A dozen or so film critics who were not invited to the premiere at the same time attacked "Super Energy Office", criticizing its routine and fast food, saying that the film was just for making money, and did not make a film for Shu Zimu, a related account. proper attitude and connotation. Spending money on special effects, using Xiao Xianrou as the leading role, and even using Shu Zimu, a fledgling newcomer, as the chief screenwriter in order to attract attention. Not only did he use his face as a gimmick, the boss even showed his affection in person to stir up the topic. He didn't pay attention to the quality of the movie at all. The behavior of misappropriating money is omnipotent. It is disrupting the regular film market and should be boycotted.
As a commercial film, "Super Energy Office" is of high quality, not comparable to the bad films that the audience agrees with, so these people are not easy to talk about the quality, they can only find faults in various details, saying that the plot is too old-fashioned, watch Know the end from the beginning; say that the villain is too stupid, and always leave a loophole to deliberately put water on the protagonist; even take a line from the supporting role out of context and spread it infinitely, attacking the three views of the production team. In addition, more emphasis is placed on things other than the film, especially emphasizing that the "Super Power Office" is not the result of the production team's hard work in the film, but the accumulation of capital for profit. The above are all false. You might think it was fun when you watched it, but when you think about it in retrospect, it’s actually very boring, and even a waste of time.
These film critics may not be very professional in movies, but they are not bad in catering to the psychology of netizens with words and brainwashing their minds. Even if they are taken out of context, they use lines and screenshots as evidence, so It seems to be quite reasonable. People who already have a certain judgment on "Super Power Firm" may not be affected by it, but those who have not seen it themselves will leave a negative impression. As for those who are not used to the "Super Energy Agency", they naturally think so and strongly agree with the spread. For a while, the reviews on the Internet of "Super Power Office" went down a lot.
At the same time, a large number of low-score and negative reviews appeared overnight on the rating website. Although the overall ratings have not been lowered much because of the large audience base of the original ratings, the new large-scale negative reviews are still for those who are hesitant. It depends on which movie the audience is watching, causing the single-day box office of "Super Power Office" to decline slightly.
Just when "Super Energy Office" was in trouble, "Shengshihuangtu" encountered good things on the contrary. The box office and website ratings both rose, and a large number of large-scale high-scoring film critics appeared, mainly praising its pictures. and connotation, as well as the performance of several well-known movie stars in the film, it is said that although the plot of "Golden Age Emperor" is slightly inferior, its flaws are not concealed, and it is a movie worth watching. Compared with the two "Super Energy Office", it has created a feeling of counterattack by word-of-mouth of "Prosperous Emperor".
Shu Zimu felt that "Shengshihuangtu" was not their opponent, but he didn't want to be slapped in the face the next day. Shu Zimu didn't think he had misread it, but felt that there was something wrong with 80% of it. It's not because of his villainous mind, it's just that it's normal for one film critic to give bad reviews, and it's obviously abnormal for many to give similar bad reviews together. I deliberately went to have a look, and found that except for those with the most likes on the top, many of the others were copied and pasted. Although I copied and pasted various combinations, there are still obvious signs of scoring.
Real audiences don't have the energy to give low scores to movies they don't like. At most, they can use a few trumpets to vent, and it is absolutely impossible to reach hundreds or even thousands. This is obviously someone maliciously targeting the "Super Energy Firm".
It's just that although it is obvious that there is a problem, it is a bit troublesome to solve this matter. In fact, you can roughly guess who is going to target the "Super Energy Firm" in this way, and anyone with a discerning eye can see that, except for the "Prosperous Emperor Map" that has a competitive relationship, they basically don't think about it, especially in the "Super Power Firm". When "Energy Firm" received negative reviews, "Shengshihuangtu" received positive reviews, and the box office rebounded. It's just that if you guess it, you guess it, but the evidence is hard to find.
Although this kind of vicious competition is despised by others, there is really no good way to deal with it. After all, the other party did not exaggerate. Although they found a dozen film critics to write bad reviews, they did not buy more media to make a big deal The entire network push of the area (of course, it may not dare to do so), the spread is not large. The low score is not so exaggerated that the overall score will drop a lot (of course, it may be because it is too obvious).
In short, the other party is doing a little bit of tricks. If they refute the rumors with great fanfare, it will be grandstanding. Like those film critics, it cannot be said to be rumors. You can try to contact the rating website to ask for removal of the low-scoring bad reviews. Finding evidence to prove who is behind it is troublesome. Of course, if you really have to make an effort to investigate, you can find evidence. If it is made public, the "Picture of the Prosperous Emperor" will definitely get backlash. It's just that if you do this, it's equivalent to tearing your face apart with the other party. This circle is not big, the lineup of "Shengshihuangtu" is luxurious, and many people are not low in status. It may not be possible to meet and cooperate in the future, and it will inevitably be embarrassing. I don't say that you must form good karma, but it is not very good to form bad karma.
This wave of rhythm did not catch up with the release of "Super Power Office", but after a large number of audiences have watched the movie and gave good reviews, it is doomed that the effect will not be too great. The audience still has the ability to distinguish. Unless the other party uses such tricks again and again, it will work a little in the first few days, and the market and evaluation will return to normal levels soon.
Therefore, it can be said that if it is ignored, the loss of "Super Energy Firm" will not be too great, but it is not worthwhile to pursue it. After all, "Super Energy Firm" will not be greatly affected. However, if it is exposed that the scandal of giving low scores to competitors, it will have a negative impact on the "Prosperous Emperor" who does not please the audience and can only brag about it. But it will be big. In this way, in the eyes of the other party, they will feel that they are aggressive and have gone too far.
Che Jingyuan and the producer discussed how to deal with it in the group of several main creative personnel. Although Shu Zimu didn't care much about matters other than the script, because he was a family member of the investor, he was also drawn into this discussion to discuss various matters related to the film. group. It seems that they can only suffer from being dumb this time, and the other people basically mean the same.
Although Che Jingyuan has become a famous director, he still cannot avoid being angry with the investors and making some concessions. "Super Energy Office" is the most comfortable movie he has made. It is not bad for investment, not in a hurry, and not stuffed with actors Without changing the plot, the atmosphere of the crew is very good, and the momentum after the release is also good. I didn't encounter any troubles, but I didn't expect to be disgusted at this time. It can only be said that it is a fly in the ointment, which is a pity.
It's just a pity, it's a pity, there is no good way except to endure and ignore, after all, there is no way to be so clear-cut in the world of adults.
However, there are also those who are unwilling to let it go, pointing out that since the other party uses this method, they can also use it. Anyway, "Shengshihuangtu" itself has a lot of shortcomings, and there are many bad reviews. The other side's words will not be as obvious as the other side's words at all.
This proposal is indeed a bit tempting, but Shu Zimu still thinks it is not necessary. Although most of the opponents will swallow their anger, they will eventually leave an excuse for their own side. Originally, they could be upright and righteous, but if they lowered themselves to the other party's level because of this matter, their value would drop. Of course, after being framed like this, it's normal to want to breathe a sigh of relief, but it's not necessary to use this method.
Shu Zimu said: "We don't need to find out the evidence of who is behind the scenes, as long as there is evidence to prove that someone deliberately targeted the 'Super Power Firm'. And don't officially disclose it. It's best to let fans and netizens find out a little bit. If done properly, there will be some additional publicity effect.”
It can be said that it is very common in the entertainment circle for fans to pick up black material about their idol competitors, but it is usually a small-scale gossip, which does not affect public perception. However, there are also those with relatively large influence and a wide range of promotion. If they operate properly, there is a good chance that many people will know that "Super Energy Firm" has been targeted and suppressed by malicious means. At the same time, they can also guide netizens to show that it is because of " "Super Energy Firm" is very good, so it means being smeared by jealousy.
Although it is a bit of a sign of weakness and selling misery, it has to be said that if this method is moderate, it is generally very useful. Of course, this is all a private operation, and the official will not make a clear statement on the surface.
It is easy to guess which party will target the "Super Energy Firm". Although there is no clear evidence, it basically does not affect public opinion to convict "Shengshihuangtu". Of course, the "Great Age Emperor Map" may also choose to sell miserably at that time, saying that the fans of the "Super Energy Office" framed them or something, but the voice of the "Super Energy Office" is the fans rather than the official, if " The official statement of the "Shengshihuangtu" is that they chose to tear their faces first, and then there is no pressure on the "Super Energy Firm" to find out the exact evidence and publish it; If you try hard, there is obviously no way to turn things around. After all, the other party's actions are too obvious. When "Super Energy Office" has an abnormal pile of negative reviews, "Shengshihuangtu" has an abnormal pile of positive reviews. It looks like you bought the same batch of sailors.
In short, if you deal with it like this, there is still a great possibility that the other party will steal the chicken and lose money. The "Super Energy Agency" is the reason, as long as the action of guiding fans and public opinion is not discovered, it is basically invincible.
Several people discussed it and agreed to this method.
Netizens are very capable of picking skins these days, and there are also some amazing technology emperors. The "Super Energy Firm" has been hacked really clearly. Fans began to analyze it on the forum, and there were also many people who said they thought there was a problem on Weibo.
The easiest thing to find out is, of course, the large-scale copy-and-paste of bad reviews on rating websites. As long as the screenshots are posted, everyone can see that someone deliberately made low scores. And it should be the water army instead of the star fan group, because fans give low scores to idol competitors' works so that they can't be copied and pasted messily. In the water army, one person operates tens of hundreds of accounts, and can only copy and paste to save time and effort.
However, it is quite common for movies to be maliciously scored low. However, quite a few people joined in the fun with a gossip mind, speculating which party would do this, and the "Prosperous Emperor's Picture" undoubtedly became the main object of suspicion.
Then someone said that there was obviously something wrong with the dozen or so film critics bombarding "Super Energy Firm" at the same time.
We are also accustomed to film critics being paid to do things, but they usually pay them to speak well of their films. Of course, there are quite a few people who praise one another, but when combined with the low score of the previous "Super Power Office", it makes people feel that it is the same behind-the-scenes black hand who came up with a means of cooperating with each other, which is even worse. .
Of course, because there is no definite evidence, according to the general rules, it is just a small gossip post on the forum, which will not achieve much success. However, the fans related to "Super Power Office" are undoubtedly eyeing the biggest suspect, "Shengshihuangtu". "Relevant information, hoping to find relevant evidence or the fault of the other party.
It is also because there are too many loopholes in the "Prosperous Emperor Picture", fans have found out many problems before the professionals from the "Super Energy Firm" can come forward. In addition to a group of high-scoring praises with obvious signs of scoring, the sudden counterattack of the box office trend of "Shengshihuangtu" was also revealed to be due to the water injection of the ghost field in the early morning.
If it's just like this, it's fine. The ghost field's box office injection, most people just ridicule it when they see it, and it won't have a big impact on the film's reputation. However, the key point is that there are sporadic reports on the Internet accusing "Shengshihuangtu" of stealing the box office, and more than one family has stolen it. According to the ticket stubs and revelations posted by some netizens, several films of the same period have been affected, and "Super Power Office" is naturally among them.
This action naturally enraged the fans of "Super Power Office" even more, and they condemned "Glorious Emperor Picture" even more loudly. Although the number of fans of the other films is relatively small, they also became disgusted with the "Picture of the Prosperous Emperor", and naturally took the initiative to add fuel to this condemnation.
When the fans were angrily posting Weibo and wanting to ask the "Shengshihuangtu" for an explanation, the person in charge of the promotion of the "Super Power Office" stepped in covertly. These fans say they are fans of "Super Power Office", but in fact, the real core is Yun Hao's fans. Generally, only fans of Xiaoxianrou have such enthusiasm and combat effectiveness, and can carefully pick out the bad things about their idols. The slightest bit of news, and then desperately spread and forwarded, seeking justice for the idol with great momentum.
Shu Zimu said that the official should not participate, so no matter how the operation is done, it must be done as secretly as possible. Therefore, the person in charge did not contact the fans directly, but asked people to pretend to be fans and guide them as quietly as possible.
In terms of publicity and public relations, the person in charge is a professional after all, and knows how to grasp the scale, so that public opinion can be biased towards them as much as possible. He hid behind his back and directed, helped fans dig out more evidence, and made proper and complete pictures and texts. After the fans sent out the long Weibo and circulated it, I did some promotion.
In fact, the promotion is not very strong, because it is limited by the fact that the official promotion of the "Super Power Firm" cannot be exposed. However, there are a lot of fans of Yun Hao, and after watching the movie, there are also many viewers who have a good impression of "Super Energy Office" or a dislike of "Golden Age Emperor Picture", and the popularity of the two movies is not low. , so there are quite a lot of netizens watching the excitement. The purpose of the promotion made by the person in charge is just to make an opening. If more people pay attention, the follow-up will depend on the real popularity. As long as there is popularity, the big V media will follow suit and spread the information further.
The strengths of the parties behind the "Shengshihuangtu" are not weak. The media did not want to offend people to death. They did not make a conclusion when they reported it. Movie box office, and the problem of box office water injection. However, because the evidence is sufficient and obvious, most people still directly sided with the "Super Energy Firm", spontaneously resisted the "Shengshihuangtu", and even deliberately gave the "Shengshihuangtu" a low score.
The "Shengshihuangtu" side didn't take this matter seriously at first, but after a few days, they discovered that Yunhao's fans' fighting power was really extraordinary. In a short period of time, there was a lot of momentum, which in turn triggered an even bigger reaction , if they don't take some measures, I'm afraid the reputation of "Shengshihuangtu" will fall to the bottom.
In fact, it was Fang Hengyi Media, the publisher of the "Shengshihuangtu", who did this series of behaviors. Because of a decision-making error, they gave the "Shengshihuangtu" a guarantee of 1.8 billion. I chose a crooked path and tried every means to make myself lose less.
Hengyi Media has good strength and deep connections in the film and television industry. It can not only lock ratings for movie viewing apps, but also allow theaters to help steal box office. Although the Qi family is a giant that no one dares to mess with in Beijing, in this respect, the reorganized Xingyue is still far behind Hengyi. Moreover, Hengyi also grasped the measure, the action was not too big, and felt that Xingyue would not pursue it too much. Therefore, Hengyi can feel at ease in doing these things, and does not think that there will be major problems.
As a result, the reality is a bit different from what Hengyi thought. It seems that Xingyue didn't care about it, but the netizens started the "uprising" first. They wanted to overthrow the oppression of the "Shengshihuangtu" for the "Super Power Office", and they also professionally produced sufficient evidence and evidence. Momentum.
Hengyi didn't plan to take care of it at the beginning, thinking that the netizens are all three-day hot, and fans often hate the world for idols. Most of the time, it is only spread within the fan group and is not known to others. This time it should be Nothing can happen. Later, I found out that this matter had become popular, and I quickly contacted various media public relations to remove the negative news. Hengyi's face is not small. It is true that many media accepted public relations and did not make them worse. However, crisis public relations are not a panacea. If a matter really has a rising popularity, it really cannot be blocked just by blocking it. At least Hengyi couldn't stop it.
Not only was it not able to stop it, but also because the behavior of trying to suppress the matter was too obvious, it made netizens rebound even more.
The cast of Shengshihuangtu is very luxurious. Although the fans are not as fanatical as the fans of Xiaoxianrou such as Yun Hao, the number is still considerable. In the beginning, these fans also wanted to maintain the Shengshihuangtu, and had a few waves with the fans of "Super Power Office". Later, seeing that the general trend was over, and the "Prosperous Emperor's Picture" was basically not cleared, they had no choice but to change their strategy and try to be picked out of their idols from wrong behaviors.
In the end, Hengyi was completely unable to control the field and restore public opinion. It's not that they never doubted why things that usually don't cause big disturbances will have such a big impact this time. It's just that there is no obvious problem after checking, so they can only I thought it might be the official help and instruction of the "Super Energy Firm". Yet there is no evidence.
Of course, even if there is evidence, Hengyi can't use it to whitewash the "Shengshihuangtu" or find a settlement with the "Super Energy Firm". There is no way to reverse the water injection and box office stealing of the ghost field. If it is just to whitewash the "Super Energy Agency" that they were not the ones who were targeted, saying that they were framed by others, it will not be of much use.
After all, if the evidence is not conclusive, netizens who have already stood in line will generally not be willing to admit that their judgments are wrong. If Hengyi can only whitewash a part, many people may say, "The long Weibo posts made by other fans are only doubtful, but they are not convinced. It was you who did it, but the box office thing seems to be true, and there is no way to wash it away."
Not to mention that Hengyi itself is also at a loss, and there is no way to whitewash the "Prosperous Emperor Picture" without any loopholes.
As a result, the box office of "Shengshihuangtu" rebounded a few days after the water injection, and soon fell sharply, which was even worse than before the water injection. And because of public outrage, Hengyi had no choice but to completely abandon the plan to save the "Shengshihuangtu" and accept the reality of making such a big loss-making deal.
The single-day box office of "The Picture of the Prosperous Emperor" fell again and again, and was soon cut off by the theaters. On the contrary, after a few days of downturn, the "Super Energy Firm" has a real reverse trend and has been advancing all the way. Even another popular Chinese New Year movie released during this period, the well-known director's always good romantic comedy "Heavenly Marriage", failed to steal the limelight from "Super Power Office".
As Shu Zimu expected, this wave of operations has instead played a publicity role for the "Super Energy Firm". In addition, the word-of-mouth evaluation of "Super Energy Office" itself is also good, and some people who would not go to the theater specifically chose to contribute a ticket, so the box office trend was able to reverse the decline.
Because of its good performance, the screening period of "Super Power Office" was extended for one month, and the final box office closed at 2.1 billion. It was a little lower than the previous "Blood War Dawn", but it was already a very good result. The emotional blessing of "Blood War Dawn" is much stronger than that of "Super Power Office", and the positioning of "Super Power Firm" is younger, not very popular with middle-aged and elderly people, and there are strong enemies on the side.
In short, Shu Zimu is very satisfied with this result. Huaguo now only has two or three movies with a box office of more than 2 billion a year, and "Super Power Office" is the third movie with a box office of more than 2 billion in the previous year. This time Xingyue and Shi'an can make a lot of money again, and Shu Zimu also has a masterpiece that can prove his strength in one fell swoop. In short, the situation is much better than they predicted. When predicting before, they all thought it should be more than one billion, and basically did not expect to exceed two billion.
But the result is that "Super Power Office" reached 2.1 billion, while the two strong enemies predicted before the release, "Heavenly Marriage" ended up with 1 billion, and "Prosperous Emperor Picture" 1.2 billion. Although the box office of the latter is higher than that of the former, on the one hand, there is a part of water injection and fraud; many. If you only look at the cost, the box office of "Golden Age Emperor Picture" has almost guaranteed its breakeven. However, Hengyi Media gave a guarantee of 1.8 billion, so the producer and the theaters did not lose money, but Hengyi itself lost a lot of money.
Moreover, the methods used by Hengyi caused the producer and crew to suffer a lot of scolding, and the external impression has deteriorated a lot, which made them complain about this partner who took the loss.
Hengyi was also dissatisfied with the box office performance of "Shengshihuangtu". The failure of this decision not only caused the company to directly have a deficit of 600 million yuan, but also evaporated a portion of Hengyi's stock market value. It can be said that it is completely a steal. Put the rice up.