However, the acquisition target chosen by his subordinates was a bit unsatisfactory. They chose to acquire a company with the fifth largest market share in Chengdu. After Zhaohui Group took over, the business of this company named Tianfu Real Estate did not improve much. , Is still ranked fifth in the Chengdu market.
Sun Zhaohui knew that their Zhaohui Group could not become the leader of Chengdu's market share, even through acquisitions. Because the real estate leader in the Chengdu market is Guojiang Long Jinglong Real Estate, he does not yet have the capacity to acquire Jinglong Real Estate. So his goal can only be to retreat and secondly, that is, to acquire Yuke Real Estate and become the second child in the Chengdu market.
The market seems to have given him an opportunity. Because of the poor overall environment of the real estate industry, Yuke Real Estate seems to have encountered financial difficulties. Recently, Hong Jingyu has been seeking financing in the capital market to ease the pressure on Yuke’s capital chain. . But the situation is not optimistic. This is an era of tight money, and there is a shortage of money everywhere, so Hong Jingyu naturally runs into a wall everywhere.
At one time Hong Jingyu wanted to issue corporate bonds to rescue the emergency, but after consulting some securities institutions, he had to give up. On the one hand, it is because the issuance of bonds requires high interest costs in order to be attractive to the market. On the other hand, the review threshold for bond issuance is now very high, and it is difficult for relevant departments to pass the bond issuance application of Yuke Real Estate.
At this time, Sun Zhaohui sent Chen Xiaojun to negotiate with Hong Jingyu about the purchase of Yuke Real Estate. What he wanted this time was the overall control of Yuke Real Estate, and the price offered to Hong Jingyu was a 30% premium to the market price of Yuke Real Estate’s stock to acquire all of Hong Jingyu’s shares.
The reason for the premium purchase is that after three years of bear market in the stock market, the stock price of Yuke Real Estate has been extremely low, far lower than Sun Zhaohui's assessment of Yuke Real Estate. Given a 30% premium, Hong Jingyu may be more acceptable.
Of course, Sun Zhaohui's methods are not only that, he also approached Mr. Ye to pressure Chengdu in private, forcing Hong Jingyu to compromise and sell Yuke Real Estate. In Sun Zhaohui's view, with such a two-pronged approach, Chen Xiaojun will definitely be able to win Yuke Real Estate.
But the result surprised him very much. Hong Jingyu dismissed his 30% premium acquisition. Thank you Zhaohui Group for being worthy of Yuke Real Estate, but Yuke Real Estate was founded by him, which is equivalent to his biological son. No matter how much money is given, he will not sell his son.
On the other hand, relevant departments in Chengdu also withstood the pressure of Mr. Ye, saying that Yuke Real Estate is a signboard for Chengdu people to start their own businesses. In recent years, Chengdu has invested a lot of capital in cultivating this enterprise. They don’t want this. Block's sign changed ownership and became a business for outsiders.
Hong Jingyu rejected the offer of Zhaohui Group. Sun Zhaohui was not very surprised. Although the price he gave was not low in terms of the current market situation, the price still did not reach the value that Yuke Real Estate should have. Not to mention anything else, just talk about those prime locations in the Chengdu market hoarded by Yuke Real Estate, which can't even be competed by Jinglong Real Estate. Sun Zhaohui is also very enthusiastic about this.
Sun Zhaohui glanced at Chen Xiaojun who came in: "When did you come back?"
"I came back last night." The style of Sun Zhaohui's men is to pay attention to efficiency, and to do everything efficiently. Therefore, Chen Xiaojun did not rest at home when he came back last night, but came to him to report immediately today.
"What do you think of Hong Jingyu's current attitude? Is he dissatisfied with the price we offered, or just doesn't want to sell Yuke Real Estate?"
"This is really hard to say. As far as I judged, besides ours, he couldn't find any other way to bring Yuke Real Estate out of the predicament. Therefore, his attitude of rejecting us is not resolute. It seems that he is still waiting for the price. ."
Sun Zhaohui pondered for a while: "But I think the price we offered him is high enough, and he will definitely not find a more generous buyer in the current market than our Zhaohui Group."
"Maybe we wait, wait for the crisis of Yuke Real Estate to ferment for a while, maybe he will come to us to compromise."
Sun Zhaohui shook his head: "Waiting is not my style, and in the current situation, Hong Jingyu has two results of waiting. One is the increasing crisis and the other is the turning point. I think the possibility of turning point is even greater. Bigger. Didn’t you notice? Recently, state-owned assets have appeared in the stock market for assistance, and state-owned assets have provided money to help companies that are in trouble. For example, Yuke Real Estate has a good quality and is a key maintenance company in Chengdu. It is difficult to say that Hong Jingyu will not Waiting for the rescue."
"Since this is the case, it seems that it doesn't make much sense for us to continue to fight for the control of Yuke Real Estate, so just give up."
Sun Zhaohui shook his head: "It's not time to give up. Didn't we absorb some bargaining chips in the secondary market? You arrange it and throw them all for me."
Sun Zhaohui knows that the securities department of Zhaohui Group has been buying Yuke Real Estate's shares in the secondary market recently. Now the shares of Yuke Real Estate held by Zhaohui Group are already close to 5% of the placard line. Just throwing a few quarters of the shares on the secondary market will definitely put the stock price of Yuke Real Estate under serious pressure. It is estimated that the stock price will have at least a lower limit.
What he has to bet on is that Hong Jingyu has pledged 90% of the shares for Yuke Real Estate’s capital chain problem. If Yuke Real Estate’s stock price drops by 10%, it may fall below the pledged stock. If he can’t replenish the value of the pledge, the shares he holds will be sold by the institution that pledged his shares at no cost.
If Hong Jingyu pledges to liquidate his position, it will trigger a chain reaction in the market, causing stock prices to drop continuously. By that time, Hong Jingyu's situation will be even more difficult. But he can collect cheaper chips in the secondary market at this time. It can even launch a full-scale acquisition of Yuke Real Estate in the stock market.
However, this is still Sun Zhaohui's wishful thinking. Whether this abacus can really start, there is another factor that may play a key role, and that is whether the relevant departments in Chengdu will rescue Yuke Real Estate. If someone has rescued Yuke Real Estate at this time, the effect of throwing out his shares will be greatly reduced.
Originally, he didn't need to worry about this, because Mr. Ye would help him take measures to prevent relevant departments from taking any rescue actions against Yuke Property. In the past, as long as Mr. Ye came forward, the relevant departments would at least dare not confront Mr. Ye even if they were not responsive. Because Mr. Ye's Tianpeng Finance is a large national financial institution, and it has a lot of cooperation with related departments, and each one has to show some face. 1
But this time, the relevant departments rarely showed face to Mr. Ye and rejected Mr. Ye's request for relevant departments to put pressure on Yuke Property. Up to now, Sun Zhaohui still didn't understand what was wrong with this. Why did Mr. Ye, who had tried Bailing before, suddenly stopped working. Is Hong Jingyu's relationship with the relevant departments in Chengdu so strong that he can not give Mr. Ye face? Or is there something else
After this Mr. Ye hit a wall at the relevant department in Chengdu, he didn't give him any explanation. He just simply expressed the other party's attitude to him, and didn't say anything else. At that time, Sun Zhaohui didn't feel anything abnormal about this. It might be that Mr. Ye was rejected and some of his face was hurt, so he hung up the phone without any explanation.
But in retrospect, it seems a bit unusual, because Mr. Ye's position in the financial world is quite respected. Although he is usually not a public person, he is a big man who speaks and does things that should not be underestimated. Such a big man will not speak easily, and his authority cannot tolerate offense if he speaks.
Judging from the past situation, Mr. Ye will definitely take certain retaliatory actions against the relevant departments in Chengdu. The tiger's whisker of a big man cannot be stroked lightly, and you must be mentally prepared to be bitten by the tiger. But the current situation is that Mr. Ye seems to have taken no retaliation. Could it be said that Mr. Ye wants to take a long-term view of retaliation against Chengdu
But if Mr. Ye wants to take a long-term plan, Sun Zhaohui’s battle for the control of Yuke Real Estate can’t count on Mr. Shang Ye’s help. This is Sun Zhaohui's biggest worry right now. Originally, he wanted to concentrate his superior forces to fight the battle of annihilation. The plan was to lure his opponent into the encirclement, then encircle the wall and eat the opponent in one go.
But now the battle has started, but the strongest friendly army can't come, and there is a big hole in the encirclement circle. He needs his own strength to block this hole, which makes him not sure of winning. However, the two camps have already started the war, and the bow has not turned back. If he shrinks at this time, he will lose even more miserably, so he has no other tricks and can only bite the bullet and fight the battle.
At this time, Sun Zhaohui also meant to challenge Hong Jingyu. Even if he lost the Austrian aid of Mr. Ye, he would still eat Yuke Real Estate. With Zhaohui Group, it was at least a bit bigger than Yuke Real Estate. He didn't believe he couldn't eat Yuke Real Estate.
"Also," Sun Zhaohui said while looking at Chen Xiaojun. "If you think of a way to let the news go, it is said that our Zhaohui Group is determined to get Yuke Real Estate. If the funds along the way dare to provide financing for Yuke Real Estate, we must follow My Sun Zhaohui was right, and which group was in the camp, let them think clearly."