Losing Money to Be a Tycoon

Chapter 613: The past and present life of Moyu Takeaway

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"So, what is the Tenda Life app?"

Before Pei Qian had time to ask questions, the reporter had already asked for him.

Rui Yuchen was ready in the morning and took out her mobile phone: "Tengda Life App is the latest software launched by our Tenda Group after integrating various businesses. It includes various contents!"

"For example, it integrates the original Moyu takeout, and has more complete functions. It can check the rider's location in real time, and can check the list of meals in advance and make reservations every day."

"In addition, it also has many functions such as daily learning, express logistics, anonymous restaurant reservations, horror hostel guide, managed fitness, sloth apartment rental, etc. You can even use it to see the end point and find all Moyu Internet Cafes. location, or download Tenda’s mobile games as a platform.”

"In addition, the evaluation content of the tpdb website is fully docked, and all tpdb ratings and evaluations can be viewed on this software."

"In the future, powerful functions such as Tenda Mall will be launched!"

"Of course, because the development time is still short, many functions need to be updated continuously, but the integration of various functions of Tenda Life means that Tenda's layout in the field of life has been fully launched!"

"Tengda Life App will cover all aspects of our lives. The three elements of health, environmental protection and refinement that Moyu Takeaway has always practiced, also represent the common pursuit of all industries in Tenda Life App!"

"Our aim is to provide every customer with a healthy, environmentally friendly and refined modern lifestyle!"

The reporter's face was full of surprise.

Unexpectedly, there are unexpected gains

Before, I just wanted to interview catering companies that have done a good job in garbage sorting, but I didn't expect Moyu Takeaway to do so many things silently

Moreover, these three elements summed up so well!

The food is healthy and does not harm the body;

The materials are environmentally friendly and do not pollute the environment;

The product is exquisite and does not confuse customers.

The recyclable tableware model of Moyu Takeaway, the use of microbial degradation of kitchen waste to turn waste into treasure, and the use of a special app to provide customers with intimate service, are really in line with the currently advocated concept of garbage classification!

Not only that, but other industries of Tenda are also like this? Education, entertainment, fitness, internet cafes, express delivery... all integrated so that customers can complete all these things with only one app

The reporter asked the key question subconsciously: "So, where is this app downloaded?"

Rui Yuchen smiled slightly: "You can download it in major software stores, or just search for the Tenda Life app."

"However, I think many people in Jingzhou should have this software on their mobile phones, because it is the original Xueba Kuailai app! No need to register, just update the version, and the Tenda Life app will come to you!"

The reporter's face was full of joy: "Great! This is the material I want!"

"Manager Rui, your remarks are very good, especially the three elements you have summed up, which are very suitable for use as a benchmark for catering companies! It can be seen that Mr. Rui must have had an in-depth understanding of this aspect. think."

Rui Yuchen nodded: "Yes, I will always keep these concepts in my mind."

"However, this awareness is not something I originally had, but originated from President Pei of our Tenda Group."

"Speaking of this, I have to mention the past and present of Moyu Takeaway."

"In fact, the birth of the brand Moyu Takeaway can be traced back to more than a year ago. At that time, President Pei had already set the tone of health, environmental protection and exquisiteness for Moyu Takeaway, and operated according to the current model. ."

"However, Moyu Takeaway has continued to suffer huge losses until last month."

"The reason is very simple. In the face of low-priced takeaways in the market, the model of Moyu takeaway is not understood. Most customers feel that the taste of Moyu takeaway is bland, and they also sneer at the model of tableware recycling. Therefore, although some loyal customers, But revenue has never been able to cover the additional cost of tableware recycling."

"But even so, Mr. Pei never thought about giving up, let alone changing the operation model of Moyu Takeaway, and he has even been expanding his investment in Moyu Takeaway."

"Continue to open more stores, set up a food laboratory to develop new meals, and provide better service to customers."

"This obviously comes from insisting on one's own philosophy!"

"Finally, Moyu Takeaway has been able to keep the clouds open and see the moon. With the continuous enhancement of everyone's environmental protection and health awareness, Moyu Takeaway has finally been recognized by everyone!"

"And at the joyful moment of turning losses into profits, Mr. Pei's first thought was to reflect, what else is there to do well enough in our fishing food delivery?"

"We thought about the pollution of kitchen waste, so we purchased a microbial kitchen waste treatment machine with a price of more than 100,000 yuan for each store, which maximized the health and environmental protection requirements!"

"So, the success of Moyu Takeaway is not only the success of the business model, but also the success of the concept, and more importantly, the success of persistence!"

The reporter listened carefully, and even she herself was moved.

As a Jingzhou native, she has long known the existence of Moyu Takeaway, but she has never known that the birth of this brand has such a tortuous story, much less that this seemingly prosperous brand has been around until last month. Continuing to lose money!

To be able to withstand the pressure of loss, always practice their own ideas, and even continue to make additional investments, is to popularize this "healthy, environmentally friendly and refined" lifestyle to everyone...

This is an excellent material!

The reporter asked, "Can I take a picture of the back kitchen of the store and the microbial waste disposal machine?"

Rui Yuchen nodded: "Any time! Please come with me."

Rui Yuchen has 120 points of self-confidence for the chef of Moyu Takeaway.

Clean, tidy, and well-organized, it can be seen as a miniature version of the back kitchen of an unknown restaurant.

In terms of kitchen management, Lin Canrong has had many exchanges of experience with him. Moyu Takeaway No. 1 Store, as a benchmark store, has achieved the level of excellence.

After ten minutes, the shooting was over.

Rui Yuchen sent the reporter and cameraman to the door.

"This is the cleanest and neatest kitchen I've ever seen." The reporter gave a thumbs up and was full of praise.

"It's all part of our business."

"By the way, here is a small gift."

Rui Yuchen smiled and handed a brand new food box to the reporter.

The reporter reached out to take it and was a little puzzled: "Is this a... insulated lunch box?"

Rui Yuchen smiled and explained: "This is the latest brand 'Shishou' recently launched by Moyu Takeaway. It is the product of an exchange and collision between the modern takeaway industry and our traditional culture."

"Food means that the people take food as the sky, and He means that the gentleman is harmonious but different, and people live in harmony with nature."

"At the same time, its homonym is 'food box', which is the takeaway in ancient my country."

"We have worked hard to combine the cultural characteristics of ancient food boxes with the modern fish takeaway industry, and specially customized such a food box, which is both beautiful, portable and warm, and it is also a kind of our food culture. inherited."

"As a small gift to you, it is a little bit of my personal thought."

The reporter was overjoyed: "Thank you! Thank you so much, this is very memorable and practical!"

"Thank you for your interview with us!"

Obviously, even the reporter was moved. After confirming with the photographer that all the footage had been recorded, he reluctantly left with the food box.

After sending the reporter away, Rui Yuchen let out a sigh of relief and returned to the store after seeing the two of them get into the car.

Huh, thankfully I didn't lose the chain in front of President Pei!

There are really not many opportunities like this on TV.

If you can grasp it, it is a precious opportunity for the popularity to skyrocket and the brand value to soar;

If you can't catch it, then there is nothing.

Including a clean and tidy back kitchen, as well as the newly purchased microbial kitchen waste disposal machine, without these things, the effect of this interview will definitely be greatly reduced.

But now, broadcast it on the evening news, no amount of advertising can buy this row of noodles!

"President Pei..."

"Hey, what about President Pei?"

Rui Yuchen sent the reporter out, and when he returned to the store, he found that President Pei was no longer there.

"Why did President Pei leave? Are you dissatisfied with my performance?"

"I can't, I'm doing fine."

"Well, the food is finished, so it seems that I should be satisfied."

"Maybe it was because he was completely relieved of me that he left floating. After all, President Pei is such an open-minded and free-spirited character."

"Fortunately, I usually try to figure out President Pei's spirit, and I have long been prepared to answer so perfectly."

"Fortunately not humiliated!"

A relieved expression appeared on Rui Yuchen's face.

August 12.

Flying Yellow Studio.

Huang Sibo and Zhu Xiaoce are still working hard to edit the short film "New Life".

It has two meanings, namely "the old house gets new life through renovation and decoration" and "the person living in the room starts a new life", which can be regarded as a promotional video for the sloth apartment.

The videographer who shoots the material is skilled and responsible for his work. He has shot a lot of shots, and he has all the necessary materials.

But it is really not an easy thing to compress to five minutes.

Because five minutes is too short, it is necessary to ensure that each frame has its own meaning, that the transition of each shot is natural and unobtrusive, and that the two images of the broken house and the new house overlap in the audience's mind, producing Symbolic meaning of "new life".

This is indeed a technical job.

Fortunately, everyone in Feihuang Studio is experienced, and the movie has already been cut. Although it will still encounter a little challenge when cutting this kind of short film, it is not a big problem.

Huang Sibo and Zhu Xiaoce are still repeatedly discussing the meaning of each frame, and repeatedly adjusting the order of various materials to achieve the best effect.

Just as they frowned and thought hard, a surprised shout came from the office area.

"How did you come?"

"Brother Huang! Director Zhu! Look who's here!"

Huang Sibo and Zhu Xiaoce looked up, their eyes widened in disbelief.

are acquaintances.

Chen Lei!