Today's media reports, especially online media, may be very discounted in terms of authenticity, but the timeliness is quite good. Any news that attracts attention is given an eye-catching headline, and they are scrambling to send it out. One step late. The premiere of "Super Power Agency" is still in progress, and various reports have come out.
According to the process, the media first took a lot of photos of the participating guests, and took advantage of the popularity of actors like Yun Hao to publish reports, and then picked the key points of the interview sessions of the crew and sent them out one by one, just like swiping the screen. It's just that these answers are quite satisfactory, and even the prediction of the box office is very conservative, and there is nothing explosive. Fortunately, it was Qi Yan's turn to be interviewed later, and this person lived up to expectations and said things that were very likely to arouse gossip and hidden psychology among the masses.
The media people present were overjoyed and thought of exciting titles one after another. They quickly posted the video and even the edited text, which really attracted a lot of attention. As soon as the report came out, fans were happy to see it, and passers-by watched the excitement, and those who didn't believe it could still find excuses to convince themselves not to believe it. Shu Zimu and Qi Yan had always given the outside world the impression that they were a loving couple. No amount of evidence would be of any use to them, but it brought another wave to the premiere of "Super Power Office". A wave of attention, looking at it twists and turns, can be regarded as adding bricks and tiles to their investment income.
After the screening of the film ended, the media felt that the film could make money, and their attitude became a little better, and the official reports after that were mostly positive. Some film critics are fast, and they also send out their reviews when they go back the same day.
Compared with the media, the kind of independent film critics are much more picky. Compared with whether the film can make money, they pay more attention to whether the film has connotation, whether the thought is profound, whether the picture is beautiful enough, whether the acting is professional or not, in other words. In other words, is there any compulsion? As a purely commercial film, "Super Energy Office" is still a domestic commercial film, so it is obviously not very compelling. The plot is a familiar routine, and there is nothing very eye-catching; the strengths lie in the rhythm and plot advancement, and this is rarely emphasized by film critics.
Fortunately, the special effects of the screen and the acting skills of the actors are not slowing down. Although the ideological connotation is not deep enough, it also emphasizes the sincere feelings of mutual trust and life and death. Therefore, even if some of these film critics did not give high marks, they still I gave a fair evaluation, and didn't spray "Super Power Office" into a bad movie.
There are even film critics who have highly praised it, and compared the New Year's films of two major directors of another strong competitor of "Super Power Office", predicting that "Super Power Office" will definitely win the box office.
This kind of praise and disrespect in the entertainment industry is very sensitive, unless the object of the disrespect is already recognized as a group of ridicule, otherwise it will easily lead to fights and scolding battles. In particular, "Super Power Office" and the other two films are still competitors, and at this time several films have just started to be released, and the public has not yet established a relatively unified impression, so it looks like "Super Power Office" It's like giving a film critic a benefit, letting him step on a competitor to do publicity. It made people wonder if he was an undercover agent sent by the other party.
Fortunately, the person in charge of the publicity responded quickly and greeted the various media first, so what the film critic said was not fired, and not many people knew about it, and it was considered to have eliminated the fight. In addition, he didn't give much attention to the other two movies, and even talked about some advantages, but he was very optimistic about "Super Power Office". Fans of the film protested. It wasn't until several movies were released for a few days that the audience's evaluation basically became clear, and no one paid attention to this.
On the first day of release of "Super Power Office", the box office broke through the 200 million mark, but on the second day, another blockbuster Chinese New Year film "The Emperor's Picture of the Prosperous Age" was released, and the box office of "Super Power Office" was immediately divided. Quite a few, down to just over 100 million.
This was expected by everyone, and the people involved in the production team were not in a hurry. Relatively speaking, "Super Energy Office" already has a little advantage in film scheduling. It is also a commercial film. The subsequent box office trend is mainly determined by the quality of the film. The word-of-mouth of the director and star effect can only be fooled at the top of the release. It's just box office for a few days.
They have done a lot of homework for the threatening competitor "Shengshihuangtu". More confident. The same goes for Shu Zimu.
"The Great Emperor" is a historical film, the main line is conspiracy, and the tone is naturally more serious and heavy. It is definitely not as refreshing and enjoyable as "Super Power Office", and it is not particularly pleasing in the schedule of New Year's films. Of course, with the production and cast of "The Prosperous Emperor", any schedule is absolutely competitive. As long as the quality is good enough, it doesn't matter what theme or tone it is. However, Shu Zimu didn't think that the quality of "Prosperous Emperor Picture" could overwhelm "Super Energy Firm". On the contrary, judging from the feedback after the premiere of "Shengshihuangtu", it seems that the quality is not as good as that of "Super Power Office".
The ratings on the movie viewing software in the next few days also verified this point. The number of ratings of "Super Power Office" has steadily increased, but the score has always remained above 93, at most occasionally fluctuating by 01, which shows that the reputation is good and very stable. . On the other hand, "Picture of the Prosperous Emperor" had a score of 9 on the first day of its release, but it has been slowly falling since then. After two or three days, it has dropped to 82, and it finally stabilized. However, this stability is not real. Instead, it is the result of artificially locking the scoring. It is conceivable that if it is not locked, the score of "Shengshihuangtu" will probably continue to decline.
Just because the score is locked, it doesn't mean that you can also lock the audience. There are still more and more complaints about the "Picture of the Prosperous Emperor" on the Internet. Many people expressed their disappointment. They did not expect such a big production with a famous director and actor to join. A power-scheming film that doesn't engage in a combination of vertical and horizontal thirty-six tricks, and always comes up with a philosophical thought to become king, is simply an insult to the IQ of the audience!
On the contrary, most of the feedback on "Super Power Office" is: it is better than expected, there is no collapse of the original work, the special effects are very cool, the plot is quite smooth, there is no urine point, and the entertainment and relaxation effect is good for killing time and so on.
The box office trend of the two films also gradually showed divergences. Except for the box office of "Super Power Office" on the second day because of the "Golden Age" front page, there was a sudden drop in the box office, and it remained stable with a slight increase in the next few days. state. However, the single-day box office of "Shengshihuangtu" is the same as its rating, which has dropped significantly and continuously. It can be said that the first round of competition between the two films has already come to fruition.
Shu Zimu also went to see the "Picture of the Prosperous Emperor" himself, and went to the cinema to watch it with Qi Yan in a low-key way.
Qi Yan booked a lot of shows for the "Super Energy Firm", and distributed the tickets to the people in his company as benefits. There are several companies in the real estate energy network, and the employees of the Beijing headquarters alone have issued thousands of tickets in one go. The employees went to see the "Super Power Office" together, but the boss Qi Yan was in the screening room of "Shengshihuangtu" next door.
Although the online reviews of "Shengshihuangtu" are not good, other people's opinions are just for reference, and you have to watch it yourself to have the right to say what a movie is like. Qi Yan was very busy at the end of the year, so Shu Zimu took him to the cinema to relax, and by the way, he also took a look at the movies of his competitors.
Qi Yan doesn't like watching movies very much, nor is she a fan of any director, actor, movie series or even the production company. But now that he is a fan of the screenwriter Shu Zimu, and he has another film and television company, the request to watch movies follows.
The investment of "Golden Age Emperor" exceeded 300 million, and the distribution company gave a guarantee agreement of 1.8 billion at the box office. It can be said that they have high hopes for this movie. Of course, judging from the current situation, it may be difficult for its box office to reach 1.8 billion. Even so, Qi Yan doesn't think the investors and distributors of this movie are fools, and there must be reasonable reasons for betting on it. Although 80% of this is a failure experience, it is also good to learn lessons and take precautions. Therefore, Qi Yan intends to analyze it from the perspective of investment when watching movies.
Fortunately, he did so, otherwise it would be difficult to persist until the end of the movie. Shu Zimu is similar. He doesn't look at it from the audience's point of view. Instead, he uses the screenwriter's theoretical knowledge to analyze the script of the movie while watching it. During the period, it is inevitable to divert part of his attention from the movie to Qi Yan who is beside him. . After the movie ended, I was slightly relieved.
The attendance they watched was not bad, but most people watched it absent-mindedly. There were many people who went out halfway and didn't know whether they went to the toilet or left the venue directly. Even Shu Zimu heard someone fell asleep and played a small snore.
After leaving the cinema, Shu Zimu shook his head and said, "No wonder this movie has a bad reputation." "The Great Emperor's Picture" should be positioned as a large-scale commercial film, but in terms of expression, it is somewhat in the direction of a literary film, which has a lot of meaning The blank space is difficult to understand, and the rhythm seems to be erratic, not compact enough. And I also tried to dig out some deep connotations, such as the struggle of human nature, but the result was that the commercial effect was not good, and the literary film was not considered.
Ordinary audiences don't have the patience to watch the slow motion of a drop of water falling on the ground and the actors' motionless eyes for a long time. People who just want to watch a movie to relax or have a good time will not bother to think about the director's long shot without any characters appearing. What to express, they will only feel inexplicable and at a loss. As a professional screenwriter, Shu Zimu can see some of it, but I have to say that he still doesn't like this movie, no matter from the perspective of the audience or his peers.
Needless to say, from the audience's point of view, you can tell from Shu Zimu's writings that his own tastes belong to the general public, and he prefers stories that are enjoyable and smooth to read rather than entangled and implicit expressions. From a professional point of view, Shu Zimu will also appreciate those excellent literary films, but "The Picture of the Prosperous Emperor" is not considered a literary film, but a combination of two ingredients that have not been cooked well. Taking both into account, the result is that the audiences of the two ingredients are not able to please.
Such a "Prosperous Emperor's Picture" will obviously not be the opponent of "Super Energy Firm".
Shu Zimu came to such a conclusion. As a result, on the second day after they watched the movie, "Super Energy Office" suddenly had a lot of bad reviews, and the single-day box office of "Golden Age Emperor Picture" unexpectedly rebounded, exceeding hit its first-day box office.