After the feature film of Ye Cang's character on Zhongjing TV was broadcast, it attracted many fans to watch it.
The editing of this special film is very careful, and it also allows fans to see the other side of Ye Cang. In the last part of the film, Ye Cang and others are discussing the clip, but no sound is played, but even so, they can still watch it. The concentration and seriousness on Ye Cang and Pei Ran's faces showed.
The director said in a voice-over: "At the end of the interview, we went to Yixing Studio with Ye Cang. He was going to show some of the film scores he just made to his friends for discussion. This too young musician, and he The same young director friends also have the same persistent pursuit of art, so that everyone who sees this will be moved, and they will make people believe that the future of Huaguo Art will get better and better."
With the consent of Ye Cang and Pei Ran, a short piece of the film's soundtrack was inserted at the end of the film, which was just right, but left unfulfilled.
Equally unsatisfactory was Pei Ran's face that flashed by in the film. Although there have been discussions about Pei Ran on Weibo and forums before, it was only a blurry photo taken by a paparazzi at that time, not comparable to the high-definition video broadcast on TV today.
So for a while, Pei Ran and his new movie became a hot topic of discussion.
Shen Huai also took advantage of the situation to release the promotion of the new movie "A Sheng" at this time. The trailer and the film materials that have been released continuously have also triggered discussions among netizens.
[I thought my little brother was an actor, but it turned out to be a director! ! [clasping fist] [clasping fist] [clasping fist]]
[The music of the movie is so good! I have to watch it even for Ye Cang's music!]
[The trailer feels good, it's like the style of Xiangjiang in the early years, it's a bit interesting]
[What's the use of a good-looking trailer, this director is so young, does he know how to make a movie? Anyway, I'm not very optimistic.]
[That is, what is the use of the director being handsome, that is, to attract some ignorant girls, I will not be fooled by this kind of garbage]
[The key point is that little brother Pei Ran belongs to Big Brother Shen! ! Produced by Brother Shen, face slap guarantee!]
[Correct LS, although, only Cang Cang is the person of Big Brother Shen! Official seal, no refutation]
…
The discussion on the Internet has its own advantages and disadvantages, but the high degree of discussion has still aroused many people's interest in the film. Shen Huai looked at the feedback with satisfaction. At present, it seems that this wave of publicity has achieved their expectations. , As for the quality of the movie that netizens are worried about, Shen Huai believes that it will definitely give them a surprise at that time.
As time draws closer to the Golden Week of November, the competing films are also the Eight Immortals crossing the sea to show their magical powers. Here, half of the entertainment industry is called on to help publicize them. There, they are playing cards with feelings, and netizens are inexplicably indebted to a movie. ticket.
The whole movie market seems to be very lively, but this liveliness is also within the expectations of each family. On the surface, the competition seems to be fierce, but in fact, everyone is relatively calm.
But who would have thought that in mid-September, news suddenly came out that "Murder at Dusk" starring Fu Cheng would also join this year's Golden Week schedule competition.
Fu Cheng had previously refused to act in "Hong Ling" and instead threw himself into the embrace of "Murder at Twilight", which was ridiculed by many people in the industry for his lack of vision.
But for ordinary audiences, they remember "Murder at Twilight" because of it. Since his debut, Fu Cheng has been known for his ability to pick films with a good eye. Although the output is not high, each film is very classic. Therefore, it is possible to make Fu Cheng give up films like "Red Ling" and choose another unknown film. The film that has been passed down, one can imagine how good this film will be.
And with the higher the box office of "Hong Ling", the higher the praise, the higher the expectations of ordinary audiences for "Murder at Twilight".
Almost as soon as the news came out, it rushed directly to the hot search, and many viewers expressed their expectations to watch.
The filmmaker of "Murder at Twilight" also took the time to issue a promotional draft. Compared with "Red Star", it was discussed all the time, completely overshadowing other movies.
As soon as the news came out, many publishers panicked, and the theaters also complained. Everyone was caught off guard, and many people in the industry complained in private that Guan Rui looked ugly.
The originally peaceful Eleventh Golden Week schedule suddenly became unpredictable.
Shen Huai returned to the company, and the propaganda staff of Yixing Studio cried and said: "Mr. Shen, Guan Rui's side is aggressive, we can't compete at all, I am afraid that the investment in the early stage will be wasted..."
Shen Huai pursed his lips and did not speak. All they can do now is to increase investment in publicity and rely on funds to fight against Guan Rui. However, Shen Huai's previous layout has made great investment in film production, and he has worked with Tomato.com to develop easy-to-follow old movies, which has led to some financial constraints at present. The publicity funds for "A Sheng" were all saved.
Besides, even if the investment is increased, the winning rate is not high. After all, Guan Rui is a well-known big company in the industry, and the quality of the films it has produced before is guaranteed. In addition, a "Red Star" was just released not long ago. This is when the audience expects them the most. At this time, no matter what. Whoever confronts Guan Rui is an egg hitting a stone.
The atmosphere in the entire conference room became anxious. Shen Huai pondered for a moment, and was about to say something when he saw Pei Ran, who had been keeping his head down, raised his head and said slowly, "Let's expand the scale of the screening."
Shen Huai didn't speak.
Pei Ran chuckled: "After the previous media viewing meeting, didn't you mention this method?"
After the previous media screenings, everyone's response was very good. Shen Huai was indeed moved, but almost no movies have done this before. Most of the movies are still based on traditional publicity methods, and only a few movies will try something. However, most of the responses were mediocre, so even if Shen Huai had confidence in the quality of "A Sheng", he would not dare to make such an attempt lightly.
After Pei Ran finished speaking, he stopped talking. After all, although he was the director, the producer was Shen Huai, he was the one who made the decision, and he was under the greatest pressure. After all, every choice he made was related to the future of cinema.
So no one spoke, and the entire conference room was silent, waiting for Shen Huai's decision.
After a long time, Shen Huai let out a long sigh and said, "Okay, expand the screening scale, Xiao Zhao, go to contact the managers of the major theater chains, and arrange at least three rounds of screenings before the screening."
Xiao Zhao nodded quickly.
"As for the next publicity model, we will also need to make changes. We will give up the market in first-tier cities and focus on third- and fourth-tier cities. "A Sheng" is in the style of Hong Kong movies in the early years, but it has more market in third- and fourth-tier cities. Our previous publicity feedback also reflects this, and compared with the gradually saturated market in first- and second-tier cities, counties and cities in the third- and fourth-tier and even lower are the blue oceans of the future film market…”
He arranged it in an orderly manner, and the propagandists who were still a little flustered suddenly settled down and took over their work tasks.
There was still a dignified atmosphere at first, because Shen Huai's remarks turned into fighting spirit again.
After everyone took the task and left the conference room, Shen Huai breathed a sigh of relief and sat on the chair. His neatly groomed hair was messed up a bit, and even his neckline was pulled apart by him.
Seeing this, Pei Ran went to the side and brought him a glass of water.
Shen Huai took it and said thank you.
Although Shen Huai has always been very calm in front of others, he is also uncertain in his heart.
The media will respond well to the movie, but after the movie is released, the word of mouth plummets. It is not unheard of. The public's taste is unpredictable, and it is far more difficult to predict than the stock market.
He chose to expand the scale of screening, and then moved the focus of publicity to third- and fourth-tier cities. If the final result is not satisfactory, "A Sheng" will be worse because of his wrong decision.
In this way, he is not only sorry for Pei Ran, but also for all the staff who worked so hard for this movie.
Pei Ran saw his concern and did not persuade him, but just smiled and said, "Do you remember what A Sheng and Qian Ru said?"
Shen Huai was taken aback.
Pei Ran is talking about the plot in the movie. After the protagonist Ah Sheng suffered from the financial crisis in Hong Kong and was fired by Wu Xing, in order to support himself, he could only go to various studios as a group performer and a field worker, and his life was better than in Wu Xing. To be humble, but he puffed out his chest even more.
Later, the girl he liked, Qianru, asked him, do you think this kind of life is good
A Sheng replied: "It's good to have a clear conscience, anyway, tomorrow will always be better than today."
Shen Huai immediately understood Pei Ran's intentions. His originally tense nerves relaxed a little, and with a smile, he said to Pei Ran, "Thank you."
Pei Ran patted his shoulder lightly, without saying anything.
—
As this schedule war is gradually coming to an end, the Golden Week on the 11th is also quietly approaching.
In the past two weeks, all the filmmakers have done their best, and I will appear after you sing, especially in the first-tier cities such as Zhongjing and Dongjiang, which are called big ticket warehouses. Called out.
And "A Sheng" is quite Buddhist. In the fierce competition, the first round of large-scale screenings began tepidly.
Xiaolin is a big fan of Ye Cang. Although his male god often doesn't come out for business, Xiaolin still pays attention to his every bit.
Before Ye Cang made the soundtrack for "A Sheng", it had already caused a commotion in their small circle. Later, Ye Cang also specially recommended the film on Weibo, and Xiaolin immediately decided to go to the cinema to support the male god.
Therefore, after knowing the news of the screening of "A Sheng", Xiaolin immediately invited his best friend who likes to watch movies to go to the cinema together.
The screening time was not very good, and my girlfriend was a little helpless: "You are really obsessed. You didn't even watch the movie when I asked you to come out to watch it, but now you come to watch the movie at this point because of a man."
Xiao Lin smiled and held her hand: "Maybe I will fall in love with watching movies because of this?"
The best friend rolled her eyes, and the two girls walked into the cinema noisily with popcorn and Coke.
At first, Xiao Lin and his best friend ate a few popcorns and laughed while watching the movie, but later, both of them stopped what they were doing and looked at the screen intently.
By the end of the movie, the two of them came to their senses, there were still more than half a bucket of popcorn, and the Coke didn't move at all.
But the two of them can no longer care about this kind of thing, because their mood at the moment is still immersed in the movie.
Xiao Lin sniffed: "It was really funny before, but then it was really uncomfortable, I don't know why, when I saw Ah Sheng, I thought of myself, although I don't know why, but I still have to live desperately. …”
The best friend also wiped away her tears. Her feelings are actually deeper than Xiaolin's. Her enlightenment film was a Hong Kong movie. After that, she fell in love with watching movies. In recent years, Hong Kong movies have gradually declined, and she also felt very sorry in her heart. , Now when she saw "A Sheng", she was simply pleasantly surprised.
Xiaolin asked with a thick nasal voice: "The next time it is officially released, let's come and watch it again."
The best friend nodded vigorously, and then suddenly remembered something: "By the way, I want to recommend this movie to our movie appreciation group..."
After she finished speaking, she turned on her phone and started editing the message.
Xiao Lin also patted his head: "Yeah, I will also post on a circle of friends!"
Under the same sky, there are not a few people who have the same behavior as the two. The number of Douban scores that were originally deserted in "A Sheng" is also rising, and most of them have given five-star reviews.
As the word of mouth of "A Sheng" continued to ferment, the time quietly came to the end of September.
Almost all filmmakers are paying attention to the film layout, and when the results came out, Guanrui's 33% film layout defeated all competitors and proudly climbed to the top.
The living space of other films is compressed to the extreme. "A Sheng" has less than 10% of the films in several major theaters, which is quite shabby, but no one has noticed that the filming rate of "A Sheng" in the third and fourth tiers is much higher than that in cities such as Beijing and Beijing, reaching 30%. %.
At the same time, the word-of-mouth of "A Sheng" has finally reached its peak in social networks such as Moments.
On the first day, the filming rate of "Murder at Dusk" was 33%, and the attendance rate was 41.2%; the filming rate of "A Sheng" was 9.8%, and the attendance rate was 55%.
On the second day, the filming rate of "Murder at Dusk" was 34.1%, and the attendance rate was 29%; the filming rate of "A Sheng" was 12%, and the attendance rate was 63%.
The evaluations of the two parties are even more different.
Therefore, before Guan Rui had time to be happy for a few days, he was almost stunned by a wave of negative reviews.
[Trash movie! What the gods say is not good-looking at all! wasting my money!]
[What the hell "Murder at Twilight", this is murder! I can't stand watching half of it, it's boring and naive, I don't know what the director wants to express]
[Is Fu Cheng a fool? ! You actually gave up "Hong Ling" to pick up such a stupid movie? !]
[I have been a fan of Fu Cheng for several years, but after watching "Murder at Twilight", I think I may have to lose my fan.]
[Really, I haven't seen this kind of bad movie with such a standard rotten movie for many years! !]
[Compared with "Red Ling"? ! How can the film party be so embarrassed to say it!]
[Actually, "Murder at Twilight" is not without merit. After all, I slept soundly and cured my insomnia for many years...]
In addition to the scolding from the audience, this movie has supported most of the major movie public accounts and most of the movie UP owners at station B. It can be said that there are all kinds of spoof videos and evaluation movies every day. be high.
The attendance rate of "Murder at Twilight" dropped from 41% on the first day to 17%, which was beyond everyone's expectations during the golden week schedule. Major theater managers were about to scold their mothers, so they quickly scaled down "Murder at Twilight" ", to improve the arrangement of other films, especially the scary "A Sheng", which had outstanding results a few days ago, although the film arrangement was not good.
After three rounds of screenings, "A Sheng" received a lot of water to promote the film. They spared no effort to promote "A Sheng" in the circle of friends, Weibo and major forums.
This kind of "marketing" is far more effective than the efforts of the filmmakers. So a few days ago, although the filming of "A Sheng" was abusive, the attendance rate was terrifyingly high, and some places were even full, and they couldn't be bought at all ticket.
The audience complained for a long time, but many fans in third- and fourth-tier cities proudly showed off that "A Sheng" has a high number of films here, and many people have watched it twice or even three times.
As a result, many people have noticed that in just a few days, the box office of "A Sheng" has accumulated to 500 million, far exceeding the subsequent movies.
Only then did the theater line begin to urgently adjust the film arrangement, and "A Sheng" is like a long-dormant beast, showing its true strength.