The previous multiple insurance has come into play!
At the beginning of the Sloth Apartment project, Pei Qian racked his brains to figure out how to persuade the tenants to leave the Sloth Apartment so that the house of the Sloth Apartment could remain vacant as long as possible.
It is obviously not safe enough to just write those inhumane regulations on the Tenda Life app.
Although doing this will definitely persuade some people, there will inevitably be some people who will come to the scene to see the specific situation of the house with a fluke mentality. This is unavoidable.
Each house has its own housekeeper, and these housekeepers can also be regarded as sales, because they want to introduce the characteristics of the house to the customers who come to see the house.
What if these housekeepers have particularly strong sales skills and excellent communication skills, and they fool the customers to check in on the spot
It's not impossible!
Because most of the people who came to apply for housekeepers, including Song Kai, have worked in other rental companies, and these rental agencies are very good at turning people into marketing machines that open their eyes and talk nonsense.
Not only that, because of the extremely high standard of decoration and the design of Liang Qingfan himself, the first impression of the sloth apartment is very visually striking.
Middle-aged people who like local tyrants look down on it, but for young people, the lethality is particularly obvious.
Pei Qian was afraid. When the customer came to see the house and saw the same interior scene as the promotional video, the housekeeper made a fool of himself again, and he immediately made a decision to sign the contract.
In order to solve this problem, the training of housekeepers is obviously a very important part.
Therefore, Pei Qian told Song Kai a long time ago: If someone comes to see the house, don't use any marketing tricks, and don't have any subjectivity when introducing the house. .
When customers come, first introduce them to the rigid rules of the sloth apartment, such as the furniture in the house cannot be moved, the furniture cannot be purchased to increase storage space, and the whole house must be rented for a long time.
The housekeeper cannot use any marketing tactics, and will naturally dissuade customers even more.
Moreover, Pei Qian also specially emphasized that the housekeeper must not reveal that he lives in this building, or even send the signal that "President Pei is also living in the sloth apartment".
Pei Qian made the mistake of unintentionally bringing goods to Moyu Takeout, but he doesn't want to make it again.
Therefore, although some people followed the address on the Tenda Life app to see the house in the morning, no one really decided to move in.
Pei Qian was a little relieved.
I just don't know how the other three buildings are doing.
The building that Pei Qian lives in is a flat floor with one stair and one household. The rent is very high, and it is normal for ordinary people to not be able to rent it. But the other three buildings, because the area of each house is not large, are still within the range of rent that ordinary people can accept.
Have to go and pay attention to the trend of the Internet a little bit.
Yesterday's video was popular, but what netizens saw at that time were all beautiful illusions; today, when netizens saw the house on the spot, whether they could maintain the enthusiasm of yesterday will determine the fate of the sloth apartment in the future.
Pei Qian came to Moyu Internet Cafe, swiped his mobile phone while eating, and checked everyone's comments on the sloth apartment.
…
In some local forums and groups in Jingzhou, many people are already discussing "sloth apartment", a brand new industry under Tenda Life.
The previous Sloth Apartment was just a simple page on the Tenda Life app, with only rigid rules and no promotional videos, and the Tenda Life app was just revised, so it didn't attract much attention.
But after this video was updated, the attention of this project immediately went up!
Because so far, Tengda's industries, including Moyu Internet Cafe, Moyu Takeaway, Headwind Logistics, managed gyms, etc., have all been well received.
Renting a house has always been a major pain point for young people.
Small intermediaries and second landlords are everywhere. Looking for these people to rent houses, it is a high probability event to be deceived, and it is not normal to not be deceived;
Experienced people say that when renting a house, you need to find a big intermediary company, but the big intermediary company is also full of routines.
The so-called big intermediary, compared with the small intermediary and the second landlord, is nothing more than a hundred steps.
Young people who have just started working will most likely be deceived if they look for a house by themselves.
Many people who have worked for two or three years have rented a satisfactory house. It is only because they have been cheated a lot. With experience, they have learned to use a lot of time and energy to screen out those scams. Finding a good house is basically equal to picking up leaks.
Now when I hear that Tengda is going to build an apartment, many local young people in Jingzhou are of course overjoyed!
Don't say anything else, at least Tenda can be trusted. It will not be full of routines like other intermediary companies. Before signing the contract, you are the uncle. After signing the contract, he is the uncle. You can't even remember who you are after the contract.
What's more, this promotional video was shot so well. Chen Lei sang the theme song in it. The whole room looked warm, comfortable and simple... It made many young people feel itchy.
However, after seeing the house on the spot and listening to the housekeeper's detailed introduction, many people flinched.
The public opinion on the Internet is no longer one-sided praise, but has begun to discuss fiercely.
"I went to see the house on the spot today. This house is exactly the same as the one in the promotional video, and it hasn't changed at all, but the price is really scary! Compared with the hardcover house in the same location, the rent has increased by at least 30%! This is still the good quality. Cheap Tenda?"
"But the house here is well decorated."
"See clearly, I mean a 30% increase compared to a hardcover house! If it's compared to a dilapidated house, it's a 50% increase!"
"To sum up, there are currently four houses in the sloth apartment: a large flat on the side of the city's dawn, let alone this, ordinary people can't afford to rent it, and the apartment type is very strange; one is a commercial and residential loft in Shundong Garden. , it is divided into two floors, but everyone knows it for commercial and residential use; the other two sets are the one in the promotional video, but the location is very remote. The 180-degree view living room is amazing at first sight, but after really watching it, you will be worried. Not too impractical."
"All the houses are to a very high specification and they are all on the expensive side."
"To be fair, I went to see the house. The specifications for the decoration of the sloth apartment are really too high. Many people who bought their own houses are not necessarily willing to spend so much money on decoration! But this is not a point. It is especially obvious, such as furniture and home appliances, which seem to be higher-end than the 'Anxinfang' launched by the 'home' agency, but I don't think it is too high-end."
"Yes, the overall decoration is higher than that of the 'Home' Anxin Room, but the decoration style is too simple, it is not an exaggeration to say that it is shabby, and the advantages reflected in the decoration are not obvious."
"Why don't you mention the strict rules of the sloth apartment? You can't buy furniture, you can't change the layout inside, you must rent it for a long time, and the price is so high, how many people are willing to rent it? Even if they are willing to rent, that's all. Storage space, things can't fit at all, do you want me to throw away all the clutter?"
"Based on my years of experience in renting a house, the sloth apartment model is a complete vanity project. It's too impractical! It's expensive and inconvenient, and it's only suitable for literary and artistic youths to take pictures and pretend."
"Indeed, it seems that if it's not for this beauty, renting this will definitely be a guilt. I would rather choose the reassurance room of the Zhujia Group. Although the decoration is not so beautiful, it is also a big brand that can be trusted, and it is also well-decorated. The price It's cheap, and you can fiddle with the furnishings in the house yourself."
"I think since it is Tenda's industry, it must be trustworthy. Maybe there is a deep meaning behind this regulation, and you can find it when you live in it?"
"Then welcome the martyrs to be guinea pigs."
"Actually, I've wanted to complain for a long time. Don't other industries in Tengda also focus on style and less practicality? The food box of Moyu Takeaway is so much more expensive than the normal version with a broken box. It is used to host a gym. Directly bundled with fitness meals and billed per visit, it is twice as expensive as other gyms!”
"Upstairs +1, I don't know why many people always refer to Tengda as high quality and low price, I can accept the high quality, where is the price low? Are all the things on the Tenda Life app really cheap? Not all of them. Are you spending money to buy something like that? It doesn’t matter if it’s more expensive to take out food. Renting an apartment will take up one-third of most people’s wages, and it will go up by 30%. Who would be willing?”
"Indeed, the first attribute of a house is to live. It's such a thing, it can't be eaten as a meal."
"I think Tengda is floating this time. It overemphasizes its pretentious attributes and ignores the actual living needs, which runs counter to the market."
"So, isn't the home's safe house not fragrant? It is also well decorated and has a housekeeper. The price is 30% lower than that of the sloth apartment. If you think about the rent of 1,500 a month, it can save you a year. For 6,000 yuan, a mobile phone came out!"
"I also think the house on the other side of the house is more cost-effective. The sloth apartment... Wait, I believe Tenda will soon find out that this thing does not meet everyone's needs, and if it can't be rented out, the rent will be reduced or the regulations will be changed. "
…
After the meal, Pei Qian drank coffee while flipping through everyone's comments on the sloth apartment, feeling a lot relieved.
Well, my security measures worked!
What do netizens say? Wait a minute, will the rent be reduced or the regulations changed if you can't rent it out
Boy, you think too much!
President Pei's dictatorship waits for the party!
If the house can't be rented out, Mr. Pei will be happy that it's too late, and will he lower the price for you? Absolutely impossible!
Pei Qian felt a lot more at ease. This time, the script finally went according to my expectations.
Strictly speaking, the rent price of the sloth apartment will not make the working class unaffordable.
But it is often not the absolute price, but the relative price compared to competitors, that ultimately influences the consumer's decision.