A working class with a monthly salary of 5,000 yuan, if he is asked to spend 1,500 yuan to rent a house, or 2,000 yuan to rent a house, he can't say "can't afford to rent", but he will definitely compare.
At present, the direct competitor of Sloth Apartment is the newly launched "Safe Room" business of Zhujia Group.
Zhujia Group is a very influential real estate agency nationwide. Many people choose houses under Zhujia without thinking when renting a house, because compared with those small agents and second landlords, the Zhujia Group has a big business and a pitfall. Humans are less likely.
In the past two years, Zhujia Group has also seen the increasing demand of young people for the living environment, so it launched the "safe room" business, which is to sign a contract with the landlord to rent some old houses with poor decoration, renovate it by yourself, and then upgrade Some rentals are rented to tenants.
These are also well-decorated houses with complete furniture and appliances. The overall sales are good. Although they are a bit more expensive than other houses, well-decorated houses mean that they are comfortable to live in, so this business is developing well.
Compared with the sloth apartment, although the overall decoration and furniture of Zhujia Group’s Anxinfang are more than one grade worse, it does not have so many rules, and the price is much cheaper. In the eyes of working-class people with low incomes , which is obviously more suitable for the needs of the public.
The monthly rent has increased from 1500 to 2000, and the annual rent will cost an extra 6,000 yuan. You can buy a new mobile phone for yourself. This difference is still very obvious to most people.
Moreover, Pei Qian smelled a hint of navy in these messages.
Zhujia Group also has a large number of stores in Jingzhou, and each store has many intermediary employees.
The sloth apartment launched by Tengda is also a rental business, which is in direct competition with their "safe room" business. It is impossible for the Zhujia Group to be indifferent to the popularity of the sloth apartment.
You don't even need to hire a special navy, as long as you force all the employees in all the stores in Jingzhou to search for similar posts and disguise themselves as passers-by to speak below.
Although these people do not understand, but after all, 24 hours of high-intensity replies can create a loud voice on the Internet, muddy the water, and create an illusion that "most people are dissatisfied with the sloth apartment".
In short, from the point of view of online public opinion, most of the customers attracted by the sloth apartment's promotional video were persuaded to quit.
But even so, there are still people who have overcome all odds and signed a rental contract to live in the sloth apartment.
The house on the top floor of Building No. 8 in Binhu Community, which is the house where Chen Lei was filming the MV, was rented on the spot by one of his fanatical female fans.
Because the scenery in this house is exactly the same as in the mv, it is very suitable for taking pictures and sending them to the circle of friends.
Obviously, this customer rented this house on the top floor, and the main purpose was not for living, but for chasing stars.
It's worth it to sit on the sofa that Chen Lei sat on!
Pei Qian didn't know whether to laugh or cry after hearing about it from the housekeeper of the building.
It can only be said that the star chasing of rich people is so unpretentious and boring.
"Hey, after all, Chen Lei has a lot of fans, so this kind of thing seems to be inevitable."
"But if it's just a few houses, it won't have a big impact on the money-losing model of sloth apartments."
Although Chen Lei's influence may indeed allow some people to chase stars, it is not a big problem.
The point is to rent, not buy.
If this house is sold, many people may buy it for the sake of chasing stars. After all, after buying the house, it can be changed hands, it can keep its value, and it can be rented out without living.
But this house is only for rent, not for sale, and subletting is strictly prohibited. If you chase stars like this girl and don't live by yourself, it means that the monthly rent will be thrown away, and the house does not belong to you.
Therefore, Pei Qian feels that even if someone chases stars because of this mv, it should not affect the overall situation.
What's more, the commercial and residential building in Shundong Garden, as well as the Dawning Daping floor of the city where he lives, has no tenants.
Pei Qian walked around and came to the conclusion that although the attention of the sloth apartment is skyrocketing, it is still safe for the time being, and can be observed again.
So, he took the car home and took a nap with peace of mind.
…
In the afternoon, Fright Hostel.
Li Shi and other investors gathered together and were having a meeting.
It's been in pretty good shape since the Thrill Hostel opened.
The publicity work in the early stage was very sufficient, attracting a large number of young people from Jingzhou and even Handong Province to come; and the various interesting projects in the Fright Hostel also continued its excellent reputation.
But the problem is, it doesn't seem to be that hot.
For investors such as Li Shi, Fright Hostel can only be regarded as a normal profitable state at present. The income of related supporting industries plus the profit of goods sold by Golden Maze can cover the daily expenses of Fright Hostel.
However, it is still a long way to go to recover the cost of investment.
This kind of heat is, at most, drinking soup.
Although everyone is used to drinking soup with Boss Pei, the problem is that Boss Pei doesn't seem to have made any blood this time
To be precise, the current situation is that President Pei is drinking soup, and the others just smell the fragrance.
Today, the Horror Hostel project has not lived up to everyone's expectations.
Therefore, investors spontaneously gathered together and called Mr. Li to discuss countermeasures together.
"Mr. Li, according to the current income, if you want to recover the investment of the entire project, it will take a long time to wait."
"Yes, Mr. Li, you can quickly think of a solution? Do you want to stop urging Mr. Pei? Mr. Pei must have another move!"
"Or do we think of it ourselves?"
"What do you think? No way! I have been observing the situation of the Horror Hostel during this period of time, and I found that it is not very optimistic. Although this project can be experienced many times, there will always be times when you get bored. At present, there are not enough tourists in the country. Most people don't want to go to Jingzhou just for a haunted house. So in the short term, there is no possibility of big profits!"
"Could it be that President Pei made a miscalculation? Overturned?"
"Mr. Pei reminded us that this project might not make money. Is it serious?"
Investors were chattering and panicking.
Because the investment in Horror Hostel is too large, the current profit can only be said to offset the operating costs. After all the initial investment is recovered, it will be called real money!
If the initial investment cannot be recovered, it is not called a profit, but a blood loss.
Li Shi was silent as he listened to the discussions of other investors.
The current situation of the Fright Hostel project did not satisfy him.
Everyone can feel that from "okay" to "hot", it seems that there is a little distance away.
But it is this little distance, but it can't be reached.
Is there something wrong with the project itself
No problem, desperate escape, haunted house nightmare, ultimate horror, golden labyrinth, healing fountain, maid coffee... these are all good, and the feedback from tourists is also good.
Now with the Tenda Life app, the problem of queuing has also been solved. Everyone can use the app to queue up and go to eat, go shopping around, and go shopping in the golden maze, which greatly improves the experience of tourists.
Is it a matter of publicity
The publicity seems to have been put in place, whether in Jingzhou or the whole country, many people already know about the Thriller Hostel. The publicity arranged by President Pei, including the shared phone booth and Qiao Laoshi's video, have all worked.
After thinking about it, I really can't think of what is missing, so that the hotel can't go from "ok" to "hot".
Or, as some investors said, Mr. Pei is not omnipotent, and he has not been able to calculate all the situations successfully
Li Shi obviously does not agree with this statement.
After all the investors had finished complaining, Li Shi tapped the table lightly: "Okay, just be quiet."
"Do you think President Pei has miscalculated in the Fright Hostel project?"
"Then you are too impatient."
"How long has the Fright Hostel opened? It's only been less than two months! You only saw that many of Mr. Pei's projects were launched and became popular. You mistakenly thought that the Fright Hostel would do the same."
"Didn't you find it? In fact, many of Mr. Pei's projects took a long enough time to become popular!"
"It's like Moyu Takeaway. After losing more than a year, Mr. Pei not only did not cut down this project, but he kept pouring money into it, and finally started to soar into the sky with the help of Jingzhou garbage classification!"
"Now, the future of Moyu Takeaway is immeasurable!"
"If Mr. Pei couldn't hold his breath like you, and gave up after two months of loss, how could he have achieved today's success? What's more, the Horror Hostel is not losing money now, it's just a slower earning."
"Do you know where the gap between you and President Pei is?"
"All of them are engaged in investment, so they don't understand the truth, do they?"
Investors were all quieted down by Mr. Li's lesson.
Indeed, anyone who knows a little about investing knows that investing in the short-term is meaningless, it is all about the long-term.
It's just that there are too many investment myths by President Pei, so the psychological expectations of these investors have been constantly raised, and the panic hostel is a little less popular, and they have lost patience.
Now that Mr. Li has learned a lesson, everyone has calmed down.
An investor coughed lightly: "Mr. Li, yes, what you said makes sense, we are indeed a little anxious. But we are doing this for everyone's sake. Who doesn't want the hotel to become more popular and make more money? Woolen cloth?"
"Mr. Li, you asked us to calm down and wait. Indeed, we should believe in President Pei, but isn't it too passive to wait like this?"
Other investors also nodded: "Yes, Mr. Li, this is too passive, why don't we think of a way to promote it, even if we spend a little more money?"
Li Shi was silent for a moment, then looked around the crowd: "Spend some more money? Are you willing?"
Investors continued to nod: "Waiting!"
They paused, then added: "Of course... How to spend it will have to be discussed with everyone."
Li Shi nodded slightly, satisfied with the attitude of these investors.
In any case, everyone's interests have been deeply bound by the project of the Fright Hostel, and no one wants to be a deserter, and is even willing to continue to pay for publicity.
This is a good thing.
Only by firmly believing in President Pei and always following, can you be qualified to drink soup.
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