Something really happened in Su Hai's case!
After An Baoqing took over the Biluochun trademark, Ye Zhiwei reorganized the original factory and established Wujiang Biluochun Tea Co., Ltd. After difficult exploration and adjustment, the production, operation, management, sales and other links were basically straightened out. However, due to the sluggish tea market since 1994 and the lack of experience in running the tea industry, they could not find a way to revive. At that time, Wen Liang was busy with political struggles and had no time to care about other things. It was not until he asked Fan Bo to come out of retirement and rush to Wujiang County that the situation changed.
As soon as Fan Bo arrived in Suhai, he fought for Ye Zhiwei's management dominance as Wen Liang's full-power agent. Ye Zhiwei accepted the result after reporting to An Baoqing. With power in hand, Fan Bo immediately re-planned the company structure. Except for the minimum needs, all redundant personnel in the human resources, finance, administration, R&D, supply and logistics departments were sent out to run the market and do publicity. In his original words at the company meeting: Without publicity, there is no market, without market, there is no profit, without profit, what's the point of everyone staying in the company
He is a supporter and successor of critical communication theory. He has always advocated market first and marketing first, and especially values the dominant position of communication media in the market. He believes that the audience's subjective judgment will be guided and tempted by media information.
Thus, an extremely exciting market show began!
On the seventh day of arriving in Suhai, Fan Bo invited the heads of the city and county propaganda departments and more than a dozen media to hold a press conference with great fanfare. At the press conference, he announced that he would spend 1 million yuan to conduct a comprehensive and detailed survey of the germplasm resources of the most famous Biluochun tea origin in the entire Suhai province, especially in Qingmu Mountain and Baoshan (Dongting East and West Mountains, the ancient name is used in this article to avoid trouble) in Wujiang County, and put up a sign to protect the endangered thousand-year-old trees...
The press conference was a big hit. With the intentional promotion of the Wujiang County government, Fan Bo was willing to spend money. For three consecutive days, local TV stations and newspapers bombarded the news with reports. It must be said that Fan Bo chose a very good excuse. First, it showed that the company was rich. Spending 1 million just to conduct a tea variety survey, what else is rich? Second, it highlighted the company's social responsibility. If I took on these things that others did not do or were unwilling to do, wouldn't I be more dedicated to consumers
After a lot of media hype, many tea farmers heard of the Wujiang Biluochun Tea Company, and Mr. Fan Bo also gained initial fame in the local business circle.
The heat of the previous news has not yet died down, Fan Bo once again announced that after the hard work of experts at all levels of the province, city and county, they finally found the only few remaining tea trees in the world that are more than 2,000 years old in Yali Village, Xiting Town, Qingmu Mountain. This discovery is of great significance to the Biluochun tea brand that has been in dire straits. Once reported, it immediately caused a craze in Suhai Province.
This time, Fan Bo didn't need to worry about it. Various media rushed to Wujiang County to conduct in-depth reports on the legendary thousand-year-old tea trees. For a while, the black and white photos of the tea trees growing on the cliffs of Yali Village became the darlings of television and newspapers, occupying a large amount of space. Even people who never drink tea know about this.
Naturally, the company and Fan Bo's name became more famous.
Immediately afterwards, the Wujiang Biluochun Tea Company and the Wujiang County Government held a "Millennium Tea Tree Protection Ceremony". This had been mentioned at Fan Bo's first press conference, so it was nothing special. But what surprised the media was that the attendees listed on the news release sent to them, in addition to the main leaders of Wujiang County, also included the responsible leaders of Wuzhou City and the Provincial Department of Agriculture and Forestry.
Wuzhou City is the capital of Suhai Province!
Although Wujiang County is under the jurisdiction of Wuzhou City, a listing ceremony that is neither big nor small, and a tea company that has just become famous but is not large in scale, could not possibly attract so many high-level leaders to attend.
Something out of the ordinary must be a demon, and the reporters with a keen sense of smell immediately became excited. On the day of the ceremony, the small Yali Village was almost crowded with all kinds of long guns and short guns. Under the crazy flashing of the spotlight, Fan Bo, wearing an exquisite and decent custom-made suit, lived up to expectations and threw out the explosive news that he would invest 30 million to build the Wujiang Biluochun National Origin Area Protection Area, using the latest asexual cutting and grafting technology, based on the thousand-year-old tea tree, to establish the Wujiang local small-leaf variety mother parent garden in the protection area, select and breed a tea tree variety as the future dominant tea tree variety of Wujiang Biluochun, and vigorously promote the purest Biluochun tea.
Yuan Changhe, the deputy mayor in charge of agriculture, subsequently stated that the municipal government will strongly support the launch of the protected area project, and will report it to the Ministry of Agriculture together with the Provincial Department of Agriculture, and will do everything possible and make every effort to ensure that the project is approved.
Wujiang County senior official Fu Minzhi said that the Wujiang County Party Committee and County Government will support the investment and development of Wujiang Biluochun Tea Company in the local area with the greatest sincerity and the most preferential policies, and on behalf of the people of Wujiang, express the most sincere gratitude to General Manager Fan for his contribution to the protection of tea culture and tea traditions.
Fan Bo used his fearless deception spirit and the highest level of nine true and one false lies to expand the authority given to him by Wen Liang three times out of thin air, and then painted a delicious pie, step by step, and linked together to attract everyone to this hype game. After these three tricks, the company has completely established a foothold in Wujiang County, and the relationship network has been initially laid out. The main distributors in various provinces who had been waiting or thinking of withdrawing have returned one after another, and the sales channels have basically returned to the level before the collapse of the tea market in 1994. The stagnant Biluochun dilemma has finally been greatly improved.
Later, while waiting for the approval of the reserve, Fan Bo took the lead in starting the construction of the improved mother garden. After various negotiations and behind-the-scenes deals, he acquired 7,000 acres of tea garden in Xiting Town at a very favorable price, covering the key tea-producing areas in Bingchang, Shigongtangli, Dongcun, Donghe, and Piaomiao Village. This far exceeded the land required for the mother garden. Fan Bo's real interest was certainly not in tea, but in the idea of integrating production, purchase and sales.
For a long time, Biluochun tea has been very popular in the market. The reason why the output is not high is that the policy of unified purchase and sales was implemented at that time. The purchase price set by the supply and marketing departments that controlled the market was very low. The people suffered serious losses and were unwilling to buy and sell more. The government could only assign production tasks to the production areas as a political task. Therefore, the output of Biluochun tea has been maintained at about ten tons.
With the reform of the supply and marketing system in the early 1990s, the enthusiasm of tea farmers increased significantly, and the area of tea gardens increased at a rate of 700 to 800 acres per year. The output of Biluochun increased by leaps and bounds. Until 1994, affected by foreign exchange fluctuations, tea production suddenly fell to a low point and was suddenly brought back to its original state and almost could not recover.
The reason is that the sales of Biluochun tea have always been based on foreign trade, while taking into account the principle of both inside and outside the province. When exports dropped sharply in 1994, the phenomenon of oversupply was very prominent, and most tea dealers and manufacturers lost all their money. The state-owned tea factory in Wujiang Biluochun declared bankruptcy in this context and was bought out by An Baoqing.
Although it was already the end of 1995, the low tide that swept the entire tea industry had not yet passed and had even intensified. Many tea farmers were once bitten by a snake and were afraid of the rope for ten years. Ye Zhiwei had done a lot of work at the beginning, but there were still only a few tea gardens willing to sign purchasing contracts with the company.
Without tea, the better the publicity, the greater the loss!
Therefore, Fan Bo plans to solve the problem from the root. While the market is currently sluggish, he will set a unified purchase price through the Wujiang County Government, purchase tea gardens directly from tea farmers, and then hire people to plant and pick tea. Although the short-term cost will increase, in the long run the benefits outweigh the disadvantages!
Ye Zhiwei was worried that this was too big a step, and asked Fan Bo to ask Wen Liang for instructions. However, Fan Bo, claiming that Wen Liang had given him full authorization when he went to the Soviet Union, acted arbitrarily and resolutely took this step.
Ye Zhiwei asked the Minister of Security again, and the Minister of Security acquiesced!
In just over a month, Fan Bo went from being a single man who went to Suzhou, helpless and bewildered, to now owning 7,000 acres of tea gardens and becoming a guest of honor of city and county leaders. He is full of confidence and has the ambition to make his mark as the sea is wide enough for fish to leap and the sky is high enough for birds to fly.
However, as the water overflows when it is full and the moon wanes when it is full, no one expected that the riots would come so quickly.
The company's acquisition of the tea garden was in trouble from the beginning. Although a detailed and thoughtful compensation plan was formulated and tea farmers from the original tea garden were promised to be hired first, the obstacles it faced were still beyond its imagination. Many tea farmers were reluctant to sell their tea gardens. For them, even if they were to keep the empty gardens and not plant tea (mainly because they would lose money if they planted tea), they could not lose the tea gardens passed down from their ancestors for generations.
Without tea gardens, tea farmers are like fish out of water; they will die of thirst after a short while!
Fan Bo found Fu Minzhi and threatened to withdraw his investment and leave Wujiang, citing the local people's unruly customs, the bad investment environment and the delay in the construction of the park. Fu Minzhi patted his chest and promised to persuade all tea farmers to sell their tea gardens within half a month and would never delay the construction period.
Facts have proved that Secretary Fu kept his word. After meticulous and patient work by county and township government staff and comrades from the public security bureau and police station, ten days later hundreds of tea farmers had signed sales agreements based on government pricing, and the prospects seemed very good.
On the morning of January 2, 1996, the nearly 70-year-old Wang from Donghe Village was slapped by the deputy director of the township police station because he refused to sign the agreement. After Wang fell to the ground, the deputy director kicked him twice. Wang's three sons were furious and tied the deputy director on the spot and hung him in their own cowshed. After that, the county public security bureau dispatched a large number of police officers to confront Wang's three sons for more than an hour before successfully rescuing the deputy director.
But the situation had already escalated, and the remaining people who were unwilling to sell their tea gardens gathered together spontaneously, forming a small-scale riot. Although it was quickly suppressed, the tea garden acquisition plan was obviously in a desperate situation!
After hearing what An Baoqing said, Wen Liang looked at him coldly and said, "Why didn't you report to me before?"
"Mr. Wen, you have been too busy lately, I didn't dare..."
Wen Liang sighed, closed his eyes and lay down on the chair, whispering: "Go to Wujiang, now, right away!"
(I can't hold on any longer. I've had a severe headache today. I've been working until 2 or 3 in the morning for more than 10 days in a row. I'm really worried that something might happen to my body... But the subscription keeps dropping. It's so pitiful. I beg everyone to support me.) (To be continued. If you like this work, you are welcome to come to Qidian. to vote for recommendations and monthly tickets. Your support is my greatest motivation.) (To be continued)