Although everyone in the dge club had planned to follow this script from the beginning, they couldn't make it too obvious.
Because the other party is not stupid, if it is found that the dge club is deliberately not killing people, then they will be bloody and unscrupulously come to output, then dge will not be able to complete this whole task.
If the opponent's blood comes up, if you don't kill it, the opponent will kill you; if you kill, then the job will not be completed.
Therefore, to complete this task, you must first have good acting skills, so that the other party thinks that dge is fighting seriously, and those who are left with blood will think that they are lucky enough to escape.
Because of his excellent acting skills, he not only deceived his opponents, but also deceived the vast majority of the audience. Until the truth was revealed at the last moment, the direction of the barrage was reversed several times. dge is invincible in reverse", and was slapped in the face at the end, and the effect of the show was full!
After the game, Huang Wang gave his team a high five to celebrate.
Perfect! 100,000 yuan bonus in hand!
It's really comfortable to earn this fast money.
Zhang Yuan watched silently on the side, and was also pleased for the team members.
In fact, by playing this kind of entertainment game occasionally, on the one hand, you can relax your mind and body, and on the other hand, you can adjust your mentality.
Moreover, the popularity of Huang Wang and the dge club is also rapidly increasing!
Jiang Huan's team is also eager to pick up the plan.
You must not lose to the second team, otherwise you will have to practice more!
…
…
Monday, August 15th.
Pei Qian came to his office as usual.
For the past two days on the weekend, Pei Qian has been following the livestreaming competition on zz and the performance of the dge club.
The situation is not optimistic!
After watching the game, Pei Qian realized that the real strength of these two teams has reached this level? ?
The two teams from the dge club went out to play before, and when they came back, they were in a low mood. Pei Qian thought they lost too badly.
Now, it seems that either I will be wrong, or the strength of these two teams has improved by leaps and bounds during this period of time.
Thinking about it carefully, it seems that the former is more likely.
It's just that Pei Qian is very puzzled, why are these two teams so strong
Didn't I arrange fitness training for you all
Judging from the muscles on these people, their fitness training should be completed with quality and quantity.
It stands to reason that their training time in the game is less and their energy is scattered, so their performance should be at the bottom, right
But the result is to hang up those old clubs.
The whole life can be won, it can be seen how big the difference in strength between the two sides is!
Therefore, Pei Qian feels more and more that the situation on dge's side is not right, and he must hurry up and think about countermeasures!
If we continue to fight like this, Huang Wang's popularity is expected to take off, so I can just double-queue with my teammates...
Maybe a fire is a piece.
It doesn't matter if these people sign live broadcast contracts, but from another perspective, if there are five or six popular anchors in the dge club, then dge's reputation will not take off on the spot
At that time, some very rich sponsors really come to the door, what should I do
The more Pei Qian thought about it, the more worried he became.
While thinking about it, someone knocked on the door outside the office.
Looking up, it was Hu Xianbin.
"Mr. Pei, the development of "Struggle" has basically come to an end. Can we start to formulate a publicity plan?"
"Can you give me a general direction?"
"Or, we don't promote it and wait for players to find out for themselves?"
Hu Xianbin had no idea about the promotion of the game, so he had to ask Mr. Pei to confirm.
After all, Mr. Pei is promoting the game and is a well-deserved marketing master.
"Propaganda plan..."
Pei Qian was lost in thought.
For some independent game producers, not promoting it is basically equivalent to hitting the street.
But for Pei Qian, Tenda Games no longer has that kind of good news.
As more and more successful games are developed, Tenda's games are famous. As long as a new game is released, players will definitely pay attention, the media will rush to report, and everyone will shout "I bought it at TM."
It is already an ostrich mentality to still hope that "without publicity, no one will pay attention".
But if it's publicity... isn't that more popular and more profitable
It's stiff.
However, the current Pei Qian is different from the past.
Because he has theoretical reserves!
Teacher He once talked about an important theory: all aspects of the game must be matched.
In particular, the publicity work must be in line with the characteristics of the game itself, and there must be no misalignment between the publicity and the actual product.
The reason why Pei Qian's previous game promotion was successful was mainly because he was lucky and happened to run into it.
Strictly speaking, for single-player games that win by quality, false propaganda is an absolute minefield. If you encounter it, you will die or be destroyed!
At that time, Pei Qian was already thinking, if "Struggle" could use the knowledge I learned before, wouldn't it be possible to successfully complete the loss
Therefore, this time Pei Qian decided to give up his fantasy and start fighting.
Don't think that it's good not to publicize it, and it's not enough to not publicize it. You must promote it in reverse to persuade players!
However, how to reverse propaganda and cause dislocation of propaganda and products is a difficult problem.
Because the system does not allow deception.
In the process of publicity, Pei Qian cannot deliberately release fake news to deceive players. This is not allowed.
However, this is not difficult for Pei Qian.
I really can't tell lies, but I can tell only part of the truth!
Although it is true, as long as some information is hidden, it can also cause misleading effects to players!
Pei Qian is very clear that the reason why "dislocation of publicity and product" has great lethality to the product itself is ultimately due to the dislocation of the player group.
For example, your game is obviously a casual game, but after the publicity, few casual players are interested, but a group of liver emperor players came over, which would be very embarrassing.
People who liked this game didn't come to play, and people who didn't like this game ran away after playing it at the beginning, and gave you a bad review. Isn't this just gg
Therefore, Pei Qian felt that he should also create this kind of dislocation.
Pei Qian thought silently.
"Now start a comprehensive analysis according to Mr. He's theory."
"Which group should be the target group of "Struggle"?"
"Well, it should be more similar to the player group of "Game Producer". They are all players who don't need too many operations, but focus on mining and analyzing the connotation of the game."
"So, I should do the opposite when I promote it."
"Let this group of people lose interest after seeing the slogan and don't want to come to play; while another group of players who like to operate and like big scenes come in and walk away cursing."
"As long as this 'dislocation' is done, all is well!"
Thinking of this, Pei Qian had a clue in his heart, and said to Hu Xianbin: "You can remember a few key points of the propaganda."
"When promoting, we don't use the name "Struggle", but the English name of the game: "struggle"."
"Reveal to players that this game has the following features:"
"Various choices and rich strategies;"
"The picture is beautiful, and all the actions are captured by real action;"
"The plot is complex and gripping;"
"Moreover, the dual protagonist mode is innovatively used."
While Pei Qian said, Hu Xianbin quickly recorded.
After recording, Hu Xianbin looked up at President Pei, and then looked down at the notebook in his hand, his face filled with confusion.
Is this our game
After reading it carefully, every point in it seems to be correct.
But when these contents are combined, I can't think of the game "Struggle"!
Hu Xianbin made up his mind. If he saw these slogans, then the first thing he would think of in his mind must be a large-scale single-player action game with a moving plot.
Look at these features!
All actions are collected by real action, which are mostly action games;
There are various choices and rich strategies, indicating that the combat system is very complicated and the playability is high;
The plot is exciting, which obviously emphasizes the plot packaging of action games;
The dual-protagonist mode is reminiscent of the action game plot, where two protagonists with different fighting styles switch between each other.
Hu Xianbin hesitated: "Mr. Pei, is this... not accurate enough? Should we make it clear that this is not an action game?"
Pei Qian smiled slightly: "Don't ask too much, just follow this to promote it."
I'm not telling a lie!
The English name of "Struggle" is "struggle", but the word struggle has multiple meanings such as "struggle, struggle, struggle, scuffle, snatch, struggle to escape".
To say "struggle", most people will think of realistic themes.
But to say "struggle", combined with the introduction of the game features, most of them will think of action themes!
As for the latter points, I'm not wrong.
"Struggle" is indeed a variety of choices and rich strategies, but no matter how you choose, there is only one ending, and no matter how hard you try, you can't change your fate.
It's true that the pictures are beautiful, and all of them use motion capture, but I didn't say that the captured action is a fighting action
The dual protagonist mode is even more flawless, and it is still a very innovative dual protagonist mode.
The dual protagonists of other games are dual protagonists under the same plot framework, with different fighting styles, but there will be intersections, which are mainly used to adjust the player's game mood.
And my dual protagonists are amazing, a poor protagonist and a rich protagonist, the gameplay is the same, they are not in the same plot framework at all, not even in the same game, because the poor version and the rich version are sold separately.
I didn't say a word, I didn't make false propaganda. If you have to interpret this game as an action game, then I can't do anything about it!
Seeing Hu Xianbin leaving blankly, Pei Qian felt that this time it should be done.
It's no use asking Mr. He to teach!
Although Mr. He often whips me to death, there are still a lot of dry goods in the course. Isn't that useful
After solving the publicity problem of "Struggle", Pei Qian's mood couldn't help but turn brighter.