"The most expensive elements of luxury goods are first of all'customization' and'exclusive'. So even if we are mass-produced, we must not put them on the counter for sale. We must take the purchase order privately, and then Personally deliver these luxury items to the buyer’s mansion."
Stanley's righteous words to Su Mu's warning, of course, is not without his reason.
But as the only person who trusts Stanley and fully understands Stanley's nature, Su Mu still sees through his true purpose at a glance:
"If you want to open up an office in the Arcanum Club building, just say it, don’t rub me around. But although this office can be used to make money, it must be named an alchemy laboratory in name. Although we need to use an alchemy workshop Make money, but you must never let it have a deep relationship with the Arcanum."
Su Mu's warning was actually extremely straightforward.
Stanley understood almost instantly... The Arcanum Society must be an absolutely pure organization, and although the Alchemy Workshop needs to rely on the name of the Arcanum Society, it must not go too far.
"This is not a big problem. After all, the number of people buying luxury goods is rare, and those who are confused by the appearance of alchemy have nothing to do with the real circle of wizards. There will be no conflict between the two."
"But the real key is that if we want to continue to expand this business, not just marketing for luxury goods, we must find new sales channels in the future."
Even though the incident is up to now, Su Mu's party has not even returned the initial funds.
But Su Mu and Stanley, who have long understood the essence of luxury marketing, both obviously understood... the rich harvest is just a matter of time.
"I'll deal with the issue of channels. You only need to continue to think carefully about what we should produce after entering the parity market in order to completely monopolize the market. Presumably compared to the search of the upper level of the federal government, it can really let us The key to the ultimate rise is still such the most primitive means."
Su Mu's advanced insights undoubtedly even surprised business prodigy Stanley.
So at this time, Stanley still "praised" sincerely after all:
"My dear boss, I think of such a reputation as an'industry disruptor' and a'sordid businessman'... I think you might be more suitable than me!"
…
After Su Mu's hunger marketing methods, when Su Tong finally quietly conveyed the news of small-scale production to the upper-class children of the Federation, it immediately ushered in the first wave of orders.
In just one day, there were as many as 20 or 30 butlers and servants who came to the office of the Alchemy Division of the Arcanum to place orders.
And these upper classes of the Federation, once they put forward the purchase demand, they will not only buy a certain kind of alchemical items.
Although there are only a handful of custom transmitters worth 10,000 gold.
But for the relatively "cheap" crystal lamps and small fog-spraying fountains, people are often in pairs, or even buy several at one go.
When Stanley saw this, he was not in a hurry to deliver the goods.
Instead, they made a special trip to find a group of installers of alchemy equipment, went door-to-door to inquire about the other's installation intentions, and decently inspected the installation conditions on the spot, only then gave a three-day home installation guarantee.
Such appropriate and meticulous service has undoubtedly brought infinite satisfaction and infinite honor to the self-sufficient upper class of the Federation again.
So by showing off to each other, they shared and discussed each other at the tea party in the princess mansion.
The second wave* of customization came in a few days.
It was not until this time that Stanley slowly began to send the alchemy to the door, and began to properly install each buyer.
And Stanley, who was well versed in customer psychology, was still sending these alchemy products to his door, and at the same time he sent a certificate with the seal of the Alchemy Institute to every purchaser.
Although the so-called alchemy research institute has not really been established yet, it is just an empty shell for the establishment of an alchemy workshop.
However, where did the children of the rich know this kind of information
For them, the products they purchased are actually related to the Mystery of the Federation of Famous Actions, which undoubtedly once again shows that they are at the forefront of the times.
So the third order rained down in front of Stanley once again.
…
But it was also at the time when Stanley's luxury goods business was in full swing among the upper tier of the Federation, when a frenzy-like fashion was set off.
Another organization that really started as a business has already noticed this abnormality.
"The current behavior of the Arcanum Society has obviously stepped on the line. Although the establishment of the Arcanum Society, we did not express any opposition; even let them sit on an equal footing with us, we also chose to acquiesce under the attitude of the Federation. But all the premises But... they must not reach into our territory."
In the office of the branch president of the trade alliance, several management personnel in the alliance are expressing the most severe attitude to the branch president.
The Trade Covenant Yunshang Division, as one of the largest covenant divisions in the world, obviously will not sit back and watch the Arcanum also intervene in the trading of alchemy.
But having said that, the Arcanum is an institution under the aegis of the federal government after all.
And the trade agreement itself, after all, is just a pure distribution organization.
Although the protests of the covenant will indeed cause headaches for the Federation, if the Federation is really determined to support the Arcanum, the covenant will not be able to respond like the two major trade unions.
Therefore, after the branch president Evra pondered, he said helplessly:
"If they really want to go on like this, the only way we can really take is to take advantage of the monopoly of the covenant and completely block their business channels before they can completely enter the market."
"Although we really cannot interfere too much with the luxury goods demanded by the upper levels of the federal government. But if they want to develop other marketing channels, we will certainly be able to form great resistance to them."
But when it comes to this, even the club president Evra is a bit embarrassed.
"However, once we do this, it is undoubtedly almost the same as declaring a commercial opposition to the entire Federation. Even if we can suppress the ambitions of the Arcanum, if we are therefore fettered by the federal government, this is undoubtedly It will also bring a great disaster to our organization and operation in the Federation."
Branch President Evra’s concern is certainly not without his reason.
Although in this world, there is no such generalization as "harmony makes money", but this truth obviously exists in the hearts of every business tycoon.
But at this time, just as the club president Evra frowned.
The youngest and most talented management in the club finally came forward gently: "So the real double-consumer strategy...probably there is only that one!" ()