Wen Liang briefly explained the concepts of red and blue oceans, focusing on the six principles of the blue ocean strategy, which made Ning Xi's eyes light up.
If you don’t know why something in the world is so, you are foolish. If you know how it is but don’t know why it is so, you are awake. If you know how it is and then know why it is so, you are wise.
A wise man, in the context of economics, is a master who can discover and summarize laws and eventually form a system. The book "Blue Ocean Strategy" summarizes a complex economic phenomenon in the simplest and clearest way, and provides theoretical guidance for the rise of many world-class companies. This is a cross-era business masterpiece, and its value and significance far exceed other works of the same era. Even in 1995, it still cannot cover up its brilliance.
Ning Xi's eyes were hidden under her sunglasses, so Wen Liang couldn't see her expression. However, from her suddenly clenched hands, her body leaning forward involuntarily, her slightly parted red lips, and her almost held breath, it could be seen that this Wharton graduate was completely shocked by Wen Liang's theory.
"Whose master's latest work is this?"
Ning Xi suppressed the impulse in her heart, maintained basic politeness and reserve, and did not grab Wen Liang's hand to ask further questions, but her voice still trembled uncontrollably.
Wen Liang realized that he had gone a bit too far. He had not expected that a theory that was known to even newcomers to economics and even the general public who paid a little attention to financial news in later generations would have such a big impact on Ning Xi.
"Oh, I forgot. I think I saw an economics book in the library, and then..." Then he couldn't continue making up stories because Ning Xi raised the knife and fork in her hand.
With Ning Xi's education and intelligence, how could she believe Wen Liang's excuses? Would someone who could sort out a new path from the intricate market context fail to recognize the great value of it? In other words, even if it was a scholar who was not famous, as long as he published this theory in a book, it would immediately cause a huge sensation in the academic, business and even global circles. This is not the 19th century, nor the early 20th century. This is an era spanning thousands of years, an era of information explosion, and an era of the formation of a globalized global village. Wen Liang's words may only deceive Ning Xiaoning, or those economics students in China with limited vision. If he wants to fool Ning Xi, who has been to Wharton Business School, his level is obviously too low.
"real… "
Wen Liang said weakly. Ning Xi stared at him for a moment, then suddenly smiled, revealing a shallow dimple on her seductive red lips: "Okay, which library is it in, what's the author's name, probably under which subject, domestic or foreign, famous, or not so famous?"
Wen Liang smiled bitterly. He could put the blame on any economist, and she would find a way to investigate. She had no choice but to lie and say, "I forgot..."
Ning Xi stared at him for a while, then relaxed and leaned back in her chair, chuckling, "Let's talk about Qinghe. I find this project a little interesting."
Wen Liang breathed a sigh of relief. He just wanted to trick Ning Xi into investing, but he had no intention of gaining the reputation of an economist. With his experience in two lives and the foundation he laid in college, he could fool laymen with some basic theories and analyze the general economic trend. But if he really wanted to get to the bottom of things and see the big picture from the details, he would not be able to deal with anyone like Ning Xi, let alone a third-rate scholar.
Fortunately, his wish was to be written into Harvard's textbooks, rather than to study those textbooks.
Wen Liang tried to ease the situation, but Ning Xi was so nervous that she seemed to be taking the initiative. She didn't reply directly, but turned to Ning Xiaoning and asked, "Coach, have you had breakfast outside?"
Although Ning Xiaoning didn't understand what they were saying, she could tell that Wen Liang had given Ning Xi a big surprise. Seeing that he still chatted with her at this time, she felt a little sweet in her heart for some reason, but her words were still cold and concise: "Very little!"
"Why?"
“It’s dirty and messy, the service is poor, and it’s very inconvenient. I walked a long way around and couldn’t find a store that looked clean.”
"If there is a clean, regular, warm and well-reputed breakfast shop near your home, would you be willing to eat there?"
"Of course, anyone who doesn't go is an idiot!"
Ning Xi watched the two perform a double act, sitting aside and smiling without saying a word. Wen Liang coughed dryly and secretly winked at her, meaning, silly sister, this act is over!
"So you see," Wen Liang smiled at Ning Xi and said, "The results of the market research are completely consistent with the guidance of the Blue Ocean Strategy. Qinghe should be a good choice for you!"
Ning Xi burst out laughing and said, "Isn't this too much of a joke?"
Wen Liang asked back, "Really? You've been back in China for a while, so you should have seen the current situation of the domestic breakfast industry. Compared with foreign countries, or to be more precise, compared with foreign fast food restaurants like McDonald's and KFC, where are the disadvantages?"
Ning Xi was stunned for a moment, and then she fell into deep thought after thinking carefully. After a long while, she said seriously: "Yes, this is not a joke. Simply put, the difference lies in your conversation just now. But this is just the appearance, not the essence. If you want to become bigger and stronger, and even reach the level of McDonald's, you can't rely on these alone."
Wen Liang was about to speak when Ning Xi interrupted him with a wave of her hand: "Let's not talk about business now. Let me try the steak in this restaurant to see if it's authentic."
The waiter served the meal, and the three chatted casually and started eating. The two Ning sisters behaved elegantly. When eating, the blades of the knives were facing inwards, and the "eight" shape when they were put down could be regarded as Pang Zhonghua's regular script. Wen Liang didn't like being restrained like this, but since he was here, he had to follow the rules and customs of Western food. Pretending to be unruly or bold would only make him look rude, but he would not be as good as in the novels.
Wen Liang quickly finished his portion. Ning Xi smiled and said, "You're not full, are you? You boys have a big appetite."
"Fortunately, I am a camel type. I can eat and endure."
Ning Xi giggled and nudged Ning Xiaoning with her arm, saying, "He must be very popular with girls in school, right? You have to be careful..."
Ning Xiaoning put her knife and fork heavily on the table and said coldly, "Ning Xi! You learned gossip when you were abroad, right?"
Ning Xi actually had the nerve to help her put the knife and fork in place, saying, "Put the knife like this..."
Wen Liang was afraid that he would spit blood if he sat down any longer, so he got up and went to the bathroom. Ning Xi waited for Wen Liang to leave, and raised her hands in surrender: "Okay, I'm not your opponent in a fight, but when it comes to judging people, especially men and women, you're far behind me across the Pacific Ocean. Snow Beauty, are you close to that kid?"
Ning Xiaoning was definitely not someone to be trifled with. She squinted at her and said, "Little friend? Why didn't I hear you call him in person just now?"
This touched Ning Xi's sore spot, and she said helplessly: "If I call him that, he will dare to call me a little girl..."
"Little girl? Hahaha!"
Ning Xiaoning rarely laughed so heartily even in front of Xu Yao. This cousin was different from others since she was young, and even more so when she grew up. In her impression, she always left everyone far behind. If she had to choose the most hated person in the Ning family when she was young, Ning Xi would undoubtedly be ranked first. Because at that time, all the elders would teach their children like this: If you had one tenth of Xiao Xi, I would save so much trouble. If you were like Xiao Xi...
How could children possibly like such an unsurpassable role model
Although Ning Xiaoning had the closest relationship with Ning Xi in the entire family, to be honest, deep down in her heart she had never considered her sister a peer, as if she had already been qualified to talk to their parents.
This is unique in the Ning family!
This is the kind of girl that Wen Liang dares to call a little girl
"I'm going to go back and tell my dad!"
Ning Xi snorted coldly, "Okay, then your little husband won't get my investment. Your dream of working in Qinghe will be hard to realize."
"What little husband? That's so ugly!" Ning Xiaoning covered her ears.
Ning Xi was a little speechless: "Sister, can you grasp the main point? The key point of this sentence is at the end, my investment..."
When Wen Liang came back, the two women sat there elegantly, as if nothing had happened. No one could tell that they had just experienced a small-scale erotic fight. Wen Liang looked at the two of them with a smile. Except for Ning Xi who refused to take off her sunglasses even when eating, the meal was delicious and pleasing to the eye.
After the meal, Ning Xi ordered coffee and sat in a more relaxed posture. Wen Liang knew that this was a sign that she had let down her guard or considered him a friend. Perhaps it was because of the two previous meetings, Ning Xiaoning's introduction, and Wen Liang's amazing performance just now, Ning Xi seemed to accept Wen Liang very easily.
Of course, the more likely reason is that Ning Xi was influenced by foreign trends and had a more open attitude in social situations. She was not as cautious and prudent as Chinese people, and she took things very seriously.
"Wen Liang, I want to hear you show me the blueprint of Qinghe in the most concise words."
Wen Liang stretched out his right hand and said word by word: "Standards, services, publicity, market, brand. If we can achieve these five points, the future of Qinghe will be beyond your imagination!"
Someone once said that men who work hard are the most attractive. In fact, we should add that men who fool people seriously are also very attractive. At least at this moment, Ning Xiaoning thought so.
Ning Xi pondered for a moment, and said, "I will ask the most professional consulting company in Guanshan to come to Qingzhou for research, and then decide whether to cooperate with you. In addition, please submit a detailed business plan within seven days, mainly to let me see your ideas and creativity. As for the feasibility, I will make a separate judgment."
This is what the title implies. In fact, Wen Liang does not need her money too much, but what Wen Liang values is her connections. Although his eyes can see through the past and the future, his footsteps are still confined to the small land of Qingzhou. When a hand reaches out to him, he can jump out of the small circle and walk into a wider world with just a hand. If he refuses, he is an idiot.
If you have no power, you can take advantage of it.
If there is no road, you can pave it.