Magic Industry Empire

Chapter 245: Hunger sells

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The second day after Xu Yi came to Anvilmar City, which was also the first day of the Magicians Guild Qualification Certification Assessment, when most of the magicians in the city poured into the Magicians Guild assessment site, the most lively place in Anvilmar City On the Champs-Élysées, a huge store opened grandly.

This shop actually occupies an area of more than one thousand square meters on the Champs-Elysees. As soon as it opened, there were countless luxurious carriages with various noble badges parked at the door, which immediately attracted everyone's attention.

When people see the sign hanging on this newly opened store, they are usually stunned for a moment, because they are familiar with three words written on this sign, that is, "Wal-Mart", and they are not familiar with the remaining "Home Magic". But I just recognized the words "Machine Shopping Mall" and didn't understand what they meant at all.

That's right, the name of this store is Walmart Home Magic Machinery Store.

Of course, the lack of understanding only lasted for a short period of time, and people soon reacted.

Because as early as half a month ago, the Wal-Mart Chamber of Commerce started advertising in large and small newspapers in Bangta City. At the same time, it also posted large notices on the streets and alleys of Anvilmar City wherever it could be posted. Advertising, and even hired many idle people to distribute leaflets in the city, and shouted loudly while distributing them.

Under such a powerful publicity offensive, if any resident of Anvilmar City does not know that the Wal-Mart Home Magic Machinery Store will open today, it can only be said that he must have gone out of town during this period, or he must be blind and deaf.

Regarding the concept of household magic machinery, although many people in Anvilmar City have already gained some understanding through some reports in the city's newspapers and the Xinfei brand household magic machinery franchise store opened by the three Victors, those who know are actually in Anvilmar does not occupy a large proportion of the city, and the understanding of it cannot be said to be very deep.

But whether you knew it before or not, after this bombardment by the Wal-Mart Chamber of Commerce, everyone began to understand this concept.

As you all know, the so-called magic machine for household use. They are some mechanical equipment made using the power of magic, which can provide some very convenient help to people's family life.

For example, magic air conditioners can completely replace the functions of large frost arrays and large flame arrays, providing a comfortable indoor temperature in hot summers and cold winters.

Another example is the automatic magic rice cooker. Just put rice and an appropriate amount of water into it, press the switch, and then wait patiently for a while, and you will get cooked and fragrant rice.

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Due to the overwhelming publicity of the Wal-Mart Chamber of Commerce, everyone in Anvilmar City has learned about the powerful functions of these household magic machines, making people look forward to it even before the Wal-Mart household magic machinery store opens.

And when it officially opened today, early in the morning, the shop was already crowded with people outside. Almost the entire Champs-Élysées was packed.

According to the promotion of the Walmart Chamber of Commerce, since today is the first day of opening, all household magic machines in the mall will have a 20% discount. The inventory is limited and first come, first served.

at the same time. Customers who purchase any household magic machine in the mall can use their receipts to obtain a certain amount of discounts in the grocery stores of the Walmart Chamber of Commerce.

So at 8:00 in the morning, a supervisor sent by the Wal-Mart Chamber of Commerce made a brief speech on a platform set up in front of the mall, announcing that the mall was officially opened. The crowd immediately rushed in as soon as the mall opened the door, like a flood. Usually the huge space in the mall is filled up in the blink of an eye.

Hank Wilson looked at the crowded scene below and couldn't help but nod to Xu Yi opposite him and said, "President Xu, your limited purchase idea is really good. You see, in order to buy it as soon as possible, these people even They don’t even check the quality of the goods carefully.”

Xu Yi smiled slightly: "There is a special term for this, called 'hungry sales', which means that people who want to buy will feel that they can't buy it if it is too late, and deliberately cannot meet everyone's needs. In addition, the preferential policies you have introduced . People have the idea of taking advantage of others, but of course they don’t care about that much.”

"President Xu really grasps the thoughts of these customers very accurately." Sitting diagonally across from Xu Yi was a gray-haired, energetic man who looked to be at least over sixty years old. He is the current president of the Wal-Mart Chamber of Commerce, Colma Lenders. "Judging from various rumors, I always thought that President Xu was more like a magician. You focus on magic research. But now that I have seen it with my own eyes, I found that President Xu is really an excellent businessman."

"President Lenders, you are very kind." Xu Yi smiled modestly. "These are just some small means, not much. But under the leadership of President Lenders, the Wal-Mart Chamber of Commerce has developed into one of the top chambers of commerce in our Lampali Kingdom over the years. That is what is really powerful. Kennard I always mention you in front of me and have great respect and admiration for you.”

"You have great respect and admiration for me?" President Lenders snorted softly. "I have watched this kid grow up. I thought he was very smart and interested in business since he was a child, so I planned to train him to be my successor so that he could take charge of the Walmart Chamber of Commerce for the Emma family in the future. But I didn’t expect that after finally training him to be decent, he would go to your Xinfei Chamber of Commerce to be that... general manager? It really pissed me off!"

Xu Yi couldn't help but snicker, thinking, did President Lenders blame himself for picking the fruit that he had worked so hard to cultivate and mature

"Well... President Lenders, I don't think Kennard will continue to work in our Chamber of Commerce. Let him experience different models in our Chamber of Commerce and get more exposure and training. It will also be very helpful for his growth." Yes. Are you right?”

President Lundes glanced at Xu Yi and nodded lightly: "That's not bad. President Xu, the Xinfei Merchant you run has many unique features, and it would be a good idea to let him learn more by your side. Choice. But President Xu, you know that Kennard cannot continue to work in your chamber of commerce, but you still entrust him with so many important tasks. Are you not afraid of problems? "

"Don't doubt the people you employ, and don't use them if you doubt them." Xu Yi said with a smile. "Since I have chosen Kennard to be the general manager, I will believe that he can do the job I assigned him. As for whether he will leave in the future... personnel changes are inevitable for every chamber of commerce. I just try my best to take countermeasures in advance.”

President Lenders shook his head slowly and sighed: "That boy Kennard is lucky to meet a president like you. Okay, let's not talk about this boy anymore, let's talk about business. Han Ke, show the plan to President Xu.”

Hank Wilson on the side responded, took out a plan and handed it to Xu Yi.

Xu Yi took it and read it carefully, and found that what was written in this plan was mainly the Wal-Mart Chamber of Commerce's preliminary plan to open household magic machine shopping malls in other major cities in the Lampali Kingdom.

According to this plan, if the sales of this household magic machinery mall in Anvilmar City are good, the Wal-Mart Chamber of Commerce will implement this plan step by step, with the ultimate goal of opening such a mall in every city in the Kingdom. .

Of course, if you want to successfully open these shopping malls, you will naturally need the support of the various chambers of commerce in Bangta City that produce magic machinery, headed by the Xinfei Chamber of Commerce.

Therefore, this plan also puts forward some requirements for the Xinfei Chamber of Commerce and other chambers of commerce.

After Xu Yi read it carefully, he pondered for a moment and said to President Lundes: "Judging from today's situation, I am not worried about the sales situation of this shopping mall. But President Lundes, I think this plan is a bit too much." Too optimistic."

"Oh? How optimistic?" President Lenders asked.

"The reason why this mall is so popular now seems to be because of the discounts on the opening day and the appeal of the household magic machinery itself, but in fact, the most important reason is that the people in Anvilmar City have enough consumption power.”

"Consumption power?" Lenders finally chewed on the word for a while and nodded. "Well, that's right. After all, Anvilmar City is the capital of our Lampali Kingdom, and the people here are naturally richer than those in other places in the kingdom."

"So, we cannot use the situation here as a reference and apply it to other places. Compared with Anvilmar City, people in other places have less spending power. Maybe they are also willing to buy these household magic machines. But many people don’t even have enough to eat, and even if they want to buy food, they obviously don’t have enough financial resources.” Xu Yidao. "Although household magic machines cannot be said to be very expensive, each one requires at least several gold coins, or even dozens of gold coins. I am afraid that ordinary families cannot afford it."

President Lenders thought for a while, frowned slightly and asked: "But President Xu, as far as I know, the various magic machines produced by your Xinfei Chamber of Commerce have been sold in staggering quantities in Bangta City alone, and Bangta City can be regarded as one of the poorer cities in the kingdom. Since these household magic machines can be sold in Bangta City, it should not be a problem in other cities. "

"There is still a difference." Xu Yidao. "The main problem is transportation. The household magic machines produced by our Xinfei Chamber of Commerce can sell well in Bangta City because we produce them locally and sell them locally. There are no transportation costs, so we can It’s okay to lower the price, but if it’s shipped to other cities, the price can no longer be kept at a low level due to the increase in transportation costs.”

"Transportation costs..." President Lundes frowned deeper. "I have also considered this issue. But President Xu, as far as I know, your Xinfei Chamber of Commerce's household magic machinery has a very high profit margin. Can't you lower the selling price in exchange for higher sales?"

Hearing this question, Xu Yi smiled slightly, thinking that after going around in circles for a long time, President Lenders couldn't help but tell his true purpose.