After Qin Moling made the phone call, he asked Secretary Gao to notify the person in charge of PR, the second department, and talk about Mo Xing's management team, and meet in the conference room on the 22nd floor at three o'clock.
He arranged again: "My afternoon trip is cancelled."
The boss never asks about crisis public relations. With so many products in Lemeng, various negative issues, big and small, come out every year. Lemeng has a professional public relations team, and they will report to the senior management after they have dealt with it.
The boss only listens to the results, and doesn't care about the specific public relations.
There may be four departments involved today, and the boss himself is in charge.
Jian Hang instructed Zheng Yanshu: "As for the distributors, you should do a good job of comforting them and give them a reassurance. If the public relations fail, and the potential of the new product is not as expected, the advance payment they transferred later will be returned to the same source, and their inventory will not be suppressed. The financial side will adjust the KPI in time according to the situation.”
She glanced at Lin Xiao again, "At three o'clock, you go upstairs with me for a meeting."
After the arrangements were made, Jian Hang left the conference room with his notebook.
The conference room was filled with low air pressure, and Xiao Fan couldn't breathe, so he opened all the doors and windows.
"What does Boss Jian mean?" Zhou Yi couldn't figure out Jian Hang's way, so he asked Lin Xiao instead.
Zheng Yanshu was worried, "I was afraid that the company would take a cold treatment." It is impossible for any news to maintain popularity all the time, and it is always a good way to keep silent when it is placed in the whirlpool of public opinion, especially when there are many mistakes to be made.
If one party is silent, the person who provokes the other party will not get a response, and naturally lose interest.
Now is the off-season of sales, and the marketing focus of the second part next year will return to the product itself. Although talking about Moxing will affect their sales, it is not fatal.
If the company terminates the contract with Tan Moxing at this juncture, next year the second part will launch a new flavor of juice, and then change the spokesperson, who will care about the current black material.
The public relations method of calming down and reducing the heat is the first choice of most enterprises. If the confrontation is full of troubles, the more problems will be exposed to the company, and once the public opinion goes out of control like a wild horse, it will be in the hands of competitors.
Zhou Yi also holds the same pessimistic view. It cannot be said that it is wrong to deal with it coldly, but Sibu cannot afford to wait. All the flavors of the new soda drinks have already rolled off the production line, and some distributors have already received the products and are waiting to put them on the shelves both online and offline.
Lin Xiao sighed, "If Tan Moxing throws out the lawyer's letter and handles it gently, all four of our day lilies will be cold."
He suddenly remembered the lock of hair that was sticking up, and quickly held it down with his hands.
No matter how much he pressed it, he couldn't flatten that lock of hair, so he had to wash his hair and take out his regular hair dryer to dry it.
At 2:50, Lin Xiao appeared on the 22nd floor with clean and stylish hair.
Jian Hang arrived earlier than him, and she was chatting with Vice President Wu.
"Mr. Wu, is Qi Zhengchen one of Le Meng's hidden shareholders?"
Jian Hang heard the implication, "The Qi family owns Le Meng's shares?"
Vice President Wu nodded, "Yes. A wholly-owned subsidiary of the Qi family holds shares in Lemeng, which is similar to that of Zhou Yi's family."
As he said that, he smiled, "I'm the director arranged by the Qi family and two other shareholders." Because Qi Zhengchen and Qin Moling were children, he naturally stood in the same interest camp as Qin Moling.
Jian Hang: "He is an entry point for my public relations."
Vice President Wu was silent for a while, and said from the bottom of his heart, "Jian Hang, it's not that you don't look down on your ability. There are professional people to do things like public relations, and everyone performs their duties. If you intervene, it may be difficult. It’s not flattering. If you succeed in public relations, everyone thinks you are amazing, but what if you don’t succeed?”
"Public opinion is not a market, and it can be done seriously. Public opinion is uncontrollable, and sometimes you don't know who is hiding behind you and trying to mess with you."
"If it doesn't end well in the end, the consequences will be all on you. At that time, the invisible losses will not be able to be stopped by one billion or eight hundred million."
Vice President Wu persuaded her to think twice, "Of course, I understand your feelings. From busy in June to now, no one will be reconciled to letting go. But think about the consequences."
Jian Hang understood the kindness of Vice President Wu, "Thank you, President Wu." She added: "You are one of the responsible persons for this kind of crisis in the company, so you don't want more people to get involved."
Vice President Wu smiled: "You know exactly what you said you are still doing. No matter what the consequences are, I will bear the responsibility. This is my job. Why bother to bring in another person. Don't worry, the company will not ignore the fourth department." .”
She took out the computer and turned it on, and when she looked up again, except for Qin Moling, everyone else who should be attending the meeting was present.
Qin Moling was outside the meeting room, sending a message to Qi Zhengchen: [Get to Le Meng before four o'clock.]
Qi Zhengchen: [What am I going to do? I know she has nothing to do with Tan Moxing. Isn't it Tan Fen that she can't forget? no need to go.]
Qin Moling: [It has nothing to do with Zhong Yanyue to ask you to come, my wife may use you, just come here.]
Qi Zhengchen: "..."
[You make it clear. I don't know anything, so I rush to send it to be used?]
Qin Moling couldn't tell, he didn't know what kind of public relations Jian Hang wanted, he did what he could do in advance, so he was prepared.
After exiting the chat box, he stepped into the meeting room.
Qin Moling went straight to Jian Hang. There was an empty seat next to Vice President Wu, which was specially reserved for him. He didn't go, and sat next to Jian Hang.
Having someone beside her made her feel more at ease than hearing his voice.
Qin Moling didn't let Vice President Wu preside over the meeting today, omitting the opening remarks, he looked straight in Zhong Yanyue's direction, "Tell me about the next arrangement of your second department."
He emphasized: "There is no need to explain what happened. I don't have time to listen to explanations."
Zhong Yanyue understood his temper, and didn't intend to defend herself. She went straight to the point: "The launch of the new juice will be postponed until the end of January, so avoid this trend. During the Spring Festival in early February, we will focus on marketing large bottles of family-sized juice recently. Next year, we will have a full line of products." The marketing returns to the product itself, and the online marketing is no longer tied to the spokesperson too much."
Tan Moxing's manager knew the original launch date of the new juice, and they had to cooperate with the second part of the promotion, and all the materials were prepared in advance.
As a result, such a thing happened today.
Zhong Yanyue continued: "The scandal between me and Teacher Tan was fabricated out of thin air. Those few meetings were to discuss the shooting of commercials. There were so many people at the scene, but they only took pictures of me and him. I have entrusted Attorney Xing to collect evidence. Lawyer Xing has lost zero lawsuits in this area.”
Qin Moling knew about Attorney Xing. In the lawsuit between Jian Hang and Liao Yongmei, Xing Lv was the attorney who represented him.
Zhong Yanyue paused, "I will follow the arrangement of the company regarding the spokesperson's follow-up cooperation."
The agent felt uneasy, if Le Meng terminated the contract because of this, it would bring serious damage to Tan Moxing's business resources and acting career.
Because the termination of the contract means in a sense that if the current rumors are confirmed, there will be some ridicule at home.
She came here today not to discuss public relations and public relations, but to discuss terms with Le Meng and fight for the continuation of the contract.
"Mr. Qin, continuing to cooperate is only good for us and not bad for Le Meng." She took the responsibility and showed her sincerity: "Tan Moxing's inappropriate words have caused Le Meng trouble, and we blame ourselves. The endorsement fee will be halved. To make up for the loss we caused Le Meng."
Qin Moling said softly, "Tell me about your public relations."
Agent: "We will have a team here to operate, don't worry, it won't affect Le Meng again."
"I want to know how you do public relations."
"..."
He had a calm face just now, and he repeated it patiently. His words seemed calm, but his words were forceful.
The agent said truthfully: "This kind of thing happens to most artists. The more explanations, the more points of attack. It's just rumors. It's better to go through legal channels. There are always new gossips in the circle. A few Once the month is over, no one will talk about it every day. Of course, "
She scanned Le Meng's senior executives, "The premise is to continue to endorse Le Meng. Once the contract is terminated, all the rumors will be confirmed."
As for the screenshot in the family group, the agent said: "We will not respond specifically, because it is a fact, no matter how we respond, there are flaws, so we simply don't talk about it. We plan to issue a lawyer's letter for the scandal with Mr. Zhong. When the time comes If you mention soda drinks in an ambiguous manner, it will be considered as an account of the screenshot of the chat."
In the past few years, Tan Moxing has become popular, especially in the second half of this year, his work has become a hit, and no one is more popular than him. It's not that they don't worry about being messed with. Today, the black material finally came out. Within the range they can bear, the stone hanging in their hearts finally fell.
Qin Moling looked at the agent, "This is your public relations plan?"
The manager heard the dissatisfaction in his words, and she nodded to his sharp eyes.
Qin Moling asked: "In your opinion, does this plan affect Le Meng?"
The manager had no idea, "Boss Qin, tell me."
"If Le Meng doesn't terminate the contract with you, after a few months, wait for the result of the lawsuit to come out, this matter will not affect you very much." Qin Moling changed the subject, "But have you thought about the fourth part? "
The agent didn't answer, and it was an indisputable fact that Tan Moxing's momentary carelessness had brought such a big impact to Sibu.
Qin Moling didn't bring a water glass when he came to the conference room, so he took Jian Hang's glass and opened it, drank two mouthfuls of warm water before saying, "Yu Gong, Tan Moxing didn't pay attention to his words and deeds, he took Le Meng's endorsement fee and complained about Le Meng The product is unpalatable, and he has to take full responsibility."
The manager nodded, "This is because we didn't do a good job."
Qin Moling said again: "Yu private, I can understand. In the leaked screenshots, there are a total of 16 members of the family group, who should be his closest people. If we still ask him not to talk about it even in his own home Words, hold yourself at all times, it is inevitable that you will be on the line."
The manager was a little touched, "Thank you, Mr. Qin, for your understanding. I'm really sorry for the negative impact on the fourth department." Qin Moling said so much, naturally not to understand Tan Moxing, but to let her take the initiative to express her opinion.
"Boss Qin, what kind of public relations do you Le Meng want, I will cooperate with you."
Qin Moling nodded, and then said: "Lemeng needs to have a meeting internally, and we will discuss the public relations plan at 3:30."
The agent understood in seconds, "I just happened to have a video conference with our team."
Secretary Gao smiled, "This way please." She took the manager to the next meeting room.
The door of the meeting room was closed, Qin Moling turned to look at Jian Hang, his voice became softer unconsciously, "I'll leave it to you."
"Boss Qin, what do you mean?" a director asked.
Qin Moling said bluntly: "Today's PR is handed over to the fourth department."
The director objected: "This is a matter for the PR department, don't cross the line."
All eyes are on the PR manager.
Being stared at by so many people, the person in charge of public relations is like sitting and knitting,
Qin Moling asked in a deep voice: "If I also participate in public relations, will it be considered crossing the line?"
Everyone: "..."
Jian Hang kicked him under the table, signaling him not to speak so aggressively.
Vice President Wu reconciled the atmosphere, "It seems that people in love have the same problem, impulsive love."
Qin Moling was still angry, but suddenly laughed.
Now everyone in Le Meng knows that their boss is in love.
Vice President Wu understood what the other director was worried about. Everyone wanted to minimize all negative impacts, so as not to affect the sales of Le Meng's other drinks.
If Jian Hang acts according to his own ideas, no one can guarantee whether the situation will become uncontrollable.
Qin Moling said: "It's not impossible to deal with it coldly. We can wait for the second new product, but we can't wait for the fourth one. They have already negotiated with so many theaters across the country. They will do promotional activities for the Spring Festival and Valentine's Day, and they will also make promotional materials. it is good."
He asked, "Why wait?"
Figures are liked by young people, and there will be a lot of festivals next, New Year's Day, Spring Festival, Valentine's Day, and the winter vacation in between. If you miss it, there will be no better opportunity.
After Valentine's Day is over, the weather is getting hotter and the major competing products start marketing. By then, it will be too late for soda drinks to go online again.
Zhao Yanhai also attended the meeting today. He looked at Jian Hang thoughtfully, but he did not expect that she would discuss cooperation with theaters across the country.
If he were the president of the fourth department, and he had done so much work in the early stage, he would probably not be willing to postpone the listing.
"Let's do this." He said awkwardly, "Look at Boss Jian's public relations plan. If it's suitable, we might as well give it a try."
The previous director: "What if we all feel that the PR plan is inappropriate?"
Qin Moling resisted all opinions, "It's fine as long as I think it's appropriate."
He shifted his gaze to the person in charge of PR, "I won't hand over your PR this time, it's not to question your team's ability, you may have a better plan, but you won't propose it, you will only use the most secure plan for public relations .”
Person in charge of PR department: "..."
The mind is seen through.
Qin Moling continued: "Because if you come up with a risky plan, you will bear all the risks in the end. Once the public relations fail, you can't bear the consequences."
"People who have been in the workplace for a long time will draw a safe area for themselves. They don't want to stand out in the job, but they want to be stable and make no big mistakes."
Suddenly there was no sound in the conference room, and the movement of flipping through the documents also stopped.
"Public relations is just your job. I can't ask you to treat Le Meng like I do. I am the largest shareholder of Le Meng. I and the Qin family can back up my decisions, but you have no one to back up. "
"As a job, your public relations department has been doing its best, and I am grateful for that."
The person in charge of the public relations department was moved: "Thank you, President Qin, for your trust."
He immediately stated: "I will assist Mr. Jian to refine the public relations plan together."
Jian Hang smiled, "Thank you."
Qin Moling scanned the conference room, "Anyone else have suggestions?"
His tone made Vice President Wu suddenly think of firing Yu Ming from the board of directors. At that time, Qin Moling asked several directors: "Who has any opinions?"
Today, he restrained his tone a little and used suggestions.
Probably due to love, he restrained his temper a lot.
No one said anything.
Zhong Yanyue took a look at Jian Hang, because the second part implicated the fourth part, no matter what, she has an unshirkable responsibility, so she took Qin Moling's words: "No objection, when the plan comes out, let's think about it together .”
As soon as she finished speaking, the door of the meeting room was pushed open from the outside.
Zhong Yanyue was slightly taken aback, why did Qi Zhengchen come here
After the scandal fermented, she sent a message to explain to him.
He replied with three words: [I know.]
Vice President Wu laughed, "What wind brought you here?"
Qi Zhengchen cast a sideways glance at Qin Moling, and said angrily, "A strange wind."
His and Zhong Yanyue's eyes met for two seconds, and they separated.
Zhong Yanyue was involved, and he was the prince of Le Meng's shareholder. Everyone thought it was reasonable to come here to discuss the public relations plan.
Qin Moling handed over the rest of the time to Jian Hang, "Don't miss the best public relations time."
Jian Hang nodded, "I'm almost ready."
He whispered again: "Thank you."
Qin Moling put his elbows on the table and leaned over there, "Thank me for what?"
Jian Hang whispered, "I just need Qi Zhengchen's help."
Qin Moling took her water glass to drink again, and he signaled to Secretary Gao that Tan Moxing's manager could come in.
Jian Hang first talked about the focus of today's public relations, "The hope of turning the tables is on Mr. Zhong. Her scandal is the starting point. If this point of public relations is good, Tan Moxing's image will be able to stand. As for soda drinks, there is no need to avoid them. As far as I know, Tan Moxing really doesn't like to drink soda, of all Le Meng's drinks, he doesn't drink soda."
Manager: "Yes, everyone around him knows that he thinks soda drinks are bad." He hurriedly explained: "It's not that soda drinks are bad, it's that he doesn't like this drink."
Qin Moling: "It's okay. Our President Jian has been complaining about the bad taste of old soda drinks, and even quarreled with us because of this, which made Vice President Wu lose weight."
Everyone laughs.
The conference room was finally less oppressive.
Zhong Yanyue glanced at Jian Hang again, she didn't know how Jian Hang would publicize her scandal.
The agent also looked at Jian Hang, "I understand what you mean. I asked people to talk about Mo Xing. He didn't like drinking soft drinks in the first place, and he didn't deliberately cater to anyone. There is no such thing as public relations."
She thought of something else, "Before he endorsed Lemon, he always drank juice series. We all have photos of this."
Jian Hang: "You can open another entry, #您不应在家庭目前说真#"
The agent has started public relations, and then they have to solve their own problems for the four films.
She asked Lin Xiao, "Didn't you have a plan?"
Lin Xiao sat upright, "Yes, but it needs to be changed slightly." Unexpectedly, the public opinion crisis was more complicated than he thought.
Jian Hang: "I said, you change it."
"Change the entry of the plan?"
"Ok."
Lin Xiao got ready, "Say it."
Jian Hang thought it over again, "Changed it to #Yes，尤土另吃#"
Lin Xiao: "..."
Fortunately, he had already prepared, and had made a comparison picture of the current bottle and the old bottle, and compared them together, the old bottle was simply horrible.
Under this entry, the promotion of new products must also be arranged.
Vice President Wu said with a smile: "From now on, this entry will only be used for our soda drinks."
Jian Hang cast the computer on the screen, "This is the public relations copy I wrote, and it will be sent through the official blogs of our four departments. You can see if there is anything else that needs to be changed."
After reading it, the conference room was silent for two seconds.
Qin Moling made a final decision, "No need to change."
Jian Hang sent the copy to Lin Xiao: "Send it now."
Brokers are responsible for contacting and arranging hot searches.
Two minutes later, Lin Xiao sent out this public relations draft through the official blog.
[From the occurrence of the incident to the four hours of continuous fermentation, we have experienced anger, panic, and now calm.
The anger is because of being poked at the sore point of the bad drink, knowing that it is the truth, but still not being able to calm down and accept the fact.
The reason for the panic is that in the past six months, we, a group of people who are ordinary but unwilling to be mediocre, have been gritting our teeth and moving forward under pressure for new products. We almost reached the end, but unexpected problems occurred. All the hard work of staying up late and working overtime may be in vain, and no one is reconciled, because we have no chance to start all over again.
Now, finally calm down. No one can fully control the outcome of things, but the original intention can. Therefore, we decided to launch new products as scheduled.
Mr. Tan, we have always been puzzled by the fourth department of business, why you didn't want to endorse our sparkling drinks at the beginning.
For next year's new product, we have made great improvements in the taste of the bubbles. I hope that the series of Lemeng Bubbles will have the opportunity to cooperate with Mr. Tan in the future@谈莫行
I also thank everyone who provided suggestions and comments on sparkling drinks. I hope that the new taste of sparkling drinks will surprise you.
— Lemon Business Division 4]
Jian Hang secretly took a deep breath, Qin Moling handed her the water glass, there was a room full of people, he didn't feed her any water.
"The effect must be better than we imagined." He reassured her.
Jian Hang only took a sip, and the next step is the key point.
"Mr. Qi, please use your private account to clarify Mr. Zhong. I have also written the copy."
Qi Zhengchen glanced at Zhong Yanyue silently, and agreed to Jian Hang: "You can send me the copy."
Jian Hang sent it to him, and at the same time told his agent the key points of public relations: "As for the scandal, we can guide the comments to #家庭支持早星多兴她# and #贵门爱情#."
Broker: "There are a few."
After reading Jian Hang's copywriting, Qi Zhengchen bit the bullet and sent it out.
Qi Zhengchen: [Yan Yue does not have the right to decide the spokesperson. I just helped my wife chase stars once within the scope of my ability, but I didn't expect to cause trouble to Teacher Tan, I am very sorry. Next time, I will accompany her to chase stars.
In addition, I would like to thank Teacher Tan for bringing attention to Lemeng Drinks. Happy cooperation in the next three years @谈迪行]
Half an hour later, these public relations drafts rushed to the front row of hot searches.
The previous black material was suppressed, and the popularity of "Bubble Fairy" rose. The hottest thing was that the netizens were crazy about the candy of the couple Zhong Yanyue and Qi Zhengchen.
Lin Xiao also made up a love story as an insider, with ups and downs.
Everyone breathed a sigh of relief.
Jian Hang notified in the group of the fourth department: [December 26th, online activities will proceed as scheduled.]
Suddenly her arm sank and was held by Qin Moling. His palm moved down her wrist, and under the conference table, his fingers clasped tightly with hers.