Master of the Flower City

Chapter 388: Crisis PR

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After such a sudden accident, the crew can only temporarily suspend work. The shock of this matter is undoubtedly huge for the top. "" ()

Yang Can is okay. Yang Xiuya and Mai Weijian understand the reason for what happened in the morning, and their hearts beat. This is the United States, the most important place in the world for intellectual property rights. Plagiarism involves intellectual copyright, if it is a movie. After the filming was released, the suspected plagiarism was easy to handle, the raw rice was cooked and the rice was cooked, and finally the other party was compensated for a sky-high amount.

But the movie is currently being shot. If things really look like what this report says, then the other party has the right to ask the top companies to stop all related activities.

"What do we do? What do we do now?" Yang Xiuya's mood fell from heaven to hell, and the whole person was in a state of chaos.

Although the director Mai Weijian was angry, he still began to calmly analyze the incident. When he was studying here twenty years ago, he was also a screenwriter at first. At that time, he also thought he wrote something cleverly. This "classic play" is recommended everywhere.

As a newcomer screenwriter, he was very afraid of being stolen from his creativity at the time, but then Mai Weijian slowly realized that this was completely unfounded.

Hollywood people have no time to steal the stories of newcomers. First of all, the newcomers’ scripts generally have a lot of loopholes, which means they are extremely immature, rarely innovative, and the probability of being adopted is very small. Most Hollywood film companies generally do I like to buy some well-known screenwriters, celebrity biographies, or scripts of foreign screenplay films.

Secondly, even if the newcomer’s script is very creative, the film company can pay to buy the idea, and then hire a mature screenwriter to rewrite it. All film companies have an entire lawyer's office, knowing how to legally operate such things, absolutely It is impossible to deliberately steal the creativity of the screenwriters without their knowledge.

Under a mature operating mechanism, reputation is very important for every film company. If this happens, the big figures in the Screenwriters Association and Directors Guild will of course look down on companies that plagiarize ideas, for hundreds of thousands. Even tens of thousands of dollars to destroy his reputation, this is probably something a fool would do.

Back to the top office building, the first thing Mai Weijian did was to drag the screenwriter Xu Chang from his desk to the meeting room. The university teacher was scared and almost fainted on the spot by the director whose eyes were almost bursting into flames.

Mai Weijian dragged him to the conference room, and in front of Yang Can and Ma Yiyi, Yang Xiuya yelled and asked, "Have you registered your script before?" Mai Weijian himself is the screenwriters association. Member of the site.

Xu Chang straightened his glasses and explained tremblingly: "I live in the east of Mississippi. I have registered with the script registration copyright network and all have accounts."

Mai Weijian entered the website as everyone’s face and checked the registered electronic script. It took half an hour to check. In the conference room, only the sound of keyboard and mouse was heard. There was nothing to say, and the air seemed to freeze. Up.

It was discovered that Xu Chang did not lie. He registered the script in 2003. Although the story has been changed many times, the outline skeleton has not changed. It doesn't look like a liar at all.

I have to say that as an amateur screenwriter, Xu Chang is already professional enough to spend fifty dollars to register his copyright on these two such professional websites.

Could it be that these two professional screenwriter websites have made a mistake, allowing two almost identical scripts to be registered by different people? Even the name of the character is the same.

This is not impossible. A similar plagiarism did happen in Hollywood in 1988. At that time, the script of the movie "Coming to America" starring Eddie Murphy plagiarized a script statement by American columnist Art Butchward. In the end, the court ruled that Paramount had paid Art Butchward a high price before he accepted Paramount’s settlement agreement.

But think about it carefully. This case has happened more than 30 years ago. After so many years of continuous improvement of the data and database, the website mechanism of the three major screenwriters associations has been quite perfect, and this kind of problem is almost impossible.

"What the hell is going on? Is it really a false accusation? The idiots in the New York court will file a case for false accusations? And come to Los Angeles to arrest people?" Mai Weijian slammed down the table severely and gritted his teeth. typical.

The people in the conference room looked anxious, thinking hard about various possibilities, but everyone was not a fool. Xu Chang should have not lied depending on the situation. Everyone had confidence in their hearts, and things hadn't reached the point of annihilation. , But it’s more troublesome to delay shooting because of a lawsuit.

George, the head of the propaganda department, pondered for a moment and suggested:

"Mr. Yang, I see the current situation. We have to take the lead and immediately go to the website and the media to declare our innocence this time, and we will sue the other party for defamation and reputation. At the same time, we will issue official document statements to all sponsors, telling us that our film is absolutely There is no problem.

In addition, I think we can allocate a sum of funds from the Ministry of Finance to grasp the reaction of the media, immediately intercept relevant reports at all costs, and minimize the negative impact in the shortest possible time. "

Everyone nodded frequently, quite agreeing to this move.

In the area of film marketing, all companies will inevitably encounter such sudden crises. In this case, so-called crisis management is needed.

Crisis management has three major effects. The most important one is the butterfly effect. Once a crisis breaks out, the film industry’s top executives must quickly set up an emergency crisis resolution team, and immediately conduct a systematic and comprehensive investigation and monitoring scan of the extent of the crisis. Only by grasping the truth within time and reacting quickly can we get the most perfect ending.

Yang Can tapped his fingers, thinking about something, Yiyi noticed his reaction and said in a warm voice: "George, your solution is indeed very good..." After putting the high hat on his subordinates, Yiyi reminded:

"But I think the most important thing for us at this stage is to grasp the whole situation and know clearly what difficulties we are about to face. It would be better to formulate a plan. This time it is a cnn headline news report. Does this show any problems? General entertainment News won’t make headlines. Even if our movie gets attention again, it hasn’t been released yet. If it were you? Under normal circumstances, media like cnn would publish such news to attract attention?" .

Everyone was stunned and never thought about this problem. Yes, it is also a media company. If they were the editors of cnn, they would never post a headline for an entertainment report that has not yet been finalized. This is indeed a bit illogical.

"So I suspect that this time someone deliberately made small moves behind the scenes. We must calm down first, make plans and then move, so as not to fall into the other party's trap." After Yiyi said this, his face became heavy.

The atmosphere in the conference room immediately became depressed. Yes, Mr. Ma made sense. George’s response strategy was based solely on a purely slanderous reaction to this infringement. If the act of plagiarizing the script is true, like this Posture, I am afraid it will trigger a series of huge negative reactions.

If Xu Chang's script is really plagiarism, then once the top has issued a tough strategy to prove his innocence, not only will the other party be ashamed and angry and refuse to accept the settlement, in the end, the court will sentence the crew to infringe the script.

All the public concerned about this lawsuit will also think that they have been fooled by top companies, and the company's previous actions to "prove" their innocence will become evidence of people's verbal criticism.

This will undoubtedly cause those who oppose the top or support the top will lead to the other extreme. At that time, waiting for the top group will only be the end of a disgrace. This is probably a disaster for the film company. When the time comes, It's too late to apologize.

The previous sensational Hong Kong "** gate" was such a living example. The agency of a certain female star involved at first insisted that ** were synthesized, and then the other party was angry and published multiple photos of the girl on the website. The star ** photo forced the last female star to hold a press conference to admit it in person.

But what is the ending? People who think they have been fooled almost accuse the female celebrity of hypocrisy..

Finally, the actress who was hailed as a faceless and popular actress has so far been in despair.

Everyone thought that they were all in a cold sweat, and they looked suspiciously at the screenwriter Xu Chang. The poor university teacher stood up excitedly, blushing and shouting:

"I... I pledged my life~ this script is definitely my original original~~ Howard Aiken that plagiarism~ I just discussed some plots with him, how dare that bastard say that the script belongs to him" Feeling wronged, I was so angry that I vomited blood on the spot. If this matter is not clear, Xu Chang's heart will be lost in jumping off the building.

Yang Can, who had been tapping on the table with his fingers, finally said:

"Well, no one from screenwriter Xu doubts you. Let us take care of this matter." The calm tone has a convincing power, and the slightly chaotic scene immediately calms down.

"George, contact the other party's lawyer. I will go to New York in person. I remember that the company will not comment on this matter before I give instructions."

The depressive atmosphere in the meeting room did not ease with Yang Can's order of sealing. After the meeting, everyone was discussing the matter.

"It's not like Yang's style today, how come you have become so weak?"

"Who knows, maybe he wants to go to the complainant to withdraw the complaint in person." Obviously everyone was puzzled by Yang Can's cautious behavior.

In the evening, I returned to the villa shared with Yiyi and Yang Xiuya. Yang Can was alone in the room, sitting in front of the computer looking for relevant information, wondering how much the incident had had on the company, and the more I thought about it. The more the antecedents and the consequences, the more I feel the tremor.

I am afraid that from a few months until now, he has been falling into the trap set by the other party without realizing it. If he guessed correctly, Xu Chang's script must have been used by these people as "legal" from the beginning. The way to get the copyright, this script that everyone sees at a glance and may itself be part of the beginning of the trap.

Such a high-quality and suitable script, so smoothly appeared in the selection, and Wu Binfu and the others are so successful in their campaign, even those who have never been related to the media intentionally or unintentionally help "Kung Fu Daughter-in-law" to create momentum, as seen before. To a series of these so-called smooth links, now looking back and carefully scrutinized, but it is so intriguing.

It seems that "Kung Fu Daughter-in-law" has a shocking momentum at this time. It is an unprecedented success in all aspects, but in fact, it can be transformed into a disaster for the top group at any time. If the other party succeeds in appealing and terminating the filming, it also means All the manpower and material resources invested by the top group were wiped out in an instant.

What’s more serious is that the total amount of liquidated damages in the sponsorship contracts of those big companies that have received 50 million US dollars exceeds 500 million US dollars, and the top has just gone public, and it is now at the price-sensitive stage. If this amount is compensated, the reputation will be added. The impact of the sweeping, the company’s stock price may collapse immediately, but the top skyscraper, which has been painstakingly managed for several years, will suddenly collapse to the ground..

The other side's quietly arranged means are clever, thoughtful, and vicious at every step, just thinking about it makes people feel cold.

These people don't just want to destroy the top movie, what they want is to uproot the hard-earned foundation of the top in North America, and completely drive out of this power hunting ground that belongs to them.

The strength of the opponent this time is far beyond his expectations. This meticulously laid out and deadly strategy, if it is not wrong, should have come from the old fox known as the media king Murdoch. The technique is as precise as 2004. The layout before his acquisition of Sky TV in Italy was similar in 2016.

Thinking about the countermeasures, Yang Can held the cigarette between his fingers and only half of it was ignited. He did not take a puff. He was a little upset when he heard the footsteps at the door. He suddenly returned to reality and smiled calmly: "Since Come in, just come in."

Although the person here was Yang Xiuya, Yang Can was still shocked when he saw the door opened~

I saw Yang Xiuya holding a pot of coffee pretty, her long fringe comb like her right ear, wearing a white lace headband, wearing a black and white lace dream maid outfit, long straight legs, crystal-enhanced leather shoes, just like The characters in the comics appeared in front of him.

"Master...your coffee." Yang Xiuya came over, her watery eyes with trembling eyelashes, she pinched her nose and poured coffee into the empty cup on Yang Can's table.

"Huh?" Yang Can rubbed his eyes and touched Yang Xiuya's forehead blankly: "You... don't have a fever today? It's still too much stimulation..."

Yang Xiuya originally looked very docile, but she immediately became angry when she was disappointed by Yang Can's words, very fierce and authentic:

"You're blind ~ can't see this girl I am playing the pretty servant today? The ultimate birthday gift, okay~~" As he said, there was a big bow on the back of the maid's uniform.

"Miss, it's been a month since my birthday, will this surprise come too late..." Yang Can was dumbfounded, and didn't know how to react.

"If you want to complain, please blame the Taobao crown shopkeeper. I ordered it on the 8th of last month. I have only sent it here today. I will wear it today and return it tomorrow." Yang Xiuya said with shame:

"Hey, does this master drink or not~" After adjusting for a long time, he reluctantly gathered up the courage to come over. I didn't expect Yang Can, the pervert, to react like this. It hurts Yang Xiuya's self-esteem too much. You know, this is the website. Men fantasize about being the number one in their outfits

It turned out.. Xiao Huadan thought that she was too bored today, and deliberately came to make her happy and relieve her boredom. Yang Can couldn't help warming her heart, but she was moved a little unconsciously, and wanted to pull her over and sit on her lap with one hand.

"Master, don't be too much~ giggle." Yang Xiuya smiled and avoided, stood behind him, squeezed and pressed her hands on his stiff shoulders, and asked in a greasy voice in his ears: " Is it comfortable~Master~"

Yang Can’s bones were crisp from head to toe, and he greeted comfortably. Sitting in front of the computer for most of the day, it was indeed aching back and shoulders. I closed my eyes and enjoyed the time. I noticed Yang Xiuya’s finest hands and couldn’t help holding it. With the slender and smooth touch, he gently kissed and sighed: "This is a woman's hand."

Yang Xiuya immediately drew her hand back, not allowing Yang Can to be mad, and said, "Xia Meng, Yiyi's hands are pretty enough..."

"Oh, I haven't seen enough." Yang Can sighed. Xia Meng has been working in Nanshi and she hasn't seen anyone recently, so she really missed her a little bit.

"Are you... going to New York? I'll go with you. It will be more convenient for a beautiful woman like me to mediate with each other." Yang Xiuya hesitated and said, obviously feeling that she said that was a bit of a price drop, saying that a woman said that she would talk to her. I was ashamed in the past.

Yang Can paid attention to Xiaohuadan's mind and sighed in her heart.. It turned out that Xiaohuadan was thinking that the company was in crisis. Yiyi and Mai Weijian were thinking of their own ways, but she alone could not help.

"Why do I know nothing but acting... I can't even make him happy..." Yang Xiuya had an inexplicable feeling of inferiority.

Yang Can definitely nodded, and looked up at Yang Xiuya's face a little unwillingly: "It's okay to go, but you can't wear this body... it's all for people to see, why do I feel that I am at a disadvantage..."

If you didn't guess wrong, it would be hard to imagine the heavyweights you will face this time, so Yang Xiuya may be there. After all, there are some things that should be clear to her as the client.

"Would you like to open the present for you now?" Yang Xiuya was very excited when she heard it, lowered her head and lightly nodded on Yang Can's lips, wrapped her arms around his neck, and asked gently.

Feeling the fragrance, Yang Can's heart and soul swayed, and immediately nodded, but Yang Xiuya stuck out her tongue, giggled and bounced on his forehead: "It's cheap to die~ this year's birthday expires, it will be demolished for you next year." There is a trick. With a successful smile on his face, he ran out from the door.

Yang Can was sighing that he was being teased, and hearing "Oh", Yiyi rushed in with a stack of documents in a panic, sat next to Yang Can nervously, and took his arm.

"Did you see anything just now?"

"No ah?"

Yiyi was handed the document to Yang Can in shock, and said mysteriously: "I just saw a Japanese ghost doll. After hitting me, it rolled up the stairs... It's so scary."

"..."