Saturday, September 3.
Tenda's new game "struggle" is officially launched!
Magic City.
He An, who had just dealt with company affairs, returned home and was ready to rest.
Last Friday, I was going to Jingzhou to continue to give a lecture to President Ma, but He An's own game of Mengguo had some small problems and needed to be dealt with, and he was busy until yesterday.
Therefore, the lecture to President Ma was naturally postponed to next Friday.
Although it was caused by an emergency, He An felt that this time seemed to be a good time.
Because today, Tenda's new game "struggle" is on sale!
For this game, He An is full of expectations.
After all, the several stand-alone games that Mr. Pei has made before can be regarded as benchmarks for domestic stand-alone games, especially in terms of ideology and depth, which have reached a very high level.
And this time, He An, like all other players, is full of expectations for this game called "struggle", which is mostly a large-scale action-adventure theme.
He An was still worrying about what to teach President Ma in this last class.
The content I talked about before is basically a high-level summary and summary of He An's decades of game production experience, and it is full of dry goods.
From the idea of a game, to production, to marketing, all aspects of this have been discussed.
But it is precisely because the content is highly concentrated and all dry goods, so if you don't take out some dry goods in this last class, you will feel a little less interesting.
Exactly, Tenda has provided a new case here!
He An pondered that there was still a week before he went to give a lecture to President Ma. This week should be enough to get through this new game of Tenda.
Maybe you can get some inspiration from this game, or stimulate some of your dusty memories, and then squeeze out some dry goods as teaching content
It happened that the company's affairs were finished, and He An was going to play a game and relax.
Open the computer and open the official platform.
Sure enough, the most eye-catching recommendation on the homepage of the official platform is a large promotional page that reads "Tengda's new game "Struggle" is on sale!"
It's just that there are only these artistic words on this promotional page, no promotional posters.
It's a little weird.
Because general game promotion pages will have posters, putting beautiful scenes and characters in the game on them can improve the first impression of players and attract players to enter.
"President Pei is really willful, but after all, it is President Pei."
He An didn't care and clicked in.
If it is another game producer, this conventional publicity plan still has to be followed, but President Pei does not need it. Anyway, even if it is just four small words "Tengda New Tour" on the inconspicuous page, players will definitely Will also go in crazy places to see.
Coming to the game's details page, He An suddenly realized that something was wrong.
Because on this page, there are text introductions and pictures of the game!
game introduction:
The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate.
There are also many promotional images for the game below. These promotional images are very beautiful and the art style is impressive, but the only problem is... The scenes and characters on the images seem to be very different from the expected ones!
In the modern urban background, many foreigners wear clothes that can be seen everywhere in real life, such as suits, t-shirts, and sweaters.
He Anren was a little confused.
What about large-scale action-adventure games
It is true that some action-adventure games are modern themes, but those often take place in mysterious islands and lost ruins, and the scenes cannot be modern urban backgrounds!
Judging from the picture of the promotional image, it doesn't fit in with action-adventure games at all!
Even more confusing is the Chinese name of the slogan and the game.
"The so-called reality is that no matter how hard you struggle, it is difficult to get rid of the cycle of fate"
This sentence is too sad!
Yes, in a sense, this sentence is correct. The reality is often helpless and does not depend on human will.
However, this does not mean that this fatalistic idea should be promoted!
It is true that many times in life will make people unsatisfactory, but we still have to work hard to live our life well, because there is no option to "give up" or "exit" in life. Struggle is not to live better than others, but to live better than the past self. it is good.
Moreover, the Chinese name of "Struggle", compared with the original English name of "struggle", has a different meaning in an instant! The word truggle has many meanings. Before, everyone thought that this was an action-adventure game, so they subconsciously interpreted struggle as the meaning of struggle and struggle.
But now the Chinese name is "Struggle", which is equivalent to directly dispelling all the imagination of the previous players, making the game a realism theme!
In this opening, before entering the game, He An was stunned by Mr. Pei's coquettish operation.
At this point, the smarter players have realized that they seem to be deceived by the propaganda.
"President Pei made a realistic theme, and then he was afraid that everyone would not come to play, so he made a false propaganda?"
"I can't."
"This can't deceive players. It doesn't help sales, but it will have a negative effect. It will only damage your reputation and cause greater losses."
He An was puzzled.
At this time, he suddenly realized something, and dug out the previous information of Tenda during the warm-up of the game's promotion.
I looked at the promotional materials, and then looked at the game introduction.
I watched it three times.
He An was at a loss.
"Mr. Pei... There is no false propaganda, everything is true."
"This is at best deliberately misleading."
"Is this a new routine?"
He An found that the content written on the game information did exactly match the content of the game itself!
The reason why people have misunderstandings is mainly because of the point of "all motion acquisition". Everyone subconsciously thinks that since they spend a lot of money on action collection, it must be an action-adventure game!
As a result, it turned out to be a realistic theme.
are you crazy! What actions are used to collect realistic themes, and the money is burned
If it was someone else, He An would definitely be angry and curse, thinking that this was false propaganda.
When He An gave a lecture to President Ma before, he said that game marketing is an important part of the success of a game. If the promotion method of the game is misaligned with the game itself, it will be a devastating blow to stand-alone games. .
The results of it
The publicity of Mr. Pei's new game is misplaced! And it's quite wrong!
He An was confused and confused. President Pei made a very low-level mistake in his opinion, but it made him feel even more incredible.
Who is Pei always
Marketing genius!
For each game, we can find the best way to promote it, and know how to create a topic among players.
Well, it must be a special marketing model too!
It's just that why it's special, you have to play the game to know.
He An was about to buy the game and found a second confusing place.
The dual protagonist mode was purchased separately
After clicking the buy button, an introduction page pops up, with a rich version on one side and a poor version on the other.
The original painting on the rich man's version is of a business elite in a suit and leather shoes, shaking a red wine glass and overlooking the whole city by the floor-to-ceiling windows on the top floor of a skyscraper.
Text introduction: Born into a rich family, your struggle will be extremely smooth, but the reason why fate is impermanent is that everyone is equal in the face of death. If you are rich, it is not recommended to buy, you will feel dull.
Price: 19 (original price 29)
The original painting on the poor man's edition is of a poor man with shabby clothes, empty-handed, looking up at the towering skyscrapers on the street with endless traffic, with a hint of envy in his back.
Text introduction: Born in a poor family, your struggle will be full of pain, struggle and helplessness. You firmly believe that struggle can change your destiny, but your destiny is not intended to be changed by you. Whether you are poor or rich, it is not recommended to buy, because you will only gain some meaningless negative energy.
Price: 79 (original price 99)
The buy buttons on both sides are separate, obviously you can buy the poor or rich version separately, and there is no "buy all" option.
He An didn't care, didn't he just click the mouse one more time
I bought the rich version first and then the poor version.
However, when I click the buy button of the poor man's version, a prompt box pops up on the page.
"There is no second chance in life. If you want to experience two kinds of life, you cannot enjoy a discount. All purchases are at the original price, and the total price is 29+99=128. Are you sure?"
He An carefully read the long string of words, his mouth was slightly open, and his face was full of shock and question marks.
What's the meaning
Do something
This pricing method is really unheard of for an experienced and experienced producer like He An!
Other dual-protagonist modes are all done in the game, and after entering the game, choose which one to play.
It's good here, just split it into two and sell it!
Not only that, but they are also priced separately, selling 19 while selling 79, the price difference is a full four times!
But does the poor man's edition really have four times more game content than the rich man's edition? Obviously impossible!
The most outrageous thing is that if you buy both versions, you can't enjoy any discount. It costs 128 yuan, which is six times more expensive than the rich version that you can buy for only 20 yuan!
In He An's view, this pricing strategy is also very outrageous. 19 yuan is obviously too cheap, and 128 is too expensive. If there is a compromise, wouldn't it be appropriate to sell one for around 98
Isn't this current pricing strategy forcing players to only buy the rich version
Moreover, this introduction is cruel enough.
On the rich side, it seems to imply some bad endings, and it is not recommended for the rich to buy.
On the poor side, it is directly said that the fate cannot be changed, which is also a bad ending, and it is not recommended for the poor and the rich to buy
Doesn't that mean that everyone should not buy it
Outrageous!
He An decisively pressed the payment.
Expensive is expensive, how? Am I the one who is short of this 128 yuan
I'll sell it at the original price, I'm happy!
I have to see what goodies you have hidden in the poor man's edition!
He An guessed that since there are dual protagonists and dual versions, there must be some connections between the two versions. Some easter eggs and hidden endings can only be triggered by buying both versions together.
The more He An thought about it, the more he felt that this method must be like what he had guessed.
If there really isn't any connection between the two versions, then something is wrong.
Because there are not many players who buy a game without thinking, most players will still be affected by online evaluation.
If the first batch of players bought two versions, but didn't find any easter eggs or hidden endings, they would definitely yell, and the players behind would not do such stupid things again.
He An felt that President Pei would definitely not make such a low-level mistake, so he was more determined that buying two copies together must have a hidden ending.
So far, before entering the game, He An realized that two of the four theories he had spoken before had been overturned.
Choose the appropriate marketing method for game content? No.
Choose a game type with a high market share? No.
If it was another game producer, He An would be able to assert that the game was over without even entering the game, because the start had already gone off track, how could it be possible to reach the finish line
But if it was President Pei, He An felt that he had to finish the game before drawing a conclusion.
Maybe, Mr. Pei can overturn all traditional theories and give himself a surprise beyond imagination
He An first entered the rich version.
…
After a brief black screen, a male voice spoke lightly in English.
It didn't seem like a narration, but more like the man was talking to himself.
"My father, liked to seek wisdom from far-flung Eastern cultures."
"Shortly after I became sensible, he repeatedly taught me two sentences from the far east: a poor man's plan, a rich man's conscience. Also, Cang Lin knows etiquette when he is honest, and honor and disgrace when he has enough food and clothing."
"My father said that in the original language, these two sentences were neat, concise, and philosophical."
"But the translated English is completely incomprehensible."
"He told me that the law of the jungle is everywhere in this society. We are the people on the top, but because of this, there are countless people staring at us, wanting to see us fall and die without a place to be buried."
"My father said, don't trust the poor, never."
"It seems that in my father's eyes, we, and the poor at the bottom, have become two species."
"I don't share that view."
"Of course, I won't argue with my father, because I know that I almost didn't come into this world because of a lunatic, but fell from the roof of a skyscraper with my mother."
"My father said it was the poor."
"But I insist, that's just a lunatic."
After the black screen and subtitles, the game screen appeared.
From the same over-the-shoulder perspective as the regular 3a masterpiece, it can be seen that this seems to be a Western police officer in uniform, and his rank is not low.
Where he is now is inside a mall, it's just empty, and it seems that everyone has been evacuated.
In the distance, several police officers waved anxiously to him.
A few lines appear on the wall as a guide: "As a hostage expert, 'negotiate' with a hostage-taking criminal."
He An didn't see any criminals at all. He turned his angle and seemed to have to go to the open window where the police officers were.
The police officers waved anxiously.
So, He An controlled the police officer and walked over.
These police officers began to tie the safety rope for the officer swiftly, put on adsorption climbing gloves and climbing boots for him, and then moved out of the window.
"The pregnant woman is very dangerous, the hijacker is emotional, and if our snipers shoot, the hijacker may fall with the pregnant woman. Sheriff Henry, please!"
He An controlled Henry to climb out of the window, using adsorption climbing gloves and climbing boots, all the way up the glass curtain wall of the building.
As he continued to climb upwards, new mission instructions would appear on the glass curtain wall at intervals.
"Hostage experts arrive at the scene."
"The hostage specialist is ready."
"Hostage experts ready to start 'negotiations'."
And the higher he climbed, the more clearly he could hear the shouts coming from overhead.
"Don't come over, or I'll jump off!"
"Help, help..."
"Please don't be nervous, we are here to negotiate, we can agree to your terms..."
The frantic roar of the criminal, the crying pleading of the hostage, and the words of the police using a loudspeaker to appease the criminal, all mixed together, making people feel inexplicably anxious.
And soon after the prompt that "the hostage expert is ready to start 'negotiations'" appeared, Henry also reached the topmost floor and quietly came to the bottom of the criminal.
The criminal was standing on the edge of the building with a long table knife in his hand, resting on the neck of a pregnant woman.
The criminal seemed to have realized that there was a sniper, but he was holding a knife in his right hand and strangling the pregnant woman's neck with his left. If he was shot, he would fall off the roof.
Henry quietly came right under the criminal, left the climbing glove in his right hand on the curtain wall, then took out his gun and aimed it at the back of the criminal's head.
"boom!"
A gunshot rang out, the criminal's head burst into blood, and the two were shaky amid the screams of the hostages!
"Hostage expert 'negotiations' concluded."
Henry stretched out his stout right hand and held the pregnant woman firmly, while the criminal's body fell towards the bottom of the building.
At the moment of falling, Henry saw his face.
The despair, panic, and madness before his death still remained on his face, and many emotions mixed together, making him look hideous.
After a pause like the slow motion of a movie, the camera followed the corpse continuously falling, falling, falling...
Finally, just before the landing, everything came to an abrupt end, and the screen went black again.
"My mother was terrified, so I came into the world two weeks early."
"Some friends say I was born with a golden spoon."
"Some friends also said that I was born at their end."
"For this, I never deny it. Because for people like us, whether it is suffering or struggle, it cannot be a talking point with others."
"Few people will recognize the struggle born on the finish line."