There is a general division of labor between candidates and the campaign team. If you use business language to compare, you can say that candidates are products, and the task of the entire campaign team is to sell this product to voters.
Candidates are mainly responsible for contacting and speaking ***, and they cannot manage the campaign by themselves, otherwise the burden will be too heavy, and the entire election will become disoriented because of the candidate's excessive attention to details.
In the entire campaign, the professional manager responsible for serving as the campaign manager is the soul of the whole team. There is no doubt that the campaign manager Grespi recommended by the National Party is very good. He was once the campaign manager of three governors. , It was just because he was more eager for quick success and quick profit and was not very popular, so this time he was dispatched to assist Huang Wendao.
Grispi’s first opinion was to ask Huang Wendao’s campaign team to participate in a training organized by the Democratic Party for candidates at all levels of the party, the so-called “party school” of the Democratic Party, located in an institution called the “Leadership Institute”.
The Leadership Institute is an institution founded by the famous Democrat Morton Kidd in the 1980s. Its main purpose is to train and help candidates within the Democratic Party. It has trained hundreds of Democrats from the federal senator, the House of Representatives, to local governors and hospitals. The leader, former US President Clinton is also one of the graduates here.
The training time is not long, only one week, but the schedule is very tight. Every layer starts at 8 o'clock in the morning and continues until after 8 o'clock in the evening.
Since candidates can bring their own team to participate in the course, Yang Can, a consultant who lacks political experience, naturally also participates in it.
The candidates for this issue in the lecture hall come from a team of 35 candidates from more than 20 states. There are candidates for governors, mayors, and members of parliament. There are also candidates who plan to become campaign managers or set up non-profit organizations.
Grispi was very serious about the precautions for everyone who participated for the first time: "Don't plan on the lecturer's speech, don't argue with the lecturer, don't run a small business..."
Xue Qiyuan wears glasses and a narrow suit, she has a particularly elegant sense of "sex", holding a pen to record something seriously, and from time to time, she uses her hands to lift the hair that is in her ears, which attracts many men's "sex". From here, it is obvious that although Huang Wendao does not receive much attention within the Democratic Party, he is indeed the leader in the news spokesperson.
Everyone envied him for having such a charismatic spokesperson.
Yang Can leaned lazily on the bench, chatting with the people next to him. Next to him was a colonel who was running for a state legislator in a nearby district, and a young man from Texas who dreamed of being a campaign manager was very close to him.
Among Hu Kan, Yang Can’s eloquence and excellent communication skills made these two admirable. They couldn’t help but asked him which state he was the campaign manager. After the colonel knew that Yang Can was not an American, it was even half of the time. Just kidding:
"Yang, it's a pity~ you are not an American, otherwise you might be a strong competitor to elect the governor."
This word inadvertently fell into other people's ears, and the eyes cast at Yang Can suddenly seemed a little bit ridiculous. I wondered if Colonel Kent, who is such a shameless Chinese boy, praised him too much? It’s almost the same as running for governor and running for the "chairman" of the student union in the university.
Even Grispi, who was his own, was a little bit dumbfounded, and whispered a reminder in Huang Wendao's ear.
Although the tables, chairs and benches in the teachers are the most uncomfortable bargains of hard plastic and artificial decks, the courses here are absolutely top-notch.
Every day lectures are made by the Democratic Party’s highly involved experts in various fields, including such big figures as Mark Mills, the chief executive of the anti-union work rights organization in Angola, and Dan Gaynor, the director of the Media Research Institute.
Although these big guys lecture here are voluntary work within the Democratic Party, of course, the main purpose is to build their own credibility among these future elites.
Yang Can was fairly honest in the first two days. He listened carefully to some professional knowledge about preparations for election, self-assessment, dealing with media and negative elections, facing voters, making public speeches, organizing campaign teams, and winning support from the party. Primary elections, Internet campaigns, large-scale advertising mailings... and many other things.
He didn't change these things, he just knew a little bit. These professional areas were all areas that Huang Wendao and Grispi had to "worry" about.
On the third day, the real focus did not begin. Yang Can sat up upright, and for the first time maintained a focused air like everyone else. Xue Qiyuan could not help but pursed his lips when he noticed his reaction and laughed.
"What are you laughing at?" Yang Can asked her.
"I'm laughing at how fast someone has changed from a bad boy to a triple-good student." Xue Qiyuan said with squinting eyes.
"You still don't understand your dear..." Yang Can smiled and avoided the high heels under Xue Qiyuan's desk.
The reason for today’s lecture can be said to be enough to make everyone present stand at attention and salute. Joe Wilson, who served as the campaign manager of former U.S. President Clinton for ten years, is highly respected in the Democratic Party, although his hair is almost lost. Yes, but the body in a suit is quite straight and the spirit head is very good.
In the solemn and rigorous atmosphere, the old man patted the table and slowly swept across the faces of the candidates under the stage with blue "color" eyes, and asked in a low voice:
"Guys, can any of you tell me what the core of the campaign is? In one sentence."
As soon as the problem came up, someone below raised their hands and shouted: "It's the candidate's ability!" "It's the campaign manager's strategy!"
The young man from Texas yelled loudest: "Is the candidate handsome?" The little humor made everyone laugh.
Joe Wilson indeed nodded, pointing to the young guy in Texas and said: "The answer you said is the closest." Amidst everyone's doubts, he wrote a line on the blackboard:
"The core of the campaign is to establish the candidate's image among voters."
Yang Can smiled in his heart, this old man hit the nail on the head, what is an election? It is what most voters like, believers, supporters, and trustworthy people. The closer you get to this image, the higher the chance of success in the election. The so-called policies and abilities are empty words in the end, and they have not yet held this position. , No one knows whether he is competent or not.
It is important to create the image of the candidate, so that it is close to the ideal image of most voters. Only the voters feel that this candidate can represent them and belong to them. Then the other details of the election can be ignored, the most famous definition in psychology There is such a one:
"Most people are subjective."
The famous tantrum in the party once again emphasized this top priority:
"Whether you are running for mayor, councillor, governor, or anything else, remember that your only goal is to get the support of the people! You must put your main energy on interacting with the people to each other. Public speeches in the agency are the key to your success~~"
Grispi frowned when he heard this, and couldn't help but glance at his boss Huang Wendao. Public speech happened to be his life. Huang Wendao is a well-known pragmatist in the Democratic Party. He has a good image, self-cleanliness, and first-class ability to handle government affairs. But this Asian city hospital, which has always been gentle and gentle, lacks some passion and motivation. This is the sorrow of the doer.
Xue Qiyuan also had the same mind. She kept repeating the four words "public speech" in her notebook. At the end of the writing, she felt a sense of powerlessness rising from the bottom of her heart. If Uncle Huang is not a bit worse in this regard, this There should be a chance.
Huang Wendao had a calm expression on his face. It was his and his own, and it was useless if it wasn't his insistence.
Joe Wilson began to explain the most essential content. In addition to his voice, the teacher could only hear the "click" of the keyboard.
"When you are speaking, your legs are 90 degrees to the ground, and your upper body is tilted 15 degrees forward. At first you will find this very difficult. After standing for two or three minutes, everyone will straighten their bodies consciously or unconsciously. However, this angle is that the camera and the audience seem to be both cordial and attentive to the audience, and people who stand up straight will seem to make people feel alienated.
When answering questions nervously, you must not put your hands on both sides of the podium, but hide them, because the movements of your hands are the easiest to "expose" the true emotions. If you really can't relax, you can try to press the palm of your right hand with your left thumb. ."
Joe Wilson’s good words made everyone nod their heads. Some things they knew, but there were also many details they ignored. Xue Qiyuan took this kind of leadership course for the first time, and she felt that the Americans were indeed there. The research in this area is very thorough.
Of course, the one who has the most insight is Yang Can. He observed slightly beside him and found that these so-called doorways are actually ways to strengthen consciousness energy. For example, the upper body is tilted 15 degrees. For most people, it shows the most energy of the body. The perfect posture is nothing more.
Pressing the thumb of the left hand tightly on the heart of the right hand is to allow the energy of the left and right sides of the body to connect, and prevent the consciousness energy from floating too much due to psychological factors. These seemingly unrigorous scientific basis are just subjective tricks accumulated from experience, which are almost 100% in line. Principle of Conscious Energy. .
Now in this class, Yang Can has a strange feeling, as if he is a person who has returned to the ancient times with the current knowledge of chemistry and physics, and is listening to a so-called "sword-making master" explaining the process of sword-making:
If the iron block is heated repeatedly, the sword body will be strong. After quenching with animal "urine" and animal fat, the blade will be hard and sharp, and the back of the blade will be made of steel and be flexible to prevent it from breaking.
The basic principle that the master swordsmith talks endlessly but does not understand at all. The reason for repeated quenching is to reduce the carbon content in the ferroalloy, and the animal's urine contains a lot of salt. Quenching cools faster than water, and steel will be hard. …
To Yang Can, there are still many things that are wrong. After taking a detour, if he is asked to come, he can adjust the consciousness energy in a very simple way.
Next, campaign expert Joe Wilson asked all the candidates to demonstrate what he explained just now. Everyone must meet his requirements.
"After countless psychologists and public opinion surveys, I found out through a lot of work that voters usually decide whether they like a candidate within 14 seconds. The appearance affects 55%, the voice accounts for 38%, and the speech Only accounts for seven percent...
You know the predecessor of the Republican Party, President Bush, he is actually a logically confused idiot, but he has done the best in the first 14 seconds~"
When everyone goes up, Joe Wilson constantly adjusts their standing posture, speaking speed, facial expressions should be relaxed, eye movement speed should be appropriate, voice must use slow and powerful bass.
He must meet his requirements 100% to be able to step down. Everyone adjusted according to Joe Wilson's instructions over and over again. At the same time as everyone focused on practicing, Yang Can almost couldn't stand it anymore.
This old man is also too rigid in his brain. Although these rigid indicators are very "scientific", everyone has their own different characteristics. Adapting to most movements does not mean adapting to the individual. Some people follow Joe. Wilson's creation, the energy does not rise but falls, completely unnatural and indecent.
Of course, this can’t be blamed on Joe Wilson. He put Clinton in the presidential position by relying on a set of rules. He believed in it as well. For example, the retired colonel was greatly improved because of his leading speech. , It was completely reborn, and many people in the audience applauded and congratulated.
When it was Huang Wendao's turn to go up, Joe Wilson looked extremely impatient, and constantly adjusted his speaking speed, as if he hated his accent.
"You must have key words and personal feelings in your sentences! I can't hear your feelings, are you talking foul language to your wife!?"
Huang Wendao seemed extremely embarrassed. The colleagues in the Democratic Party in the audience also smiled mockingly or sighed with sympathy. Such a gentle and non-aggressive Chinese came to the election, and anyone with a discerning eye could see that it was not too suitable. .
"You idiot, how many times have I said that you have to lean forward 15 degrees~! Why do you straighten your waist, do you want to prove that you are above it!" The grumpy old man Joe Wilson sat down from the perspective of the audience. Observing, finally couldn't help but yell, quite a bit of hatred for iron and steel.
Both Xue Qiyuan and Grispi seemed helpless. The two kept communicating in the audience and began to think about countermeasures. It seems that Huang Wendao should be allowed to avoid public speaking as much as possible, and instead use media propaganda and the Internet to build their image. This is also not true. Way way.
Yang Can remained silent, constantly observing the changes in Huang Wendao's different speech speeds, different postures, and different expression energies.
The speech is not a fragment, but to establish a work of inheritance and transformation in a period of time. The fluctuation of energy should be a high-low-high pattern cycle, and with the summary of these few hours, Yang Can found that the gap between 100% is the most effective. Well, no more and no less.
During the intermission, Yang Can finally couldn't help it, and walked to Huang Wendao, who was helpless. At this time, Huang Wendao was being instructed by several other candidates on what to do and what to do.
Yang Can pressed his shoulders tightly, looked into his eyes and said, "Uncle Huang, you look at me, you should forget those shit rules for now, and follow this note to practice once. Don’t think about what others say, just follow Just do it last time."
Several candidates were very curious about what the campaign consultant handed over. After a few glances, they realized that it was a 14-second speech outline. On the outline of Yang Can, when he should be based on time standards. Pause, when to make an expression, the posture changes with the tone, etc., every detail is clearly described.
While everyone was surprised at the carefulness of the Chinese consultant, they were amused in their hearts. This conflicts with many things taught by Mr. Joe Wilson. Does this young man think he can do better than the president’s campaign manager? better.
"This..." Huang Wendao looked a little embarrassed. Grispi came over anxiously, holding Yang Can's hand with a complicated expression: "Yang, this is a very professional training. Don't let Mr. Huang get distracted, if you have any suggestions. Let's go back and discuss it again."
Yang Can's face sank naturally. He was obviously saying that his consultant was talking about what you "put in", making Grispi angry. This Chinese is too "chaotic", and there is nothing at all. If you understand, you can make a mess. Huang Wendao, who is a little embarrassed, has no intention of expressing his position. He sat back in his seat dull and silent on the spot. Do whatever you want.
Xue Qiyuan hesitated in her eyes, but she did not stop her. Yang Can was invited by her. Her position should be ugly to Yang Can, she could only sigh silently in her heart.
Huang Wendao couldn’t conquer Yang Can, so he could only practice continuously following the pattern of his manuscript. Yang Can corrected his "problems" one by one, and asked several colleagues who were still eager to help also leave with their heads in their hands. The matter is gone.
The rest time was over, the training restarted, and finally came to today's highlight, Joe Wilson greeted everyone to an outdoor podium.
Let Bill, the person in charge here, call all the fifty-two staff members of the "Leadership Institute" on duty today, including clerical staff, cleaners and managers.
Joe Wilson raised his voice to explain what everyone is going to do next:
"This is the last training today. You will use what you have learned to give a five-minute speech on this podium. You have also seen that each of them has a lamp on their seat. If you feel that the speaker moves him, By pressing the light, you can see your results most directly."
Whether it's a mule or a horse, or you have to go for a stroll to find out, these fifty-two ordinary people are the most representative of the attitude of ordinary voters, and winning their support is regarded as learning.
Everyone will inevitably start to become nervous. After all, it is the big boss in the party. The impression score may affect the future.