With a variety of movies, Yuqing Cinema can now be said to be the most popular "entertainment place" in various markets. In particular, the price of movie tickets is not high, so even people in the Qi Refining Realm who are at the bottom of the group of monks can occasionally appreciate the charm of movies. Although the ticket price is not high, the profits will be relatively reduced, but small profits but quick turnover are also an important financial source for Yuqing Sect today.
It’s not that there are people who have the idea of a theater, but after a little understanding of the operation of a theater, anyone with any brain can see that the equipment of the theater is secondary, and what is really important is the content. You take over this theater. Yu Qingzong doesn't offer movies. How can you attract people to buy tickets? Are you just going to sit in and enjoy tea
Of course, there are also people who want to cut off Yu Qingzong's financial path and suppress the development of this cinema. But the question is, how to suppress it? Generally speaking, to suppress a product in business, you must have similar products, and then the most direct way is to lower the price, plus some small means to destroy the other party's goodwill. However, although the Shenhua Domain is not small and there are thousands of monastic sects, no one can come up with products that can compete with the theaters. How can this be suppressed
The only thing that can cause some trouble for Yuqingzong is probably to find a way to build a cinema. After all, a theater caters to ascetics, so it naturally has to be built in a market, and only in the market can there be enough customers. Therefore, the easiest way to cause trouble for Yuqingzong is to leave Yuqingzong with no place to build a cinema. The market that can be controlled will not be allowed to build theaters directly, and those that do not have enough control will find ways to use the land that Yu Qingzong likes.
This kind of thing is not uncommon in the process of theater expansion. Some people just want to suppress Yu Qingzong, and some are jealous of the theater business.
Faced with this problem, Ye Zan's approach to dealing with it is also very simple, that is, build if it is allowed to be built, and don't build if it is not allowed to be built. At first, those who caused the stumbling block thought that Yu Qingzong had given in, and they were just waiting for Yu Qingzong to beg them and give them a lot of benefits. However, it didn't take long for these people to turn around and beg Yu Qingzong to build a cinema.
This theater and movies are the only one in this world. As long as not all markets boycott theaters and allow theaters to have the opportunity to showcase the charm of movies, Ye Zan will not worry about the expansion of this theater.
You must know that there is competition among those markets, and as a new and uniquely charming thing, the attraction of movies to monks cannot be described in words. There are cinemas in other markets, but not here, and other products are similar, so the customer flow will naturally gravitate towards markets with cinemas. Although the influence of theaters is not enough to determine the rise and fall of a market, markets are set up to make money. Who would have a grudge against money
Therefore, Ye Zan only left the other party alone for a while. When the theaters in some surrounding markets were built, the forces that opened the markets would naturally be anxious and beg Yuqingzong to build the theaters at their place.
In this way, there is almost a Jade Qing Sect cinema in every market in the Shenhua Realm today.
This theater is a source of income for the Yuqing Sect, and with its current influence, it can also become a propaganda tool.
How to use theaters for promotion, of course the easiest way is to use pre-roll ads. Yuqingzong's theaters have never done the business of advertising. It's not that they can't think of making this money, or they don't want to make this money. It's just that there is no market for advertising in this world.
In this world, especially in the monastic world, it may be because the life span of monks is long, so there are few innovative ideas, and the products basically remain unchanged for many years. Therefore, almost no matter what kind of goods, it is important to have a "time-honored brand", such as: Tianfu Sect's talismans, Tianbao Sect's magic weapons, Danding Sect's elixirs, etc. Moreover, these products have basically not changed for thousands of years. The talismans are just those talismans, the magical weapons are just those magical weapons, and the elixirs are still the same. In this case, who would spend money specifically on advertising
That is to say, after Ye Zan came, he cooperated with Tianbaozong on game consoles and spiritual rice, which suddenly made some unprecedented products appear in the world. In order to let people understand these things, Tianbao Sect had to publicize and introduce the benefits of these products to people. This is also an important reason why Tianbao Sect's propaganda methods are so backward.
Nothing exists independently in the world, just like a food chain. Everything is just a link in the chain. If one link falls behind, other links will stop developing. If there are not enough innovative products, there is no need for good publicity methods. Anyway, even if you don't publicize it, people will recognize this "time-honored brand".
Compared with the monastic world, the secular world is actually better. Although the productivity is very backward, innovations will occasionally appear, and there is a demand for publicity. However, Ye Zan's cinema is aimed at the group of monks. No matter how novel the secular products are, it is impossible to advertise them in the monk community. Moreover, the money that the theater wants to make is not secular gold and silver, but talisman money and spiritual stones. Naturally, it is impossible to do business in the secular world.
And this time, in order to achieve an explosive effect with the release of Qianli Chuanshen, we had to rely on the publicity power of the theater.
However, Ye Zan does not plan to do a pre-roll advertisement. Although the effect will definitely be good, it still cannot meet the explosive requirements. What Ye Zan plans to do is to imitate the methods commonly used by electronic and smart product manufacturers after the technology world enters the information age, and launch new products.
After the technological world enters the information age, due to the continuous innovation of electronic smart products, simple advertising is no longer enough to show people the characteristics of products. Therefore, there is a new product launch conference, through which the advanced and innovative features of one's products are shown to people in detail to attract people's attention and desire to buy.
Of course, this kind of new product launch conference also has its limitations. The most important thing is that it needs a good information transmission channel.
In the world of science and technology, this channel for information transmission is naturally the Internet that brings the world into the information age. Thanks to the Internet, a new product launch conference that is only held in a certain place can be seen by hundreds of millions of people in the shortest time, or even through a simultaneous live broadcast. If there was no Internet and word of mouth was the only way to spread information, the speed of information dissemination would definitely be greatly reduced.
Today's Shenhua Realm, in theory, already has the conditions for the Internet, but this communication network cannot be called the Internet. After all, Ye Zan has not popularized the PC version in this world. If he wants to truly turn the communication network into the Internet, he has to wait until Qianli Chuanshen is popularized.
Therefore, if you really hold a press conference that is as vivid as the technology world, the publicity effect may not be as good as the small advertisements issued by Tianbaozong.
Regarding this problem, Ye Zan's solution is also very simple, that is, to record the press conference and then let all the theaters of Yuqingzong show it at the same time. As for the content of the press conference, he will not use PPT to make a simple introduction like those in the technology world. After all, people in this world have not really entered the information age, so they have no knowledge base in this area.
Ye Zan's plan is not so much to hold a press conference, but to make a movie about Qianli Chuanshen. In the movie, he will show all the things about Qianli Chuanshen, and use plots that can make people feel immersed in them, and imprint all the things about Qianli Chuanshen into their hearts.
Regarding movies, it is too simple for Ye Zan. There is no need to find any actors at all. Singularity Intelligent Brain can automatically generate the script. In fact, as long as Ye Zan puts forward those key points, the script can be automatically generated and a movie that meets the requirements can be produced.
The construction progress of the Wuzhu Sect was very fast, so Ye Zan naturally could not waste time, so he immediately contacted the Tianbao Sect and informed the other party of the name of "Thousand Miles of Gods" and the publicity plan.
After all, the two parties are in a cooperative relationship, and Tianbao Sect also needs to know about this publicity matter. Moreover, although the publicity method of small advertisements is very backward, it is not without its merits. At least, not everyone has the opportunity to see the movie, so through small advertisements, we can also let those people know about this Thousand Miles of Legend.
In fact, if we really want to talk about the extent of publicity coverage, the effect of Ye Zan's theater publicity may be slightly worse than that of small advertisements. However, what Ye Zan wants is an explosion, which is incomparable to small advertisements. One can be said to be a sudden storm, while the other can be said to be moisturizing and silent.
After receiving Ye Zan's call and hearing Ye Zan's name for Xin Qianli Chuanyin, the Tianbao Sect was also speechless. Just changed one word and changed "yin" into "神". This is too lazy! But there is no way, they don't know more about this thing, and naturally they can't think of a better name. Anyway, this thing was refined by Ye Zan, so it can be as expressive as possible. After all, it seems to be quite appropriate.
In addition, there is the publicity plan. The theater publicity plan proposed by Ye Zan is really unheard of in the eyes of everyone in Tianbao Sect. Of course, theaters have only been around for a few years, so others who want to do this must meet these conditions. As for the publicity effect, Tianbao Sect is not very optimistic, but since it is Ye Zan who is doing it and the theater belongs to Yuqing Sect, they also have nothing to say.
Another reason why Ye Zan wanted to inform Tianbaozong was that he needed Tianbaozong's cooperation. It is necessary to use theaters to publicize things thousands of miles away and use the influence of theaters to achieve the effect of information explosion. However, theaters also need publicity and a process of building momentum. Otherwise, when theaters start showing promotional videos, moviegoers will be the same as usual, and the promotional effect will not be maximized.
Therefore, Ye Zan needs Tianbaozong to use small advertisements to promote the news that new movies are being released in theaters. However, in the small advertisement, there will be no mention of traveling from a thousand miles away. Instead, the film will be used to attract more people's attention by creating a sense of mystery. As for using small advertisements to promote Thousand Miles of Legend, we have to wait until the movie is released and causes enough buzz to continue the popularity.
This matter is nothing to Tianbaozong, it is just replacing the content previously prepared to promote Qianli Zhuanshen with the content of the promotional video sent by Ye Zan.
After discussing the specific details with Tianbaozong, Ye Zan immediately contacted the little black fat man Glenn and began to arrange the promotion and release of the film. Tianbaozong used small advertisements to build momentum for Yuqing Cinema's new film, and Yuqing Cinema naturally couldn't be idle either. With the influence of Yuqing Cinema, even if it is just a trailer for a new movie posted at the entrance of the theater, the publicity effect will be quite good.
Regarding the issue of film copies, in fact, Ye Zan had already improved the projection equipment when Yuqing Cinema expanded to a certain extent. Nowadays, Yuqing Cinemas are located in various markets in the Shenhua Territory. They no longer need manpower to transport film copies, but directly transmit data through the communication network. Therefore, the theater has arranged everything for the release, and Ye Zan can wait until the film is produced and then directly transmit it to the projection equipment of each theater.
In addition to cinemas, Yu Qingzong also has another business, which is also found in various markets, and that is game rooms.
However, compared to the cinema, the customer base of the game room is relatively small, and only young monks will frequent it.
Moreover, in this world, there is also a common saying among people that "playing with things makes one lose one's ambition". Young ascetics need to work hard to practice, and there is too much time wasted playing games. And those who really have time, those who are stuck in a certain realm and are destined to make no progress due to qualifications and other reasons, are often older and have basically no interest in games.
Not to mention, Tianbaozong has been selling handheld game consoles. Although the games are basically different and the game experience is also different, the impact on the game room is still great. After all, this world is not yet a world where people can enjoy themselves with peace of mind. It is enough to have something for entertainment. People are not yet qualified to pursue higher pursuits in gaming experience.
It's like, some people haven't solved their food and clothing problems yet, so how can they pursue healthy eating? Those who have a stutter are satisfied with filling their stomachs.
After all, the concept of "playing with things to lose one's ambition" is deeply rooted in people's hearts. Movies can be regarded as an art, but games are really not on the stage. Even in many markets, if it were not for the influence of theaters, game rooms would not be allowed to enter at all. Therefore, although the business of the game room is not too bad, the profit is still far behind that of the theater.
However, Ye Zan had no intention of making much money by starting this game room. His real purpose is to use the convenience of the game room to collect some information for himself. You must know that the consumption of this game room is not high, and the customer base can be regarded as quite mixed, which can be regarded as a good source of information. And this information does not necessarily need to be very confidential. Even just recording the price of goods in the market can sometimes be of great use.