Facts have proved that although Xue Qiyuan’s words are a bit awkward, her judgment is extremely correct. In the following time, Yang Can still experienced failures again and again, and all the satellite TV stations he contacted rejected him without exception. But at the same time, Yang Can found a new ally of his, the domestic video site Youku.
A Chinese diplomatic spokesperson once said this famous saying, "China’s Internet is the most free in the world." Although this drama has been attacked by most of the netizens, from a certain point of view it is very dramatic. Accurately, looking at the whole world, I am afraid that no country can enjoy almost massive amounts of music, movies, news and other information for free through a computer and a network cable like China.
The lack of domestic intellectual property protection has led to the fact that China has the world's largest online tour group today, but there are not many websites that really make money, and Youku is one of them.
This video network, which was launched in 2006 with 3 million US dollars, started with game videos as its main focus. It has all-inclusive content and a style of tracking facts and hot spots. It has quickly become the banner "sex" website among many video networks. In the past two years This network media has also begun to set foot in the film and television industry. While broadcasting the outsourcing copyrights, it also continues to produce self-produced website dramas with very rich experience.
Unlike the traditional profit model of television media, Youku is a profit model relying on pure advertising. Due to the increasing attention of film and television copyrights in recent years, the proportion of advertising on video networks has also increased correspondingly, which makes him currently in a very high position. Embarrassing situation.
Nowadays, online media copyright has reached a relatively high level. Last year, the online copyright of mainland TV series did not exceed 200,000, but now the highest has reached 800,000, and Xinhuan Zhugege has sold a total of 3,000. The sky-high network price of 10,000 yuan.
From this point of view, even if it is simply sold to Youku, the top media may recover the cost, but unfortunately this price is set by the video website itself, and usually it is no different from the review by the responsible department of the TV station. Almost the same, no one is stupid enough to buy a bad show at a sky-high price.
And now in the theater in the Youku headquarters building, Wu Wei, deputy manager of the distribution department, Chen Qiaoshu, deputy manager of the outsourcing department, self-made drama director Lu Zhengyu, who once filmed "Hip Hop Quartet", and three Youku company professionals are sitting with Yang Can and Mai Weijian, beside Yang Xiuya, looked at the screen with interest. The wall behind was printed with a large pattern on the background of Youku's poster "The world is watching".
Yang Can sat on their right hand and exchanged opinions with Mai Weijian calmly. A few days ago, he asked Mai Weijian to edit "The Good Wife" into a small clip to contact Youku. Maybe Yang Xiuya was in The appeal among the young people played a role, but Youku took him unexpectedly and sent such a team to review his dramas, so the three of them left for Beijing.
Almost all day today, these three are carefully watching the details of the drama, combing their heads and splitting their heads. The new director Lu Zhengyu, born in 1983, is very humorous and has a bit of Zhou Xingchi's charm. Originally, he was always with the next. Wu Wei, the deputy manager of the publishing department, laughed and teased something, but after seeing the clip of Yang Xiuya's inner monologue, the whole person calmed down and fell into the tight rhythm of the plot.
Although their emotions rarely have any particularly emotional ups and downs, Wu Wei's eyebrows are constantly stirred, and Lu Zhengyu nodded his head from time to time, with an expression of admiration on his face.
"Director Mai, I only know what American style is today."
When the screening of 7 episodes was over, Lu Zhengyu got up almost immediately and shook Mai Weijian’s hand convincingly. He admired the five-body cast in his heart. This is professional. The domestic dramas are really compared to him. It's too pediatric.
Wu Wei, the deputy manager of the publishing department, nodded secretly, but his face looked disapproving. They were here to review the price. Naturally, they could not be too positive. They just looked at Yang Can with some curiosity: "Dare to ask Manager Yang, how are you? The movie was shot on high-definition film?" The exquisite and soft beauty in the picture is really fascinating.
"Yes." Mai Weijian rushed to reply, his tone was quite triumphant, and he was also very happy. Although his own boss, Yang Can, has no money, he himself has a lot of inventory. In the current era, Korean and American dramas are almost All of them were shot with expensive film, but few in China. Most of them commented that the "color" of the domestic TV series is dim and there is no sense of layering and vividness because it is a digital record.
I think Han Xing An came to China to make a movie in Xu. He regretted going back and strongly urged his Korean fans not to watch it. The reason is that the picture is rough. Let’s not talk about this drama. The exquisite picture is definitely catching up with the United States and surpassing Japan. .
Wu Wei and the three people were surprised and felt incredible. They were both envious and strange. What they admired was that their direct-produced dramas on Youku were too far behind others, and they were strange because they used them so well. Film, why is there no other famous actor except Yang Xiuya? The lineup is too bad.
Chen Qiaoshu, deputy manager of the outsourcing department, frowned slightly: “Manager Yang, I don’t like to go around in circles, so let’s be honest, I agree that this is a good TV.” He sighed, “But you should know that we The website stipulates that if there is no simultaneous broadcast from the TV station, then the copyright fee we purchased cannot exceed 10,000 yuan per episode." Yang Xiuya and Mai Weijian both frowned slightly. The cap of 10,000 yuan per episode means that they may Each episode can only be sold for one thousand... This is not even one-tenth of the cost.
But this is the fact, everyone thinks it’s a good thing, but the market is another matter. Even if the original American drama "The Good Wife" is on Youku, the click rate is not as high as the popular domestic drama. Still quite important.
Before Yang Can could speak, the young Lu Zhengyu tried to persuade him: "Manager Yang, I think you must have something to do with this scene. The previous Hunan TV remake of South Korea's "Temptation to Go Home" was also a big fire. The original version of the Korean drama that you are driving, your film is really not worse than the original version. It's better to run more TV stations first, and then come to us."
Both Chen Qiaoshu and Wu Wei were a little surprised. Although Director Lu was young, he was very proud of him. He rarely praised him so much. If he said this today, it seems that he was really caught by Mai Weijian and Yang Xiuya. Impressed, rare, really rare.
"It is true. I also think what Director Lu said is reasonable. Although I also hope that we can take advantage of this big advantage, but Manager Yang, you should run the TV station first. The local station is fine. Then we will talk about it. At least we I'll add it to 21 thousand episodes." Wu Wei actually admires the courage of the top media to shoot such adventurous "sex" themes. It is rare to say this, and it can be regarded as his own heart.
Yang Xiuya and Mai Weijian shook their heads with a wry smile almost at the same time. They haven't tried it. The TV station is not as open as the video website... They are tired of closed doors.
"Three, I would take the liberty to ask, Youku website has another set of policies for solo dramas." Yang Can has carefully studied the consciousness of these people when watching the trial film just now. Their psychology is early. It's clear, and I know what to say to them.
Wu Wei and Chen Qiaoshu looked at each other, and both nodded: "Yes, what do you mean by Manager Yang?"
Yang Can paused for a while and looked at them confidently: "Our company can sell the copyright to Youku.com according to the model of a solo drama..."
When I said this, both Yang Xiuya and Mai Weijian looked at him incredulously. The solo drama meant that after the copyright was sold to the website, the copyright belonged to the website. In the future, even if it was bought by a TV station, the income would be great. It will be attributed to the website, this is definitely a way to kill chickens and get eggs. Besides, even if you look at this situation, even if you buy Youku in a solo drama mode, the bid is too high, and the cost will definitely not be recovered.
Is Yang Can crazy? This is Yang Xiuya and Mai Weijian both screaming in the interior, looking at him with a hint of shock in their eyes.
"However, it is sold to you in this solo drama model. In the contract, I asked you to specify that you must use the previous "Old Boy" propaganda model to promote this drama, and the top media must also receive the support of your translation team. We will make "The Good Wife" into Japanese, Korean, Thai, and English. Give us the special effects version with subtitles."
Yang Can looked at the three with a strange look in his eyes: "The domestic copyright of the solo drama belongs to you. You are responsible for the promotion. What I want is the copyright of Hong Kong, Macao, Taiwan and overseas."
Wu Wei and Chen Qiaoshu were both stunned for a moment. They went through the matter in their minds and exchanged opinions. Wu Wei suddenly asked Yang Can curiously: "Manager Yang, can I take the liberty to ask? Is the subtitled version to be negotiated with TV stations in other Asian countries?"