With these reasons, it is not difficult to understand why McDonald's and KFC are always opened next to each other.
Although McDonald's and KFC are competitors, due to the high homogeneity of their products and fierce market competition, the two sides can only achieve greater benefits by getting closer to each other.
Apart from increasing competition, the two companies being next to each other can actually achieve a win-win situation to some extent.
Therefore, the statement that McDonald's and KFC are a pair of love-hate couples can be confirmed.
Of course, for ordinary consumers, this competitive cooperation relationship between McDonald's and KFC brings more choices, a more convenient dining environment and greater discounts.
It's almost lunchtime and there are quite a lot of people in the KFC restaurant.
Xiang Yang frowned slightly as he looked at the people queuing at the counter in front of him, "It will take quite a while to queue up like this."
Zhang Qicheng said with a smile: "Brother Xiang, please find a seat first, I will come to you later."
Xiang Yang thought Zhang Qicheng was going to queue up, so he nodded and said, "Okay." Then he found a seat by the window and sat down.
Within two minutes, Zhang Qicheng came over with a bag, and next to him was a fat middle-aged man wearing a suit and tie, who looked a little funny.
Zhang Qicheng put the bag on the table and said, "I don't know what you like to eat, Mr. Xiang. I took some fried chicken, hamburgers, and French fries. Please feel free to eat."
Xiang Yang looked up at the fat middle-aged man and asked in confusion: "Who is this?"
The fat man quickly handed Xiang Yang a business card, "Hello, Mr. Xiang, I am the person in charge of KFC Liancheng, my last name is Huang."
Xiang Yang took the business card and looked at it. The moment he lowered his head, a gleam of light flashed in his eyes.
When Xiang Yang looked up again, the gleam in his eyes had disappeared. "It's Manager Huang. Please take a seat."
The two sat down, Zhang Qicheng crossed his legs and said with a smile: "Twenty years ago, I was desperate and sat in this store. At that time, it was Brother Huang who gave me a glass of warm water every night."
Xiang Yang smiled and guessed in his heart that the real purpose of Zhang Qicheng's coming here was to invite KFC to move into the Qinglongwan Department Store.
KFC is always present in any tourist area or location with the best geographical location.
If there is no KFC around a tourist area, there is only one possibility, that is, the tourist area is not well developed.
Xiang Yang also agreed with KFC moving into Qinglongwan, but he hadn't figured out why Zhang Qicheng invited KFC to move in, and why he included himself, and why he didn't even tell Xiang Yang in advance.
"This is our company's rule. How come you still remember it, Mr. Zhang?" Manager Huang said flatteringly, "It is also thanks to this company's rule that I have the opportunity to meet a person like you, Mr. Zhang. Everyone has downfalls. At that time, I was actually just a laborer who was paid by the hour, but I felt that you, Mr. Zhang, were not an ordinary person."
Zhang Qicheng turned his head and looked at Manager Huang, "Brother Huang, how many KFC stores do you have in Liancheng?"
"There are five in total. There is one here, one in the new agricultural and trade district, two in the new shipping district, and the last one is in Haiwang Town." Manager Huang said with a smile.
Now it was Xiang Yang's turn to be surprised, "There are so many villages and towns in Liancheng, but there is only one store?"
"There are many reasons, the most important one is that we haven't found a suitable partner." Manager Huang said helplessly.
Through Manager Huang’s explanation, Xiang Yang realized that it is very difficult to open a KFC store.
The franchise model adopted by KFC in our country is a franchise model that does not start from scratch.
Since KFC opened its franchise business in the Chinese market in 1999, it has only opened restaurants with rapid development momentum in third- and fourth-tier cities as franchise options. Although the franchise fees of franchise restaurants vary depending on the actual situation, they have always remained above 8 million yuan.
It is easy to open a store in third- and fourth-tier cities. As long as you have money, you can join a franchise.
If the store is located in a second-tier city or a first-tier city, KFC does not franchise the store and all stores are company-owned.
Although Liancheng is just a county town, Longcheng, to which it belongs, was a second-tier city in the past and is now a new first-tier city. Therefore, in Liancheng, there are no franchise stores of KFC and all restaurants are chain restaurants.
Zhang Qicheng looked at Xiang Yang and said, "Mr. Xiang, I have an idea."
Xiang Yang raised his eyebrows and asked directly: "Do you want to invite KFC to settle in Qinglongwan, or do you want to join KFC in Qinglongwan."
These two options seem to mean the same thing, both want to open a KFC store in Qinglongwan, but in fact there are big differences.
If KFC is invited to move into Qinglongwan, then the KFC restaurant in Qinglongwan will become a KFC chain store. Xiang Yang and others will not need any additional investment, but they can only earn a little rent at most.
If they want to open a KFC franchise store in Qinglongwan, Xiang Yang and Zhang Qicheng may need to invest a large additional sum of money. The franchise fee alone will be more than 8 million, and the rest will include decoration and so on.
But after this store opens, it can be profitable.
"Of course I want to open a franchise store, but Qinglongwan belongs to Longcheng, and Longcheng is a new first-tier city. KFC will not allow us to open a franchise store." Zhang Qicheng shrugged.
Xiang Yang looked at Manager Huang, "Manager Huang, so you want to open a chain store in our Qinglongwan?"
KFC is a well-known Western fast food chain brand in the industry with a large number of loyal consumer groups. These people are like tap water for the brand and will actively promote new stores, which greatly reduces the operating pressure on franchisees.
Coupled with KFC’s successful business operations over the years, the entry of KFC is undoubtedly a shot in the arm for other companies.
Therefore, Xiang Yang still welcomes KFC to settle in Qinglongwan.
Manager Huang nodded and said, "Actually, as soon as the tourism plan for Longcheng City came down, I went to your Qinglongwan for an inspection. I also submitted the store opening plan to the company's project manager, and the project manager has approved it."
Xiang Yang was delighted when he heard this. "Since it has been approved, you can just open a store. There is a department store in Qinglongwan. If you want to rent a store, you can discuss it directly with Mr. Zhang."
As he spoke, Xiang Yang looked at Zhang Qicheng and said, "Mr. Zhang, you and Mr. Li built that department store. You don't need to tell me about such a small matter as renting out a storefront."
Zhang Qicheng shook his head. "I would like to rent a storefront to them, and I can actually give them one directly, but they don't like my department store."