Sure enough, the next day a deputy director of the provincial TV station called Li Shengli, apologized for the mistakes in his work some time ago, and warmly welcomed Qinghe Soy Milk to carry out extensive and all-round cooperation with the provincial TV station. At the same time, the head of the provincial TV station's advertising department took the initiative to visit him and not only gave him the 8 o'clock prime time, but also offered many preferential measures.
If only he had known this would happen, he would not have done it in the first place. The leader of the Radio and Television Bureau who had spoken so arrogantly was frustrated and became a coward, cursing Gu Shitong countless times in his heart.
At the same time, the advertisement shot by Teng Jinglin himself was officially completed. Wen Liang watched the sample film in Li Shengli's office. The whole advertisement has a clear rhythm and warm colors. Through the delicate characterization of the characters and the perfect rendering of the dining environment and atmosphere, it not only highlights health and freshness, but also corresponds to tenderness and warmth, which is unforgettable and impressive.
First, a long shot shows a clean and beautiful street. The morning sun casts cool and mottled light. A cute little girl in a pink dress runs quickly from the end of the street. Her mother shouts from behind: "Run slower, don't fall down."
The camera followed the little girl's back, and with the audience's curiosity, it stopped in front of the door of a building in the middle of the street. The little girl raised her head, glanced at the four big characters "Qinghe Soy Milk" hanging on the door plaque, licked the corner of her lips greedily, and then pushed the door open with force.
Through the eyes of the little girl, a lively scene is presented, with clean windows, a comfortable and sanitary environment, a crowded crowd, happy laughter, service staff busying back and forth, and the promotional slogan "Healthy, Refreshing, Delicious, Fresh" hanging on the wall. Some people are ordering food, some are paying, and some are packing up and taking it away. In just a few seconds, a complete picture of the morning ecology of the soy milk shop is vividly sketched.
The girl's mother also came in at the same time, and a beautiful waitress in uniform led them to the seats inside with a smile on her face. The camera quickly flashed through the three seats near the window. The first seat was occupied by a pair of white-haired elderly people. The old man was drinking soy milk, and the old woman peeled a tea egg for him and handed it to him. She said nothing, but it was better than a thousand words; the second seat was occupied by two middle school students in school uniforms, who were wolfing down and fighting over steamed dumplings and scallion pancakes, playing and fighting while eating, full of childishness and vitality; the third seat was occupied by a pair of fashionable white-collar workers, who were quietly eating a breakfast of millet porridge and pumpkin pancakes, occasionally looking up and smiling at each other, with a faint friendship and sweet feelings, which was very touching.
Then the little girl sat down in her seat, put down the half-drunk soy milk in her hand, and her mother asked with a smile: "Is it delicious?"
The little girl smiled brightly and innocently, and said, "It tastes good!"
The picture finally freezes on a stream of white, sticky, and transparent soy milk flowing down the silver spoon and falling into the delicate bowl, swirling a few whirlpools and splashing a few drops. Next to it, accompanied by the mother's narration, two lines of vertical text are typed:
Qinghe soy milk,
The best soy milk!
Then comes the little girl’s playful voice-over: Remember to come and drink!
Li Shengli pressed the pause button on the remote control. Wen Liang couldn't help but applaud and praised, "Good, good, good!"
He said "good" three times in a row, and Li Shengli, Si Yajing, Tan Xue and others all breathed a sigh of relief. Most of the current advertising styles are simple and crude, and rarely use such exquisite pictures and shots to tell a story full of so much content. Moreover, this time no stars were invited to act, let alone big stars, even third-tier small stars would not be used, so everyone was unsure whether the audience would accept it, but Wen Liang's confidence was their confidence, and seeing his approval, their tense nerves finally relaxed.
Teng Jinglin was obviously very satisfied with this work, and he smiled for the first time. Wen Liang walked over and shook his hand, saying, "It's a pleasure to work with you. I hope I can continue to work with Director Teng in the future!"
Teng Jinglin's face suddenly darkened, and Wen Liang knew immediately that he had said the wrong thing. This guy was obsessed with developing a career on the big screen, so wouldn't it be like saying that he could only make a living in commercials
"Of course, it's not limited to commercials. If Director Teng is interested in filming a movie in the future but lacks funds, you can come to me. Maybe I will be interested..."
Teng Jinglin was startled and looked at Wen Liang with a complicated expression. Wen Liang smiled, turned around and left, leaving Director Teng with a back that made him think deeply.
In May, everything was running fast according to the established track. Bencao Ruolan reached an agreement with Guanshan to take over the newly built Guanshan High-tech Industrial Park, and Chuangtu Technology also quietly settled in Lingyang. The first advertisement of Qinghe Soy Milk was broadcast on Jiangdong Satellite TV and Qingzhou TV Station, which immediately caused a strong response. At the same time, the company launched a series of massive coordinated publicity on newspapers, magazines, buses, streets and other media platforms. The sales of each direct-operated store increased exponentially, and a new store was added every one to three days. Direct-operated stores were opened in Guanshan, Lingyang, Linze, Fengtai and other cities, and the calls for franchise and consultation almost blew up the three landlines.
All this caught Kuaiyouduo, which was competing with Qinghe at the same time, off guard. Not only did it completely lose out in terms of publicity, but it also had no choice but to follow Qinghe's footsteps and speed up the pace of opening stores, pouring millions of dollars into it. Even in some remote cities, before Qinghe had time to enter, Kuaiyouduo took the lead and put up its flag early, which made it quite popular for a while.
Outside Jiangdong, good news also came from Suhai. Fu Minzhi was promoted to deputy mayor of Wuzhou City, Jiao Lin took over as a senior official in Wujiang County, and Yao Shang also got out of the quagmire of the county party committee office as he wished and became the deputy county magistrate of Wujiang County in charge of agriculture.
It is said that this position was originally intended for Zhao Xiaoquan, the secretary and mayor of Xiting Town, but Yao Shang intervened. Mayor Zhao had no choice but to endure the grievance and continue to stay in Xiting Town to look after the Biluochun tea cooperative system.
By the end of May, the pure water production line introduced from Germany was officially assembled and debugged. Kthorne Company sent two professional engineers to stay in Yishan to provide guidance and teaching. Fu Jinjing personally led the people from the engineering department to pester the Germans day and night, as if he would not give up until they were completely squeezed dry. They admired the Germans so much that they kept shouting that the Chinese people were diligent and capable, and were willing to endure hardships. They were a model of working hard and risking their lives. When they were leaving, they kept holding Fu Jinjing's hand, expressing their reluctance to leave.
Fu Jinjing has brought glory to the country by being able to make the Germans, who are the most rigorous in their work, express such feelings!
In addition, the PAM project jointly undertaken by Xinxing Plant and Qinghua Plant finally produced the first batch of sewage treatment equipment and water treatment chemicals before the deadline set by Wen Liang. Then, in early June, the State Council officially issued the "Plan for Water Pollution Control in the Huaihe River Basin and the Ninth Five-Year Plan", which determined the water pollution control goals of the Huaihe River Basin in the form of regulations: to achieve standard discharge of industrial pollution sources in the entire basin in 1997, and to reduce COD emissions from 1.5 million tons in 199 to 890,000 tons; in 2000, the main stream of the Huaihe River will be Class 4 water, and the tributaries will be Class 4 water, achieving the goal of clearing the water body of the Huaihe River. From then on, the thunderous action of severely rectifying the water pollution in the Huaihe River Basin, shutting down small papermaking, small leather making, small printing and dyeing and other "15 small" enterprises and all pollution source enterprises must meet emission standards.
Against this backdrop, the State Council and the Ministry of Water Resources jointly convened a joint action coordination group meeting in Dongming City, Huanghuai Province with the water resources, environmental protection, fishery, forestry, shipping, urban construction, mining, public security, fire protection, and armed police departments of the four provinces along the Huai River. The meeting was unified in deployment and action. Polluting enterprises that refuse to rectify within the deadline, fail to comply with regulations after rectification, discharge pollutants secretly, or violate regulations in secret will be punished severely.
Taking this as an opportunity, after multiple operations, the PAM product named BEST passed the acceptance and notarization of the national technical testing department. Under the recommendation of the leaders and experts of the Jiangdong Provincial Party Committee, it entered the sight of the Huai River Control Leading Group with its absolutely leading domestic technology and proprietary patented technology. Then, with the help of Qinghua Plant's sales channels and extremely high cost-effectiveness, it quickly opened up the market and became the only supplier of various medium and large enterprises along the Huai River Basin.
The renewed vitality and creativity of Qinghua Plant brought great prestige to Wen Huaiming, which not only stopped the gossips, but also made it easier for Qingtou to advance the next stage of work. Wen Huaiming, who had been prepared for a long time, immediately struck while the iron was hot and carried out comprehensive reforms on state-owned enterprises such as agricultural machinery factories, wool spinning factories, glass factories, and refractory materials factories with great courage, adopting various forms such as reorganization, combination, merger, leasing, contracting, joint venture, transfer of state-owned property rights and shareholding system, and increased the efforts to clear the assets and verify the capital of enterprises. According to the principle of "who invests, who owns, who benefits", the state-owned property rights were carefully verified and defined. The cleaned-up non-performing assets were handed over to the asset management center under Qingtou for centralized disposal. The work of the asset management center mainly relies on various social institutions, such as investment management companies, law firms, accounting firms and other institutions, to carry out social cooperation and jointly dispose of state-owned non-performing assets, improve the efficiency and benefits of non-performing asset disposal, and formulate the "Rules for the Management of Assets in Enterprise Accounts and Cases (Trial)".
With all these things, time passes by in everyone's busy life.
In the blink of an eye, the scorching July has arrived without a step too late.
Tomorrow is the day of the annual college entrance examination. The senior high school students in Qingzhou will have a day off to adjust their schedules, sort out their moods, and prepare to take the first major test in their lives.
Yang Yang suggested that in order to send Xie Yan off, Xiangji Kitchen would hold a banquet at noon on the 6th. Whoever didn’t come would be a dog!
Wen Liang was drinking with Qu Donghai in Guanshan at the time, and had no choice but to rush back under this powerful curse.
Thank you Yan, it's been a long time since we last met! (To be continued)