The storm that swept across the country to crack down on piracy a few months ago was, on the surface, just because Yang Chang, a subordinate of Mr. Fo, was too arrogant in dealing with the Xinhua Bookstore, which triggered a strong backlash from Qingzhou. Later, the two sides competed with each other and were in a difficult situation, which eventually got out of control.
Except for a few people, no one knew what role Wen Liang played in this, so Tang Ye didn't want to reveal too much to him, and said evasively: "... The Buddha was humiliated, and the loss was not a small amount. For him, this may be the first setback in these years. When talking about Qingzhou, it is inevitable that his words are a little extreme. Mingjing was influenced by him and his impression of Qingzhou people became bad..."
"I see!" Wen Liang said with a look of bad luck, "I was shot even when I was lying down."
Of course, only he knew whether he was really implicated. Tang Ye apologized: "They were spoiled by their families and have always been pampered. In fact, they are not bad people..."
"Director Tang, I can understand Zhuo Mingjing, but that girl, Chen Yurui, looks quite old. She's also the daughter of Chen Zongzhi. She shouldn't be as childish and mischievous as Zhuo Mingjing, right? Fortunately, she met me today. If it was someone else, who knows what would happen."
Tang Ye's expression froze, his eyes avoided the past unnaturally, he covered his lips and coughed lightly, as if he was avoiding something, he said: "Yu Rui and Ming Jing are like sisters, young people like to help their relatives instead of others, I will talk to them."
Wen Liang saw that there was something else going on, but he didn't ask any more questions. He stood up and said with a smile, "Director Tang looks good and has no problem walking. I'm completely relieved. I just remembered that there are some things I haven't dealt with yet. I won't disturb you to rest. Let's have dinner together another day."
After what happened, Tang Ye was in no mood to invite Wen Liang to dinner, so he said, "Well, I won't keep you here any longer. I'll find time to contact you later!"
When they reached the door, Wen Liang smiled and patted his forehead, saying, "I almost forgot. I have to ask you to ask those two young ladies not to cause trouble for the security guard in your community. Just now Chen Yurui warned him not to let me in, and I gave him some money to make him lenient. Please don't make him lose his job."
Tang Ye stared at Wen Liang. Wen Liang touched his face and asked, "Is there something dirty?"
Tang Ye smiled and said, "Of course not. It's much cleaner than many people's faces."
After leaving Tang Ye's home, Wen Liang first went to meet Chang Cheng, and then went to Guanshan High-tech Industrial Park. Today is the day when Bencao Ruolan's melatonin product is officially launched.
Sitting in the spacious and bright office, Wen Liang listened to Fan Bo's enthusiastic explanation of the features and process of the new product, as well as the laboratory inspection and feedback. Wen Liang looked at the three types of samples, oral liquid, capsules, and tablets, with interest, and tasted the oral liquid himself, and began to think about the next step in his mind.
These ten years have been a decade of rapid development for the Republic, a decade in which the number of people with a monthly income of 10,000 yuan rose from 10,000 yuan to 10 million yuan, a decade in which capital began to awaken, the gap between the rich and the poor began to widen, and material wealth far outweighed spiritual wealth. In these ten years, countless elites have joined the trend of the times, and some have risen to fame, some have fallen from grace, some have stood firm, and some have disappeared overnight. It has been a lively time.
The same is true for the health care product industry. The drug and health system was implemented in 1987, the Sun God came out of nowhere in 1988, Angli No. 1 was born in 1989, Feilong began to emerge in 1990, the health care product market exceeded 10 billion in 1991, Taitai oral liquid became popular in China in 1992, Chinese turtle essence set off a hype climax in 1993, Red Heart K appeared in the public eye in 1994 and was included in the Torch Program of the State Science and Technology Commission. It was also in this year that the output value soared to 10 billion.
But by 1995, the myth of the sun god was gone, the flying dragon had broken wings and could not fly, the Chinese turtle essence had long been proven to be a farce, and the red heart king was not as popular as advertised. The entire health care product market entered a period of decline, completing the natural law of transition from prosperity to decline. But when everyone thought that the industry was about to enter a long period of hibernation, a small product of an unknown small company called Sanshu Oral Liquid suddenly occupied most of the national market, using imaginative and executive marketing methods to beat the former big brothers, old predecessors, and old opponents to tears and retreat.
The CEO of Sanshu is Wu Jiaxin, who only has primary school education. He has run a bean sprout factory and bought small household appliances. Later, he was in charge of the sales of Angli No. 1 in several coastal provinces under Angli. The sales in the first year were 15 million, and in the second year, it reached 100 million, showing his talent in marketing. Later, he switched to another company and fought a market war with Angli, which once made Angli complain bitterly and unable to turn over. Later, Wu Jiaxin started his own business and established Sanshu Industrial Company in Fude City, Jiangyue Province with a capital of 00,000 yuan. In just four months, he conquered eight major provinces and cities in East China, Central China and North China, and his sales exceeded 100 million. The sales soared to 10 billion the following year. In 1996, he began to concentrate on the rural market. It really lived up to the saying that there is a vast world in the countryside for great achievements. At the end of this year, Sanshu's sales gave a heart-stopping number:
8 billion!
These ten years have driven everyone crazy!
While Bencao Ruolan settled in Guanshan to develop products, the company's organizational structure and marketing system were gradually improved. First, it learned from the management models of Japan and the United States, introduced the framework structure of "sales, personnel, headquarters, and manufacturing", and then established four major regions: North China, East China, Central China, and South China. The financial supervision, market scope, and funding allocation of the regions are all coordinated by the headquarters, and are divided into three levels of distributors: provinces, cities, and counties. At the same time, a large number of newly graduated college students were recruited and sent to various offices after training, waiting for the order to set the prairie on fire.
After Fan Bo finished his report, Wen Liang smiled and said, "The stuff is good. Thank you for your hard work during this period!"
Fan Bo was humble for a moment, his face turned serious, and he said, "Mr. Wen, I am not worried about the quality of the product. It's just that Sanshu's advertising this year is too strong, and the target group overlaps with ours to a certain extent. If we really want to quickly expand the market, it may not be so easy without tens of millions of advertising fees. But if we just compete with advertising like this, we will kill one thousand enemies and hurt eight hundred of our own, and the effect will be discounted..."
Anyone who makes health care products in 1995 and 1996 could not ignore the powerful lethality of Sanshu, and Wen Liang was no exception. However, he was prepared for this and said, "To compete with Sanshu, we must differentiate our positioning. It focuses on the rural market, so we focus on first- and second-tier cities. It goes low-end, so we go mid- to high-end. It mainly promotes medical treatment, so we focus on health care. Although advertising can bring temporary benefits, in the final analysis, it still depends on the quality of the product."
Someone once asked Shi what was the most important thing in making health products. Shi replied that it was the product. A good product must meet two conditions: first, it must be scientifically proven to be a good thing and that fraud will not last long; second, the effect must be felt by consumers. This was Shi's heartfelt words after his disastrous defeat. Unfortunately, in this crazy era, many entrepreneurs, including Wu Jiaxin, have not figured it out yet!
"Of course, nowadays, even good wine needs to be hidden in a remote alley. If you don't promote it, it's useless if people don't know about the quality, no matter how good it is. So advertising is still necessary, but how to do it requires some skills!"
1997 was the heyday of Sanshu Industry. It registered 600 subsidiaries in all major cities, provincial capitals and most prefecture-level cities in China, 1,000 offices in counties, townships and towns, and a total of more than 150,000 marketing personnel at all levels. This scale is unprecedented, but not necessarily unprecedented. Wen Liang had no interest or time to compete with it in the size of its sales network, and there was no need to capture the market one city at a time, and then start a tug-of-war like hungry wolves fighting for food, fighting each other to the point of bloodshed.
"Mr. Fan, have you heard of Ke Shouliang?"
Fan Bo was stunned for a moment and asked, "Who?"
After leaving the industrial park, Wen Liang called Xu Yao as it was getting dark, and the two met in front of a shopping mall in the city center. Half an hour later, Xu Yao, wearing a rose-red dress, jumped off the bus, saw Wen Liang from a distance, lifted the hem of her skirt, and trotted over to her.
"Why did you come to Guanshan?"
"I came to see you, lest someone returns to this glamorous world of Guanshan and meets too many handsome guys and forgets about me in a blink of an eye!"
Xu Yao raised her head, her watery eyes full of charming innocence, and said, "So you also have a sense of crisis. I thought I was the only one who had it!"
Wen Liang scratched her nose lovingly and said, "I'm so ugly, no one would want me except you, don't worry!"
Xu Yao stared at Wen Liang's face, studied it carefully for a long time, and said, "I think you can be uglier!"
Wen Liang laughed, pointed to the mall behind him and said, "Let's go shopping?"
"Okay, okay!"
The two walked side by side into the mall, and happened to pass by several couples, holding hands, looking very sweet. Xu Yao bit her lower lip, and moved her little hand hanging by her leg, but it was always an inch away, and she couldn't muster up enough courage to hold Wen Liang's hand. Just as she was wondering, a warm big hand suddenly reached out and held her, and she heard his chuckle in her ear: "Walk carefully, what are you thinking about?"
Xu Yao raised her head and found that she almost bumped into the trash can beside the elevator. Her ears felt slightly hot, but what was even hotter was the tightly clasped palms!
This was not the first time she and Wen Liang held hands, nor was it the first time she and Wen Liang had intimate contact, but it was definitely the first time they walked together in the sunset glow like a pair of lovers, hand in hand, shoulder to shoulder, listening to their hearts pounding, and taking light steps.
August is not over yet, first love is the most beautiful! (To be continued)