Everything is ready for the promotion meeting, and dozens of people on Youku.com are relieved. As the president of Youku, Gu Yong will hold the crystal clear tall glass in his hand, and the scarlet dry red wine wall gently shakes. Wu Wei nervously sees through from inside.
In the second half of the year, Youku's film and television business volume increased by 50% year-on-year. In the case that the profits of almost all domestic TV dramas that purchase copyrights are declining, it was originally expected that this year’s profit growth would be lower than last year. I did not expect the results to be It's so good, all of this is because "The Good Wife" was shown on Youku.com.
In the past few months, the TV "The Good Wife" alone has brought more than 10 million net profits. This is not counting the new advertising contracts. Gu Yong will always be very helpful to this producer, Yang Can. Interest, it’s just that I have never had a chance to meet. This time he came to the promotion meeting and wanted to get to know his partner. Didn’t expect that Yang Can didn’t take the initiative to look for him in the past few days? Didn't the top media have the idea of climbing on Youku
In Wu Wei's view, Gu Yongjiang's calm face made him feel a little bit frightened. He wanted to get close to the president very much, but he felt that he was too extravagant.
"It's been a long time since I had a drink with Deputy Manager Wu." Gu Yong raised his glass. Few people would add an adverb to Wu Wei's title, only Gu Yong would call it that way.
"President Gu is busy with personnel affairs." Wu Wei hurriedly raised his wine glass in response, and drank a sip of wine like a gracious drink. He really seldom could talk to his own president, who is almost out of the company. The level of the two is separated. Too far.
"What do you think is the top company, if we make an acquisition of 20 million yuan, will they agree?" Gu Yongjiang casually scared Wu Wei into a daze, 20 million! Is the top worth so much money? Youku.com previously acquired the teams of many small film and television companies, none of which has more than two million yuan. This time the price has been raised tenfold. How can you not be surprised
Wu Wei thought about it for a while, and after careful consideration of his words, he said carefully: "I think it's difficult."
"Not enough money?" Gu Yongjiang asked calmly.
"Bao Gu. This is not a question of money, but Yang Can. I observe that this top media is just his own words, and I am afraid that this person will not be subordinate to anyone. I think even if you buy the top media, The team will be handed over to him, and he will never agree. His "sex" character is like this, he would rather bend than bend..."
Wu Wei peeked into Gu Yongjiang's eyes as he spoke, but he didn't say anything in his heart. Yang Can felt a bit like his boss, a man who dared to do everything.
Gu Yongjiang shook his head and sighed: "It's a pity, when I was his age, he was like this. He will know after a few years. When there are things that should be bowed, just bow your head and things can be done. Shun, although "The Good Wife" was successful, his publicity model also offended almost all the provincial satellite TVs in the country. Without us in the middle, it would be difficult for the top to survive."
Wu Wei nodded again and again. This is the truth. This time, "The Good Wife" is under the banner of being rejected by more than 20 domestic TV stations. The better the response, the more mouths will be drawn on the faces of the TV stations. People in the industry are afraid There are many people who hate the company that is just emerging from the top, I am afraid that the difficulties they will encounter in their next TV series will be greater than they are now.
"No matter, there is always a time when he comes to beg us. Wait a minute. It's not bad to let him hone. It needs us more than we need top class. Top class needs us more." Gu Yongjiang sighed very much for Yang. Can regrets that for a character like him, the desire for talent is extremely strong. He admires Yang Can's style, ability, courage, and means. It is also out of a strong love for talent and wants to take him as himself. Yes, but he also knows that this matter can't be anxious.
Wu Wei sullen his head and said nothing. He didn't dare to say something. Based on his understanding of this period of time, he probably knew what Yang Can was thinking. This Gu Yongjiang probably never thought of Yang Can's ambitions. Not only did he not lose to it. He, and even better than him, is afraid that according to Yang Can’s "sex" personality, he will completely entangle other companies within a year or two. Since he can get a film and television company from a magazine, the inconsistency will touch other fields. .
This style of behavior is not without precedent. There is one in the West. The media tycoon Murdoch did this. From the very beginning, Murdoch’s behavior was a bit shocking, and he was criticized by many peers. But Murdoch From a newspaper to a TV station, film and television company, and online media, almost every aspect of the media has been touched. Now the communication empire he has built is affecting the pulse of the entire world all the time.
In the first two years of his career, Murdoch was just an intern in the Melbourne Herald. Compared with Yang Can's rocket-like rise, it is even more shocking.
The location of this promotion meeting is the International Convention and Exhibition Center. From a distance, people can easily see the large-scale billboards, from the internationally renowned Fan Bingbing, Shu Qi, to the domestically known floor-to-ceiling glass curtain wall. Popularity Ge You, Jiang Wen, and major film and television companies all put their own "sex" characters on the huge publicity posters covered with raincloths in the conference center.
On the day when the promotion started, the tarp covering the billboard had been removed. Under the golden sun, those star-lit posters were very eye-catching, and people who passed by unconsciously stopped to watch for a while.
The promotion conference was very popular. There were hundreds of staff at the booths of major domestic film and television companies. Many film and television purchasers from all over Asia, Fuji TV in Japan, sbs in South Korea, and even the United States were shuttled there. All Fox companies have sent special personnel, not to mention those companies in Southeast Asia, Hong Kong, Macao and Taiwan.
But unlike Huayi Brothers, China Film, and Xinbao, the front door of the big companies is different. The small company propaganda desks all over the country are particularly deserted. Few people from other countries come to ask, and occasionally they are interested in asking a few words. They are also domestic people, with only one exception, that is Yang Can's top media.
Yang Xiuya, who turned all sentient beings upside down, attended in person as the spokesperson, attracting the attention of dozens of reporters and even representatives of various parties in Asia. The charm is not inferior to those of actresses like Fan Bingbing, wearing a white and tight-fitting body. Yang Xiuya's long-haired shawl in the dress is a combination of clear and charming and charming. The four words of the country and the city can not be more appropriate to describe her.
Even many young female celebrities in the same industry were envious and stopped to watch.
It seems that Yang Xiuya can make a movie or not, but she is already one of the most influential TV actors in China.
As the agent, Yang Yan sighed and said to Yang Can with gratitude: "Manager Yang, honestly tell you that when I took over Xiuya half a year ago, I really never dreamed of this day. Thank you very much."
Yang Yan received a business card today and received a soft hand. She has never felt that she has been so successful as an agent. In the past, she was always begging others, but today it was others who begged her. It turned out to be so pleasant to enjoy the respect of others. No wonder everyone wants to succeed.
"Sister Yanzi, you joked. I just pushed it. Xiuya has the strength and you found Kuaibao." Yang Can smoked a cigarette very modestly. He knew in his heart that he could only see one. People's potential, whether they can succeed or not depends on themselves.
Zhou Haoran, who represents Nanzhou Magazine, shook her head and exclaimed: "Brother Yang, don’t you know that too much humility is pride? I think what you said is completely proud..." The small employees around were all stunned. Laugh, when I watch Yang Can, I have a respect for them. They admire this boss from the bottom of my heart. They can have this achievement at almost the same age as them, which is better than those rich second generations who don’t know. How many times.
The performance of the top media in this promotion can definitely be called brilliant. Japan’s Fuji TV, South Korea’s KBS, Taiwan’s eight major TV stations, Singapore TV stations and other twelve TV stations purchased the broadcasting rights, second only to this year’s two. Purchase volume of costume dramas "New Water Margin" and "New Pearls Return".
The amount of the signed overseas contract copyright reached 1.78 million US dollars. This figure is pure profit, which means that it has far exceeded the domestic profit of "The Good Wife". A three million investment film has created a net profit of close to three. Ten million, ten times the rate of return on investment, this is the rate of return on investment that does not count advertising revenue but only copyright fees, which is very rare in the Chinese TV calendar in recent years.
Although "Xin Huan Zhu Ge Ge" because of the long series, the selling copyright fee is higher than that of "The Good Wife", but its investment is indeed 100 million yuan. If you don't count the sky-high advertising revenue that has been hyped up, light It is the copyright fee, which is actually a negative number.
It is also for this reason that people in the industry naturally focus on the emerging company of top media. Of course, the magic of "The Good Wife" is not only because it makes money, but also because he pioneered an unprecedented model, a mainland China. The model of professional drama to open up overseas markets.
Just like Taiwan’s "Meteor Garden", there was no so-called idol drama in Taiwan before Meteor Garden. After Meteor Garden, Taiwan sold more than three-digit idol dramas from all over Asia every year, bringing tourism to Taiwan every year. The sum of the benefits of advertising, royalties, etc. reaches several hundred million Taiwan dollars.
From this point of view, the contribution of top media is far from being as simple as a TV series, and it is a very lively new "trend" of film and television, and even people in the industry have spoken. Judging from the current situation, at least next year Several hundred million dollars of investment will turn to the professional fashion drama market. Now there are seven or eight lawyer dramas that major film and television companies plan to start filming. This cannot but be said to be the magic of "The Good Wife".