"Are you using this to sell news?" Zhenjun Duobao asked, twirling his beard lightly, his tone clearly showing some uneasiness, or that he didn't take it very seriously.
Indeed, in this world, the business of buying and selling news is often the same as other normal commodities. It is about rare things becoming more valuable. Moreover, people who buy news will not be willing to spend a lot of money to buy news that everyone will know. They often require the only right to know the news.
It can be said that Shenhua News is essentially in conflict with the business of buying and selling news. Not to mention that there is nothing to cooperate with, even those who specialize in news and intelligence business may not tolerate the existence of Shenhua News. At present, Qianli Chuanshen is not very popular. Once it reaches the point of replacing all Qianli Chuanshen, it will inevitably arouse the hostility of those forces.
However, after hearing what True Lord Duobao said, Ye Zan smiled and shook his head and said, "No, True Lord has misunderstood. Shenhua News does not sell news, but sends news for free. As for what news is, I believe this doesn’t need much explanation.”
What news? Although there is no such thing as "news" in this world, it can still be seen literally. The straightforward explanation is "fresh news and rumors."
"Free delivery?" Zhenjun Duobao couldn't help but frowned. After thinking for a moment, he said to Ye Zan with a hint of persuasion: "Elder Ye, since it is free, where does the profit come from? Moreover, it is free. Sending the message will undoubtedly affect the interests of some forces, which may not be a good thing for the Yuqing Sect. "
Although free is nothing new in the technology world, when it first appeared, it still caused a lot of controversy. For example, in terms of anti-virus software, in the early days, those anti-virus software were not cheap. But then free anti-virus software appeared, and people discovered that it was not that they couldn't make money because it was free, it just changed the object of making money. The most direct thing is advertising revenue. As long as you can have a large number of customers, people will naturally be willing to come to you for advertising. In addition to advertising, there are also various promotions and derivatives that can also bring benefits.
Of course, this world is different from the technology world, so the free methods of the technology world may not be completely suitable for this world. At least, in this world, especially in the monastic world, there is not as much advertising demand as in the technological world. In other words, if the free methods of the technological world were fully applied, there might not be any need for other forces to cause trouble, and the Shenhua News Platform would have to starve itself to death.
Ye Zan naturally considered this issue, so he also made some appropriate changes in the free method of Shenhua News Platform based on the market characteristics of this world.
"True Lord, you might as well listen to the detailed introduction." Ye Zan said with a smile.
Although True Lord Duobao couldn't imagine how Ye Zan could benefit from this, after all, the two parties had cooperated a lot, so he still had some patience, so he nodded and said: "Okay, I'm all ears. ”
"Actually, this Shenhua News, I call it a news platform, is like a wall where announcements are posted. It is a place where many people can publish news. Not only individuals, but also the forces that originally engaged in this business. You can publish some news information on this news platform." Ye Zan further explained the role of Shenhua News.
"News platform? This is an appropriate statement." True Lord Duobao said. However, his brows did not relax because of this, after all, Ye Zan had not yet mentioned the issue of profitability. What's more, he also heard that Ye Zan wanted to attract those who sell news to participate in this news platform, but this would require even more benefits.
"Other users of Qianli Chuanshen can watch various information through Shenhua News for free in my plan. However, those who publish news information will receive a certain amount of remuneration for their articles. The amount of this remuneration will depend on Ratings are based on the importance of information. As for how to rate, I believe that those who specialize in this business should have their own standards. You can refer to their standards when the time comes. Of course, the most important thing is the authenticity of the news and publishing fake news. Naturally, there will be some punishment." Ye Zan then briefly introduced the source of the news.
However, after hearing Ye Zan's introduction, Duobao Zhenjun's brows not only did not relax, but frowned a little tighter. He just squeezed out the word "Chuan" between his eyebrows and said: "Watching the news is free. Yes, but you can make money by publishing news. Is Elder Ye sure that this business is really a business? "
There is nothing wrong with publishing news to earn royalties. It is not much different from selling news. But it’s free to read news, so where does the remuneration come from! Could it be said that Yu Qingzong wants to put money into it himself? So what kind of business is this? If you want to attract people to cooperate, do you just cooperate and put money into it
"True Lord, please be patient. I haven't finished talking yet. I'm going to talk about the profit channels of this news platform." Ye Zan said nonchalantly.
"Oh, I am impatient. Elder Ye, please speak." Seeing that Ye Zan seemed confident, True Lord Duobao showed a bit of curiosity and stretched out his hand to signal Ye Zan to continue.
"When it comes to making a profit, it's actually quite simple. You don't have to explain everything clearly when publishing news. In fact, there is a difference between news and news. Those who are in this business have actually already understood this. It’s a similar approach. Publish superficial things for people to see, and then sell the core content to interested people. In fact, this news platform does not need too detailed content, what it wants is that they can publish it. Show others content that can attract people’s attention.” Ye Zan still didn’t say how to make a profit, but it was already clear at this point.
Although Tianbaozong is not specialized in the news business, it does have business in this area. More importantly, it has many connections and even cooperation with the forces that actually do this business. Therefore, regarding the business of buying and selling news, Zhenjun Duobao is quite familiar with how it operates. Therefore, it is not necessary for Ye Zan to speak too clearly for Zhenjun Duobao to understand what Ye Zan means.
Those who are engaged in information business will compile all kinds of information into volumes after hiding the core, and use it to attract potential customers. After all, if you don't say anything, how will others know about you? This can actually be said to be a kind of advertisement, just like those auction houses that publish auction albums to let people know what items will be included in the auction.
Therefore, after hearing Ye Zan's explanation, True Lord Duobao immediately understood that the actual function of this news platform was actually like a booklet printed by those forces themselves. However, due to the characteristic of conveying information from thousands of miles away, the propaganda scope of this news platform is obviously much larger than those of those pamphlets. In this case, this news platform may attract competition from those forces, so spending some money on it is not a big problem.
After all, for both parties to the transaction, this news platform is like an intermediary for buying and selling news. The intermediary takes a certain share of the transaction, which is not unacceptable.
Seeing Duobao Zhenjun's look of surprise, as if he understood the meaning of the previous words, Ye Zan then added: "In addition, on the news platform, I also plan to add advertising positions, for those who want to make advertisements for their products. Advertisers will probably be willing to pay some money for these advertising positions.”
"Advertisement?" Zhenjun Duobao nodded, and there was nothing difficult to understand about this.
In fact, what Ye Zan said before can also be understood as a kind of advertisement. The entire news platform is basically an advertising platform. Of course, in Zhenjun Duobao's view, the bulk of the profit from this news platform lies with those forces engaged in the news business, and product advertising can only be regarded as hunting down rabbits.
However, Duobao Zhenjun, who just seemed to have some enlightenment, followed Ye Zan's introduction and thought about it in a deeper direction, and his slightly relaxed brows wrinkled again. Although all of what Ye Zan said sounds very feasible, there is a problem that seems to be unsolvable, and that is the payment problem.
Yuqingzong wants to pay royalties to those who publish news, so how to pay the royalties? Those who do news business have to complete their business through news platforms. How do they pay for this? News platforms need to extract a certain amount of intermediary fees from the forces involved in the news business. How to pay for this? Finally, for those who want to advertise products, how do they get news platforms to advertise and pay advertising fees to the news platforms
In fact, if nothing else, just paying the news source is a very troublesome matter. After all, although there are banks-like existence in this world, the delivery method still relies on face-to-face transactions. Even if you use the bank note, you still have to hand it over to me in person, so that I can take the money note to the bank and exchange it for money.
"Elder Ye, I can agree with the profit method you mentioned. However, the number of money transactions involved will inevitably increase. How to solve this problem?" Duobao Zhen Jun has actually felt that the cooperation Ye Zan mentioned may not be the news platform at all, but the money transaction. But the problem is that even though Tianbaozong's banks are located in various markets, they are unable to solve the payment problem, or they have to spend a lot of energy on it. But where does Tianbaozong’s income come from? No matter how you look at it, this is just a matter of putting in effort and getting no benefits.
"Zhenjun should have noticed that the cooperation with Guizong mentioned below is not on this news platform, but on this final payment transaction. I will call this transaction method online transaction, or online payment , the first condition for all traders is to have their own account in Guizong's bank, and all transactions on Qianli Chuanshen are directly transferred to their accounts through Guizong. Of course, this is just a brief introduction. Regarding some detailed rules, a plan has been drawn up. Zhenjun may wish to take a look." After a brief introduction, Ye Zan handed over a plan about online payment. Gave it to True Lord Duobao.
Online payment, to put it bluntly, is a matter of transfer. However, there are some differences between banks in this world and banks in the technology world.
For example, banks in the technology world must pay interest to depositors when they absorb deposits, and the bank's profit method is lending. In this world, banks charge management fees from depositors and also lend money to earn interest.
It seems that the money bank is more profitable, but in fact this is not the case, because both spiritual stones and talisman money are lost during the storage period. Although the bank can continuously exchange the lost spirit stones and talisman money through some means, this loss cannot be ignored.
And Ye Zan's plan is not so much a plan for online payment as a plan for bank restructuring. If the plan is followed, the banks in Tianbaozong will probably be renamed banks. Moreover, if online payment is promoted and becomes the main payment method for monks' transactions, the impact of the loss of spiritual stones and talismans can also be greatly reduced.
True Lord Duobao sat there, looking through Ye Zan's plan. The more he read, the more surprised he became. He was obviously shocked by the contents of the plan. In fact, it doesn't mean who is smart and who is stupid, but that Lord Duobao is in such a world and will naturally be affected by his inherent thinking. For example, when it comes to deposit interest, if I keep the money for them, do I still have to pay them interest? However, from another perspective, I use their money to lend money and make money. In order to let more people give me their money to use, isn't it normal to give them some interest
Of course, the key here is still the issue of currency preservation and loss. In fact, in the feudal period of the technological world, people mainly used copper as trading currency, and there was a problem of preservation and loss. When currency was just a piece of paper, this loss was naturally not that serious, and banks naturally did not have much of a burden to pay interest to absorb deposits. When technology develops to a certain extent and people begin to use virtual currency, this loss will become even more negligible.
"I didn't expect that Elder Ye would have such unique insights into the operation of the bank. I really admire it." Zhenjun Duobao said with emotion after reading the plan. However, he only said that Ye Zan's insights were unique, but he did not completely confirm Ye Zan's plan. After all, this bank is considered a pillar of the Tianbao Sect and does not dare to cause any problems. Naturally, it is impossible to carry out drastic reforms immediately based on Ye Zan's plan.
"True Lord, you have given me the reward. I am just talking on paper. If there are any omissions in this plan, I need True Lord and the capable people of your sect to correct it." Ye Zan said very modestly. He also knew that this plan would not be adopted by Tianbao Sect at once, but Thousand Miles Teleportation would not become popular quickly, so there was no need to be too anxious about time.