After Xue Guoji answered Yang Can’s question, he looked at him for a long time and asked a lot about his views on the media. The more he asked, the more deeply surprised and the depth of Yang Can’s insights and thinking, the more he felt that he was not an ordinary businessman. .
He also nodded secretly in his heart. The temperament of this little comrade was quite a bit like the nine-dead generals in the old army, and Wu Bin did not miss him.
When Wu Bin promised Yang Can to help him contact the China Film Company, Xue Guoji noticed Jian Xiaoxue’s joyful expression, and felt a little embarrassed in his heart. Alas, it seems that the rumors are true. What does Yang Can have, and the temper of his granddaughter, I'm afraid this thing can't be done so easily. When the time comes, the two sides will collide with each other. I am afraid that if Mars hits the earth..
At 9 o'clock in the morning, Nanchu Satellite TV on Friday.
"What? Say it again, China Film Corporation has promised to help you publish the Conferred God List?" Zheng Chucheng almost fell off his chair:
"Are you kidding? So that the top media movies are going to be released?" Zheng Chucheng has not recovered from the shock of the big headline about the officials of the Anyang Provincial Land Bureau, and fell into another surprise.
Yang Can smoked a cigarette and smiled and nodded: "Yes, I would like to trouble you to arrange. Satellite TV will broadcast a period of commercials during prime time. By the way, I will do a behind-the-scenes feature of the series "Fengshen Bang" and an interview with the leading actors."
"Great~~You are so amazing~ I'm going to watch the premiere with me." Xia Meng suddenly jumped onto Yang Can sitting on the sofa and yelled, letting Zheng Chucheng and Su Dong and others next to him. It's quite embarrassing. Everyone knows. Manager Yang has something to do with the anchor Xia, but he didn't expect them to be so blatant now.
Yang Can patted Xia Meng lightly, and Xia Meng, who was happy and forgetful, suddenly realized that she stuck out her tongue.
"Hurry up, arrange for Director Wu to prepare for an extraordinary meeting as soon as possible, and make adjustments to the program, hurry up." Zheng Chucheng greeted him cheerfully, and Yang Can's ability to handle the most troublesome part of the release really surprised him.
After the first time the news told me Xu Yangfu's "women", Yang Can called his fellow villagers in Nanshi one by one, including Su Yun, Zhang Dabao, and Gu Wan.
Of course, Zhu Huaicheng and Gu Wan were very happy, but Zhang Dabao, the little reporter who used to be with Yang Can, heard the news on the phone, and laughed and scolded: "You guys are bragging and not making drafts. You are still making movies. Could it be that you Can you put down the bad guys in the film industry?"
This evening, Yang Can, who returned to Nanshi, gathered all his friends at his home to gather together and set up a small barbecue party on the rooftop. Xia Meng, Yang Xiuya, Zhu Huaicheng, and Gu Wan played mahjong at the table. , And Zhang Dabao and Su Yun were fighting together and the atmosphere was very lively.
Yang Can never slept well when he came back from the United States. He squinted his eyes on the recliner. Although he was sleepy, he was still too excited to fall asleep. He simply sat up, holding a bottle of wine and a plate of peanuts and started to slow down. Slowly enjoy, although the southern city under the night scene is not so prosperous, it is familiar and quiet. The night wind blows over and blows Yang Can’s forehead hair into chaos. Looking at the moon in the sky, feeling this tranquility, the mood is slow. Calm down slowly.
Yang Xiuya was tired from playing mahjong, so she came over and patted Yang Can and said, "Go up and help me top two..." But she found that Yang Can was already asleep, her clear face softened for a while, and she stood gently beside him. Slowly lie on his arm.
"It turns out that you are a big man and you are tired. I thought you were made of iron." Looking at the profile of Yang Can's profile, Yang Xiuya gently drew his forehead hair with her hand, not allowing the ends of her hair to block Yang. Can’s face, this one is not a handsome face, but it makes her "fascinated". She inexplicably recalls the moment when she yelled on the rooftop. At that time, Yang Can’s unassuming words sounded like something Kind of prophecy.
"What a silly fool, how can I really do it, if I fail.. What will we be like now? Maybe... You are still a little reporter, and I will prepare food every day waiting for you Are you going home?"
Yang Xiuya was full of softness, talking to herself in a very soft voice. Amid the noise of the people next to them, the time and space around them seemed to stop. Yang Xiuya gently leaned her face on the back of Yang Can's hand. I just hope that at this moment the two will never be disturbed by others, and it will continue forever.
If she were to choose now, Yang Can and career, how would she choose? She could imagine the days when there was no filming, but she couldn't think of the days when Yang Can was not by her side. Yang Xiuya felt an unspeakable anxiety in her heart. She tightly grasped Yang Can's hand without daring to wake him up. Only at this moment Yang Can belonged to her completely, and no one was sharing this breath by her side.
Gu Wan saw it in the distance, and sighed in her heart. Seeing that Xia Meng was about to turn her head, she gently held her to talk, lest she disturb the two people over there.
****
The next day, Yang Can waited in the office of a top company, and Hu Andong, the release manager of China Film, arrived.
"Hello, Manager Hu." Yang Can smiled and got up to say hello to Hu Andong, closing the door from the inside and beckoning him to sit down.
"Hello, Mr. Yang has been admired for a long time." Hu Andong is full of white hair and looks very old, but he is actually only in his early fifties. People in the industry respect him as the big brother, but today this big brother treats Yang Can as a junior. Very respectful.
Hu Andong said okay, in fact, he's such a fart. He received a call in the middle of the night and rushed over from Beijing by plane overnight. He didn't sleep at all. But what can be done? This was delivered by Han Sanye, the head of China Film Group. Instructions.
"Mr. Yang, let me explain the general situation to you first." After sitting down, Hu Andong began to introduce China Film's policy of distributing films.
"In China, the specific box office share ratio for imported blockbuster movies is uniform: the state first draws 5% film special funds and 3.3% business tax. The remaining distributors are China Film and Television take 17%, theaters and theaters take 48%, and foreign producers Take 35%, which means your company gets 35% of the box office."
Yang Can nodded, he knew this beforehand.
Hu Andong took out the contract and said with a smile: "From now on, I will be solely responsible for the promotion of your Fengshen list." Hu Andong is also one of the top promotion managers in China Film. He has a very wide network of contacts. Wu Bin's face is imaginable. know.
Yang Can nodded. As a result, the contract was placed on the table and looked at the contents of the contract. The contract stated that the distribution rights in the mainland were given to China Film Corporation, and the TV rights in the mainland were also permanently sold to China Film Corporation. The company also said that it was sold to the national television station, and the share ratio was also very clear.
In fact, Hu Andong is also murmured this time. Yang Can’s investment this time is more than 130 million yuan. It can be said to be a super blockbuster in China. Although it was introduced as a co-production of overseas films, it is certainly not the case for mainlanders. Look, it will still be regarded as a domestic product. Is it a big problem if such a large investment can not be collected
Everyone in the industry knows that if the mainland wants a high box office, there are two major elements in the publicity offensive. The first is the director, and the second is the actor. The directors with the most publicity in the domestic box office are Zhang Yimou and Feng Xiaogang. The most popular box office actors are Ge You and Jet Li .
It is said that Zhou Yunfa and Yang Xiuya also have some propaganda power.
But Chow Yun-fat’s "Confucius", which was the only leader, had a bleak box office, and Yang Xiuya appeared in a movie for the first time. It is difficult to say whether she has a strong market appeal. After all, Zhao Wei, the most popular TV actress before, is a famous box office poison. Everyone has no bottom in their hearts. The most difficult thing to do is that the subject of this magical mythology is basically who touches who dies.
Moreover, in this Lunar New Year stall, there are not only Er Dongsheng’s "The Great Magician" and Wong Kar-wai’s "The Great Master", two extremely strong domestic blockbusters, as well as the legendary director Peter Jackson, who invested 500 million in the first half of the magical blockbuster "The Hobbit". set,
According to Hu Andong, who has seen the sample, even if he spends a lot of money to get the publicity method properly, the box office of this film is unlikely to exceed 100 million yuan, and even if it is more than 100 million yuan, it is impossible to recover the investment.
Of course, Yang Can did not expect that the domestic market alone could recover the cost. He still has the box office in the North American market, and the domestic market is only part of it.
According to Yang Can’s vision, in the North American market for DVDs, video tape rentals and other projects, how can there be TV copyrights, which should add up to about three times that of the domestic market. He wants to recover at least a quarter of the cost in the country, then it counts. At a loss.
Yang Can looked at this manager Hu and knew that he was not optimistic about the box office of the movie. As expected, Hu Andong carefully asked Yang Can after signing the contract: "Manager Yang, how much do you spend on the promotion budget? I can probably help you arrange some..."
According to foreign countries, the publicity costs are paid by the distributor, but the domestic publicity costs must be borne by the producer. Although Yang Can introduced the film overseas, it was introduced through a "special channel" and there is no all-inclusive policy, so China Film This time, I will not be responsible for its publicity, and can only do some auxiliary work.
Yang Can knocked on the ashes and spit out a number that Hu Andong felt a little unreasonable: "About two million or so."
"You mean US dollars?" Hu Andong asked in a daze.
"Renminbi." Yang Can replied calmly.
Hu Andong seemed a little overwhelmed. The mission was already thankless. This top player is playing him as a monkey. Two million~ He patted his chest with Sanye Han last night and said that he promised to complete the mission, two million. What should he do with RMB
To know that the general publicity methods of domestic movies have formed a routine, first of all, we must hold a trial screening. Please come over by those well-known film critics in the circle. It does not matter whether the movie is good or not. The main reason is that the red envelopes must be enough. The weight is generally 500-1000. The more film critics you invite, the better the publicity on the Internet in the early stage.
After this step is completed, the person in charge of the relevant theaters is then opened. The power of the theater line is very simple to arrange the times you broadcast, especially during the time period when blockbuster films such as the Spring Festival stalls, one more appearance. Just one more box office, this is a matter of everyone's interest, especially when the strength of several films is relatively equal, the power of life and death in the hands of the theater is very obvious.
After all these arrangements are made, when it is released, it is time to talk about the word of mouth and the media’s public opinion war. At this time, the top thing to do is to contact the person in charge of the movie and drama version of each newspaper and magazine, just for one, buy Layout!
Usually everybody already has a few pages in the advertisement section of the newspaper. In fact, many news sections are also sold directly.
The movie version and stock review version are the most obvious. As long as readers observe carefully, they can easily find that there are many news from the same company that have been "coincidentally" appearing in these pages. These are the annual sponsorship fees. It is effective.
There are a lot of tricks in the existence of "fuck", which is also an unspoken rule in the industry.
Of course, Yang Can, a media person, is familiar with these situations, but he did not intend to do so. The reason for this is simple. Because the price ratio of sex is too low, he is not unwilling to spend money on publicity, but he does not intend to do so. The mechanism of these black box "operations" has long been quite mature.
If several films were to be fought in the same period, then all the distribution companies would compete for the same resources. Compared with the distribution companies such as China Film, China Film, Beijing Oriental, Poly Bona, Yang Can did not have the resources in the industry, so he went to China Film to help improvise, but They also have an introduction film "The Hobbit", they will never tear down their own bar, at most it will end up with no effort.
If the top players want to get those resources, they will probably have to pay more than twice the price. According to the tradition of over 10 million blockbuster promotional expenses, then Yang Can will have to spend at least two thousand publicity expenses. Where does the top player still have these now? Money went in to serve these people.
Of course, Yang Can will not use this method of death. He has his advantages. It is not convenient for Hu Andong to say anything. After all, many people in this industry are not convinced by the general environment. Yang Can is not the first one, and absolutely It's not the last one. Whoever wants to challenge the big environment will have only one end.
Yang Can's goal has been achieved. During the Spring Festival, he also counted on others. After sending Hu Andong away, Yang Can immediately called Mai Weijian.
"The date has been set, the Spring Festival file, and there is more than a month left. You can arrange to discuss the issue of distribution."
"No problem, time is just right." Several people at Mai Weijian discussed it and came up with the same answer.
Everything is in accordance with Yang Can’s plan. Long before he returned to China, he had spent two weeks discussing the promotion plan in the United States with Mai Weijian and the others, and finally decided on a staged promotion plan. "Crouching Tiger, Hidden Dragon" is a successful way to promote in North America.
First achieved the success of the art theater line, and then gradually developed to the mass theater line. Before the "Feng Shen Bang" has been strongly supported by the Los Angeles "government", the American Academy of Film and Art will promote an excellent film for art performances every year for charity Career fundraising, this event has a huge influence in the United States. After getting this place, it virtually added a booster to "Feng Shen Bang".
The next three stages of steps will slowly appear after the release. During this time, Yang Can can focus entirely on the domestic market.
First of all, Yang Can launched the news of the upcoming release of "Fengshen Bang" on his Weibo, and promoted a beautiful official website, as well as some promotional films, with a very terrifying title: "Chinese Mythological Film that Beats the Hobbit" , The website has some behind-the-scenes and other productions that seem very rough.
Yang Can did not intend to let this website play any role in publicity, only wanted him to be there silently. Soon his die-hard fans of Yang Dapao all settled in one after another, becoming the carnival of a highly touted private club. Few of these people understand movies at all, they just sing praises entirely out of admiration for Yang Can.
Among them, a buddy named "Tank Company Commander" was the most absurd, and he wrote a masterpiece about "Whether the shit propaganda on this website should be changed".
The content of the article is probably: "The Hobbit is just a pornographic movie by its name, and pay for his mother’s 500 million investment and listen to those old Americans. The name is so vulgar, violent, and it must be Titanic. The content of the film, you compare Yang Da Pao's movie with him? This is not to humiliate Yang Da Pao. At any rate, we Yang Xiuya is a domestic sister, and Fa Ge is in charge? Who is the starring role of Hobbit? A foreign dwarf!? The Lord of the Rings is the Lord of the Rings. In a movie that sells special effects, I did not know what was being filmed for a long time, and now I am using foreign myths to cheat money!? I call on the Chinese to collectively boycott the Hobbit and support the list of gods!"
This guy even listed all the actors in it one by one, and listed ten elements, proving that the Hobbit is a very old-fashioned blockbuster at all, and how has the advantage of the gods list, and even implicated those in the Lord of the Rings. The incomprehensible western background explains how sparse his movies are.
And this ridiculous and absurd article was completely written by a layman, and it reached the homepage of the web forum.
At the same time, die-hard Yang Dapao fans on Douban and Time.com have all registered to get this movie that just went online to a high score of 8.7.
These are naturally the result of Yang Can’s arrangement. The reporters of Nanzhou Magazine are already very familiar with this kind of "operation". The average reporter will start working in front of the computer tomorrow. Mtime.com goes to register to score.
At first, these publicity effects were ineffective, but after about three days, I gradually noticed and paid attention.
Yang Can immediately asked Youku, a strategic alliance partner, to cooperate with the website's most talented three editors. He edited the "Tank Company Commander"'s role as a fragment of the Lord of the Rings into a ridicule of foreign masterpieces. Binmao, coupled with the dialects of various places used in the dialogue, immediately became a popular on-demand video.
In just a few days, the "tank company commander" became popular and became the hottest topic figure, and his fame was caused by the public outrage caused by his nonsense comments.
It is still time in China. All people who like movies almost without exception spurn domestic movies and sing praises to American movies.
In fact, it can’t be said that these netizens are extreme. It’s just that the number of recent domestic films shot in recent years has been increasing, but the overall quality has shown a downward trend. Although there are some terrible works in the United States, many domestic films are not seen , And the standard of imported films is generally quite high. In such a comparison, we have developed this kind of thinking mode.
The tank company commander suddenly became the target of all abuses. "Shit egg, illiterate dare to write film reviews." "These days, domestic movies are all left with this prowess? Just relying on the mouth to get rid of the room, it's too shady. Right!?" "Compared with the Hobbit in the Conferred God List!? Don't you let Pleasant Goat and Mickey Mouse pk~!?"