhizhou.
"Mr. Pei, we have already figured out what the final promotion plan for the gog international server will be! We need to buy some IP characters suitable for the international market and make them into the game!"
"But now there is a problem, should we concentrate our funds to buy one or two well-known national-level IP characters, or should we buy a series of ordinary IP characters that are not so well-known but suit the tastes of overseas players? "
Pei Qian thought about it and replied, "The latter."
This kind of national-level IP role is too cruel to start. Pei Qian is very afraid that ioi will not be able to support it.
This concern, while strange, is not unreasonable.
gog has surpassed ioi by a large margin in the game itself: terminal games and mobile games are interoperable, the fees are extremely conscientious, there are already a number of outstanding heroes, and the game mechanics are easier to learn and spread.
Now, the promotion of gog overseas mainly depends on two points: whether it will not adapt to the soil and water, and how to make it famous.
The so-called acclimatization is mainly because the hero image in it does not meet the tastes of overseas players and encounters cultural barriers.
Buying an IP can really solve this problem.
But if he buys a national-level big IP, Pei Qian is afraid that he will be too heavy, and he will kill ioi directly, and then he will not be able to happily spend money in overseas markets.
Or buy some small IPs, play slowly with ioi in the overseas market, cut the meat with a dull knife, and nibble bit by bit, which has the effect of being good for him and for me.
Ye Zhizhou agreed: "Okay, then let's pick some cost-effective small IP characters to buy, and report to you after a while."
…
After hanging up the phone, Ye Zhizhou happily said to Lin Wan and Wang Xiaobin, "President Pei has made a decision! Sure enough, this is the correct answer! Sure enough, our two game departments have joined forces to figure out President Pei's intentions. This is invincible!"
Lin Wan looked at the information at hand: "Don't get too excited, there is still a lot of work to do. There are so many superhero characters in American comics, how do we choose? Which ones suit the tastes of European and American players?"
Looking at the dense number of hero names in their hands, everyone felt a headache.
The appearance of superheroes can be traced back to the 1930s, and after decades of development, the list of superheroes has grown to baldness.
Now we are faced with a difficult choice:
The heroes that everyone knows are very expensive, and President Pei has already said not to buy them.
Those cheap heroes are not known to everyone, and they are not well-known. How can we determine whether overseas players like them or not
Who knows whether those lesser-known heroes are born out of time, or because they are too failed to meet the tastes of foreigners
If it's the former, that's fine. If it's the latter, it won't help the game promotion if gog buys this kind of garbage, it's just a waste of money.
Ye Zhizhou said: "Don't think about the top two comic companies. They have been acquired by large groups long ago. The purchase price is basically at the level of several billion dollars. We can't take advantage of this kind of cheapness."
"And they hold the character ip to the death. Even if we can buy some relatively well-known characters for 20 million dollars, I am afraid it is only the game copyright, and there will be many restrictions."
"It seems feasible to buy some of their lesser-known IP roles, but there will also be some restrictions, and the premium may be too high for us to accept, and the value for money is poor."
Lin Wan thought for a while: "Then don't think about it, look back."
Ye Zhizhou continued to read the materials for a while, and said, "We... It seems that we can buy the third largest comic company in the United States. There was news just two days ago that they were about to go bankrupt."
Lin Wan instinctively realized that something was wrong, and asked, "The third largest comic company is going bankrupt? What is the market share of this third largest comic company?"
Ye Zhizhou: "Less than 5%."
Lin Wan: "..."
Wang Xiaobin was also stunned, and complained: "God, the market share of the third largest comic company in the United States is less than 5%. Does that mean there are three comic companies in the United States?"
Ye Zhizhou was also amused: "Of course not, but the data shows that it is like this."
"It can only be said that this is the status quo of the industry. The first two comic companies are giants, with a market share of nearly 40%. The remaining third to tenth places add up to 10%, and the other smaller ones add up to 10%. It’s also in the early 10s.”
"There are too many superhero IPs in these two companies, and the market plate is so big. They make movies while producing comics. Their influence is not of the same order of magnitude as other companies."
Lin Wan nodded: "Well, according to the standard rule of 28, the leading company occupies 80% of the market share."
"No wonder, 'the third largest comic company in the United States' sounds very bluffing, but in fact the market share is less than 5%, and with the fight between the two giants in front of the gods, it must be more and more difficult to live, and bankruptcy will also be difficult. Not surprising."
Ye Zhizhou took the laptop and quickly looked up the relevant information: "Yes, the form of traditional comics is now in recession, these giant comic companies rely on film and television to make money, comics are equivalent to a huge inspiration library, which can be used at any time. Based on materials, we can stably produce film content.”
"But it's getting harder and harder for these comics companies that have a small market share and can't make movies."
"This 'Hurricane Comics' has a couple of points that are pretty good:"
"The subject matter of its comics is not completely limited to superheroes, but is more diversified. For gog, a more diversified image will definitely give more choices."
"Several of its IPs seem to suit the tastes of European and American players, such as the Duke of Purgatory, Alien Species, and Mechanical SWAT."
"There is another very important point. He really has a national-level IP image! It's just... It was 20 years ago."
"Man with Faces, released in 1993, won many nominations including Oscar, but did not win the final award. It invested 27 million dollars and won a global box office of 340 million, ranking fourth in the box office of all movies that year. The protagonist After the film was made, the pay jumped 20 times."
"However, Hurricane Comics is not an investor, so it didn't get much benefit. This is its final glory, and it's getting more and more out of breath."
"But the good thing is that the ip role of Multifaceted Man still has influence, and many foreigners should be familiar with his image. More than half of the value of Hurricane Comics is on this ip."
"Although it feels a bit like picking up trash... But I have to say, it's quite cost-effective to pick up this trash."