On the second day after returning to Beijing, Fu Hua returned to the Haichuan Building to work. As soon as he sat down in the office, Luo Shengtian pushed the door and walked in. Fu Hua glanced at Luo Shengtian and said with a smile: "Mr. Luo, I think you seem to be pleased. Isn't it a pleasure to cooperate with Mr. Liu from Shijie Fortune?"
Luo Shengtian laughed: "It is indeed very pleasant. A few days ago, President Liu had a good face and had a meal with me."
"No," Fu Hua looked at Luo Shengtian again. He knew that Liu Shengmei was a very good person to seize opportunities, and Luo Shengtian was an old player again. If you only have a meal together and nothing else, the progress seems to be a bit slow, "Is it just as simple as having a meal together?"
"Hey, I'm not an anxious person," Luo Shengtian looked at Fu Hua and said with a smile, "Fu Dong may not be very knowledgeable in this respect. You must not be anxious when chasing an outstanding woman like Mr. Liu. Take care of the heat and let the heat go slowly, so that you can catch up with the person. If you are anxious and want to take the other person, it will not only abrupt the beautiful woman, but will also scare her away."
"So there is so much knowledge in it?" Fu Hua said with a smile, "I am really a layman in this respect, and I have no experience. By the way, don't you just want to tell me when you come to see me?"
"Of course not, I didn't post a nympho, why would I come to tell you how to chase girls?" Luo Shengtian said with a smile, "I came to you to ask you, is the Haichuan project completed? ?"
Fu Hua nodded and said, "It's done. This time, Dong Sun and I have cleared the last obstacle of the project in Haichuan City. The project can be progressed smoothly. Mr. Luo asked what this is for?"
Luo Shengtian smiled and said: "The cooperation between Xihai Investment and Zhaohui Group is actually good news for Xihai Investment. I asked this to see if I can coordinate with Zhaohui Group and jointly publish some information that is beneficial to Xihai Investment. News about market value management?"
Market value management is actually the management of the stock price of listed companies. Listed companies can appropriately adjust the company's stock prices through some accounting methods or some securities experience methods. According to the compliance and scientific nature of the market value management model, it can be roughly classified into three categories.
One type is evil, which involves turning market value management into insider trading, manipulating stock prices and other illegal activities, such as the market value management model of block dealers and private equity funds, manipulating stock prices through block transactions or joint dealerships.
The second type is biased. Although it is not against the regulations, it only regards a certain method of market value management as the entirety of market value management. It is a partial generalization, such as the market value management model of securities firms, financial public relations companies, and management consulting companies, through dissemination Some good or bad news adjusts the company’s stock price.
The third is the right way. Market value management is understood as the strategic management engineering and system engineering of listed companies, value creation is regarded as the basis of market value, company value marketing is regarded as a means of showing the company's investment value as a good market value, and value management is regarded as Use good market value to carry out refinancing, mergers and acquisitions and equity expansion opportunities, while maintaining the company's market value through measures such as holdings and repurchases when the market value is down.
Judging from the current situation, the market value management that Luo Shengtian wants to do is definitely not a bad way, of course it is not a right way. He wants to release good news about the cooperation project with Zhaohui Group, and then drive up the stock price, which is more like a partial one. Kind of approach.
Luo Shengtian continued: "You know, Xihai Investment has been listed for some time. If some good news is inappropriately distributed, investors will lose interest in the company and the stock price will continue to fall. We must control this decline. To a certain extent, if it is not controlled, Xihai Investment will become a penny stock, which will have a great impact on the company's future capital operation activities such as capital increase and share expansion."
Fu Hua agrees with Luo Shengtian's statement. Zhaohui Group is considered a leading enterprise among the mainland real estate companies. It announced that Xihai Investment and Zhaohui Group will cooperate with Zhaohui Group to develop major projects in the mainland. Hai Investment is indeed a big piece of good news in terms of business operations.
At a time when Xihai's investment in the development and construction of the Beijing Financial City project is still in a state of lack, it is indeed necessary to use the cooperation with Zhaohui Group to boost investors' confidence in Xihai's investment.
Fu Hua then said: "Mr. Luo, your suggestion is still feasible. I will say hello to Sun Zhaohui when I look back and see how the two parties will announce the news."
Luo Shengtian said: "Then you must deal with this matter as soon as possible. Ten girls are already a little dissatisfied with our current situation."
"Okay, I will coordinate this matter with Sun Zhaohui as soon as possible." For the ten girls who are dissatisfied with the current situation of Xihai's investment, Fu Hua thinks that he is responsible. If it were not for him to transfer the part of Xihai's investment to Haichuan The city’s project, but to invest fully in the Financial City project, maybe Ten Girls won’t say anything.
Fu Hua turned around and called Sun Zhaohui to talk about Luo Shengtian's ideas on the joint release of the Haichuan City project, and then asked Sun Zhaohui's views. After listening to Sun Zhaohui, he pondered for a few seconds, and then said with a smile: "Fu Dong, your Mr. Luo's idea is still feasible, but relatively speaking, Xihai Investment's investment in the Haichuan City project It’s still very rare. The announcement of this news has little effect on your stock price in boosting your stock price. Can we imagine a bigger and deeper place?"
"Dong Sun, if you want Xihai Investment to invest more funds in the Haichuan City project, then you should assume that I have not mentioned this suggestion to you. You must know that I told the company to agree to invest in Haichuan. This project has already taken a lot of effort." Fu Hua is really worried that Sun Zhaohui wants to take this opportunity to encourage him to increase his investment in the Haichuan City project. He has already had trouble with Luo Shengtian for this matter. It's unpleasant, so naturally I don't want to be boring anymore.
Sun Zhaohui laughed: "Fu Dong, don't be so nervous, you have misunderstood what I mean. My real meaning is exactly the opposite of what you think. You see the situation like this, you and I now have your own hands. I have a big project with good prospects. Mine is the cultural tourism project in Haichuan City, and yours is the financial city project in Beijing. These are all projects that require long-term investment. If our two companies cooperate in depth, we will develop these two projects together. A large project, I believe it will definitely produce a certain weighting effect, which should be regarded as a major positive for our two companies."
Fu Hua couldn't help being a little surprised. He really didn't expect Sun Zhaohui to think like this. At the same time, he believed that the current capital chain of Zhaohui Group was not very rich, and he had concerns about whether Zhaohui Group had spare capacity to participate in the Financial City project. . Because on the public level, Zhaohui Group’s financial report shows that their company’s debt ratio has reached 80%.
This is also a negative effect brought about by the rapid expansion of mainland real estate companies. The debts of the leading real estate companies should be high, and even some companies have exceeded 100%. Fu Hua did not dare to say that this way of capital operation was problematic, because the high debt of the mainland real estate companies has been a matter of several years. At present, he still sees what kind of capital chain is broken in these real estate companies. The situation, on the contrary, with this high debt, these real estate companies have achieved rapid development and even overtaking in corners. Zhaohui Group is one of the most successful examples.
Although Sun Zhaohui’s previous practical experience has proved that this high-debt operating model is feasible, Fu Hua is a relatively cautious person. You ask him to use the Zhaohui Group to release some good news to boost the company. He is naturally able to bear the stock price, but let him cooperate deeply with a company with high debts such as Zhaohui Group, and he is a little drummed in his heart.
Fu Hua deeply knows that he and Xihai Investment are not as good as Sun Zhaohui's financial skills. In this regard, Zhaohui Group is a well-known long-sleeved dancer in the industry. In the early years, some industry peers also had high debts because of the high debt of Zhaohui Group. Looking at the failure of the Zhaohui Group, it is difficult for Sun Zhaohui to maintain the continuous operation of the Zhaohui Group without collapsing.
But in fact, these people who looked down on Zhaohui Group were later beaten. Not only did Zhaohui Group fail to break the capital chain, but it also continued to receive AA plus high-quality corporate ratings from some professional rating agencies in the business world. The group is also developing well in this kind of doubt.
Compared with Xihai Investment, Zhaohui Group is also a powerful company, and its name is much larger than Xihai Investment. Fu Hua is also a bit reluctant to refuse to cooperate with such a company in depth. Do you want to dance with wolves or stay in your own psychological comfort zone and not do challenging moves? This is really a question worth thinking about.
Fu Hua thought for a moment. He felt that he could not make such an important decision alone. He needed Zhou Wenjun and Luo Shengtian to give their views on this matter, so he smiled and said, "Dong Sun, you For me, this suggestion is definitely desirable, but Xihai Investment is not my own company after all. To make such a decision, I still need to discuss with the other shareholders of the company. Give me some time to consult. Is their opinion okay?"
"This is also right," Sun Zhaohui said with a smile, "I also want to submit this matter to the company's board of directors for discussion."