Meng Fan's sign-in meeting at the Neon Budokan borrowed the spring breeze of the Olympic Games, and a total of more than 11,000 people signed and sold, basically breaking all the Guinness World Records related to the signing and selling. In the local "combat" in Hangzhou, less than an hour after the signing meeting started, everyone knew that the record was about to be set again.
Huanglong Gymnasium (not the stadium) has 8,000 spectator seats, and it was full about an hour after the signing started, and there was still a queue outside. Meng Fan signed a batch and went out, and a batch came in. By 3 o'clock in the afternoon, no one showed up. vacancy.
Because of the large number of people, Meng Fan's signing and drawing speeds have been slightly accelerated, but he is not particularly in a hurry. About 1,200 people sign in an hour, and they are both left and right hands. So the time allocated for one person is about 6 seconds. It's a little less than when it was Neon, but it's enough, and it's not a big problem for everyone to say something.
Meng Fan didn't rest on the way, but there must be something to eat. What's interesting this time is that there is also "business sponsorship". A chain store in Hangzhou that sells burritos delivered 10,000 burritos in one go at 11:30 noon. A hot burrito is given free to fans who line up and wait for the signing.
This operation is simply not too slippery!
I must have not discussed it with Meng Fan in advance. If I want to discuss it, I can’t find a way. I guess the day before yesterday I knew that Meng Fan was going to sign a sale in Hangzhou, so I made preparations. When the time came, a surprise attack came. The people who lined up naturally tried to get the burritos in.
Meng Fan knew it, and he also laughed. He still knows about this burrito chain store, and the taste is really good. He asked people to go through a process about "food safety", and then let it go. There was no embarrassment. The person in charge said that he was willing to provide "publicity fees" to Meng Fan, but Meng Fan also refused. If he really took the money, the advantage would be taken advantage of.
In this way, this burrito chain store achieved an advertising benefit of more than ten times the investment with an investment of less than 100,000. The fans at the scene remembered this brand, and they could still get a lot of news traffic. They have a good brain The people who use it are really scary.
Of course, the main thing is to run into Meng Fan. If other celebrities, let alone burritos, or roast chicken, they will definitely not be able to get in. This kind of action is full of commercial nature, and the celebrities must be on guard. Yes, this is human nature.
And after the incident happened in Hangzhou, the next three cities became lively, and they couldn't wait for the meal time. When the museum opened, there were merchants delivering things at the door. The fans were dumbfounded. Ma Lai can't eat and walk around at the signing party, it's amazing.
Of course, the next three cities must not be put in the venue, and even the outside of the venue has to be rushed to a long distance to avoid messy things. Even if Meng Fan didn't say it, the venue would not allow it This kind of thing happens.
Having said that, the whole process of Meng Fan's first signing in China was very smooth, the scene was very lively and harmonious, and the style of painting was very Meng Fan.
The deadline for queuing is relatively early, at 6:00 in the morning. After all, there are still 8,000 people waiting in the venue. Even so, it will be almost midnight after Meng Fan signs.
According to the final statistics, Meng Fan’s day started from 9:00 in the morning to close to 0:00 in the evening. The total signing time was close to 15 hours. Among them, the ninth volume, which was just released today, sold as many as 180,000 copies at this signing point!
Many comic fans do not buy one or two copies. There are a lot of comic fans who buy ten copies at a time. Even in the end, they can only get one autograph unless they line up for another round. There is no lack of enthusiasm to buy a hundred copies in one go. of.
A number of values in this signing event far exceeded the relevant world records.
In addition, the first-day sales volume of the ninth volume of "Mountain and Sea Strange Man" has also been calculated. Compared with the previous fifth volume, which broke 500,000 on the first day, this time it is even more terrifying. As early as three hours after it went on sale, it broke the million mark. Passed the 2 million mark in five hours, and the final figure was fixed at more than 2.3 million!
This time, Penguin Animation Network and the publisher were also ruthless. The first printing was directly a million, but after 3 hours they knew how much they underestimated Meng Fan's popularity and everyone's purchasing power, and then immediately replenished the first sale inventory, and the upper limit was raised. When it reaches 3 million, that is to say, there will be a maximum of 2 million more for online orders, and they must guarantee delivery within three days.
The sales volume on the first day was 2.3 million. How terrible is this number
Anyway, even the OP can't achieve such a number in a single day.
There is no way, one is that there are many people in China, and the other is that Meng Fan is very popular. A large proportion of the purchasing power does not come from fans, but from the influence of Meng Fan. Too many people are willing to pay 18 yuan to support Meng Fan What's more, everyone knows that buying a single volume of Meng Fan's comics is absolutely worth the money. Even if you don't like to read Meng Fan, it's not a big problem to flip through them as beautiful pictures.
A senior practitioner in the comics industry in China commented that Meng Fan's first autograph event in China has raised the sales of Huaxia comics to a level that can compete with the top comic book giant Neon!
Although everyone knows that Meng Fan's sales volume has exploded to such a high level before the fifth booklet has already confirmed Meng Fan's status as the number one brother in domestic comics. The quality of "Mountain and Sea Strange Man" is bound to be able to use this shareholder style to transform a large part of the fun into real comic fans.
The conversion of fans requires spreading the net widely in front. How big the net can be woven and how big the area can be spread out depends on the momentum and publicity. The firmness of the net and the size of the mesh can catch up how many fishes it depends on. It's up to you!
Meng Fan has already weaved the net big enough and spread it wide enough by taking advantage of the shareholder wind of the Olympics, and his ability can make the net strong enough and the mesh small enough to catch enough fish!
Of course, no matter how awesome it is, it is impossible for the mesh to be so small that even "Shui" can pick up all the people who are not interested in comics or Meng Fan at all. It would be nice to bring some up.
This signing event is a carnival for netizens, and even more so for the comics industry.
Meng Fan's Olympic style can bring him a lot of comic fans, and it will naturally bring a lot of benefits to the entire industry. Fans will never think that other people's comics are rubbish just because Meng Fan's comics are good-looking. After reading it, it will lead more people to become the new force of consumption of comics.
Meng Fan finished the signing in Hangzhou and did not go home. Except for a few people who stayed to do finishing work, the rest of the team members rushed to the Shanghai stock market with Meng Fan overnight. The second stop of the signing will be in the Shanghai stock market The gymnasium, also known as the Ten Thousand Sports Hall, can accommodate 8,000 people.
After getting up in the morning, Meng Fan ran for a few laps and took the car to Wanti Stadium. On the way, he looked at his mobile phone. One of them was from Lion City singer Shi Shiwu. I sent it on time, so I guess it was playing games all night at this late hour.
"I'm going to your autograph meeting tomorrow, can I jump in line? (Laughing emoji)"