Kidnapping propaganda
In the troubling of industry insiders and netizens, the "Fengshen Bang", which caused public outrage, was rated by tens of thousands of people on Douban.com and Mtime.com. Under the pressure of abrupt pressure, it was 5 points on the Internet for a while. The gunpowder was everywhere, and a mighty war of curses began.
The comparison between the original Conferred God List and Hobbit gradually escalated into a war of words between domestically produced films and imported blockbusters. Those who supported domestically produced films all despised each other in the name of patriotism, while the crowds of imported blockbuster films used the professional perspective and technology of the film. Angles one by one criticize the crude production of domestic movies.
Who can’t figure out how this scolding war started, at what stage it escalated, and why it continued to be so intense that even afterwards, many participants themselves were a little confused, and often seemed like this one. The struggle is going to end, but new people have jumped out to provoke the end of the war with their own angles.
From the actors, plot arrangements, aesthetics, camera, and even dialogue to illustrate the attacks, many of which involve quite confidential information in the film, so that some savvy netizens have realized that all this is planned by someone behind the scenes, screaming that this is a hype Unfortunately, in the case of gunfire between the two camps, no one cared about such a sound.
The most funny thing is that these two movies have not been released at all, but they have been discussed in in-depth details, but the real key plot is still half-hidden with Pipa, making people "touch" confused.
Those in the industry who are sitting on the sidelines naturally know that someone is "fuck" behind the scenes to do all the effects, and they can't help but murmur in their hearts, "The Hobbit" was introduced by China Film, how can the top side have such courage to use this? What about unreasonable methods for propaganda
At this time, Yang Can was drinking tea in the office with Youxian and Zheng Chucheng, Hu Andong, and sitting with Xia Meng and Su Dong after participating in the recording of the publicity program of Nanchu Satellite TV.
"Your kid would be opportunistic. Why would you think of such a detrimental trick?" Zheng Chucheng's mouth was cursing, but the corners of his mouth were slightly raised.
Yang Can put his hands behind his head, leaned comfortably on the back of the chair, and said calmly:
"According to what the domestic companies learned, the bad film "Painted Wall" was not based on "Legend of the White Snake". I also painted gourds in the same way, and now I learn to sell it now."
With such a big publicity offensive as "The Hobbit", as long as the "Hobbit" is tied to it, then the "Hobbit" propaganda is equivalent to the propaganda of "The Hobbit". If Yang Can doesn't use this time-saving method, Then he is not Yang Can.
Of course, there is another reason why Yang Can did this. That is, Tianying Company was solely responsible for the promotion of "The Hobbit" in the Mainland. Yang Can still clearly recalls that Tianying Song Jie wanted to poach Yang Xiuya in person. That picture of, that face full of confidence.
At that time, he was still powerless to deal with the behemoth Tianying, and today is the time when he will get back his profits.
Xia Meng giggled beside him, "I didn't see it. You are the boss who spends all the money on the blade. Two million people will be invited to help you? Even the Ace Weekly has published a list of Fengshen and Huo. Bit is fighting."
"It is thanks to the great help of Youku's President Gu and Manager Hu. The three parties can work together to achieve this effect." Yang Can also randomly assigned the credit to others.
Hu Andong, who was praised by Yang Can, smiled politely, but he felt a bit bitter in his heart. In his opinion, Yang Can’s tricks were nothing new. He just used the most commonly used trick in the press to make "events news." ", and then achieve the effect of entering people's sight.
Unlike other companies that want to promote, they must pay for the promotion, and then create some scandals, incidents and the like to be exposed in the media.
But these are not newsworthy to the news media, and they have no effect on stimulating sales. They are purely to make money, but Yang Can’s trick is different. He fights "Feng Shen Bang" with "The Hobbit". The incident was so heated that it turned this matter into very topical news recently.
Readers and audiences have similar tastes. They both like to watch conflicts and struggles. The conflicts and struggles in movies are not enough to see, but also depends on the real life. Why is the news of celebrity divorce so much attention
In this case, Yang Can will publish what he wants to promote without paying a large publicity fee.
Hu Andong feels ashamed to be so proficient in "fucking" the media at a young age. Looking at Yang Can's calm expression, he even felt a little scared...
***
Tianying Film and Television Company, "The Hobbit" assisted in the promotion of the meeting.
The conference room was so quiet that you could even hear a pin drop. Song Jie's face was so dark that the propaganda team members sitting around the rectangular conference table looked a little nervous. Song Yingxu, who was the first one in his left hand, bit. His teeth were full of resentment, and he cursed in a low voice.
For the top five in the industry, Tianying Film and Television, this week is definitely a very depressing time period for them. Due to the box office failure of the last film produced, Tianying’s work focus this year has shifted to foreign publicity projects. After half a year of negotiation efforts, they tried all kinds of methods to get the promotion project of "The Hobbit" in the mainland, and they also paid a great price.
They are divided according to the proportion of the box office. If the box office of "The Hobbit" does not reach 210 million, then Tianying will definitely lose money.
Although the Lord of the Rings series was not particularly popular in the domestic box office before, it was mainly because the Lord of the Rings series was not released simultaneously worldwide. Piracy had been rampant before the release, and many people with purchasing power had already seen it early and naturally did not go. The impulse of the cinema.
Now the situation is different. It is the era of 3d movies. As long as it is a Hollywood blockbuster with high-tech special effects, it can easily exceed 200 million box office. After all, this type of movie can only have its shocking effect when it is watched in the cinema. The marketing department originally The box office forecast for The Hobbit is 350 million.
What Tianying’s people did not expect was that before their movie was about to be released, the top "Fengshen Bang" suddenly promoted under the banner of "The Hobbit" pk, with the same myth, the same magic, the same The 3d production of the same well-known director, the two blockbusters at home and abroad claim to be competing in the Spring Festival schedule.
The most hateful thing is that even the color and composition of the posters of the two films are almost the same! !
what is this! ? This is the most despised kidnapping propaganda in the industry! Usually, domestic films that do not have most of the publicity channels are the most popular low-level techniques when another blockbuster is released in the same period!
Song Yingxun finally couldn't help jumping up, patted the table and shouted:
"Say it~!? You are usually very good at talking one by one? Why don't you talk anymore!? The top company is just a company that has just stepped into the film industry, how dare they do this!? How can they do it? !?"
The propaganda manager in charge of this time also seemed very helpless, shaking his head and sighed: "This time the situation is really strange. The Hobbit is the highlight of China Film. The absolute main box office of the Spring Festival stalls. How can Han Sanye tolerate others? Are the people running wild on their heads?"
This is what most people can't figure out. Who in the film industry should not be respectful and fearful of offending China Film, lest it avoid it. The top small company dared to break ground on Tai Sui's head and kidnap propaganda? He is not afraid of China Film’s random approval procedures to get his movies down. Is Han Sanye such a good-tempered person
Surprisingly, in the past few days, everyone kept calling and asking the Hobbit person in charge of China Film, but the other party hesitated and didn't give a clear answer, as if there was something unspeakable.
When Song Yingxu lost his temper blindly, Song Jie was thinking with his head down. The figure that he had seen more than a year ago was now shrouded in his mind like a dark cloud.
It is true that this surname Yang is a rascal, but he is not just a rascal. This seemingly despicable technique actually hides a lot of energy, and another person will definitely not be able to achieve the current effect.
Song Jie walked through this matter with empathy. First of all, Yang Can is accustomed to relying on the network offensive as his early support. This usually works the first time, but the effect will be greatly reduced after the second time. Not the same, he is not relying on pure trajectory, but more importantly, relying on his own huge influence.
Since Yang Can became a reporter, he has slowly accumulated popularity. So many cases and major news have been uncovered from him. Those netizens are not idiots. They will not be fooled so many times. There is public opinion. The influence depends not on the number of fans alone, but on how many of them truly stand on his side. Most of the entertainment industry and Internet popularity are frothy, and they are gone.
And Yang Can used his influence to ignite the fuse in the online world, and then added the top strategic alliance partner Youku, plus Nanzhou Magazine, Nanchu Satellite TV, and the three major media in different fields to work together to enlarge the effect of publicity. The transformation has created a huge momentum.
These people are all the power that the top already has. There are many domestic media giants, but the group model like the top that has a unique team in various fields is unique.
The most confusing thing for Song Jie is that in this public opinion battle, all the competitors of Nanzhou Magazine and Nanchu Satellite TV have chosen to be neutral. In newspapers and television public opinion, they even treated "The Hobbit". The same attitude towards Fengshen Bang.
How much money did the top companies invest? Song Jie is well aware of the publicity, I am afraid that the most overwhelming amount is only one-tenth of theirs. This little money is simply impossible to survive in the current environment. If according to the past, those media have already collected money from Tianying. In view of the cost of publicity, in theory, the report should be leaning toward them.
Song Jie even personally invited the editors of several major newspapers in Nanshi to have a few meals. When asked, the other party smiled bitterly and was reluctant to answer. Although Song Jie couldn’t figure it out, his instincts told him that all this was because of That Yang Can.
He is a man who is less than 30 years old. What kind of magic is behind that slightly green face that allows him to be so unscrupulous in this field
Song Jie even felt a sense of powerlessness, faltering.
At this time, the director of the planning department seemed quite calm, analyzed the situation rationally, and slowly and honestly:
"Now it is obvious that the other party wants to use a bad movie and use us in the form of kidnapping and propaganda. This is a completely self-interested way. They will praise us at the box office, but the prospects of the domestic mythical film market are also mysterious, even if they catch us. Film income is also limited..."
Song Jie "rubbed" his temple and interrupted: "Talk about the important point."
"I mean, this apex energy is far beyond our control, we are not as good as..." The man hesitated for a long time before suffocating a sentence:
"It's better to communicate with them... As long as they are willing to give up this nasty method, we will give them some propaganda shares accordingly, so that we are good for both of us."
There are no permanent friends or enemies in the business field. Everything changes with interests. If you can protect your own interests to the greatest extent, then what about letting the other villain win for a while? After all, business is business, and there is no need for personal feelings.
Song Yingxu slapped the table fiercely: "Minister Liu! What do you mean? We want our Tianying company to send someone to give them a little top-notch grandson!? Are you confused!?"
Song Yingxu is usually well-educated, but in recent years, his relationship has not been smooth and his career has not been smooth. In addition to the involvement of Yang Can, his mortal enemy, the blue veins on his forehead are puffed up with anger.
The big guys know that this Song Yingxu has been behind Yang Xiuya’s ass for many years. Before he tried to sign Yang Xiuya but was unsuccessful. He was stepped on by Yang Can several times. The bad breath has been suffocating in his heart. He wanted him to beg Yang Can, how could this be possible.
"There is no need for us to come forward, we have someone here who is very suitable for this job." Seeing Minister Liu's expression a little strange, Song Jie immediately realized and asked:
"You mean, Xu Yinyin?"
Six months ago, the movie starring Xu Yinyin, which was praised by the company, failed, and was frozen in the company. Everyone in the company knew that the real reason was because Song Yingxu and Xu Yinyin had a conflict, and this contradiction was only Song Yingxu "forced" Xu Yinyin*** It was unsuccessful for many times. At first, the eldest son regarded him as fun, and finally provoke him, and took this opportunity to throw her aside.
"Well, I read a report in the magazine, saying that Xu Yinyin is Yang Can's first love girlfriend. It would be much more convenient if she was really responsible. Yang Can is a well-known person who values love and justice."
Minister Liu’s words didn’t add any oil or vinegar. A reporter from Nanchu was severely injured before, but Yang Can took a bunch of thugs and uprooted the gangster who had been in Nanshi for many years, and no one was chasing after him. Since then, Yang Can’s responsibility has hardly been touched by any reporter under the top group in China in black and white.
This matter was spread word of mouth among many people, and it was considered an open secret.
To be able to cause such a big thing for a small reporter under his banner, I am afraid that the influence of his first love girlfriend on him will not be small.
Song Yingxu burst into flames in his eyes on the spot, and only felt that his face was thrown to the ground and crushed. Why did Minister Liu dare to say this? It was because he knew that he hadn't dealt with Xu Yinyin and that Xu Yinyin could only negotiate The representative of the person, otherwise it would be counterproductive.
"How can I let that thief woman~!" Song Yingxu didn't finish speaking, and Song Jie yelled: "Are you enough? What are you talking about? This is all your uncles and uncles. You close your mouth."
Song Jie was already depressed enough, and was troubled by his own unknowing son, and almost had a high blood pressure. He closed his eyes on the bench and said:
"Minister Liu will leave it to you. As long as they provide reasonable conditions, they will agree to it as soon as possible. Remember to be fast." He waved his hand and said hoarsely:
"If you don't have any other topics, let's end the meeting."
Everyone got up and dispersed in whispers. Song Yingxu only felt that his spine had been severely poked, and those people seemed to be laughing at him.
Yang Can, Yang Can~! Song Yingxu thought the name in his heart, wishing to chew it up and swallow it to relieve his hatred, thinking that Xu Yinyin might return to Yang Can's arms again, Song Yingxu's eyes showed a trace of cruelty.
***
Although the schedule is troublesome, today is an exclusive interview with the crew of the Nanchu Satellite TV special program "Feng Shen Bang". Yang Can also stayed at home. There were a few people in the small room. Yang Xiuya, Xia Meng, Lu Zibo, Zhu Huaicheng, all Watching in front of the TV.
Five people are sitting in Yang Can’s arms, eating melon seeds, drinking beer and drinking bottles of wine.
"Eh, do you guys pay attention to your hygiene? This is where I sleep! You can put that melon seed shell into the bed and try again~" Yang Can patted the bed on the bed and pointed to Xia Meng. The dirty ghost shouted.
"Hehe, we are so happy where you sleep. If this is my bed, I wouldn't be stupid enough to eat melon seeds on it~~" Xia Meng squinted her eyes and smirked, wrinkled her little nose, and picked it up. The boxed cow "milk" on hand began to drink.
"That's, Yang Zi, since we are so rich anyway, can't we buy a big house? Let's rent this ruined place." Fatty Zhu yelled loudly, and Yang Can kicked him hard and shouted:
"Do you understand the feelings~! Here are the feelings of our struggle, which always reminds us not to forget our roots~!"
"Hey, why are your sheets dirty? What are your pieces?" Yang Xiuya asked carelessly, suddenly peeling open the bedding, with a slightly different color on the bedding in her hand.
Yang Can's face flew over and held it down, the speed was so fast that it made people smack, and he concealed with a smile: "This is what I used to drink cow's milk. I drank it and left it after drinking it." Zhu Huaicheng's eyes motioned for help.
"Yeah.. I just said this Yangtze River cattle "milk".. There is a problem.. It must be that there is more melamine.. The concentration is too high, you are stuck with this "color" yellow..." Zhu Huaicheng stammered round. Lie, make up "chaos".
Xia Meng, who was drinking cow's milk with her head up, glanced at the Yangzijiang sign in front of her nose from the corner of her eye. She sprayed a mouthful of "milk" on the spot, spraying all over the bed, and everyone exclaimed.
"I rely on... this is really an accident caused by a macular spot..." Zhu Huaicheng looked at the cow's milk in the bed, and he smiled with a gloating expression, and winked at Yang Can and whispered:
"Yang Zi, let me find out. Your bed has the effect of a wishing pool. You just said that you have fulfilled your wish. It is a genuine cow milk spot."
Yang Can is already extremely speechless, but other people naturally put Yang Can's soiled bedding in half, clean it there, and continue to watch TV shows. Yang Xiuya and Xia Meng are still facing themselves on the screen. Self-appreciation:
"Oh, why am I on the camera like this? I haven't slept well, you see this skin is so beautiful~" "Oh, what is natural beauty, it is difficult to give up, this national female audience will not be depressed, right?"
Yang Can suddenly had nothing to say, and while sighing, he heard the doorbell.