There are countless TV stations in mainland China. The most famous and influential one is naturally the series of channels under the national TV station. Whether it is news, sports, political facts, or column programs, the national station is undoubtedly the giant of the TV media. Levels, of course, after so many years of evolution and development in the mainland TV industry, the situation where several channels of the national channel unified the world is gone forever.
But even so, the huge influence of National TV in the Mainland is unquestionable. The leading TV industry in the Mainland still accounts for more than 30% of the ratings. Due to the special nature of National TV, its review system standards are very strict. , TV dramas that can be listed on National Channel, whether they are works from the Mainland, Hong Kong, Taiwan, Japan, South Korea, Europe, and the United States, can all be regarded as fine works.
Although Yang Can knew that National TV was unlikely to see his "The Good Wife", he still contacted and gave it a try. At least it was an opportunity. Since someone is lucky enough to win the lottery, then good luck may be uncertain. Will hit him.
It was just on the phone that the director of the National TV Film Department only asked the name of his company, and he politely refused without even planning to meet. The director Feng even thought Yang Can was a graduate of a certain television school. , I made a game of investment, and other major actors except Yang Xiuya have never heard of it at all. Could it be that the rich second generation invented this kind of rubbish drama in order to fulfill the "dream", China Every year there are 10,000 episodes of TV series that cannot be sold. There are really many such people.
Of course, the national channel also has strict regulations on this aspect. Even if the TV series cannot be brilliant, it must not be ashamed. The investment of 3 million yuan will not pass the audit department in any case.
This result was in Yang Can’s expectation. He did not put his mind on this. In the eyes of the National Taiwanese people, it is indeed impossible to accept such a risky move, and he estimated that even if others can accept an investment of 3 million yuan, but the review When I came to his top media, I found that the company did not have the ability to propagate independently, and I was afraid it would retreat.
I think that the military theme "Soldier Assault" was closed on the national channel. Compared with "The Good Wife", it is normal for others to look down on it.
After this originally hopeless road was blocked, Yang Can now has only two choices, provincial-level satellite TV media covering the whole country, and terrestrial channels with relatively small radiation coverage.
In a vast territory like China, terrestrial channels are very strongly differentiated. The north has the preference of the north, and the south has the preference of the south. The same is true for TV dramas. The fire in the north is a mess, but "Rural Love Story" looks a little bit in the south. The water and soil are unacceptable, and the viewers of terrestrial channels are basically middle-aged and elderly people, who do not conform to the style of "The Good Wife".
Therefore, although Yang Yan’s bridge was built before, a small local station was willing to buy the premiere rights of "The Good Wife". After analysis, Yang Can still rejected the proposal. He didn't want his work of art to be ruined so much. One step must be bigger and farther.
Then Yang Can began to aim at the top ten provincial satellite TV stations in China with a ratings share close to 20%, such as Jiangsu Satellite TV, Shanghai Satellite TV, Zhejiang Satellite TV and the like.
In fact, the managers of these stations who are in charge of purchasing films also think that Yang Can, which is a top media, is shooting a bad show, but after all, the competition between satellite TV stations is very serious, and everyone is afraid that they will not directly reject the top media when they look wrong. , Seems to be thinking, "It won't take any time anyway, just take a look." The idea is to arrange a time for Yang Can and Mai Weijian to meet.
In the past half a month, Yang Can took the belt of "The Good Wife" to run across the country, from the south to the north, and he went around in a small part of China, but the result was the same. The other party only watched some. Then they saw the tight-paced dialogue and sharp editing style in the first episode, and they shook their heads.
In the industry, there are actually several types of TV dramas with low investment in the mainland market that are relatively guaranteed, such as costume dramas, modern family dramas, and military themes. Although there are many professional themes such as "The Good Wife", However, there are very few successful cases. This serious style cannot be understood by ordinary people, and ordinary people can't keep up with the rhythm. There is one story for one episode? The audience can't digest it.
The reason why Korean dramas are so popular in the Mainland is that they are slow in pace and can make people think and relax.
This time, Yang Can and Mai Weijian spent thoughts on communicating, but no matter how they describe and promote, it shows that urban white-collar workers in cities can accept this fast-paced, and they are even willing to stare at the English subtitles on the Internet. Etc.
Others smiled and waved their hands. The reason for their refusal is actually the same as that of National TV. According to their inherent logical thinking, it is difficult for the audience to accept this story mode and dare not take risks. After all, the top media name is not known, if Zhao Baogang Xinbao takes it. With this kind of film, they might even dare to try the water.
Nowadays, the market is so fiercely competitive that no one can make a little mistake. With so many dramas selected among various TV stations, why should they bet on such a subject matter? What you need to eat crabs is not strength, but courage. After all, others don't have the ability to use consciousness energy to measure the attractiveness of a drama.
So the disappointments of Yang Can and Mai Weijian are justified. Other experts say no, what can you refute
But today is different. Yang Can’s confidence in his heart is much greater than before, because the Hunan Satellite TV station they came to is famous for innovation and imitation. When it comes to remakes, Hunan Satellite TV is probably the ancestor of the country, and it’s only broadcast. The dramas "Ugly Invincible" and "Temptation to Go Home" are both remakes of American and Korean dramas and are very popular. If anyone in the industry has the courage to accept the "crab" in Yang Can's hands, it is them.
The Broadcasting and Television Building of Hunan Satellite TV was built very grandly. Mai Weijian took a deep breath with great hope, feeling a little tight in his heart, turned his head and looked at Yang Can, who was calm and relaxed, and sighed slightly: "Wang Yan, I really don’t know if your heart is made of iron. Why can’t you ever see you being nervous?”
Yang Can smiled. In fact, his palms are a little wet. Of course he is nervous. If it is his own business, he will never take his free and easy "sex" style into his heart, but "The Good Wife" is really infused. Many people have worked hard, and if they can’t succeed, Yang Can will feel that he owes them. Don’t look at his usual jokes, in fact, he is not sloppy at all when it comes to business.
The deserted atmosphere in the corridor of the purchasing department made Weijian Mai, who had returned from the United States, sighed: "Why is such a big TV station not popular? Why is there no one to promote the series?"
"Of course there are no people. Hunan Satellite TV's procurement team generally takes the initiative. Except for their own filming, they screen all imported dramas themselves, and then send people to Hong Kong and South Korea to contact them."
Yang Can knows a little bit about this. Although domestic TV stations are blooming, they can be regarded as having their own merits, but in the long run, there are only three TV stations that can be called the front. East Asia Satellite TV, which straddles the East Asia TV Group of China, Hong Kong and Taiwan, and Hunan Satellite TV, which has always been strong in the Mainland.
The reason why Hunan Satellite TV can develop so fast in a short period of time lies in its innovation and imitation. It imitates Japan and South Korea on variety shows, and copies American dramas on TV dramas. In the past few years, everyone was unanimously not optimistic about foreign costume dramas. The introduction of Korean costume "Dae Jang Geum" as the main feature set a record of ratings, and its courage can be called rare among other TV stations.
Under the leadership of the secretary, Yang Can and Mai Weijian came to their independent office, knocked on the door and asked, "Manager Qin, the representative of the top media is here."
Manager Qin, who opened the door with a smile, was a middle-aged woman, about forty years younger, with a very energetic hair, and wearing a uniform. Because of her slightly fattened figure, she looked a little small, and her face makeup was very natural. It was not like that of ordinary large companies The management's aggressive temperament is very kind.
"Come on, Manager Yang, hello, I've been waiting for you for a long time, Director Mike. We haven't seen you for a long time."
When looking at Mai Weijian, Manager Qin froze and looked a little unnatural. Mai Weijian also froze for a moment, and said in a huff: "Qin Fang. What are you? Long time no see." The two actually knew each other, Mai. Wei Jian's chest shrank a lot at once.
Yang Can looked at the consciousness of the two, and was a little surprised. The two were actually old acquaintances, and they seemed to have a somewhat ambiguous taste... But they also seemed to be against the enemy. It is estimated that this woman Mai Weijian was fooled when he returned to China. One of it.
Qin Fang greeted Yang Can to drink water and looked at him. He was slightly surprised. This shameless young man didn't look big. He was definitely not thirty years old. How could he subdue Mai Weijian's thorny head? This temperament does not resemble a businessman, nor a literary youth, and really does not resemble a TV producer.
"I take the liberty to ask a drama. I think the legal representative of the top media is also surnamed Yang. You also manage the company as Manager Yang?"
Yang Can had heard this too many times during this period. Whenever he said something like this, the other party generally didn't think much of him. He just smiled and admitted it.
"Oh, don't get me wrong, Manager Yang, I just want to confirm that this is the process of our TV station, please don't worry about it."
Qin Fang's attitude was very kind and did not deliberately make things difficult. He took a picture of the script on the table and glanced meaningfully. Mai Weijian nodded: "I have read the script, although it was adapted but modified. It's very fine, it has its own taste, and its quality is very "colorful"."