Soon, the video playback volume, barrage, messages and other data began to grow rapidly!
Feihuang Studio's official account on the Isle Island website already has a large number of fans, thanks to the accumulation of short videos, documentaries and movies; Chen Lei, as the current top folk singer, also has a very high degree of attention.
The combination of the two made the video of "New Life" spread like crazy when it was released!
Feihuang Studio did not deliberately interpret the meaning of this video.
When the audience is large, someone will naturally analyze it.
"This is Chen Lei's new song? Ah, that's great! But what happened to Elli Island's first release? And it still uses Feihuang Studio's account?"
"Chen Lei x Feihuang Studio? My favorite Nian Geng up and Yue Geng up have collaborated, asl!"
"How exactly should this video be positioned? Should it be regarded as the mv of Chen Lei's new song, or should it be regarded as a promotional video? I see the words 'sloth apartment' appearing on the back?"
"Of course it's a collaboration! Did you forget that Chen Lei wrote a song "Waiting" to promote Moyu Internet Cafe at the beginning? Isn't it normal and reasonable to write a new song to promote the sloth apartment? ?"
"This singing skill is really amazing. I always think that Chen Lei is the best folk singer in China at present. He doesn't have any dazzling skills, but he can sing this kind of taste, which resonates very well!"
"Does anyone understand this MV? What does it mean that the beginning and the end are connected together? The living room where the broken building and Chen Lei play guitar seem to be the same place?"
There was a lot of discussion, and it didn't take long for a class representative to speak.
"Let me explain! The video has been edited several times, and I noticed some details, which may be what Feihuang Studio wants to express:"
"First of all, this should be the promotional video of the sloth apartment, because it was also released on the Tenda Life app, and the last slogan 'If you are tired, might as well slow down and be a sloth', also proves this. a little."
"Secondly, there are several details in this video that you can pay attention to."
"The timeline of the short film is actually staggered. There are two protagonists in the MV, Chen Lei and the designer. The scene is like this: Chen Lei sings in the house, Chen Lei walks in Jingzhou, the designer selects the house and starts to design and renovate it. , Chen Lei came to live in the house, and Chen Lei began to sing."
"Everyone found that the end and the beginning just formed a loop, and the scene could just be connected. This shows that the narrative of the entire video is actually a flashback."
"In normal chronological order, it should be like this: Chen Lei strolls in Jingzhou, or wanders, the designer selects the house to start the renovation, Chen Lei lives in the house, and Chen Lei begins to sing, representing the wandering wanderer who finally arrives. Sloth apartment and settle down."
"It's just that Feihuang Studio used a little trick when shooting: they deliberately disrupted the sequence, used flashbacks to form a closed loop for the whole story, and then deceived the audience with special transitions. The second aerial footage actually implies that the timeline has changed.”
"The puzzle was not revealed until the end, and there are two strong hints: one is that the designer and Chen Lei walked into the building at the same angle, and the other is that the unique 180-degree floor-to-ceiling window was not revealed until the final renovation of the house was completed. It all means that the house is the same house, but the time when the designer and Chen Lei entered are different."
"And this special way of narration, I think it is mainly to highlight this part of the renovation! Maybe most people are paying attention to Chen Lei's lyrics and some deeply touching clips in the film, but they ignore the renovation part of the house. ."
"Actually, the broken house at the beginning and the house that has been renovated at the end can be said to be very different! Using the flashback method is equivalent to using the 'broken house' and the 'renovated good house' as two lines respectively. The audience said that at first everyone thought they had nothing to do with each other, but in the end the mystery was revealed and it turned out that it was the same house, and this unexpected impact will be stronger!"
"And the most exciting point is that Chen Lei's song and this video are perfectly integrated in structure! I don't know who cooperated with who and who had this idea first, but the result is that Chen Lei's song The last one has the same melody and different lyrics as the opening one."
"This approach, on the one hand, cooperates with the timeline of the video, making the timeline form a perfect loop;"
"On the other hand there are hints: it's not a simple cycle and repetition, the lyrics at the beginning of the video are 'mourning', sad and lonely, but the lyrics at the end of the video become positive and hopeful , which also hints at the theme of the 'rebirth' throughout the video."
"So the name of this video "New Life" should have two meanings: one is that the old house has been rejuvenated under the renovation of the sloth apartment project, from ruins to a livable residence; the other is that wandering outside feels too much A lot of warm and friendly wanderers settled in this house and started a new life."
"Anyway, this promotional video is really good! I feel that it is not only a promotional video for the sloth apartment, but also a promotional video for Jingzhou's urban scenery!"
This long comment analyzing the connotation of the video was quickly praised as a hot comment, and it was also officially liked and pinned by Feihuang Studio.
This is indeed the way of expression that Feihuang Studio had thought of in advance when making this video. In order to complete this video, Feihuang Studio also helped Chen Lei and Liang Qingfan to make up a lot of pictures.
In fact, at the end of the day, only two minutes were used for the more than three hours of material originally recorded by the videographer, and the other three minutes were all made up.
But those two minutes are just as important because it shows the whole house changing, which is an integral part of the video's theme.
So far, the promotional video "New Life" produced by Feihuang Studio for the sloth apartment, you're done!
It successfully conveyed the idea of the sloth apartment and resonated with many wanderers in the city.
In every noisy city in the world, there are people who are longing for a place where they can be alone and let go of everything to rest.
And the sloth apartment is to provide such a place to everyone, so that you can wash away the pain of wandering, slow down like a sloth, no longer just work hard in the steel jungle for life, but also in this unique place. In your own space, forget everything and have a good rest.
So, at the end of the video, among the barrages such as "moved to cry", "good to hear", and "see you at the beginning", there is another barrage being repeated repeatedly:
"So, where should such an apartment be rented?"
…
…
Wednesday, August 24.
At 10 o'clock in the morning, Pei Qian slept until he woke up naturally.
He didn't know that Feihuang Studio updated the video last night, nor did he know that a storm of discussions had been set off on the Internet last night and this morning.
Get up and take a shower as usual, and prepare to eat at Moyu Internet Cafe.
However, when going downstairs, Pei Qian stepped out of the elevator and suddenly realized that something was wrong.
Someone was looking at the house on the first floor
The voice of the housekeeper Song Kai came from the housekeeper's room on the first floor. It seemed that he was introducing the rules to be followed for renting a sloth apartment and the specific rental price to interested customers.
Pei Qian was like an enemy in an instant.
what's going on
In order to prevent being discovered, Pei Qian hurriedly hid to the fire stairs, and while waiting for the people watching the house to leave, he took out his mobile phone to check the truth behind it.
I have been living here for more than three months, and no one has ever cared about it. Why are so many people suddenly here today to look at the house
When things go wrong, there must be demons!
Sure enough, Pei Qian opened the Tenda Life app and saw the Sloth Apartment promotional video just uploaded last night, as well as the following comments on the full interpretation of this promotional video.
"Upload a video after get off work at night?!"
"I think these people don't have enough vacation time, and they dare to blatantly violate the company's regulations!"
"Uh... It doesn't seem to be sure. It takes time to pass the review. Judging from the release time, it seems that the review was submitted before get off work, and it was passed just after get off work?"
Pei Qian, who originally wanted to start a teacher and ask the guilt, carefully studied the release time, only to find that Feihuang Studio seemed to be very smart and did not leave any clues to himself.
"Huang Sibo has already gone on a tour, and the progress of this video has not been delayed at all? How can it be!"
Pei Qian was very helpless. Although he knew that what was supposed to come would always come, he was caught off guard by it coming so fast.
At this time, footsteps were heard outside, and it seemed that the people watching the house had left.
Pei Qian pushed open the door of the fire stairway and happened to meet Song Kai, the housekeeper who had just sent the customer away.
Song Kai was stunned for a moment.
President Pei, is this... Climbing the stairs in the morning to exercise
Otherwise, how come the elevator doesn't sit well and walks out of the fire stairwell
Seeing that Mr. Pei is not breathing, his physical fitness is good
After analyzing for a long time, I still feel that something is wrong.
Pei Qian didn't know Song Kai's mental activity and asked, "All those people just came to see the house?"
Song Kai nodded: "Yes, Mr. Pei, suddenly several groups of people came to see the house this morning. It should be due to the update of the promotional video on the Tenda Life app yesterday."
Pei Qian is like a big enemy: "So, is anyone wanting to rent it now?"
"Uh..." Song Kai hesitated for a while, "Not yet. After I introduced the specific regulations and rent of the sloth apartment, everyone said they would go back and think about it."
Pei Qian was overjoyed. Sure enough, my strategy was still useful!
He hurriedly continued to ask: "When you were introducing the house, did you not use any marketing skills?"
Song Kai nodded: "Of course not, Mr. Pei, you explained it before. I didn't tell anyone that you lived here."
Pei Qian was very satisfied, with a smile on his face: "Very good, keep it up!"