Although Zhang Yuan didn't particularly understand these things, he still had the most basic judgments.
To choose a store, you must first look at the location.
In some places called "Golden Street", the rent of shops can be 67 yuan/square meter/day. Why
Just because the location is good!
The location is good, prosperous, and there is a lot of traffic. You can make money by doing anything.
On the contrary, the traffic in places with poor locations is also low. Even if your store is doing well, who would come all the way here on purpose
Therefore, the best place is definitely inside some big business circles, especially the inside of big shopping malls.
The surrounding of the university is also very good.
However, this location is just around an ordinary business district, and there is a street across the street from the shopping mall. The surroundings are deserted and cluttered, and there is not much passenger flow at first glance!
The rent of three yuan and five is not expensive, but the problem is that this location is not worth it!
Zhang Yuan is thinking about whether to say it or not
After all, he's just a newcomer, is it inappropriate to speak rashly
But if you don't speak up, this matter will be messed up... Who is it
Zhang Yuan was very confused.
"Okay, this place is good, that's all!" Pei Qian made the decision on the spot.
Zhang Yuan: "…"
Don't worry about it now.
President Pei has made a decision. Now, if you pick on the fault of this place, isn't that uncomfortable
Zhang Yuan had no choice but to swallow the words that came to his mouth.
"Is there a floor plan of this place?" Pei Qian asked.
"Yes, yes!" Ma Yang hurriedly clicked the mouse to find the floor plan of the building, "Here."
Pei Qian looked at it, and the place is indeed not small, three thousand square meters.
Only in terms of area, it is similar to the company's current office space.
It's just that it is divided into two floors, and the upper and lower floors are each 1500 square meters.
"Let me briefly talk about the plan, and then you can do it according to this."
"Internet cafes are just one of the businesses of this store. There are only 50 computers. If there are more than 50 customers, let them line up."
"The price... 10 yuan an hour, wouldn't it be too much?"
"We need to plan a bar, all kinds of drinks and beverages are made according to bar standards. Isn't Zhang Yuan good at bartending? There are not many customers anyway. Anyway, idle is idle."
"There is an area next to the bar to entertain guests. During the day, it will be a cafe, with some light music, allowing everyone to come to drink tea, play board games, etc.; to be a bar at night, Zhang Yuan, can you be a resident singer? You are in a good mood. When the time comes, go up and sing two stanzas.”
"Also, set aside a separate area for books. Just buy a batch of books from the Internet or from the bookstore. If guests have nothing to do while drinking coffee in the lounge area, they can take a book to read and cultivate their sentiments."
"In addition, we will provide three meals here! Isn't this a restaurant originally? The back kitchen should be fully equipped, but don't keep the used pots and pans, and buy new ones!"
"Go to the Internet to recruit a professional chef, don't make any fancy French food, Japanese food, etc., just make home-cooked dishes! What tomato eggs, fish-flavored shredded pork, shredded cabbage and the like."
"The menu doesn't need to be too much. There are only a dozen or so dishes every month. If you feel tired of eating, you can change the menu after a month."
"The price is more expensive than the restaurants outside. After all, our chefs are good at this! Of course, don't be too expensive, just 30% more expensive."
"There is an area on the second floor as a store, and you can sell peripherals and the like, like any mouse, keyboard, handle, and buy all expensive foreign brands! Don't expect to make money, just recover the cost."
"Let's build a small movie hall next to it, and use it as a private theater. It's enough to have as many as a dozen seats."
"Well, after this whole set, it should be almost the same."
"Our place, although the sparrow is small, has all the internal organs and is perfect!"
Ma Yang quickly recorded.
Zhang Yuan was stunned when he heard it.
Did I hear it right
Isn't this place only 3000 square meters in total
I don't know, I thought that President Pei had packed a whole big shopping mall!
This is a hodgepodge!
The key is to do this, which group of customers are you targeting
Do people come to surf the Internet, to eat, or to drink coffee
Moreover, this input and output are definitely not proportional!
Set up a private theater, and it turns out that there are only a dozen seats in total? Everyone else is standing and watching
A single-family building of 3,000 square meters can only accommodate 50 computers
And the idea of being a cafe during the day and a bar at night is also quite strange...
And also set up a bookshelf, and put in a large number of books
They all come to the Internet, who sees it
On the surface, the more supporting services, the better, but in fact this is not the case at all.
As the saying goes, you can't chew too much!
Today's Internet addicts are very poor. They only use the Internet for liver games. They are not particular about eating and drinking. At most, they go to the supermarket to buy a bottle of mineral water to drink, but they will not buy your drinks at all!
And, at ten dollars an hour, no one can afford it.
This place is quite biased, even if some people come to drink coffee, it can't support the expenses of the store at all.
All the meals provided are traditional home-cooked dishes, which is even more outrageous.
There is also a bar…
People's bars have to engage in various activities! Like what kind of nighttime beauties are free, awesome bands perform... In short, you have to use certain marketing techniques!
You can create a small bar with a few hundred square meters in a place with a bigger palm. What kind of tricks can you make
And when people order food and take the menu, the front is a variety of high-end foreign wines, and the back is tomatoes, eggs, fish-flavored shredded pork
Does this sound like a word!
The more Zhang Yuan thought about it, the more he felt that this was unreliable.
This... I'm afraid it will be cold in a month or two!
Seemingly seeing Zhang Yuan's doubts, Pei Qian took the first step and left him speechless.
"This store is the first step for Tenda Group to become a real entity, so don't worry about short-term losses! It is a large entertainment venue integrating entertainment, life, games and other elements. It is normal for it not to be accepted in the short term. , the key is to slowly change people's ideas!"
Zhang Yuan opened his mouth and found that he had nothing to say.
Okay, since President Pei has already said not to worry about short-term losses, let's do it...
Anyway, more than 10,000 salary a month...
…
After sending Ma Yang and Zhang Yuan away, Pei Qian felt much more relaxed.
Pei Qian was particularly satisfied with this location.
Especially when I heard that it was originally a restaurant and it closed down, Pei Qian was even more satisfied!
Make a hodgepodge, make a bunch of flashy things, make ends meet, and quickly cool things are mostly a foregone conclusion!
Games and brick-and-mortar stores are the main sources of losses, and Pei Qian has to pay more attention.
As for Huang Sibo, the loss is only one million at most, which is not worth spending too much attention on.
As long as it doesn't make money too much, Pei Qian can't be bothered.
It's just a small video. Even if you can receive one or two advertisements for a meal, how much money can you get
Not to worry!